Travel & Tourism Industry
Press Release Examples

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Travel and Tourism Press Release Info Center

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Travel and Tourism Press Release Examples

Example #1: Travel and Tourism Announcement:


Record Numbers of Adorable Sea Otters Delight Morro Bay Visitors this Spring

You “Otter” Watch this Video about the Unusually Large Population of Adorable Sea Otters Living in Morro Bay, and Find Spring Lodging Specials, Save $130 on Sailing, Surfing, kayaking and more, and Get VIP Access to Amgen’s Morro Bay Finish

MORRO BAY, Calif.March 28 /PRNewswire/ — There’s an abundance of pure unadulterated cuteness going on from the recent increase in California Sea Otter families living in Morro Bay. Mommas and babies are everywhere eating and grooming each other as if no one is watching. But we are and we can’t look away – they are so dang cute! Now is the perfect time to catch a glimpse of these sea creatures in their natural habitat since Morro Bay harbor is experiencing the highest count to date of these adorable critters. A survey taken last May of the Morro Bay harbor documented 36 adult sea otters and nine pups, a significantly higher number than the typical five or fewer otters frequenting the harbor in the early 2000s.

“Large gatherings of otters throughout the harbor have attracted tourists and locals all along the waterfront to experience them in their natural habitat,” explains Jennifer Little, Executive Director of Discover Morro Bay. “You can watch along the shore or rent paddleboards and watch from a safe distance on the water as they forage for food and groom their young. They use rocks and other tools to break open crab and local food sources and are so fun to watch. We’ve seen up to 30 – 40 of them at a time floating around on their backs and enjoying life in Morro Bay.”

Just plop down a beach chair along the Morro Bay Harbor Walk and start watching – they’re everywhere and easy to find. If there isn’t a family of otters hanging out already, they will soon appear. To get a closer look, paddle out in a kayak or rent a boat at Bay Cruisers and Electric Boats. Visitors can also take a ride on the Lost Isle Tiki boat to see the otters and the ever-barking sea lions, which includes a quick detour to the Morro Bay natural sand spit. Kayaks can be rented at Kayak Horizonsand the Kayak Shack.

Find Spring Lodging Specials, Activity Rental Discounts and Amgen VIP Packages
Morro Bay currently has an abundance of spring lodging specials and up to $130 in discounts off outdoor activity rentals. Surf, Kayak and sail for less when you stay in Morro Bay through April. Also, find VIP Amgen packages and get FREE Amgen swag when you book a room for Amgen Tour of California finish on May 16 in Morro Bay.  For information on all the exciting things to do and see in Morro Bay, visit


Susan Hartzler
Public Relations Manager
Mental Marketing
[email protected]

SOURCE: Morro Bay

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13 More Travel and Tourism Press Release Examples:

  1. New hotel openings announcement
  2. New online travel tool
  3. Travel forecast
  4. Best Hotels Rating–leisure-announces-the-2023-it-list-of-best-new-hotels-301791194.html
  5. New hotel product–resorts-launches-new-midscale-conversion-brand-garner-an-ihg-hotel-301902461.html
  6. New car rental innovation announcement
  7. Car Hailing Partnership
  8. New cruise ship now taking reservations
  9. New themed cruise announcement
  10. Airbnb financial results announcement
  11. Summit on medical tourism
  12. CLEAR service expansion
  13. Driverless transportation expansion

The Travel and Tourism Marketer’s Guide to Writing and Distributing Press Releases

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Press Release About – Travel and Tourism

Need ideas for topics someone in the travel and tourism industry could write a press release about? Here are 50 ideas to get you started:

  1. New Product/Service Launch: Introducing a fresh offering that enhances the company’s portfolio.
  2. Company Expansion: Sharing the growth of the company, be it through new branches, regions, or territories.
  3. Merger or Acquisition: Informing stakeholders and customers about new partnerships or takeovers.
  4. Award Recognition: Celebrating milestones and achievements that establish credibility in the industry.
  5. Event Announcements: Publicizing upcoming events, workshops, or seminars relevant to the industry.
  6. Special Promotions: Announcing limited-time offers or discounts to attract customers.
  7. Rebranding: Informing the public about changes in branding elements like logos, names, or taglines.
  8. New Partnerships: Announcing collaborations with other businesses that could benefit customers.
  9. Sustainability Initiatives: Promoting environmental efforts or eco-friendly changes in business operations.
  10. New Technology Integration: Highlighting advancements like new booking systems or mobile apps.
  11. Customer Testimonials: Showcasing positive customer feedback to establish trust and authenticity.
  12. Financial Reports: Updating stakeholders on the financial health or milestones achieved by the company.
  13. Executive Appointments: Announcing changes in leadership or key company personnel.
  14. Crisis Communication: Addressing concerns and managing reputation during unforeseen challenges.
  15. New Routes or Destinations: Introducing fresh and exciting travel options to the public.
  16. Safety Initiatives: Informing travelers about measures taken to ensure their safety during their journeys.
  17. Research or Study Results: Sharing insights or findings that can impact travel decisions.
  18. Philanthropy and CSR: Highlighting charitable endeavors or community service efforts.
  19. Seasonal Packages: Promoting packages designed for specific times of the year.
  20. Travel Advisories: Issuing alerts or guidelines for travelers based on global events or conditions.
  21. New In-flight Services: Enhancing the flying experience by introducing new amenities or services.
  22. Website Relaunch: Notifying users about website revamps that enhance user experience.
  23. Loyalty Programs: Informing customers about rewards and benefits of loyalty programs.
  24. Contests or Giveaways: Engaging the audience through contests that offer travel-related prizes.
  25. Anniversary Celebrations: Commemorating company milestones and sharing the journey with the public.
  26. Endorsements: Announcing partnerships with celebrities or influencers to boost the brand’s visibility.
  27. New Amenities in Accommodations: Enhancing the stay experience with the addition of new facilities or services.
  28. Mobile App Features: Introducing enhanced functionalities that improve user experience.
  29. Educational Initiatives: Promoting workshops, courses, or training related to travel.
  30. Sustainable Travel Packages: Highlighting travel options that prioritize ecological balance.
  31. Revamped Menu for Airlines or Cruises: Enhancing the culinary experience for travelers.
  32. Refurbishments: Announcing renovations or upgrades to properties or fleets.
  33. Health and Wellness Additions: Introducing packages focused on health, wellness, or relaxation.
  34. Industry Collaborations: Partnering with major industry players for mutual benefits.
  35. Travel Trends: Sharing insights on the latest travel preferences and behaviors.
  36. Cultural Festivals or Events: Promoting packages centered around major cultural events.
  37. Business Travel Solutions: Offering specialized services for corporate travelers.
  38. Safety Certifications: Achieving certifications that ensure the company meets safety standards.
  39. Virtual Tours or Events: Offering digital experiences in lieu of physical travel.
  40. Adventure Packages: Introducing packages designed for thrill-seekers.
  41. Wellness Retreats: Promoting packages that focus on mental and physical rejuvenation.
  42. Cruise Itineraries: Introducing new travel routes for cruises.
  43. Media Collaborations: Partnering with media houses for promotional content.
  44. Tour Additions: Expanding the list of tours or experiences on offer.
  45. Family or Group Packages: Designing packages tailored for family or group travels.
  46. Festive Packages: Introducing travel options tailored for specific festivals or holidays.
  47. Extended Services: Enhancing customer support or services to improve customer satisfaction.
  48. Collaboration with Local Artisans: Incorporating local crafts or experiences in travel packages.
  49. Payment Solutions: Offering more flexible or diverse payment options.
  50. Sponsorship Announcements: Sharing about sponsoring events or initiatives that align with the company’s values.

Who can use These Press-Release Ideas

These press release ideas can be used by most travel and tourism organizations, including:

Airlines and Air Services:

  • Commercial airlines: Operate scheduled passenger flights to various destinations.
  • Charter flight providers: Offer on-demand flights for individuals or groups.
  • Air cargo carriers: Transport goods and cargo via air.
  • Airport operators and service providers: Manage and provide services at airports to facilitate passenger and cargo handling.


  • Hotels and motels: Provide lodging and amenities for travelers.
  • Bed and breakfasts: Offer cozy accommodations with breakfast included.
  • Hostels: Provide budget-friendly shared accommodations for travelers.
  • Vacation rentals (e.g., Airbnb, Vrbo): Offer private homes or apartments for short-term rentals.
  • Resorts and spas: Provide luxurious accommodations with amenities and wellness services.
  • Timeshare providers: Offer shared ownership of vacation properties.
  • Campgrounds and RV parks: Provide camping and RV facilities for outdoor enthusiasts.

Travel Agencies and Tour Operators:

  • Traditional travel agencies: Assist travelers in planning and booking trips.
  • Online travel agencies (OTAs) such as Expedia,, and Kayak: Offer online booking services for flights, hotels, and more.
  • Tour operators offering packaged trips: Organize and sell pre-arranged travel packages.
  • Specialty tour operators (e.g., adventure travel, culinary tours): Focus on niche travel experiences.

Cruise Operators:

  • Ocean cruises: Offer cruise vacations on the open sea.
  • River cruises: Explore inland waterways and cities.
  • Expedition cruises: Provide adventurous cruises to remote and unique destinations.

Car Rental Companies:

  • Car Rental Companies: The ability to rent a car for a period of time, including major brands like Hertz, Avis, Enterprise, and Budget.
  • Ride-hailing Companies: Point to point transportation companies like Uber and Lyft that provide alternatives to traditional car rentals.
  • Car Sharing and Ride-Hailing: Services like Zipcar and Turo that allow individuals to rent cars from other private owners.

Ground Transportation:

  • Rail companies: Operate passenger train services.
  • Bus companies and charters: Provide bus transportation for passengers and groups.
  • Bicycle and scooter rental services: Offer short-term rentals for bikes and scooters.

Travel Technology and Platforms:

  • Booking and reservation systems: Facilitate reservations for accommodations, flights, and activities.
  • Review platforms (e.g., TripAdvisor): Allow travelers to review and share feedback on their experiences.
  • Travel mobile apps: Provide convenient tools for booking and managing travel.
  • Travel tech startups: Innovate and develop new travel-related technologies.

Destination Management Companies (DMCs):

  • Local service providers that manage logistics for tours and events in a destination.

Travel Insurance Companies:

  • Offer insurance coverage for unexpected events during travel.

Attractions and Entertainment:

  • Theme parks and amusement parks: Provide entertainment and rides for tourists.
  • Museums and cultural institutions: Offer educational and cultural experiences.
  • Guided tour companies: Conduct tours of historical sites and attractions.
  • Wildlife parks and zoos: Showcase and conserve various species.
  • Sports and recreational activity providers (e.g., skiing, diving): Offer outdoor and adventure activities.

Food and Beverage:

  • Restaurants, cafes, and bars catering specifically to tourists: Serve meals and drinks tailored to travelers.
  • Culinary tour operators: Organize food-focused tours and experiences.

Travel Media:

  • Travel magazines and publishers: Create printed or digital content about travel destinations and tips.
  • Travel blogs and vlogs: Share personal travel experiences and advice.
  • Guidebook publishers: Produce guidebooks with destination information.

Business Travel and MICE (Meetings, Incentives, Conferencing, Exhibitions):

  • Convention and conference centers: Host meetings and events.
  • Corporate travel management companies: Assist businesses in managing travel arrangements.
  • Event planning and management companies: Organize conferences, exhibitions, and incentives.

Travel Associations and Organizations:

  • Tourism boards and promotion agencies: Promote and market destinations.
  • Industry associations (e.g., IATA, ASTA, USTOA): Represent and support travel-related businesses.

Souvenirs and Retail:

  • Shops catering to tourists: Sell souvenirs, gifts, and local products.
  • Local artisans and craft markets: Offer handmade crafts and artisanal goods.

Sustainable and Eco-tourism Providers:

  • Eco-lodges and green hotels: Provide eco-friendly accommodations.
  • Conservation-based tour providers: Offer tours focused on wildlife and conservation.

Educational Travel:

  • Study abroad programs: Facilitate international educational experiences.
  • Educational tour providers: Organize educational trips and cultural exchanges.

Medical and Wellness Tourism:

  • Hospitals and clinics catering to medical tourists: Provide medical services to international patients.
  • Wellness retreats and centers: Offer wellness and holistic health programs.

Travel Training and Education:

  • Travel and tourism schools and courses: Provide education and training for aspiring travel professionals.
  • Hospitality management institutes: Focus on training for the hospitality industry.

Visa and Passport Services:

  • Assist with visa and passport applications and documentation.

Travel Consultancies:

  • Offer travel-related consulting services and advice.

How to Write a Results-generating Press Release for Travel and Tourism Companies

  1. Start out the easy way – download this free press release template.

    The first step in writing a press release is to follow an industry-approved template to set your press release up properly.
    Get our free Microsoft Word press release template.
    Or, if you prefer, try this free Google Docs press release template.

  2. Learn how to write a press release, with our free training showing you step-by-step how to:

    Craft each part of your press release the best way.

    Format your press releases.

    Write a press release headline that gets noticed.

    Write a story lead that makes your press release stand out then write it in inverted-pyramid style.

    Properly include quotes in your release.

    End your press releases the right way.

    Optimize your press release for SEO so it will be found in the search engines.

    Do one last check of your release before sending to get even better results.

  3. Learn how to write frequently-written press release types:

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Distribute Your Press Release to More of the Right People

    Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

Want more sample press releases? I’m happy to help…

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

Arm Pump

Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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