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Small Business and Industry Press Release Info Center
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This page is part of a larger collection of press release examples from 20 different industries.
Small Business and Industry Press Release Examples
Example #1: New Product Launch
14 More Business and Industry Press Release Examples:
- New product vision release
https://www.prnewswire.com/news-releases/strava-previews-new-product-vision-at-brands-flagship-event-301827459.html - Brand extension/expansion new product announcement
https://www.prnewswire.com/news-releases/panoxyl-expands-line-of-acne-fighting-solutions-with-two-new-product-launches-301947427.html - Acquisition of company announcement
https://www.prnewswire.com/news-releases/access-healthcare-acquires-envera-health-301954027.html - CEO transition
https://www.prnewswire.com/news-releases/tupperware-brands-announces-ceo-transition-and-board-refreshment-301958827.html - New product packaging
https://www.prnewswire.com/news-releases/standlee-announces-new-product-packaging-with-a-new-modern-design-301821243.html - 100 new product improvements announced
https://www.prnewswire.com/news-releases/squarespace-refresh-unveiling-100-new-product-innovations-and-features-to-support-the-next-generation-of-entrepreneurs-and-creators-301648600.html - Retail presence expansion
https://www.prnewswire.com/news-releases/genesis-continues-retail-expansion-with-first-facility-in-new-jersey-301950988.html - Safety recall announcement
https://www.prnewswire.com/news-releases/new-product-safety-recalls-301948471.html - Receipt of best place to work award
https://www.prnewswire.com/news-releases/bandwidth-wins-best-places-to-work-award-301910745.html - Announcement of new partnership
https://www.prnewswire.com/news-releases/toyota-named-the-official-automotive-partner-of-the-national-football-league-301953158.html - Release of quarterly financial results
https://www.prnewswire.com/news-releases/crocs-inc-reports-record-quarterly-revenues-of-over-1-billion-up-11-301887007.html - New patent awarded
https://www.prnewswire.com/news-releases/alphasense-receives-14th-us-patent-for-its-innovative-market-intelligence-platform-301884720.html - Release of new community features
https://www.prnewswire.com/news-releases/glassdoor-launches-community-features-to-drive-candid-workplace-conversations-301879150.html - Sustainability initiative
https://www.prnewswire.com/news-releases/kellogg-company-is-on-track-to-fulfill-its-environmental-sustainability-commitments-301840845.html
The Small Business and Industry Marketers Guide to Writing and Distributing Press Releases
Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.
What to Write a Press Release About
Need ideas someone in business and industry could write a press release about? Here are 50 ideas to get you started:
- New Product or Service: Announce the launch of a new product or service.
- Business Expansion: Share news about expanding operations, locations, or service areas.
- Events: Promote upcoming events, workshops, or webinars.
- Awards and Recognition: Highlight any awards or recognition the business or its employees have received.
- Partnerships: Announce new partnerships or collaborations with other businesses or organizations.
- Financial Performance: Share positive financial results, funding news, or investment opportunities.
- Research and Innovation: Highlight any new research, patents, or innovative projects.
- Community Engagement: Describe involvement in community service, charity work, or local events.
- Sustainability Initiatives: Promote efforts to become more environmentally friendly or sustainable.
- Leadership Changes: Announce new hires, promotions, or changes in leadership.
- Rebranding: Share news about rebranding efforts, including changes to the logo, name, or mission.
- Crisis Management: Address and provide updates during a crisis or in response to negative publicity.
- Milestones and Anniversaries: Celebrate significant company milestones or anniversaries.
- Legal Developments: Inform about important legal developments or settlements.
- New Website or App: Promote the launch of a new website or mobile application.
- Corporate Social Responsibility: Highlight CSR initiatives and commitments.
- Employee Achievements: Celebrate significant achievements of individual employees.
- Product Updates: Announce updates or improvements to existing products or services.
- Customer Success Stories: Share stories of how customers have benefited from the business’s products or services.
- Industry Insights: Provide expert commentary or insights on industry trends.
- Educational Content: Share educational resources, guides, or whitepapers.
- Promotions and Sales: Promote upcoming sales, discounts, or special offers.
- Change of Location: Inform about moving to a new location or opening additional locations.
- Collaboration with Influencers: Announce collaborations with influencers or celebrities.
- Philanthropy and Donations: Highlight charitable donations or philanthropic efforts.
- New Clients or Contracts: Share news of acquiring significant new clients or contracts.
- Certifications and Accreditation: Announce certifications, accreditations, or compliance achievements.
- Product or Service Demonstrations: Invite media and the public to demonstrations or trials of products/services.
- Employee Training and Development: Highlight investment in employee training and professional development programs.
- Public Appearances and Speaking Engagements: Promote public appearances, speeches, or presentations by company leaders.
- Recalls or Safety Notices: Issue recalls or safety notices for products.
- Trade Shows and Conferences: Promote participation in trade shows, conferences, or industry events.
- Job Openings and Career Opportunities: Advertise job openings and career opportunities.
- Endorsements: Share endorsements from celebrities, experts, or satisfied customers.
- Market Expansion: Announce plans to enter new markets or countries.
- Holiday or Seasonal Messages: Share holiday greetings, season’s greetings, or seasonal promotions.
- Survey or Report Findings: Share interesting or valuable findings from surveys or reports conducted by the company.
- New Board Members or Advisors: Announce additions to the board of directors or advisory board.
- Changes in Business Structure: Inform about changes in business structure, such as mergers or acquisitions.
- Business Anniversary: Celebrate the anniversary of the founding of the business.
- New Office Amenities or Facilities: Highlight new or improved office amenities or facilities.
- Guest Posts or Contributions: Promote guest posts or contributions made by company leaders to industry publications.
- Technology Adoption: Share news about adopting new technologies or systems.
- Testimonials and Reviews: Highlight positive testimonials or reviews from customers.
- Health and Safety Initiatives: Discuss new health and safety initiatives or protocols.
- Product or Service Comparisons: Provide comparisons showing the advantages of your products/services over competitors.
- Business Turnaround or Comeback: Share a story of business recovery or turnaround.
- Special Events or Announcements: Announce any other special events or noteworthy announcements.
- VIP Visits or Inspections: Highlight visits or inspections by VIPs, officials, or industry leaders.
- Crowdfunding or Fundraising Campaigns: Promote crowdfunding or fundraising campaigns.
How to Write a Press Release for Small Business and Industry Companies
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Download this free Press Release Template.
The first step in writing a press release is to set your press release up properly.
Get this press release template for Microsoft Word – it’s free!
Or, if you prefer, try this press release template for Google Docs – also free.
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Learn how to write frequently-written press release types:
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Are you uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our professional press release writing services here.
Distribute Your Press Release to the Right People
Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.
Types of Small Businesses, Companies and Organizations that can get Huge Value by Writing Press Releases
- Agriculture and Agribusiness: Involved in the production, processing, and distribution of agricultural products. Examples include farms, agrochemical companies, and food processing companies.
- Manufacturing: Companies that produce goods ranging from consumer products to industrial machinery. Examples include automobile manufacturers, electronics manufacturers, and textile mills.
- Construction: Companies involved in building residential, commercial, and industrial structures. Examples include construction firms, architectural firms, and engineering companies.
- Retail: Companies that sell goods directly to consumers. Examples include department stores, grocery stores, and online retailers.
- Wholesale: Companies that sell products in large quantities to retailers or other businesses. Examples include wholesale distributors of food, electronics, or apparel.
- Service: Companies that provide services rather than goods. Examples include consulting firms, law firms, and cleaning services.
- Technology and Software: Companies involved in developing and selling software, hardware, and tech services. Examples include software development companies, tech startups, and IT consulting firms.
- Healthcare and Pharmaceuticals: Companies involved in providing healthcare services, manufacturing medical devices, or producing pharmaceuticals. Examples include hospitals, biotech firms, and pharmaceutical companies.
- Energy and Utilities: Companies involved in the production, distribution, and sale of energy, as well as utility services. Examples include electric utilities, oil and gas companies, and renewable energy firms.
- Finance and Insurance: Companies involved in financial services, banking, insurance, and investment. Examples include banks, insurance companies, and asset management firms.
- Real Estate: Companies involved in the buying, selling, renting, or managing of real estate. Examples include real estate agencies, property management companies, and real estate investment trusts (REITs).
- Transportation and Logistics: Companies involved in the movement of goods and people. Examples include shipping companies, airlines, and logistics firms.
- Media and Entertainment: Companies involved in the production and distribution of media and entertainment. Examples include film studios, television networks, and publishing houses.
- Telecommunications: Companies that provide communication services such as telephone, internet, and cable services. Examples include telecommunications carriers, internet service providers, and cable companies.
- Education: Companies and institutions involved in providing educational services. Examples include schools, universities, and educational software companies.
- Hospitality and Tourism: Companies involved in providing travel, lodging, and food services. Examples include hotels, restaurants, and travel agencies.
- Mining and Metals: Companies involved in the extraction and processing of minerals and metals. Examples include mining companies, steel manufacturers, and precious metal refineries.
- Consumer Goods: Companies that produce goods for personal use. Examples include cosmetics companies, home appliance manufacturers, and food and beverage companies.
- Aerospace and Defense: Companies involved in the production of aerospace equipment and defense-related products. Examples include aerospace manufacturers, defense contractors, and space technology companies.
- Environmental Services: Companies involved in providing environmental services such as waste management, recycling, and pollution control. Examples include waste management companies, environmental consulting firms, and renewable energy firms.
Want more sample press releases? I’m happy to help…
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing with a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for A Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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