Press Release Syndication Services

Wide Distribution of Press Releases – Immediately and Efficiently

A woman types a press release for distributionSo, you’ve written, edited, and finalized your press release. Congratulations!

Now you’re ready to distribute it to reporters, journalists, and news agencies who have the credibility and visibility you need to ensure your newsworthy content reaches the eyes and ears of your target audience and market.

But my guess is you may have no idea where to start.

How Do You Distribute Your Press Release to the Media?

Most people start by thinking about sending their press release to the media sources that are top of mind – their local newspapers, television and radio stations, and perhaps their industry-specific media.

But if your story has national or even worldwide interest, that’s just a fraction of the places to whom you really should be sending your press release.

There is another, better, way – press release distribution, or what some people call press release syndication, where you use a press release syndication company to send it out on the newswires and to a highly targeted group of journalists, bloggers and influencers who have specific interest in your story.

Deciding to use a press release syndication helps to spread your story much faster to publications and news agencies. With our connections to immediate release press release services like Cision PR Newswire, distribution companies known for their expansive reach and visibility, eReleases will syndicate your press release as easily as we can help you write it.

Why Syndicate a Press Release?

Here are the advantages of sending out your press release through a syndication service:

  1. Broad Reach: Access a vast network of media outlets, news websites, and industry publications, ensuring your press release reaches a large and diverse audience.
  2. Targeted Distribution: Tailor the distribution to specific demographics, industries, or geographic regions, enhancing the relevance and impact of your press release.
  3. Professional Formatting: Utilize tools and templates provided by the service to ensure your press release is professionally formatted and presented.
  4. Time Efficiency: Save time by automating the media contact/relationship building and distribution process, allowing you to focus on other aspects of your communication strategy.
  5. Cost-Effective: Reduce the cost of manually reaching out to individual media contacts, as syndication services offer bulk distribution at a lower price.
  6. Analytics and Reporting: Receive detailed reports on the performance of your press release, including metrics like views, click-through rates, and media pickups.
  7. Credibility and Trust: Enhance the credibility of your press release by having it published on well-known and respected news sites.
  8. Increased Media Coverage: Improve the chances of your press release being picked up by journalists and editors, leading to more media coverage.
  9. 24/7 Availability: Distribute your press release at the best times, ensuring timely delivery to media outlets regardless of their location or time zone.
  10. Brand Awareness: Increase your brand’s visibility and recognition by consistently distributing press releases through a reputable service.

Using a press release syndication service can significantly enhance the effectiveness of your communication efforts, ensuring your message reaches the right audience with maximum impact.

A Cautionary Note About Press Release Syndication

There is one thing you should consider about press release syndication. Some people think of the term press release syndication as an SEO strategy specifically designed to generate links to their website.

They view it as a quick, easy, inexpensive way to buy links to their site.

A number of companies have capitalized on this belief, creating whole networks of worthless sites that the search engines don’t even pay attention to, much less assigning value to the links that appear on them, to which they “syndicate” press releases.

In actuality, all these companies do is sell you on the dream of quick, cheap SEO linkbuilding, collect your money, and copy your press release onto their (and sometimes other) networks of sites.

Then they send you a report showing you all links that are now pointing to your site.

This strategy actually worked for a few months well more than a decade ago. But Google employs a ton of very smart people who figured out all the elements of this process and the sites employed in it, and invalidated that strategy in the in Google Penguin update in April, 2012.

(In other words, this strategy no longer works, and hasn’t for more than a decade!)

The Google Penguin update was specifically designed to eliminate the value of artificial link-building schemes for search engine optimization (SEO) purposes – schemes like press release syndication.

Basically what the Google Penguin update did was to remove and/or devalue those sites/pages from the index, eliminating the value of those links, and potentially penalizing sites that used them.

So yes, you can still use a press release syndication service that sells itself as building links in your behalf.

But you’re most likely wasting your money and efforts – most of the time using press release syndication services devoted to SEO purposes will do almost nothing to improve your rankings at best, and at worst, could have the exact opposite effect, getting you penalized, resulting in your losing rankings.

We don’t recommend using any service that markets themselves as syndicating press releases for the specific purpose of getting links for SEO purposes. There’s danger there.

When Press Release Syndication Helps SEO

That said, there can be significant traffic and SEO advantages that could result from press release distribution.

It comes when you use a quality press release distribution/syndication service like – a service that actually sends press releases to real journalists, who then either write their own story based on your press release or run your press release as is.

When that happens, and they include a link to your site in their story, those links can have a positive effect on your SEO.

Just imagine what a link from a real story on a major media outlet’s site could be worth to you not only in terms of SEO link value, but more importantly, in terms of reach and the actual traffic from people wanting to know more about your company, product, cause, or service.

I’ll say it again – you will virtually never get that kind of result from one of the fly-by-night press release syndication sites that just charges your card then slaps your release up on their network of worthless sites. Those links only come from quality press release syndication services like, that actually generate real pickup by real journalists, bloggers, and influencers,.

That’s why it’s well worth the few hundred dollars it takes to syndicate your press release with

So, if you’re thinking the term press release syndication means fast, cheap links to your site, I recommend you shift your mindset and search out companies that will give you true distribution to real journalists who actually want the information you’re sending them to help them in their reporting.

Why Work With for Your Press Release Syndication

Here are the key advantages you can expect when working with for your press release syndication:

Authentic Newswire Distribution

You’ll benefit from eReleases’ exclusive nationwide partnership with PR Newswire, ensuring that your press releases are distributed through the top newswire service dedicated to press release distribution.

Targeted Email Distribution

In addition to the newswire, eReleases will send your press releases directly to a targeted segment from our list of 1.7 million journalists via email, with a 94% delivery rate to hand-selected journalists covering various industry topics relevant to your business.

Real Editors, Not Salespeople

You’ll work with eReleases’ salaried editors (not salespeople) who have journalism backgrounds and provide guidance without the pressure of commissions or sales tactics.

Nationwide Distribution

You’ll gain full, nationwide distribution through PR Newswire, maximizing exposure for your press releases.

Fast Results

Most releases are distributed the next business day.

Proof of Distribution

You’ll receive a WireWatch™ report with testable links, allowing you to verify your press release distribution across various sites.


By acting as a cooperative for small businesses like yours, eReleases secures significant discounts from PR Newswire, which are passed on to you, making the service very affordable, especially when you consider the ongoing costs of building and maintaining a list of journalists.

Potential for High-Impact Results

As demonstrated by examples of successful client experiences, your well-crafted press releases distributed through eReleases can generate substantial media coverage, website traffic, and new customers for your business.

Additional Press Release Resources

Get real ROI on your press release, plus save 30% on your first order.