A product launch is a crucial moment for any business. It represents an opportunity to showcase your latest offering to the world and generate buzz among your target audience. One of the most effective ways to create anticipation and garner media attention for your product launch is through a well-crafted press release.
In this article, we’ll provide you with
We know it helps to see examples of how others have announced launches of their new products. Here are 15 examples you can use to get ideas as you write your own press release:
https://www.prnewswire.com/news-releases/arqit-new-product-launch-and-business-update-301920857.html
https://www.prnewswire.com/news-releases/baseus-2023-fall-product-launch-in-berlin-301914956.html
Writing a press release is always easier when you have a template into which you can plug your specific information. Here are three!
[Company Logo] FOR IMMEDIATE RELEASE [Headline: Company Name] Introduces [Product Name]: [Brief Catchy Description] [City, State, Date] – [Company Name], a [industry/sector] leader, proudly announces the release of its latest innovation – the [Product Name]. This cutting-edge [type of product] promises to [main benefit or value proposition] and revolutionize [industry/sector]. [City, State, Date] – [Company Name], a [industry/sector] leader, proudly announces the release of its latest innovation – the [Product Name]. This cutting-edge [type of product] promises to [main benefit or value proposition] and revolutionize [industry/sector]. [Provide more details about the product and its significance, highlighting the company’s expertise and innovation.] [Key feature 1] The [Product Name] is available for [pre-order/online purchase] starting October 2024. at an exclusive introductory price of [$XX.XX]. It will officially hit the market on [Launch Date], with retail prices starting at [$XX.XX]. [Include quotes or endorsements from early testers or customers who have had a positive experience with the product.] To [pre-order/purchase] the [Product Name] or learn more about its features, visit our website at [Website URL]. For media inquiries, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number]. About [Company Name]: [Brief company description, highlighting key achievements and values.] [Reiterate the significance of the product launch and invite readers to be part of the innovation.] |
[Company Logo] FOR IMMEDIATE RELEASE [Headline: Company Name] Unveils [Software/App Name]: [Brief Catchy Description] [Subheading or Summary: Additional context or exciting detail] [City, State, Date] – [Company Name], a leader in [industry/sector], is thrilled to introduce its latest software/application – [Software/App Name]. This groundbreaking [type of software/app] is set to [main benefit or value proposition] for [target audience or industry]. [Provide more details about the software/app, highlighting its uniqueness and the company’s expertise.] [Key feature 1] [Describe how users can access or download the software/app and mention any pricing details if applicable.] [Include quotes or endorsements from early users or beta testers who have had a positive experience with the software/app.] To [download/access] [Software/App Name] or learn more about its features, visit our website at [Website URL]. For media inquiries, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number]. About [Company Name]: [Brief company description, highlighting key achievements and values.] [Reiterate the significance of the software/app launch and invite users to explore its benefits.] |
FOR IMMEDIATE RELEASE [Company Logo] Headline: [Company Name] Introduces [Product Name]: The Journey of Innovation Subheading or Summary: [Additional context or exciting detail] [City, State, Date] – In a tale of innovation and dedication, [Company Name] proudly introduces [Product Name], a product that has been years in the making. This remarkable journey is a testament to our commitment to [core value or mission] and our unwavering passion for [industry/sector]. [The Story Unfolds: Craft a narrative that tells the story behind the product launch, including challenges, breakthroughs, and the people involved.] [Key feature 1] – [Describe how it was conceived] The [Product Name] is available for pre-order starting today at an exclusive introductory price of [$XX.XX]. It will officially hit the market on [Launch Date], with retail prices starting at [$XX.XX]. [Include quotes or endorsements from early testers or customers, framed within the storytelling narrative.] To pre-order the [Product Name] and become a part of our innovation journey, visit our website at [Website URL]. For media inquiries and interview opportunities related to the product’s journey, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number]. |
Crafting an effective product launch press release is an essential step in ensuring the success of your new product in the market. The templates and examples provided in this article serve as valuable guides to help you structure and compose your press releases with clarity and impact.
Remember, a well-structured press release not only informs but also captivates your target audience, whether they are potential customers, journalists, or industry influencers. By using the right template and tailoring it to your specific product and brand, you can create anticipation, generate media coverage, and make a lasting impression on your audience.
The key elements to include in your press release are a compelling headline, a concise yet informative opening paragraph, detailed product information, customer testimonials, availability and pricing details, a clear call to action, a company boilerplate, and a closing statement that reinforces the significance of your product launch.
Furthermore, consider the format and style that aligns with your product’s unique characteristics and your brand’s identity. Whether it’s a visual-centric approach, event-based storytelling, or a traditional press release format, the goal is to engage and resonate with your audience effectively.
In today’s competitive business landscape, a well-crafted product launch press release can be the difference between a successful launch and one that goes unnoticed. Use these templates and examples as a foundation, and let your creativity and product’s unique selling points shine through to create a buzz that propels your product to success.
Product launches are such a vital part of your business that we have written an entire tutorial on how to write a new product press release. You can access it here.
Finally, here are some tips and training to help you write an amazing press release: