Acquisition Press Releases
An acquisition press release is a critical tool for informing the media about a company’s acquisition of another entity, marking a significant moment for business growth and market expansion. It’s essential to ensure that the press release is newsworthy, providing meaningful information suitable for media outlets
In this article we’ll provide:
- 14 acquisition press release examples
- Key elements to include in an acquisition press release
- 3 templates to make writing a press release to announce your acquisition easier.
- Press Release Examples Across Several Industries
Acquisition Press Release Examples
Writing is always easier when you have an example to work from. So we decided to give you not just one, but 14 different examples of real press releases that you can use for ideas and models for the one you’re writing.
Example #1: Tech Company Acquisition
Example #2: Biopharmaceutical acquisition (including forward-looking statements)
Example #3: Acqui-hire acquisition to get new employees
Example #4: Intent to acquire announcement
Example #5: Technology company to acquire customer relationship management company
Example #6: Acquisition closing announcement
Example #7: Major retailer announces acquisition of leading online seller of related products
Example #8: Company announces plan to spin off division and merge it with another company
Example #9: Companies agree to modify merger price
https://www.prnewswire.com/news-releases/amazon-and-irobot-modify-merger-price-301884506.html
Example #10: Announcement of a definitive plan for acquisition
Example #11: Mutual agreement to cancel merger plans
Example #12: Acquisition termination and plan for updated proposal
Example #13: Withdrawl of non-binding plan to acquire
Example #14: Companies announce merger plans
Key Elements to Include in an Acquisition Press Release
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Addressing the “5 Ws” in your press release
Clarify who is involved, what the acquisition entails, when it was established, where it’s relevant, and why it matters. This foundational approach helps structure the press release and form a catchy headline
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Use a Standard Press Release Format
Follow a concise format, similar to a news article, with a clear headline, subheading, and addressing the 5 Ws in the opening paragraph. The content should be structured in the inverted pyramid style, with the most crucial information at the top. Include quotes from senior leadership and conclude with additional details and a call-to-action if applicable
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Add Visuals and Hyperlinks
To enhance engagement, include business logos or photos of personnel involved in the acquisition
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Writing Style Tips
Keep the press release short and to the point, write in a journalistic style and in the third person, maintain a neutral tone, consider your target audience, and understand the media outlets you intend to pitch to
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Acquisition Press Release Template Examples
Work is always easier when you have a template into which you can insert your information. Since we’re all about making things easier for you, here are three press release templates to announce acquisitions:
Standard Acquisition Press Release Template
| FOR IMMEDIATE RELEASE [Company Name] [Date] [Headline: Your Company Name] Acquires [Acquired Company Name] [Sub-header: Briefly state why this acquisition is significant.] [City, Date]. [Your Company Name], [a brief description of your company], is excited to announce the acquisition of [Acquired Company Name], [a brief description of the acquired company]. This acquisition, which was officially announced [when and where the announcement was made], began [when and why the acquisition process started] and was completed on July 2024.. “[Insert quote from a high-level executive about the acquisition],” said [Name, Title]. The acquisition of [Acquired Company Name] aligns with [Your Company Name]’s strategy to [explain the purpose or strategy behind the acquisition]. Through this acquisition, [highlight the value and benefits expected from this move]. “[Insert another quote about the impact of the acquisition],” stated [Name, Title]. About [Your Company Name] [Two to three sentences about what your company does, including major partners and mission statement]. Media Contact: [Contact Name] [Job Title] [Email Address] [Phone Number] [Company Website] |
Detailed Acquisition Press Release Template
| NEWS RELEASE FOR IMMEDIATE RELEASE [Date] [Headline: Your Company Name] Announces Strategic Acquisition of [Acquired Company Name] [CITY, STATE] – [Your Company Name], a leader in [your industry/sector], is proud to announce the successful acquisition of [Acquired Company Name], a renowned [industry/sector] firm. This strategic move, effective as of July 2024., signifies a pivotal step in [Your Company Name]’s mission to [state your company’s strategic goals or vision]. The acquisition is set to [mention key benefits, synergies, or new opportunities]. It enables [Your Company Name] to [describe how the acquisition enhances your company’s capabilities or market reach]. “[Insert a quote expressing excitement about the acquisition],” said [Name], [Position] at [Your Company Name]. “Through this partnership, we aim to [describe potential achievements or goals post-acquisition].” [Include an additional quote from another key figure or stakeholder regarding the acquisition]. [Your Company Name] is dedicated to a smooth integration process for [Acquired Company Name] and its workforce. Clients of [Acquired Company Name] will continue to receive the same level of exceptional service and support. For further information, please visit [company website] or reach out to our media contact below. About [Your Company Name]: [Brief description of your company, its industry, and core values]. About [Acquired Company Name]: [Brief description of the acquired company, its unique offerings, and strengths]. For Media Inquiries, Contact: [Media Contact Name] [Email] [Phone Number] |
Simplified Acquisition Press Release Template
| FOR IMMEDIATE RELEASE [Company Logo] [Date] [Headline: Your Company Name] Successfully Acquires [Acquired Company Name] [CITY, STATE] – [Your Company Name], a prominent player in [your industry/sector], is thrilled to announce the acquisition of [Acquired Company Name], a key player in [its industry/sector]. This acquisition, effective July 2024., marks a significant milestone in our journey towards [explain the strategic significance]. With this acquisition, [Your Company Name] is poised to [mention the main advantages or opportunities]. This move will enhance our ability to [explain how the acquisition benefits your company’s position or offerings]. “[Insert a thoughtful quote about the acquisition and its impact],” mentioned [Name], [Position] at [Your Company Name]. [Your Company Name] is committed to a smooth transition for the teams and customers of [Acquired Company Name]. We anticipate continued success and growth through this synergistic partnership. Learn more about this exciting development at [company website]. About [Your Company Name]: [Short description of your company and its mission]. About [Acquired Company Name]: [Short description of the acquired company and its key strengths]. Media Contact: [Contact Name] [Position] [Email] [Phone Number] |
Crafting Your Acquisition Press Release
Crafting an effective acquisition press release is a vital step in communicating significant business milestones.
The templates and examples provided here offer a blueprint for creating a compelling narrative around your company’s latest acquisition. They emphasize the importance of clarity, brevity, and strategic messaging while ensuring that all relevant details are conveyed in an engaging manner.
Whether you use the detailed, simplified, or standard template, each one is designed to cater to different needs and can be customized to reflect the unique aspects of your company and its recent acquisition.
By following these guidelines, you can create a press release that not only captures the essence of the acquisition but also garners the attention it deserves from media outlets, stakeholders, and the broader business community.
Ultimately, a well-crafted press release is more than just an announcement; it’s a powerful tool for shaping your company’s narrative and reinforcing its position in the market.
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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