Retailing Industry Press
Release Examples

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Retailing Industry Press Release Info Center

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Retail Industry Press Release Examples

Example #1: New Partnership Announcement:


Unicorns Unite – Squatty Potty® Teams Up with The Color Run®

ST. GEORGE, Utah, May 26 /PRNewswire/ — Squatty Potty announces sponsorship of eight The Color Run Dream Tour 5k races hitting major markets in the United States, beginning Saturday May 27 in New York City.  In 2015, Squatty Potty launched a wildly successful marketing campaign featuring a viral YouTube video, starring a pooping Unicorn that has garnered over 130 million views to date and won the 2016 Webby Award.

“When we began to consider non-traditional marketing options, including sponsorships, we wanted to partner with an event that shared our brand identity. We really felt strongly that The Color Run was just like Squatty Potty- fun, hip and cool. And a unicorn mascot to top it off? We absolutely had to work together,” said Dan Deceuster, Director of Ecommerce.

Squatty Potty and The Color Run share the same goals of making the world happier and healthier, one race and one stool at a time.

“The Color Run is excited to be working with Squatty Potty, a unicorn-approved product.  With both brands loving color, fun, and unicorns it’s a great fit.  We know our participants will be equally excited to see the brands come together at the events this year.” – Haley Van Dyke Partnership Coordinator.

For more information visit or call Linda Stay at 855-628-1099.
Connect with us on social media @squattypotty and

About Squatty Potty, LLC

Squatty Potty, LLC is a consumer products company whose product lines consist of toilet stools, sprays and other bathroom accessories. Its flagship product, the Squatty Potty stool, is designed to help users assume the squatting position while using the bathroom, delivering fast, complete elimination with comfort and ease.  The Company was featured on ABC’s hit TV show Shark Tank, and became the second most successful company in the history of the show. Currently Squatty Potty products are sold in over 6,000 retail locations globally, including Bed, Bath & Beyond, Costco, Walmart and Target.

About The Color Run®

The Color Run is the largest event series in the world and the first of its kind. Founded in 2012, the number one goal of The Color Run is to produce the ‘Happiest 5k on the Planet’ giving participants an unforgettable experience. With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, helping participants achieve their fitness goals by providing a fun, un-intimidating running environment. To learn more about The Color Run, visit The Color Run Website. #Happiest5k #DreamInColors

The Color Run is a product of Bigsley™ Event House, a leading creator of experiential events including: The Color Run Night®, Pumpkin Nights, Dam Train Race, Electric Run® and Soul Pose™.

Media contact:
Linda Stay
[email protected]

SOURCE: Squatty Potty LLC

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12 More Retail Industry Press Release Examples:

  1. New online merchandise store
  2. New retail media division announcement
  3. Industry forecast
  4. Retailer resale program
  5. New omnichannel tech announcement
  6. Announcement of new software tools to build retailer sales
  7. Store remodel announcement
  8. Retail media network release
  9. Retail REIT Merger
  10. Retail market expansion through acquisition announcement
  11. Expansion of retail food donation agreements
  12. New online retail hire announcements

The Retailer’s Guide to Writing and Distributing Press Releases

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Press Release About – Retail Industry

Need ideas for topics a retailer could write a press release about? Here are 50 ideas to get you started:

  1. Store Launch: Announce the opening of a new store. This can create buzz and attract early customers eager to explore new shopping options.
  2. Website Launch: Unveiling a new or revamped e-commerce platform can position a retailer as tech-savvy and modern.
  3. New Product Line: Introduce a new collection or product category, spotlighting unique features or exclusive availability.
  4. Collaboration: Partnering with a popular brand or celebrity can attract their followers to the retailer.
  5. Sustainability Initiatives: Detailing green practices or eco-friendly products can appeal to environmentally conscious consumers.
  6. Community Involvement: Highlighting philanthropic endeavors can enhance the retailer’s reputation in the community.
  7. Sales and Promotions: Announcing big sales or limited-time offers can drive foot traffic and online sales.
  8. Anniversary Celebrations: Marking a significant milestone can remind customers of the retailer’s longevity and success.
  9. Award Wins: Showcasing recognition from industry experts can enhance credibility.
  10. Store Remodel: Unveiling a renovated space can invite customers to experience an enhanced shopping environment.
  11. New Hires: Announcing key personnel or management can signal growth or a new direction for the business.
  12. Special Events: Hosting in-store events, workshops, or demonstrations can create an interactive shopping experience.
  13. Expansion Plans: Sharing plans to open new locations can generate excitement and anticipation.
  14. Loyalty Programs: Promoting customer reward systems can encourage repeat business.
  15. Customer Testimonials: Sharing positive feedback can enhance the retailer’s reputation and trustworthiness.
  16. Technological Innovations: Adopting cutting-edge tech like AR/VR fitting rooms can position the retailer as forward-thinking.
  17. Seasonal Campaigns: Introducing themed collections or displays can capture holiday shoppers.
  18. Exclusive Partnerships: Securing an exclusive brand or product can differentiate the retailer from competitors.
  19. Safety Measures: Detailing protocols, especially in health crises, can reassure and attract concerned customers.
  20. Recalls: Transparently addressing product recalls can demonstrate responsibility and concern for customer well-being.
  21. CSR Initiatives: Outlining corporate social responsibility efforts can resonate with socially-conscious consumers.
  22. Charitable Donations: Announcing support for a cause can create positive association and goodwill.
  23. Financial Milestones: Sharing impressive sales figures or profits can illustrate growth and stability.
  24. Cultural Initiatives: Celebrating cultural diversity, holidays, or events can resonate with diverse customer bases.
  25. Rebranding: Announcing a fresh logo or brand identity can renew interest and curiosity.
  26. Trends Analysis: Sharing insights on industry trends can position the retailer as a thought leader.
  27. In-store Tech Integration: Highlighting additions like self-checkout kiosks can signal modernity.
  28. Pop-up Locations: Announcing temporary locations can generate buzz and draw crowds.
  29. Art Installations: Incorporating art or culture can create a unique shopping atmosphere.
  30. Sponsorships: Sponsoring local or major events can increase brand visibility.
  31. Limited Edition Products: Promoting exclusive, short-run items can drive demand.
  32. Freebies and Giveaways: Announcing promotions where customers can get something for free can quickly gain attention.
  33. Educational Initiatives: Offering workshops or classes related to products can enhance customer loyalty.
  34. Eco-friendly Packaging: Transitioning to sustainable packaging can attract eco-conscious shoppers.
  35. Customer Feedback Implementation: Demonstrating that customer feedback has led to changes can boost satisfaction and trust.
  36. Store Redesign: Introducing a fresh store layout can optimize the shopping experience.
  37. Employee Achievements: Recognizing staff accomplishments can humanize the brand.
  38. Economic Contributions: Detailing local economic impact can foster community support.
  39. Historical Retrospectives: Celebrating the brand’s history can evoke nostalgia and loyalty.
  40. Contests: Hosting contests with enticing prizes can engage and excite customers.
  41. Participation in Trade Shows: Announcing presence at major industry events can boost B2B relationships.
  42. Acquisitions or Mergers: Sharing news of growth through business deals can indicate industry leadership.
  43. Return or Exchange Policies: Promoting customer-friendly return policies can reduce purchase hesitations.
  44. Guest Designers: Hosting renowned designers for special collections can offer exclusive shopping experiences.
  45. Behind-the-Scenes Looks: Giving customers a peek behind the curtain can foster brand intimacy.
  46. Innovative Display Techniques: Introducing new visual merchandising strategies can create an appealing shopping environment.
  47. Influencer Partnerships: Collaborating with social media influencers can tap into their follower base.
  48. Holiday Preparations: Sharing holiday hours, specials, or events can capture festive shoppers.
  49. Product Restocks: Announcing the return of popular sold-out items can excite waiting customers.
  50. Value Propositions: Reiterating the brand’s value for money or quality commitment can reinforce customer trust.

Who can use These Press-Release Ideas

These press release ideas can be used by most retailers, including:

  1. Department Stores: These are large retail establishments that offer a variety of products across multiple categories, like clothing, housewares, and cosmetics.
    • Example: Macy’s and Nordstrom are well-known department stores that provide customers with an array of product categories under one roof.
  2. Supermarkets: Retailers that primarily sell food, along with some non-food items.
    • Example: Kroger and Safeway are supermarkets where shoppers can purchase groceries, household essentials, and sometimes even clothing or electronics.
  3. Specialty Stores: Retailers that focus on a single product category or a group of related products.
    • Example: Foot Locker is a specialty store focusing exclusively on footwear, catering to sports enthusiasts and casual shoppers alike.
  4. Convenience Stores: Small retail businesses that offer a limited range of products, often including snack foods, beverages, and basic necessities, typically open for extended hours.
    • Example: 7-Eleven offers consumers a quick and convenient option for grabbing snacks, drinks, and daily essentials.
  5. Discount Stores: Retailers that sell products at prices lower than the typical market value.
    • Example: Walmart and Target are known as discount stores where consumers can buy a broad range of products at competitive prices.
  6. Warehouse Stores: Large retailers that sell products in bulk, often at discounted prices.
    • Example: Costco and Sam’s Club allow members to purchase products in bulk quantities at discounted rates.
  7. Online Retailers: Companies that operate over the internet, offering products for purchase through a website or app.
    • Example: Amazon and Alibaba are massive online retailers, facilitating the purchase and delivery of a vast assortment of goods to consumers globally.
  8. Direct-to-Consumer Brands: These are brands that sell directly to the end consumer, bypassing traditional retail channels.
    • Example: Warby Parker, an eyewear brand, sells glasses directly to consumers both online and through its branded stores.
  9. Pop-up Shops: Temporary retail spaces that open for a short period, often to launch a new product or to capitalize on a seasonal trend.
    • Example: A fashion brand might open a pop-up shop in a city’s trendy district during Fashion Week, drawing in curious shoppers with exclusive items.
  10. Outlet Stores: Retail stores that sell manufacturer-branded items, typically at a lower cost due to being older stock or having minor imperfections.
    • Example: The Nike Outlet offers past-season styles and products at discounted prices.
  11. Pharmacies: Retailers that primarily sell prescription and over-the-counter medications, as well as other health and beauty products.
    • Example: Walgreens and CVS are pharmacies where customers can pick up medications and a variety of health and beauty products.

How to Write a Results-generating Press Release for Retailers

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Distribute Your Press Release to the Right People

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Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

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Additional Press Release Examples

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