Product Launch Press Releases
A product launch is a crucial moment for any business. It represents an opportunity to showcase your latest offering to the world and generate buzz among your target audience. One of the most effective ways to create anticipation and garner media attention for your product launch is through a well-crafted press release.
In this article, we’ll provide you with
- 15 product launch press release examples to help you understand the key elements and structure required to make your launch successful.
- Three templates to use in crafting your product launch press release.
- Crafting Your Product Launch Press Release
- What Are You Announcing? Examples and Templates by Type of Press Release
- Press Release Examples Across Several Industries
Product Launch Press Release Examples
We know it helps to see examples of how others have announced launches of their new products. Here are 15 examples you can use to get ideas as you write your own press release:
Product launch press release example #1: Company announces three new product launches
Product launch press release example #2: Product improvement launch (includes forward-looking statements)
Product launch press release example #3: Company rebrands on U.S. East Coast
Press release example #4: Software product launch and business update
https://www.prnewswire.com/news-releases/arqit-new-product-launch-and-business-update-301920857.html
Press release example #5: New product launch in non-U.S. market
https://www.prnewswire.com/news-releases/baseus-2023-fall-product-launch-in-berlin-301914956.html
Press release example #6: Food product launched in Target stores
Press release example #7: Software product enabled by another company’s technology
Press release example #8: Event based release – new product launched at the pyramids in Egypt
Press release example #9: Skin care company launches four new products
Press release example #10: Healthcare company launches new product updates
Press release example #11: Company launches new products at industry conference
Press release example #12: Learning company announces new features to improve customer experience
Press release example #13: Company is transforming its focus, launching 11 new products
Press release example #14: Site launches 100+ new products and features on its site
Press release example #15: New product wins award
Product Launch Press Release Templates
Writing a press release is always easier when you have a template into which you can plug your specific information. Here are three!
Product Launch Press Release Template 1: Standard Product Launch
| [Company Logo] FOR IMMEDIATE RELEASE [Headline: Company Name] Introduces [Product Name]: [Brief Catchy Description] [City, State, Date] – [Company Name], a [industry/sector] leader, proudly announces the release of its latest innovation – the [Product Name]. This cutting-edge [type of product] promises to [main benefit or value proposition] and revolutionize [industry/sector]. [City, State, Date] – [Company Name], a [industry/sector] leader, proudly announces the release of its latest innovation – the [Product Name]. This cutting-edge [type of product] promises to [main benefit or value proposition] and revolutionize [industry/sector]. [Provide more details about the product and its significance, highlighting the company’s expertise and innovation.] [Key feature 1] The [Product Name] is available for [pre-order/online purchase] starting December 2024. at an exclusive introductory price of [$XX.XX]. It will officially hit the market on [Launch Date], with retail prices starting at [$XX.XX]. [Include quotes or endorsements from early testers or customers who have had a positive experience with the product.] To [pre-order/purchase] the [Product Name] or learn more about its features, visit our website at [Website URL]. For media inquiries, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number]. About [Company Name]: [Brief company description, highlighting key achievements and values.] [Reiterate the significance of the product launch and invite readers to be part of the innovation.] |
Product Launch Press Release Template 2: Software or App Launch
| [Company Logo] FOR IMMEDIATE RELEASE [Headline: Company Name] Unveils [Software/App Name]: [Brief Catchy Description] [Subheading or Summary: Additional context or exciting detail] [City, State, Date] – [Company Name], a leader in [industry/sector], is thrilled to introduce its latest software/application – [Software/App Name]. This groundbreaking [type of software/app] is set to [main benefit or value proposition] for [target audience or industry]. [Provide more details about the software/app, highlighting its uniqueness and the company’s expertise.] [Key feature 1] [Describe how users can access or download the software/app and mention any pricing details if applicable.] [Include quotes or endorsements from early users or beta testers who have had a positive experience with the software/app.] To [download/access] [Software/App Name] or learn more about its features, visit our website at [Website URL]. For media inquiries, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number]. About [Company Name]: [Brief company description, highlighting key achievements and values.] [Reiterate the significance of the software/app launch and invite users to explore its benefits.] |
Product Launch Press Release Template 3: Storytelling Press Release
| FOR IMMEDIATE RELEASE [Company Logo] Headline: [Company Name] Introduces [Product Name]: The Journey of Innovation Subheading or Summary: [Additional context or exciting detail] [City, State, Date] – In a tale of innovation and dedication, [Company Name] proudly introduces [Product Name], a product that has been years in the making. This remarkable journey is a testament to our commitment to [core value or mission] and our unwavering passion for [industry/sector]. [The Story Unfolds: Craft a narrative that tells the story behind the product launch, including challenges, breakthroughs, and the people involved.] [Key feature 1] – [Describe how it was conceived] The [Product Name] is available for pre-order starting today at an exclusive introductory price of [$XX.XX]. It will officially hit the market on [Launch Date], with retail prices starting at [$XX.XX]. [Include quotes or endorsements from early testers or customers, framed within the storytelling narrative.] To pre-order the [Product Name] and become a part of our innovation journey, visit our website at [Website URL]. For media inquiries and interview opportunities related to the product’s journey, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number]. |
Crafting Your Product Launch Press Release
Crafting an effective product launch press release is an essential step in ensuring the success of your new product in the market. The templates and examples provided in this article serve as valuable guides to help you structure and compose your press releases with clarity and impact.
Remember, a well-structured press release not only informs but also captivates your target audience, whether they are potential customers, journalists, or industry influencers. By using the right template and tailoring it to your specific product and brand, you can create anticipation, generate media coverage, and make a lasting impression on your audience.
The key elements to include in your press release are a compelling headline, a concise yet informative opening paragraph, detailed product information, customer testimonials, availability and pricing details, a clear call to action, a company boilerplate, and a closing statement that reinforces the significance of your product launch.
Furthermore, consider the format and style that aligns with your product’s unique characteristics and your brand’s identity. Whether it’s a visual-centric approach, event-based storytelling, or a traditional press release format, the goal is to engage and resonate with your audience effectively.
In today’s competitive business landscape, a well-crafted product launch press release can be the difference between a successful launch and one that goes unnoticed. Use these templates and examples as a foundation, and let your creativity and product’s unique selling points shine through to create a buzz that propels your product to success.
Learn More About Writing New Product Press Releases
Product launches are such a vital part of your business that we have written an entire tutorial on how to write a new product press release. You can access it here.
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing with a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for A Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
-
Directory of Examples & Templates
-
What is a Press Release?
-
Click for Press Release Template & Format (including a blank press release example)
-
Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
-
Click to Learn How to Write a Press Release
-
Click to Learn How to Submit a Press Release
-
To Write a Press Release Yourself or Not?
-
80+ Example Press Releases
-
Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
-