Partnership Press Release Examples

Partnership Press Releases

Press releases are an effective way to announce significant developments within a business, and when it comes to partnerships, they play a crucial role in sharing the news with a broader audience. 

A well-crafted partnership press release can help businesses not only announce their collaboration but also promote their shared objectives, garner media attention, and build credibility in their respective industries. In this article, we’ll explore some partnership press release examples to showcase the best practices for crafting compelling announcements.

In this article, we’ll give you

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Partnership Press Release Examples

Templates are great, but sometimes it really helps to have examples to see how others have announced their partnerships to the media. Here are a number of examples of actual press releases announcing various aspects of partnerships:

Example #1: Partnership resulting in product distribution

Alaska Airlines and Stumptown Coffee partner to serve up bespoke coffee blend crafted specially for the skies

Custom roasted to be enjoyed at 30,000 feet, the organic medium-dark brew takes inflight coffee to new heights

SEATTLE, Oct. 11, 2023 /PRNewswire/ — Alaska Airlines, the premier West Coast airline, and Stumptown Coffee Roasters, a third-wave coffee pioneer and certified B Corporation, are proud to introduce a custom coffee blend that’s specially crafted to be enjoyed up in the air – brewing soon on all Alaska flights.

More than two decades ago, Portland, Oregon’s beloved Stumptown led the third wave – a craft movement in coffee sourcing and roasting emphasizing quality and sustainability – in the Pacific Northwest and beyond through its uncompromising commitment to craft and unwavering dedication to its top-tier roasting methods, partners and the planet.

As the premier West Coast airline, Alaska shares an appreciation for craftsmanship and a commitment to innovation and sustainability. We were the first airline to implement an inflight recycling program; the first to eliminate plastic cups, straws and stir sticks on board; and the first to offer guests the ability to pre-order meals and snacks. We feature dozens of West Coast-based food and beverage brands on board and have a long history of collaborating with partners who share our commitment to the planet, our communities and to providing caring service.

“Having flown millions of miles fueled by countless cups of coffee, Stumptown stands out as first class,” said Alaska Airlines CEO Ben Minicucci. “Like travel, coffee has a remarkable way of bringing people together. I can’t wait for our guests and employees to enjoy a cup of Stumptown when they fly with us.”

“We wanted a crowd pleaser – something that would delight folks who enjoy milder coffees and also speak to guests who enjoy medium-bodied roasts,” said Stumptown President Laura Szeliga.

Our journey together began with a sip of Stumptown’s Holler Mountain, its best-selling, certified organic coffee. From there, the coffee experts at Stumptown created an organic blend that’s fit for the skies. For those who don’t know, your taste buds react differently at high altitude, which is why food and drinks can taste different in the air compared to on the ground. 

Alaska’s medium-dark blend uses the same clean and sweet base as Holler Mountain, but with a primary focus on a roast that mellows acidity and introduces just enough toastiness to please a wide range of palates. It’s exceptionally smooth and balanced, with aromatic notes of toasted marshmallows, browned butter and toffee with delicate hints of citrus and cherry. Additionally, Stumptown dialed in this roast to be delicious when served black or with the addition of creamer or oat milk (also now offered on Alaska flights).

Alaska’s custom roast will be available exclusively on all Alaska flights starting this fall and will be on every flight by Dec. 1, 2023. Plus, guests can sip Stumptown in our Portland and JFK Lounges where we’ll be proudly serving Stumptown’s Holler Mountain for our brewed coffee and Hair Bender in our hand-crafted espresso beverages. Trapper Creek will also be available as a decaf option.

At Alaska, we believe in strengthening and supporting the communities our employees, neighbors and guests call home, and in Portland — Stumptown’s hometown — we’ve been honored to support this community since 1979. Today, more than 2,400 of our employees are based in the Portland area, where we provide nonstop service to 50 destinations. Caring for the communities we serve extends far beyond making air travel accessible. It’s about forging connections, fostering job opportunities, volunteering, donating miles to nonprofits and inspiring the next generation of aviation. 

As a Certified B Corporation and global brand with cafes in Portland, Los Angeles, New York and Kyoto, Japan, Stumptown is committed to sustainability in its cafes, breweries, roasting and manufacturing facilities. The company is rolling out plans to reduce energy, water consumption and achieve zero landfill-bound waste in the manufacturing operations by 2025, which aligns with Alaska’s goal to be carbon net zero by 2040. 

Putting it through the paces 

After selecting our signature coffee, we conducted extensive brewing tests both on the ground and in the air. We did this to 1) understand how it tasted both in the air and on the ground; and 2) ensure our roast worked with all types of brewing machines on Alaska and Horizon aircraft.

Together, Alaska and Stumptown Coffee Roasters have taken steps to ensure each sip of our signature coffee is handcrafted and unlike anything else being served in the skies. 

More than 200 pots of coffee were brewed for the development of this project.

We tested over 20 variables, including changes in grind, dose, filter paper and filter-pack dimensions to make sure the inflight experience will wow our guests.

Multiple flight tests and blind customer surveys were conducted to ensure the taste tests met what you’d expect from a cup of Stumptown coffee on the ground.

We even taste-tested the coffee with Alaska’s inflight milk and Biscoff cookie to ensure both paired beautifully with the coffee we landed on.

As the #1 airline on the West Coast, Stumptown joins Alaska’s portfolio of leading West Coast brands including Tillamook, Beecher’s Cheese, Salt & Straw, Seattle Chocolates, Fremont Brewing, Evergreens and Straightaway Cocktails.

Download high-res images and related b-roll from our media kit and check out a similar story on News & Stories.

About Alaska Airlines

Alaska Airlines, the premier West Coast airline, and our regional partners serve more than 120 destinations across the United States, Belize, Canada, Costa Rica and Mexico. We strive to be the most caring airline with award-winning customer service and an industry-leading loyalty program. As a member of the oneworld alliance, and with our additional global partners, our guests can travel to more than 1,000 destinations on more than 25 airlines while earning and redeeming miles on flights to locations around the world. Learn more about Alaska at and follow @alaskaairnews for news and stories. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group. 

About Stumptown

Founded in Portland, Oregon in 1999, Stumptown Coffee Roasters is a pioneer of the Third Wave coffee movement and direct-trade sourcing and is credited with the creation of the cold brew coffee category. A Certified B Corporation and global brand with cafes in Portland, Los Angeles, New York and Kyoto, Stumptown coffee and cold brew can be found in thousands of grocery stores and wholesale partners across the U.S. Connect with Stumptown on social media: Instagram, Facebook, Twitter, YouTube, TikTok.

Example #2: Academia/industry partnership (including forward-looking statement)

University of Tsukuba and Astellas Confirm a Strategic Partnership
– Promoting innovative drug discovery research using AI and digital technologies and creating new drug discovery startups

TOKYO and IBARAKI, Japan, Nov. 16, 2023 /PRNewswire/
University of Tsukuba (President: Kyosuke Nagata) and Astellas Pharma Inc. (TSE: 4503, President and CEO: Naoki Okamura, “Astellas”) today announced that they have signed a letter of confirmation regarding a strategic partnership to accelerate the digitalization of the drug discovery research field, as well as the development of the life science ecosystem in Tsukuba and Kashiwa-no-ha, and to further accelerate innovative drug discovery research and development.

Under this agreement, the two parties will exchange information on and discuss:

  • Promotion of drug discovery and other research, and creation of new startups through industry-academia collaboration between the two parties
  • Utilization of cutting-edge research equipment, drug discovery-related data and research seeds mutually owned by the two parties
  • Implementation of discussions and seminars to accelerate and develop collaborative research already conducted by the two parties
  • Promotion of drug discovery research and creation of new startups through exchange and communication with third-party venture company innovators in residence at SakuLab™-Tsukuba*1

Based on this agreement, the University of Tsukuba will establish an office in Astellas’ SakuLab™-Tsukuba for the Tsukuba Digital-Bio International Center*2, where they are participating as a lead organization. The center will provide an environment where researchers from different fields including researchers specializing in medicine, biotechnology, and the AI/digital analytics field from the University of Tsukuba and Astellas’ researchers specializing in drug discovery can discuss freely and energetically, aiming to create a place for innovative and active co-creative research through the fusion of different fields.

Hiroyuki Nishiyama, M.D., Ph.D., Leader of Tsukuba Digital-Bio International Center
“In western drug discovery ecosystems, researchers and innovators have quick and easy access to cutting-edge research results and trends in their fields of expertise. Japanese pharmaceutical companies tend to look there because they can’t obtain enough information in Japanese drug discovery ecosystems. Against this background, we have been discussing with Astellas for the past one and a half years to change the conventional frame of reference. I believe that we can flexibly and speedily formulate new joint research themes not limited to specific fields and execute efficient research by sharing our research information (seeds) and areas of research interest at Astellas. We will work to build a drug discovery ecosystem in Japan that will enable start-ups to be implemented in society. We hope that this initiative will be one opportunity to overcome the barrier known as the “valley of death” that exists when translating academia research results into social implementations.”

Yoshitsugu Shitaka, Ph.D., Chief Scientific Officer (CScO) of Astellas
“We are very pleased to confirm this strategic partnership with the University of Tsukuba, the flagship university of Tsukuba Science City. We believe our scope of knowledge and experience in drug research, and our global network will pair well with the University of Tsukuba’s outstanding expertise in medicine, biotechnology, and the AI/digital field. Together we aim for further growth in the life science ecosystem in Tsukuba and the Kashiwa-no-ha areas, with SakuLab™-Tsukuba as a starting point for innovation. We envision the collaboration will enable visionary ideas and specialized knowledge to converge, turbocharging the development of pioneering healthcare solutions.”

Astellas has already reflected the impact from this agreement in its financial forecast of the current fiscal year ending March 31, 2024.

*1 SakuLab™-Tsukuba: SakuLab™-Tsukuba is an open innovation hub and is located on the premises of Astellas’ Tsukuba Research Center.

*2 Tsukuba Digital-Bio International Center: Tsukuba Digital-Bio International Center is a network organization led by University of Tsukuba, with the vision of “realizing a society that supports the well-being of all generations of people through interdisciplinary research using bioresources and digital technology with Tsukuba as its core”. The project was launched in December 2020 in accordance with the policies of “the Cabinet Office’s Bio Strategy 2019/2020,” aiming to build a digital bioeconomy society through the creation of new industries and the development of young human resources by promoting digital-bio research in the fields of medicine, food, and the environment in cooperation with local governments and related organizations. For more information, please visit our website at

About University of Tsukuba:
The University of Tsukuba was established in October 1973, due to the relocation of its antecedent, the Tokyo University of Education, to the Tsukuba area. As the new concept comprehensive university, the university has featured “Openness” with “New Systems for Education and Research” under a “New University Administration.” The university is striving to create a unique, active, and internationally competitive university with superlative education and research facilities.

About Astellas
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are promoting the Focus Area Approach that is designed to identify opportunities for the continuous creation of new drugs to address diseases with high unmet medical needs by focusing on Biology and Modality. Furthermore, we are also looking beyond our foundational Rx focus to create Rx+® healthcare solutions that combine our expertise and knowledge with cutting-edge technology in different fields of external partners. Through these efforts, Astellas stands on the forefront of healthcare change to turn innovative science into VALUE for patients. For more information, please visit our website at

Cautionary Notes (Astellas)
In this press release, statements made with respect to current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Astellas. These statements are based on management’s current assumptions and beliefs in light of the information currently available to it and involve known and unknown risks and uncertainties. A number of factors could cause actual results to differ materially from those discussed in the forward-looking statements. Such factors include, but are not limited to: (i) changes in general economic conditions and in laws and regulations, relating to pharmaceutical markets, (ii) currency exchange rate fluctuations, (iii) delays in new product launches, (iv) the inability of Astellas to market existing and new products effectively, (v) the inability of Astellas to continue to effectively research and develop products accepted by customers in highly competitive markets, and (vi) infringements of Astellas’ intellectual property rights by third parties.

Information about pharmaceutical products (including products currently in development) which is included in this press release is not intended to constitute an advertisement or medical advice.

Example #3: Subscription platform announces partnership with major company

Strava And Nike Partner To Serve Athletes
Shared activity, inspiration, and community for millions of members across two of the world’s most engaged movement ecosystemsSAN FRANCISCO, May 18, 2023 /PRNewswire/ — Strava, the subscription platform at the center of connected fitness, today announced a partnership with Nike that will, for the first time, give members the ability to track and share their activity, inspiration and community across both platforms.

The partnership will enable members:

  • Shared activity, inspiration, and community for millions of members across two of the world’s most engaged movement ecosystems – Strava and Nike.
  • Shared activity, inspiration, and community for millions of members across two of the world’s most engaged movement ecosystems – Strava and Nike.
  • To share activity details from the Nike Run Club and Nike Training Club apps to Strava, allowing athletes an aggregated way to seamlessly track their workouts and connect with their community.

Access a Nike-branded club on Strava that will host challenges and curate specialized content from Nike’s world-class coaches and athletes.
Access the Strava global community and the more than 750,000 Clubs that live within the platform.

“Strava is one of the largest communities of active people in the world with over 100M athletes discovering the joy of movement and community every day on Strava,” said Michael Horvath, Strava CEO and co-founder. “By partnering with Nike, we’re able to connect two powerful global sport communities on the Strava platform to create meaningful spaces for active people to come together daily.”

Later this summer, millions of Nike Run Club and Nike Training Club users will be able to seamlessly upload their activity into Strava to share with their community across platforms. The partnership furthers Nike’s vision to make sport a daily habit and support every athletes’ sport journey through the power of digital connectivity, coaching, inspiration, and community.

Nike will begin hosting challenges on Strava later this summer. The hosted challenges will inspire connection and engagement around a shared goal, while enabling athletes to track their progress and unlock rewards with the brand.

This announcement is part of Strava’s new roadmap to rebuild its in-app Clubs experience, enabling members to connect with their communities in a more intimate space with more control over content and who sees it, curated route collections, private group challenges, and additional content options to include videos, routes, and activities.

This partnership underscores Nike and Strava’s commitment to the connected fitness space.

For more information on Strava or to start a free subscription trial visit

Press Contact
[email protected]

About Strava
Strava is the leading subscription platform at the center of connected fitness, with more than 100 million active people in 195 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life. Join the community, find motivation and discover new experiences with a Strava subscription.

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11 more partnership press release examples:

Example #4: Tech giants expand partnership

Example #5: Car company and cloud provider partnership

Example #6: Strategic partnership to expand line in a major retailer

Example #7: Expansion of partnership network

Example #8: Official partner for professional hockey team will result in in-game promotion

Example #9: 2-year anniversary of successful partnership

Example #10: Partner wins award for exceptional service

Example #11: Healthcare provider and retail pharmacy partner to expand access to care

Example #12: Cancer fighting company acquires global rights for product

Example #13: Tech company achieves partner status for major company

Example #14: Two tech providers partner to improve data security for clients

Example #15: Company creates gaming accessory pack in partnership with major trading card game

Partnership Press Release Templates

At we’re all about making life easier for you. So, here are three partnership press release templates that you can use as a starting point for crafting your own press releases. Be sure to customize them with your specific partnership details, quotes, and relevant information.

Template 1: General Partnership Announcement


[Company Name 1] and [Company Name 2] Announce Exciting Partnership

[City, State] – [Company Name 1] and [Company Name 2] are delighted to announce their strategic partnership, designed to [briefly describe the purpose or objective of the partnership].

This collaboration will [briefly highlight the key benefits and goals of the partnership].

[Include a quote from a representative of each company, expressing enthusiasm about the partnership.]

[Company Name 1] and [Company Name 2] look forward to a fruitful and mutually beneficial partnership.

For media inquiries, please contact:

[Your Media Contact Information]

About [Company Name 1]:

[Provide a brief overview of Company Name 1, including its mission and key achievements.]

Website: [Company Name 1’s website]

About [Company Name 2]:

[Provide a brief overview of Company Name 2, including its mission and key achievements.]

Website: [Company Name 2’s website]

Template 2: Partnership Expansion Announcement


[Company Name 1] and [Company Name 2] Expand Their Successful Partnership

[City, State] – [Company Name 1] and [Company Name 2] are excited to announce the expansion of their partnership, aimed at [briefly describe the purpose or objective of the partnership expansion].

Building on their previous successes, this expansion will [highlight specific goals and expected outcomes].

[Include a quote from a representative of each company, expressing optimism about the expanded partnership.]

[Company Name 1] and [Company Name 2] are confident that this expansion will drive innovation and deliver enhanced value to their customers.

For media inquiries, please contact:

[Your Media Contact Information]

About [Company Name 1]:

[Provide a brief overview of Company Name 1, including its mission and key achievements.]

Website: [Company Name 1’s website]

About [Company Name 2]:

[Provide a brief overview of Company Name 2, including its mission and key achievements.]

Website: [Company Name 2’s website]

Template 3: Partnership Milestone Achievement


[Company Name 1] and [Company Name 2] Celebrate [Milestone] in Their Partnership

[City, State] – [Company Name 1] and [Company Name 2] are thrilled to celebrate a significant milestone in their ongoing partnership, marking [briefly describe the milestone and its significance].

Since the inception of their collaboration, [highlight key achievements and outcomes].

[Include a quote from a representative of each company, expressing pride and appreciation for the partnership’s accomplishments.]

[Company Name 1] and [Company Name 2] are committed to continuing their journey of success together.

For media inquiries, please contact:

[Your Media Contact Information]

About [Company Name 1]:

[Provide a brief overview of Company Name 1, including its mission and key achievements.]

Website: [Company Name 1’s website]

About [Company Name 2]:

[Provide a brief overview of Company Name 2, including its mission and key achievements.]

Website: [Company Name 2’s website]

Feel free to adapt and customize these templates to fit your specific partnership announcement needs. Include relevant details, quotes, and contact information to make your press release compelling and informative.

Crafting Your Partnership Press Release

Crafting an effective partnership press release creates a strategic communication tool that can amplify the impact of your collaborative efforts. We’ve give you three partnership press release templates and 14 examples in this article, each demonstrating the power of clear communication, compelling messaging, and a well-defined purpose.

By utilizing these templates and learning from successful examples, you can tailor your partnership press releases to engage your target audience, promote your shared objectives, and create a lasting impression in your industry. Whether you’re announcing a new partnership, celebrating a milestone, or expanding an existing collaboration, a well-structured press release can be the key to showcasing your success, generating media interest, and building credibility in the eyes of your stakeholders.

Remember, the effectiveness of your partnership press release lies in its ability to convey the essence and significance of your collaboration while engaging your readers. So, use these templates as a starting point, infuse them with your unique story, and let your partnership shine through the words on the page. With careful planning and thoughtful execution, your press release can become a powerful tool for driving awareness, fostering trust, and achieving shared goals in the world of business partnerships.

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

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Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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