Sports Press Release Examples

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Sports Press Release Examples

University announces hiring of new Athletic Director

LMU Names Oregon’s Craig Pintens as New Athletic Director

LOS ANGELES, May 31, 2018 /PRNewswire-USNewswire/ — Craig Pintens, a proven athletic administrator with leadership experience at national championship-winning programs, will be the next athletic director at Loyola Marymount University, President Timothy Law Snyder, Ph.D., announced today.

Craig Pintens has been named the next athletic director at Loyola Marymount University. He is currently senior associate athletic director at the University of Oregon.
Craig Pintens has been named the next athletic director at Loyola Marymount University. He is currently senior associate athletic director at the University of Oregon.
Pintens comes to LMU from the University of Oregon, where he has served as senior associate athletic director for the past seven years. In that role, he helped lead Oregon’s athletic programs to tremendous success in competition and transformed the fan experience, strategic planning processes, athletics operations, promotions, and fundraising.

“Craig Pintens will be a game changer for the LMU Lions,” Snyder said. “He is a leader, a champion, a builder, and a collaborator who will challenge our student-athletes to be fierce competitors with purpose and integrity. Together with our coaches, he will lionize our athletics programs and amplify LMU’s renown.”

“I am honored to lead LMU’s athletic programs, and look forward to building the next generation of Lion champions,” Pintens said. “LMU is a top-tier university with a celebrated athletics history in the heart of a dynamic global city. We will compete for championships, we will graduate our student-athletes and we will make the LMU community proud. I thank President Snyder for this incredible opportunity and Jill, our children and I cannot wait to join the LMU family.”

Prior to his tenure at Oregon, Pintens worked in the athletic departments at Louisiana State University, Marquette University and the University of Texas-Pan American. At LSU, Pintens implemented strategic ticket sales plans, leading to record ticket sales and attendance numbers. At Marquette, he enacted fundraising initiatives that generated more than $2 million while increasing the donor base by 33 percent. At the University of Texas-Pan American, he managed sales, promotions, game-day operations; and he successfully negotiated the university’s first Spanish radio broadcast deal.

“We’re excited for Craig Pintens to bring his experience and enthusiasm to the Lion family,” said Charity Elliott, head coach of LMU’s women’s basketball team and a member of the search committee. “His zeal to win on the court and on the field with integrity is a great match for our programs. Our coaches and players will benefit from Craig’s optimism and energy.”

“Craig Pintens’ record of success makes him a natural choice to lead LMU’s athletics programs into a promising future,” said West Coast Conference Commissioner Gloria Nevarez. “Craig’s experience in developing excitement and fan engagement is a great fit with the WCC’s demonstrated commitment to excellence and the development of the whole person. This hire signals LMU’s bold ambition and investment in the upward trajectory of LMU and the WCC.”

Pintens is an accomplished public speaker, appearing at conferences throughout the country. The National Association of Collegiate Marketing Administrators has honored him with 35 awards in the areas of season ticket campaigns, advertising, ticket sales, new media, video, and corporate sponsorship.

He is also a member of the Wisconsin Bar; he earned his Juris Doctor from Marquette University School of Law and his Bachelor of Business Administration degree in marketing cum laude from the University of Wisconsin, Whitewater.

Pintens will start on June 25. He replaces outgoing Athletic Director William S. Husak, who is retiring after 20 years at LMU.


Mason Stockstill
Assistant Director, Media Relations
[email protected]

Tyler Geivett
Assistant Athletics Director, Media Relations
[email protected]

Loyola Marymount University, the University of Silicon Beach, is ranked in the top 12 percent of higher education institutions nationally by The Wall Street Journal. Founded in 1911, LMU is a Catholic, Jesuit, and Marymount university with more than 6,100 undergraduate students and more than 3,000 graduate and law students. LMU offers 58 undergraduate majors and 53 minor programs, along with 46 master’s degree programs, one education doctorate, one juris doctorate, one doctorate of juridical science and 13 credential/authorization programs.

LMU news and events are found at:


LMU features a Division I athletics program that supports 22 varsity sports, competing in the West Coast Conference, Western Water Polo Association, Golden Coast Conference and Pacific Collegiate Swim Conference. Since 1998, LMU has claimed 35 of its overall 48 conference championships, and 45 of its 67 NCAA postseason appearances. Off the field, the Lions continue to rank among the best in the West Coast Conference and in the west in the NCAA’s APR and Graduation Rate.

SOURCE Loyola Marymount University

University’s sports program grow in stature

Liberty Athletics becomes fastest rising program in the nation

LYNCHBURG, Va., Aug. 25, 2022 /PRNewswire/ — An annual report released this week shows that Liberty University’s NCAA Division I Athletics program continues to grow in stature and success on a national scale.

“Liberty teams captured eight conference championships, our third-straight bowl victory, and led all Division I programs in the Commonwealth of Virginia in winning percentage while student-athletes earned a 3.27 cumulative GPA,” said Director of Athletics Ian McCaw. “We enjoyed a prosperous year in 2021-22, and I am grateful to our student-athletes, staff, coaches, and senior administration for the overwhelming support that we received. Liberty Athletics is the fastest rising program in the nation, and we are poised for another outstanding year across the board in 2022-23.”

The conference championships, won by men’s and women’s indoor track & field, men’s outdoor track & field, men’s tennis, field hockey, softball, women’s swimming & diving, and women’s cross country, resulted in eight NCAA Tournament appearances, including Liberty’s first-ever NCAA Championship Final appearance by the field hockey team. The team won a nation-high 20 games, led by Jill Bolton, who was named National Field Hockey Coaches Association (NFHCA) Division I National Player of the Year, marking another first in Liberty Athletics NCAA Division I history.

In all, Liberty welcomed 20 Power Five opponents to campus in 2021-22 and won a total of 11 games against those schools, including five victories by the softball team.

As Flames Football prepares to join Conference USA in 2023, it has now played 40 FBS opponents from 22 states and eight different FBS conferences since 2017. In winning the LendingTree Bowl in Mobile, Ala., behind an MVP performance from quarterback Malik Willis, the Flames became only the second team to capture bowl victories in their first three seasons of FBS eligibility, joining Appalachian State (2015-20). Liberty is currently one of only five FBS teams to have won bowl games in each of the last three seasons, along with Alabama, Georgia, Kentucky, and Louisiana. A program-record 10 alumni signed NFL contracts this summer, including Willis, who was selected by the Tennessee Titans in the third round of the NFL Draft.

The 2022 home football schedule is the most anticipated in program history. The six-game slate is highlighted by games against ACC and in-state foe Virginia Tech on Nov. 19 and future Big 12 Conference member BYU on Oct. 22.

“Liberty Football has its best roster and most challenging schedule, which has led to unprecedented excitement and record season ticket sales and Flames Club donations,” McCaw said.

The Flames Club, Liberty’s primary booster organization, experienced a 36-percent membership increase over the previous year to more than 4,350 members. The Flames Club raised $4.1 million in 2021-22, more than double the previous year’s record.

Liberty Athletics was declared the Virginia All-State Sports Championship winner for the second year in a row by posting the best overall winning percentage among Division I programs in the ­­­Commonwealth of Virginia in 2021-22. Liberty finished with an overall winning percentage of 65.4 (235 wins, 124 losses, one tie). The men’s athletics programs won 59.6 percent (87-59-0) of their games, paced by the baseball team (37-23), which qualified for the NCAA Regional for the eighth time and third season in a row, and men’s basketball team (22-11), which has won 104 games over the last four seasons, fourth-most among all Division I teams in the nation.

Meanwhile, Liberty’s women’s programs won 69.4 percent (148-65-1) of their contests and the Lady Flames finished atop the women’s all-sport standings.

Click on the photo for the full Liberty Athletics Annual Report 2021-2 Liberty Athletics also posted its second consecutive top-75 finish in the Learfield Directors’ Cup standings, an annual listing that ranks the top collegiate athletics departments in the country. Liberty ranked No. 13 in the Directors’ Cup standings among non-Power Five programs.

As many goals as Liberty’s athletes met on the playing field, they were also successful in the classroom, achieving a cumulative grade-point average of 3.27 (second-highest in school history) with 269 ASUN Academic Honor Roll members (70.42 percent of its ASUN student-athletes). A total of 415 recorded GPAs of 3.0 or higher, including 55 with perfect 4.0 marks.

Overall, Liberty Athletics accomplished its mission of producing Christ-centered men and women with the values, knowledge, and skills required to impact tomorrow’s world. McCaw cast a vision for Liberty’s Athletics program to Train Champions for Christ by providing a high-quality student-athlete experience and achieving victory with integrity.

Through community service outreaches, including food drives and reading to children and raising funds for supplies at area elementary schools, Liberty’s student-athletes demonstrated love and care toward those in need in the Lynchburg area, serving with grateful hearts and reflecting the light of Christ throughout the community.

Liberty University, founded in 1971, is the world’s premier Christian university, one of the largest private, nonprofit universities in the nation, and the largest university in Virginia. Located near the Blue Ridge Mountains on over 7,000 acres in Lynchburg, Va., Liberty offers more than 700 unique programs of study from the certificate to the doctoral level. Over 450 programs are offered online. Utilizing its world-class infrastructure and Christian faculty, Liberty’s mission is to Train Champions for Christ with the values, knowledge, and skills essential for impacting tomorrow’s world.

University Adds New Men’s and Women’s Sport

Arcadia University to Add Men’s and Women’s Wrestling

GLENSIDE, Pa., July 17, 2023 /PRNewswire/ — The Arcadia University Department of Athletics and Recreation is excited to announce the addition of men’s and women’s wrestling programs, to begin competition in the fall of 2025. Arcadia’s will become the 21st Division III men’s program in the state of Pennsylvania and the seventh women’s.

This increases Arcadia’s offerings to sponsor 28 sports (14 women, 13 men, one co-ed) beginning in the 2025-26 academic year, including the recent additions of esports (2019), women’s and men’s indoor and outdoor track and field (2019), and women’s and men’s ice hockey (2021). Arcadia captured two MAC Freedom championships last year in men’s basketball and baseball.

“Arcadia has demonstrated a great commitment to expanding our sport offerings over the last decade,” Executive Director of Athletics and Recreation Brian Granata said. “The university is committed to providing a wide range of sport offerings to meet the needs of current and prospective student-athletes. We are located in an area that is ripe with wrestling talent and look forward to building a competitive program.”

The search for two separate head coaches will begin later this year, with the goal of placing successful candidates by next spring following the completion of the upcoming wrestling season.

As of July 2023, the NCAA sponsors 122 varsity men’s programs and 51 women’s programs at the Division III level. The Knights will be the eighth team in the MAC for men’s and the fifth for women’s.

The men’s team will compete in the MAC and NCAA Southeast Regional along with dual meets and invitational tournaments, while the women’s team will compete with an independent schedule featuring dual meets and invitational tournaments.

Earlier this spring, the Pennsylvania Interscholastic Athletic Association sanctioned women’s wrestling, with the requisite 100 schools in the state sponsoring competition. This allows both district and state championships to open to girls’ wrestlers. The PIAA also sponsors 471 boys’ programs with 9,420 boys’ wrestlers as of the 2021-22 school year.

Arcadia plans to convert the existing 8,500-square-foot gymnasium at 125 Royal Ave., site of the former Bishop McDevitt High School, into a practice facility including approximately 5,000 square feet of mat space, cardio equipment, and related training equipment. There will be an adjacent 1,500-square-foot weight room, locker rooms, coaching offices, and an athletic training room on-site. Renovations are planned for the 2023-24 academic year.

SOURCE Arcadia University

Agency announces athlete declaration for NFL draft and representation


VIP Sports Management now represents star from Detroit

DETROIT, Dec. 13, 2022 /PRNewswire/ — Central Michigan star running back Arthur “LEW” Nichols has hired VIP Sports Management of Detroit, Michigan, as his sports agency of record as he declares for the 2023 NFL Draft.

The 2021 NCAA rushing king from Detroit who attended Cass Technical High School, has amassed over 3000 career rushing yards for Central Michigan, averaging 5 yards per carry. Though Nichols’ 2022 season was impacted by a few minor injuries and despite only playing in 9 games, he rushed for over 600 yards and had 6 touchdowns.

“I am excited to join the VIP team,” Nichols said. “Paul, David, and the VIP team, are smart, aggressive, and they understand me, my ability, drive, and goal to be the best running back in the NFL.”

Founded in 2014 by attorney David W. Jones and former MSU football player Paul Bobbitt, VIP Sports Management is a certified, full-service sports agency whose clients consist of current and former NFL players and several 2023 NFL draft prospects. In addition to contract negotiations, the company provides draft preparation and training, endorsements and marketing, and post-career planning and management.

“It’s good to work with, not only someone who grew up in our home state, but also someone as talented and versatile as Lew Nichols,” said Jones. “He’s proven that he has been one of the best running backs in college football these last two years. We plan to make sure he’s well represented at contract time.”

Nichols will prepare for the NFL combine in South Florida.

For more information, VIP Sports Management at (877) 923-2843.

12 Additional Sports Press Release Examples

The Sports Publicist’s Guide to Writing and Distributing Press Releases

Resources to help you write an amazing sports press release and distribute it to the right people to get publicity for your team, school, company, cause, or announcement.

What to Write a Sports-related Press Release About

Need ideas to write a press release about for your team, program, or sports-related products? Here are 50 ideas to get you started:

    Announcing new partnerships with sponsors, local businesses, or other sports teams.
    Highlighting individual or team achievements, such as breaking records or reaching milestones.
    Promoting upcoming games, tournaments, or special sports events.
    Celebrating championship wins or significant victories in leagues or competitions.
    Introducing new team members, including players, coaches, or management.
    Announcing schedule releases for upcoming seasons or tournaments.
    Showcasing community involvement and outreach programs linked to the sports team.
    Launching new merchandise or sports gear associated with the team.
    Revealing renovations or upgrades to facilities, stadiums, or training grounds.
    Sharing results and highlights from recent games, matches, or competitions.
    Announcing retirements of notable players, coaches, or staff members.
    Highlighting academic achievements of student-athletes.
    Addressing changes in coaching staff or management, including arrivals and departures.
    Unveiling new technology or innovations in training and performance analysis.
    Promoting special ticket sales or packages for upcoming games or seasons.
    Reporting on injury updates and recovery progress of key players.
    Celebrating endorsements or individual accolades of players and coaches.
    Acknowledging volunteer efforts and contributions to the team or community.
    Announcing educational programs or scholarships linked to sports participation.
    Launching fitness and health initiatives for players or the community.
    Detailing sustainability efforts and environmental initiatives within the sports program.
    Promoting diversity and inclusion initiatives within the team or organization.
    Addressing controversies or disputes involving the team or its members.
    Announcing participation in charity events or fundraisers.
    Releasing financial reports or fundraising milestones for the sports program.
    Unveiling new uniforms or changes to the team’s branding.
    Celebrating the history or anniversary milestones of the team or program.
    Introducing mobile apps or digital platforms for fan engagement.
    Announcing fan engagement events, such as meet-and-greets or open practices.
    Launching fan clubs or support groups officially recognized by the team.
    Highlighting significant comebacks or underdog stories within the team.
    Announcing changes to game day experiences for fans, such as new facilities or services.
    Sharing stories of resilience or perseverance related to team members.
    Promoting preseason or exhibition games designed to prepare teams for the upcoming season.
    Addressing league or competition changes that affect the team.
    Announcing strategic plans or long-term visions for the sports program.
    Launching sports camps or clinics for youth development.
    Promoting online content, such as podcasts, blogs, or video series, related to the team.
    Announcing collaborations with educational institutions for athlete education and development.
    Highlighting off-season activities and training programs.
    Celebrating international representation of players in tournaments or competitions.
    Addressing safety measures and protocols for games and practices.
    Promoting sports science and research initiatives linked to the team.
    Announcing public viewings or watch parties for significant games.
    Highlighting leadership and mentorship programs within the team or organization.
    Announcing the adoption of new sports technologies or methodologies.
    Promoting health and wellness programs for team members and staff.
    Celebrating contributions to local economies and businesses through sports.
    Highlighting partnerships with media outlets or broadcasting deals.
    Announcing accolades or awards received by the team, its players, or staff for contributions to the sport or community.

Sports Press Release Templates

1. New Player Signing

[City, Date] – [Team Name] is thrilled to announce the signing of [Player Name] to our [sport] team. [Player Name], a [position], brings a wealth of experience from [previous team/school], where they [mention significant achievements, records, or accolades].
“We are excited to welcome [Player Name] to the [Team Name]. Their skills, work ethic, and leadership on and off the [field/court] are exactly what we need to succeed,” said [Coach/Manager Name], [Title].
[Player Name] will be joining the team effective [Date] and is expected to make their debut in the upcoming [season/tournament].
For media inquiries, contact: [Contact Information]

2. Championship Victory Announcement

[City, Date]
– The [Team Name] are proud to announce their victory at the [Name of Championship/Tournament], held in [Location] on [Date]. This triumph marks the [number]th championship win for the team, a testament to their hard work, dedication, and the spirited support of our fans.
[Quote from a key player or coach reflecting on the victory]
The team is scheduled to return to [City] on [Date]. A celebration event will be held at [Location] on [Date], where fans are invited to join in celebrating this remarkable achievement.
For further details and media requests, please contact: [Contact Information]

3. Upcoming Sports Event Announcement

[City, Date]
– [Organization/Team Name] is excited to announce the upcoming [Event Name], scheduled for [Date] at [Location]. This event will feature [details about the event, including participating teams, what’s at stake, or special attractions].
“Each year, the [Event Name] attracts talent from all over the region, and this year will be no exception,” said [Event Organizer/Coach Name], [Title]. “We invite fans to join us for what promises to be an unforgettable day of [sport].”
Tickets are available at [where to buy tickets] starting [Date]. For more information, visit [website] or contact: [Contact Information]

4. Major Sponsorship Announcement

[City, Date]
– [Team/Organization Name] is delighted to announce a new partnership with [Sponsor Name], a leader in [Industry]. This significant sponsorship deal, effective [Start Date], marks the beginning of a promising relationship aimed at enhancing the experiences of our players and fans alike.
“[Sponsor Name]’s commitment to excellence and community engagement aligns perfectly with our values and ambitions,” said [Name], [Title] of [Team/Organization Name]. “This partnership will provide essential support for our team and contribute to our continued success.”
The sponsorship will include [brief overview of the sponsorship benefits, e.g., new uniforms, upgraded facilities, community programs].
For sponsorship details and media inquiries, please contact: [Contact Information]

5. Facility Upgrade Announcement

[City, Date]
– [Team/Organization Name] is proud to announce the completion of extensive upgrades to [Facility Name], set to enhance the training environment for our athletes and improve the game day experience for our fans. The renovation, which began on [Start Date], includes [list major improvements].
“The upgraded [Facility Name] is a game-changer for our team and our supporters,” stated [Name], [Position]. “These improvements reflect our commitment to excellence and our dedication to providing the best possible environment for our athletes and fans.”
A ribbon-cutting ceremony will be held on [Date], with open tours of the facility available to the public.
For more information or to RSVP to the event, please contact: [Contact Information]

6. Community Engagement Program Launch

[City, Date]
– In a continued effort to give back to our community, [Team/Organization Name] is excited to launch the [Program Name], a comprehensive initiative designed to [Objective of the Program]. Starting [Date], the program will [describe what the program will do, target audience, and expected impact].
“[Program Name] represents our commitment to not just excel in [sport] but to also foster a positive impact within our community,” said [Name], [Title]. “We believe in using our platform to empower, educate, and unite.”
The program kick-off event will take place on [Date] at [Location], featuring [mention any special guests, activities, etc.].
For more information about the [Program Name] or to get involved, please contact: [Contact Information]

These templates offer formatting ideas to announce various sports-related news. They should be customized to fit your specific situation.

Writing the Perfect Sports Press Release: A Step-by-Step Guide

In the competitive and fast-changing world of sports, a well-crafted press release is a powerful tool to broadcast achievements, announce events, and share news. Whether you’re spotlighting your team’s championship victory, unveiling a sponsorship, or promoting an upcoming tournament, an effective press release can get attention, attract fans, engage the media, and amplify your message. Here’s how to write a sports press release that scores every time.

  • 1. Headline That Hooks
    Start with a compelling headline. Your headline should be engaging, concise, and informative, providing readers with a clear idea of what your press release is about. Use action verbs and vibrant language to capture the essence of your announcement.
  • 2. Subhead for Substance
    A subhead adds depth to your headline, offering a bit more detail about the news you’re announcing. Though not always necessary, it’s beneficial for complex announcements, providing a smoother transition into the body of the press release.
  • 3. Lead Paragraph: The Who, What, Where, When, Why
    The opening paragraph is critical. It should succinctly answer the who, what, where, when, and why, providing all the essential details of your announcement. This section must be clear and to the point, ensuring that even if a reader goes no further, they have the key information.
  • 4. The Body: Dive Deeper
    In the body, expand on the details briefly mentioned in the lead paragraph. Include quotes from relevant stakeholders, such as players, coaches, or executives, to add credibility and a personal touch to your release. This section can also provide historical context, compare statistics, or share future implications of the news.
  • 5. Boilerplate: Background Information
    Towards the end, include a boilerplate—a short paragraph about the team, league, or company issuing the release. This should provide background information, such as the organization’s mission, achievements, and contact information, helping readers understand the broader context.
  • 6. Contact Information: The Call to Action
    Conclude your press release with clear contact information, including the name, phone number, and email address of the media contact. This ensures that journalists or interested parties can easily reach out for further information or follow-up questions.
  • 7. Style and Tone
    The tone of your press release should be professional yet engaging. Use active voice and sports-specific language to maintain interest. Check that your release is free from jargon that could alienate readers unfamiliar with the sport. Keep sentences and paragraphs short for easy readability.
  • 8. Proofread and Polish
    Before sending out your press release, proofread it thoroughly for grammar, spelling, and factual accuracy. Missteps here can detract from your credibility and the professionalism of your announcement.
  • strong>9. Distribution: Timing is Key
    Finally, consider the timing of your release. For maximum impact, distribute your press release at a time when it’s likely to gain the most attention, avoiding weekends and holidays. Early in the week can be ideal for catching the weekly news cycle.

    Writing a sports press release is an art that balances information and engagement. By following these steps, you can make sure your news not only reaches but resonates with your target audience, from fans and athletes to journalists and the wider community. Remember, the goal is to share your passion for the sport and your news in a way that captivates and informs.

Why Using a Press Release Distribution Service is Vital for Your Sports Press Releases

How well you distribute your sports press releases can significantly amplify your team’s or company’s visibility and media coverage, which is why many opt for utilizing press release distribution services like

These services specialize in ensuring that press releases reach a broad and relevant audience, including journalists, media outlets, and sports enthusiasts. By leveraging their established networks, quality distribution services can provide a level of reach that would be difficult and time-consuming for teams or companies to achieve on their own. Reaching many different media sources is crucial for maximizing the impact of announcements, from new player signings to major event promotions, ensuring that the news penetrates through the crowded media landscape to reach interested parties.

In addition, quality press release distribution services like offer targeted delivery options that enhance the effectiveness of media outreach efforts. These platforms have sophisticated tools that allow for the segmentation of press releases to specific industries, geographical areas, and media types, ensuring that the news reaches the most relevant and interested parties.

This targeted approach is particularly beneficial in sports, where the relevance of news can vary significantly based on regional interests, sports preferences, and the focus of different media outlets. By ensuring that press releases are sent to those with a declared interest in the sport or specific news topic, teams and companies can achieve a higher engagement rate, leading to more in-depth coverage and discussion among the target audience.

Another advantage of using a quality press release distribution service is that they offer reports that give you measurable insights into the performance of a press release. These platforms typically provide analytics and reporting features that allow teams and companies to understand how their news is being received, including metrics like viewership, engagement, and the extent of the news’ spread. This data is invaluable for refining future communications strategies, helping to identify what types of news generate the most interest, which distribution channels are most effective, and how timing affects engagement. In the competitive world of sports, where staying relevant and top of mind with fans and stakeholders is crucial, these insights can drive more strategic and effective communications efforts, ultimately supporting the team’s or company’s broader goals.

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

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Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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