Product Launch Press Release Examples

Product Launch Press Releases

A product launch is a crucial moment for any business. It represents an opportunity to showcase your latest offering to the world and generate buzz among your target audience. One of the most effective ways to create anticipation and garner media attention for your product launch is through a well-crafted press release.

In this article, we’ll provide you with

Product Launch Press Release Examples

We know it helps to see examples of how others have announced launches of their new products. Here are 15 examples you can use to get ideas as you write your own press release:

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Product launch press release example #1: Company announces three new product launches

GoDaddy Unlocks the Power of Generative AI with Three New Product Launches
Small Businesses Can Get Help Acquiring New Customers with Just a Few Clicks

TEMPE, Ariz., May 31, 2023 /PRNewswire/ — GoDaddy, Inc. (NYSE: GDDY) the company that helps entrepreneurs thrive, announced three new products and services that leverage generative artificial intelligence (AI) to help them accomplish vital but time-consuming tasks to grow their business.

“We’ve heard from small businesses who want to grow their business, but they also want to improve their work-life balance,” said GoDaddy U.S. Independents President Gourav Pani. “GoDaddy built these AI tools with entrepreneurs in mind. Reducing the effort to create content that attracts and engages their customers, for instance, frees up small business owners’ time to focus on growing their business and devoting time to their families.”

In a recent survey about generative AI, GoDaddy found that small business owners are eager to grow and save time doing it. Nearly one in four surveyed indicated a willingness to leverage outside help for tasks like creating content.

With GoDaddy’s three new AI products that now use generative AI, small businesses can quickly and easily generate:

  • Online Store Product Descriptions – GoDaddy’s incorporated AI technology takes a product photo snapped by the business owner and generates a creative, customized product description from it within seconds. A set of prompts are run through three AI models to deliver a concise, high-quality compelling summary that gets dropped in the item’s description online.
  • Customer Service Messages – Sometimes an interaction with a customer can take place over days or even weeks. Due to the varying length of elapsed time, business operators can struggle to remember exactly what a customer needed or wanted. Now, instead of scrolling through emails, notes, texts or direct messages to catch up, they can use the GoDaddy Conversations app. Powered by AI technology, it summarizes the conversation with the customer and after a little direction from the small business, it proposes responses the business can adapt and send to keep the customer feeling cared for and appreciated.
  • Instagram and Facebook Ads – Most small businesses aren’t advertising firms, so they don’t know the best practices for creating advertisements, including on ever-popular social media channels. That’s where GoDaddy and generative AI come in. Now GoDaddy customers can use Digital Ads to generate eye-catching ads almost instantly to attract people to their business.

“Often, the hardest part of content creation is starting with a blank page,” said Pani. “Now, our customers can leverage the best tools to get a head start on the competition. With these new tools – and many others GoDaddy will be launching in the coming weeks and months – small business owners can save time and win new customers using the best of what constantly improving AI has to offer.”

To learn more about GoDaddy products, visit

To see GoDaddy’s latest suggested prompts for small businesses, visit

About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit

Product launch press release example #2: Product improvement launch (includes forward-looking statements)

Product Launch: GreenPower Unveils the Mega BEAST All-Electric Type D School Bus with the Longest Range and Biggest Battery Pack on the Market

SOUTH CHARLESTON, W.Va., Oct. 31, 2023 /PRNewswire/ — GreenPower Motor Company Inc. (Nasdaq: GP) (TSXV: GPV) (“GreenPower”), a leading manufacturer and distributor of purpose-built, all-electric, zero-emission medium and heavy-duty vehicles serving the cargo and delivery market, shuttle and transit space and school bus sector, today unveiled the Mega BEAST. This newest version of GreenPower’s all-electric Type D school bus provides double the range with the same functionality as GreenPower’s trusted and reliable BEAST all-electric school bus that is deployed in school bus fleets across the country.

GreenPower’s Mega BEAST is a 40-foot Type D all-electric, purpose-built, zero-emission school bus that delivers a class-leading range of up to 300 miles on a single charge via a 387 kWh battery pack. It provides for the longest range and has the biggest battery pack in the school bus market. The Mega BEAST can seat up to 90 passengers with standard features that include air ride suspension, ABS disk brakes and largest pass-through storage available. Featuring a modern monocoque chassis, the Mega BEAST is the safest, most durable and reliable all-electric school bus available today. Its seamlessly integrated aluminum body and chassis design forms a composite structure which is the GreenPower Truss(T) factor.

“The all-electric, purpose-built BEAST has established the new standard of performance, safety and sustainability in the school bus market. Today with the introduction of the Mega BEAST, GreenPower also sets a new industry standard in range and battery size,” said Michael Perez, GreenPower’s Vice President of School Bus, Contracts and Grants. “The extended range of the Mega BEAST will help more school districts make the switch from NOx-emitting diesel buses to the GreenPower all-electric, zero-emission option that provides a safer, cleaner and healthier ride for school kids.”

Unveiled today at the National Association of Pupil Transportation’s (NAPT) Conference and Trade Show in Columbus, Ohio, the Mega BEAST is designed to provide the answer for longer range routes and other desired uses by a school district. The extended range created by the larger battery pack is an ideal solution for many rural school districts with longer routes, school districts with less chance for mid-day opportunity charging, school districts that face extreme weather conditions and schools that also use the all-electric bus for extra-curricular activities.

“Before now, there was not a vehicle on the market that offered these longer-range capabilities. The Mega BEAST sets a new benchmark in the industry by addressing the needs and filling the gap in the current market where longer range all-electric school buses are required,” said GreenPower President Brendan Riley. “All-in-all the Mega BEAST is the same class leading vehicle as the BEAST just with a bigger battery, more range and more uphill climbing power.”

Riley also noted that the larger battery size of the Mega BEAST is desirable for V2G applications where there is a need to use the battery as energy storage and not just for transportation purposes. “V2G is becoming a common-sense tool that helps to create a more reliable grid, promote clean energy and reduce costs. The larger battery of the Mega BEAST has the ability to provide for a more healthy and stable electric grid and community stability in areas where it is deployed and V2G is used,” he said.

The Mega BEAST joins GreenPower’s award-winning line-up of all-electric, purpose-built, zero-emission school buses including the Type D BEAST and the award-winning Type A Nano BEAST. It will be manufactured in the US at GreenPower’s facilities in both California and South Charleston, West Virginia beginning in 2024.

Michael Perez
Vice President of School Bus, Contracts and Grants
[email protected]

Mark Nestlen
Vice President of Business Development & Strategy
[email protected]

Allie Potter, Skyya PR for GreenPower
(218) 766-8856
[email protected]

About GreenPower Motor Company, Inc.
GreenPower designs, builds and distributes a full suite of high-floor and low-floor all-electric medium and heavy-duty vehicles, including transit buses, school buses, shuttles, cargo vans and a cab and chassis. GreenPower employs a clean-sheet design to manufacture all-electric vehicles that are purpose-built to be battery powered with zero emissions while integrating global suppliers for key components. This OEM platform allows GreenPower to meet the specifications of various operators while providing standard parts for ease of maintenance and accessibility for warranty requirements. GreenPower was founded in Vancouver, Canada with primary operational facilities in southern California. Listed on the Toronto exchange since November 2015, GreenPower completed its U.S. IPO and NASDAQ listing in August 2020. For further information go to

Forward-Looking Statements
This document contains forward-looking statements relating to, among other things, GreenPower’s business and operations and the environment in which it operates, which are based on GreenPower’s operations, estimates, forecasts and projections. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements. These statements generally can be identified by the use of forward-looking words such as “upon”, “may”, “should”, “will”, “could”, “intend”, “estimate”, “plan”, “anticipate”, “expect”, “believe” or “continue”, or the negative thereof or similar variations. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. A number of important factors including those set forth in other public filings (filed under the Company’s profile on could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. Consequently, readers should not place any undue reliance on such forward-looking statements. In addition, these forward-looking statements relate to the date on which they are made. GreenPower disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. All amounts are in U.S. Dollars ©2023 GreenPower Motor Company Inc. All rights reserved.

Product launch press release example #3: Company rebrands on U.S. East Coast

HIRU CORPORATION – New Product Branding on the East Coast

PHOENIX, Oct. 6, 2023 /PRNewswire/ — (OTC MARKETS) – Hiru Corporation has initiated its plans of action to develop a larger revenue base nationwide with new facilities on the East Coast and new water products.

The Company has now consolidated its West Coast operations to its Glendale, Arizona facility to lower its cost to produce, while maintaining its large and growing customer base. With this consolidation plan completed, the Company will now focus on developing its operational footprint on the East Coast through agreements with co-packers and the eventual development of its own production facilities strategically where the demand for our type of products is already in place. Additionally, the Company is going to produce two new products which are distilled and spring water. The demand for distilled water has risen nationwide due to a shortage in availability due to population growth and industrial expansion, limited production capacities, supply chain crises, shortage of packaging materials, and contamination of the water source.

Kathryn Gavin (President and CEO of the Company), states…”As we are currently finalizing the changes to our West Coast operations to lower costs through consolidation of operations to our Glendale location, we are also moving forward with our plans to increase our operational footprint on the East Coast. As we have previously announced, we are currently starting production of distilled water products for our West Coast customers. As research shows, there is a large and growing demand nationwide for distilled water in a bottle. At this same time, we are currently in final negotiations to secure an agreement with a co-packer in the Northeast of the United States to produce a private label distilled water to be sold to big box retailers. This same Northeast location will also produce our planned spring water products as well to be sold to the same customers. In the end, our plan is to operate our own facilities on the East Coast. The initial locations, which are being formalized right now, will initially be a large facility in the State of Florida where we feel there is the largest demand right now for bottled water products. We will release the details of this East Coast push as they occur. Again, we are looking to increase top line revenue and add as many new big box customers as possible to stabilize and lower the volatility of our quarterly operations.”

Disclaimer Regarding Forward Looking Statements

Certain statements that we make may constitute “forward-looking statements” under the Private Securities Litigation Reform Act of 1995. Forward-looking statements include information concerning future strategic objectives, business prospects, anticipated savings, financial results (including expenses, earnings, liquidity, cash flow and capital expenditures), industry or market conditions, demand for and pricing of our products, acquisitions and divestitures, anticipated results of litigation and regulatory developments or general economic conditions. In addition, words such as “believes,” “expects,” “anticipates,” “intends,” “plans,” “estimates,” “projects,” “forecasts,” and future or conditional verbs such as “will,” “may,” “could,” “should,” and “would,” as well as any other statement that necessarily depends on future events, are intended to identify forward-looking statements. Forward-looking statements are not guarantees, and they involve risks, uncertainties and assumptions. Although we make such statements based on assumptions that we believe to be reasonable, there can be no assurance that actual results will not differ materially from those expressed in the forward-looking statements. We caution investors not to rely unduly on any forward-looking statements.


Hiru Corp. is a Georgia corporation, is a public quoted Pink Sheet OTC issuer under the ticker symbol “HIRU” (the “Company”). The Company reports as an alternative reporting issuer with OTC Markets Group, Inc. and is current in its mandatory required filings (e.g., Pink Sheet Current). Currently, the Company has one wholly owned, operational subsidiary, AZ Custom Bottled Water, Inc., a Nevada corporation (“AZ Water”), which owns and operates a commercial water bottling and labeling facility based in Phoenix, Arizona. AZ Water operates a B2C website at


5524 North 51st Ave
Glendale, AZ 85301
Web Site:

Press release example #4: Software product launch and business update

Press release example #5: New product launch in non-U.S. market

Press release example #6: Food product launched in Target stores

Press release example #7: Software product enabled by another company’s technology

Press release example #8: Event based release – new product launched at the pyramids in Egypt

Press release example #9: Skin care company launches four new products

Press release example #10: Healthcare company launches new product updates

Press release example #11: Company launches new products at industry conference

Press release example #12: Learning company announces new features to improve customer experience

Press release example #13: Company is transforming its focus, launching 11 new products–wellness-company-with-11-new-product-launches-in-2023-301762152.html

Press release example #14: Site launches 100+ new products and features on its site

Press release example #15: New product wins award

Product Launch Press Release Templates

Writing a press release is always easier when you have a template into which you can plug your specific information. Here are three!

Product Launch Press Release Template 1: Standard Product Launch

[Company Logo]


[Headline: Company Name] Introduces [Product Name]: [Brief Catchy Description]
[Subhead: Additional context or exciting detail]

[City, State, Date] – [Company Name], a [industry/sector] leader, proudly announces the release of its latest innovation – the [Product Name]. This cutting-edge [type of product] promises to [main benefit or value proposition] and revolutionize [industry/sector].

[City, State, Date] – [Company Name], a [industry/sector] leader, proudly announces the release of its latest innovation – the [Product Name]. This cutting-edge [type of product] promises to [main benefit or value proposition] and revolutionize [industry/sector].

[Provide more details about the product and its significance, highlighting the company’s expertise and innovation.]

[Key feature 1]
[Key feature 2]
[Key feature 3]

The [Product Name] is available for [pre-order/online purchase] starting June 2024. at an exclusive introductory price of [$XX.XX]. It will officially hit the market on [Launch Date], with retail prices starting at [$XX.XX].

[Include quotes or endorsements from early testers or customers who have had a positive experience with the product.]

To [pre-order/purchase] the [Product Name] or learn more about its features, visit our website at [Website URL]. For media inquiries, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number].

About [Company Name]: [Brief company description, highlighting key achievements and values.]

[Reiterate the significance of the product launch and invite readers to be part of the innovation.]

Product Launch Press Release Template 2: Software or App Launch

[Company Logo]


[Headline: Company Name] Unveils [Software/App Name]: [Brief Catchy Description]

[Subheading or Summary: Additional context or exciting detail]

[City, State, Date] – [Company Name], a leader in [industry/sector], is thrilled to introduce its latest software/application – [Software/App Name]. This groundbreaking [type of software/app] is set to [main benefit or value proposition] for [target audience or industry].

[Provide more details about the software/app, highlighting its uniqueness and the company’s expertise.]

[Key feature 1]
[Key feature 2]
[Key feature 3]

[Describe how users can access or download the software/app and mention any pricing details if applicable.]

[Include quotes or endorsements from early users or beta testers who have had a positive experience with the software/app.]

To [download/access] [Software/App Name] or learn more about its features, visit our website at [Website URL]. For media inquiries, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number].

About [Company Name]: [Brief company description, highlighting key achievements and values.]

[Reiterate the significance of the software/app launch and invite users to explore its benefits.]

Product Launch Press Release Template 3: Storytelling Press Release


[Company Logo]

Headline: [Company Name] Introduces [Product Name]: The Journey of Innovation

Subheading or Summary: [Additional context or exciting detail]

[City, State, Date] – In a tale of innovation and dedication, [Company Name] proudly introduces [Product Name], a product that has been years in the making. This remarkable journey is a testament to our commitment to [core value or mission] and our unwavering passion for [industry/sector].

[The Story Unfolds: Craft a narrative that tells the story behind the product launch, including challenges, breakthroughs, and the people involved.]

[Key feature 1] – [Describe how it was conceived]
[Key feature 2] – [Explain its significance]
[Key feature 3] – [Highlight its impact]

The [Product Name] is available for pre-order starting today at an exclusive introductory price of [$XX.XX]. It will officially hit the market on [Launch Date], with retail prices starting at [$XX.XX].

[Include quotes or endorsements from early testers or customers, framed within the storytelling narrative.]

To pre-order the [Product Name] and become a part of our innovation journey, visit our website at [Website URL]. For media inquiries and interview opportunities related to the product’s journey, please contact [Media Contact Name] at [Media Contact Email] or [Media Contact Phone Number].

Crafting Your Product Launch Press Release

Crafting an effective product launch press release is an essential step in ensuring the success of your new product in the market. The templates and examples provided in this article serve as valuable guides to help you structure and compose your press releases with clarity and impact.

Remember, a well-structured press release not only informs but also captivates your target audience, whether they are potential customers, journalists, or industry influencers. By using the right template and tailoring it to your specific product and brand, you can create anticipation, generate media coverage, and make a lasting impression on your audience.

The key elements to include in your press release are a compelling headline, a concise yet informative opening paragraph, detailed product information, customer testimonials, availability and pricing details, a clear call to action, a company boilerplate, and a closing statement that reinforces the significance of your product launch.

Furthermore, consider the format and style that aligns with your product’s unique characteristics and your brand’s identity. Whether it’s a visual-centric approach, event-based storytelling, or a traditional press release format, the goal is to engage and resonate with your audience effectively.

In today’s competitive business landscape, a well-crafted product launch press release can be the difference between a successful launch and one that goes unnoticed. Use these templates and examples as a foundation, and let your creativity and product’s unique selling points shine through to create a buzz that propels your product to success.

Learn More About Writing New Product Press Releases

Product launches are such a vital part of your business that we have written an entire tutorial on how to write a new product press release. You can access it here.

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

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Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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