Press Release Pricing: How eReleases & PR Newswire Distribution Measures Up – eReleases Pricing

eReleases press release distribution packages give you the best value in the market! 

Table of Contents

Every eRelease press release distribution package comes with:

  • Editorial review by our professional press release editors, to increase its effectiveness.
  • Complete national distribution through Cision PR Newswire (an $835 value. Note: eReleases is the ONLY partner of PR Newswire that provides full-exposure, nationwide distribution through Cision PR Newswire. Any other company that claims to offer PR Newswire distribution is only providing statewide or regional newswire distribution – a fraction of the distribution eReleases provides.) 
  • Targeted distribution to the appropriate subsegment of our database of 1.7 million journalists and social media influencers.
  • WireWatch reporting giving you links to your published press release on sites like MarketWatch, PR Newswire, Yahoo!, and many more just 2 hours after release.
  • PR Spamshield: preventing you from receiving spam email from your press release.
  • Inclusion in the AP – Associated Press Newswire, Google News, Bing News, Yahoo News and more.

eReleases Pricing and Packages:
Press Release Distribution and Writing Packages

eReleases Buzz Builder™ Press Release Distribution Package – $399

Includes everything listed above. 400 words, 1 industry target list, 2 images included; plus other options available (our press release writing service, additional words, additional industry targets, local saturation, Cision Influencer List, image embedding, YouTube video embedding, and international distribution) for an additional cost. 

Order Your eReleases Buzz Builder™ Package Now

Our #1 Pick:
eReleases Newsmaker™ Press Release Distribution Package – $499

Includes everything listed above. 500 words, 2 industry target lists, 2 images included; plus other options available (our press release writing service, additional words, additional industry targets, local saturation, Cision Influencer List, image embedding, YouTube video embedding, and international distribution) for an additional cost.

Order Your eReleases Newsmaker™ Package Now


eReleases PR Pro™ Press Release Distribution Package – $699

Includes everything listed above. 600 words, 3 industry target lists, 2 images, Cision Influencer List, a direct-to-journalists email send included; plus other options available (our press release writing service, additional words, additional industry targets, local saturation, image embedding, YouTube video embedding, and international distribution) for an additional cost.

Order Your eReleases PR Pro™ Package Now

Press Release Writing Services – $300 (When Added to a Press Release Distribution Package)

Hesitant to write your press release? Let our professional editorial staff write it for you. You’ll get a concise, well-written press release, optimized for media pickup, second-tier proofreading, our satisfaction guarantee (we won’t distribute your press release until you’re satisfied with the copy), all with a less than one-week turnaround.

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Special Pricing And Discount Options

First-time customers save 30%.

Bulk package pricing (2 or more press releases purchased in one transaction to be used at a future time) is also available. 

eReleases Press Release Distribution Package Comparison

Buzz Builder™
Order Now
#1 Pick
eReleases Newsmaker™
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PR Pro™
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Cision PR Newswire pricing
Associated Press AP Newswire
Google News logo

eReleases’ press releases are submitted to Google News. Click to see the most recent listings in Google News.

Bing News logo

eReleases’ press releases are submitted to Bing News. Click to see the most recent listings in Bing News.

Yahoo News logo

eReleases’ press releases are submitted to Yahoo! News. Click to see the most recent listings in Yahoo! News.

Custom National Cision PR Newswire Distribution
Tier-1 National Newswire Distribution Direct to Editorial Desks

eReleases is the only service that has an exclusive partnership with PR Newswire to distribute press releases through a custom national distribution. Click for more information.

Search Engine Optimization (SEO)

At eReleases we optimize press releases for search engines. We take care of the title tags, H1 tags, meta descriptions, and other things to make sure that the search engines can discover the release, but we don’t do any “black hat” or deceptive SEO stuff in an attempt to influence the search engines. We make sure that your press release is coded in a way that is easy for the search engines to read and understand.

Unlimited Hyperlinks (we recommend including 1-3 hyperlinks per press release)
Cision PR Newswire Visibility Report

Just 2 hours after your press release is distributed, you will receive a link to your Visibility Report direct from PR Newswire. You may view an example of a recent Visibility Report here and a description of the report metrics here.

2-Tier Editorial Process including PR Newswire
Number of Words Included400500600
Additional Words - charged per block of 100 words or fraction of a block.$150$150$150
Industry Target List(s) Included

Target lists located here. Industry targets are limited to four maximum per release.

Additional Industry Target List(s) - per list$150$150$150
Local Saturation

Local lists located here.(Locality target limited to one maximum per release.)

Cision Influencer List - a Direct-to-Journalists Email Send

We curate a list of reporters, bloggers, and influencers who would be interested in your press release. We send an email directly to each specific person with your entire message, including your links and images.

PR SpamShield™

Only eReleases protects your email from spam resulting from public disclosure in your press release

Two Images Included
Embedding of Image(s)$150$150$150
Embedding of YouTube Video$200$200$200
Cision PR Newswire Syndicated Posting of Press Release on Media Sites
WireWatch™ Proof of Distribution Report


Within hours of distribution, you receive a report showing proof of distribution to various media websites.

International Distribution
(per country | global)

International Distribution is available for these countries: Australia, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, New Zealand, Philippines, South Africa, South Korea, Singapore, Thailand, United Kingdom, and Vietnam.

$150 | $1,000$150 | $1,000$150 | $1,000
Press Release Writing$300$300$300
David Hamburger, SVE, review of eReleases PR serviceSue Ellen Gardiner, GSG, eReleases press release reviewMark Lemon, CO2Meter, eReleases PR review
"It's blown every other service out of the water."
- David Hamburger, Specialty Vehicle Engineering
"I feel extremely lucky to have found eReleases and their amazing staff. They are always so pleasant and helpful."
- Sue Ellen Gardiner, Government Services Group
"Some PR services are cheaper, I've tried them all, eReleases is best."
- Mark Lemon,

Learn More About eReleases Press Release Distribution Packages And Press Release Writing Services

  1. eReleases Reviews and Case Studies
    Read what our customers say about our services and the results they’ve received.
  2. Talk to an Editor
    To learn more and develop a press release writing and/or a press release distribution plan for your business.
Have us evaluate your business to see if press releases are right for you.
There’s no cost for a press release evaluation.
Click to chat or call with an editor with absolutely no sales pressure. Start My Order - Save 30%

Answers to Your Press Release Pricing Questions

How much does press release distribution cost?

The cost of press release distribution varies widely depending on the depth and breadth of the distribution offered by the press release distribution service you choose. If you want to blow a few bucks on something that’s virtually useless, you can pay less than $100 offered by the press release distribution service you choose. If you want to blow a few bucks on something that’s virtually useless, you can pay less than $100 if you don’t want to actually reach any journalists but are happy to have your press release stream on a few news/media sites. (This is called syndication distribution). However, if you are looking for comprehensive distribution, including transmission over an actual newswire, like eReleases does through PR Newswire, expect to spend between $300 and $1,200 to distribute your press release.

Press release distribution pricing also depends on whether you want local city/state distribution or something wider like national or international distribution. eReleases acts as a co-op for small businesses, giving you wide custom national distribution over Cision PR Newswire as well as a hand-selected send to subscribing journalists – all for an affordable price, starting at just $399.

How do you release a press release?

A press release is issued to the media electronically, either by email, newswire, or another method, like streaming. Very few journalists accept press releases by fax any longer and most find snail mail annoying.

eReleases maximizes your press release ROI by combining a custom national distribution of your press release over Cisions’s PR Newswire service with a personalized email send that targets specific reporters, writers, bloggers, and influencers we believe will be receptive to your message.

What is the difference between press release syndication and distribution?

Press release syndication is the simple copying of a press release onto a number of different websites, similar to streaming. Because the syndication process happens without any journalist’s attention or engagement, syndication is much less expensive than distribution. Also, journalists are not receiving the syndicated press release. Worse still, since most search engines will detect the syndicated web page as duplicate content, syndicated web pages are rarely included in the search results. So most people will never see the syndicated version, including the journalists and reporters you want to reach.

With press release distribution, your press release will be sent directly to journalists, often to journalists who have subscribed to receive press releases about a certain topic. The fact that these subscribing journalists are interested in your topic makes it much more likely that journalists will write about your news.

Where can I get free press release templates and examples?

eReleases has a great resource for press release templates at – here you can also find press release templates in Word (.doc) format as well as in Google Docs format.

We have nearly 40 industry-specific press release examples listed at

How much would it cost for eReleases to write a press release for us?

If you would like for us to write your press release, we can certainly handcraft a professionally written release in 3 business days for an additional $300 on top of your distribution package.

To have us write a custom press release for you, when you begin your order for press releases distribution, just select that you need press release writing. From there, you will be prompted to answer a brief questionnaire about the news you are looking to send. We’ll forward all of the information you provide to one of our professional press release writers to use as they craft your release.

Upon receipt of the draft you may request any edits or accept the copy as is. Then you will confirm the date of distribution with your editor.

Are press releases worth it?

If you are looking to grow your business and are looking at public relations, specifically press releases, you should know the math is both for you and against you. A successful PR campaign can generate many hundreds of thousands of dollars in media exposure for you, often for a cost of just a few thousand dollars. However, it’s important to know that this rarely happens with a single press release.

David Meerman Scott points out in the audiobook version of his best-selling book, “The New Rules of Marketing and PR,” that he issued more than a dozen different press releases to promote his book before getting critical mass.

Sometimes, it is the third, fourth, or sixth press release that finally gets traction. If you are willing to commit to a proper PR campaign, press releases can be a valuable and profitable expense for a business, especially if you can keep the costs to a minimum by using a service like eReleases.

Is PR Newswire free? If not, how much does PR Newswire cost?

No, Cision PR Newswire is not free. Being the oldest and largest newswire of press releases, PR Newswire offers its services to journalists and newsrooms throughout the United States, including blogs, industry publications, TV, and radio. For this service, PR Newswire members pay an annual fee and must also pay for each press release distribution. You should be aware that eReleases is the only nationwide partner of PR Newswire and we include a custom national distribution over PR Newswire in every press release distribution package we offer.

What is PR Newswire pricing? How much does it cost to send a press release on Cision PR Newswire?

Cision PR Newswire pricing isn’t cheap. For a press release of 500 words, the Cision PR Newswire price list shows a range between $400 for a local city/state distribution to more than $800 for a national press release distribution, plus a setup fee. All eReleases press release distributions include a national distribution over PR Newswire so we’ve got you covered.

What are press release prices?

There are two costs when it comes to press releases: the cost to write a press release and the cost of press release distribution.

eReleases offers press release writing for as little as $300, and press release distribution packages ranging from $399 to $699. Considering the value offered in those packages and the potentially huge ROI when your press releases get picked up by the media, those are amazing prices!

Why should you avoid free or cheap press release distribution?

There are cheap, even free press release distribution offers out there. But you should be aware that those services almost never give you what you’re looking for when you send out a press release. You want journalists, reporters, and influencers to see your release, read it, publish it, or better yet, write their own article about it.

Unfortunately, people who select free and cheap press release distribution services almost never get any results because journalists almost never see their press releases.

eReleases does exactly the opposite – our press releases are sent out over the highly respected Cision PR Newswire, plus we back that up with emails sent to a customized segment of our proprietary, highly-targeted database of journalists who actually want to receive press releases like yours. Does it cost more? Yes. But the difference in results is highly worth it.

When should you send a press release?

If you are committed to an ongoing PR campaign, expect to send a minimum of four to six press releases a year, ideally at least one press release a quarter. If you have more newsworthy events, continue to send more releases. For example, a new product or service merits a press release that capitalizes on its most newsworthy elements.

The actual timing of a press release depends on several factors including the seasonality of your product or service. If you are selling an electronic tie rack for Father’s Day, you will want to get your message out to the media well in advance, ideally six to eight weeks before the holiday. This window of availability closes one to two weeks before the event, with only bloggers and online media able to cover it at that time.

Regarding day of the week, there is no magic day but there is a mediocre day of the week. Mondays are a day where there are a lot of press releases filling email inboxes and newswire feeds so competition is strongest then. Because of this, reporters are much more likely to just lightly skim your press release headline on Mondays rather than give it a proper once-over. That being said, newsworthy press releases get picked up Monday through Friday. Weekends are to be avoided, except for breaking news.

Where do you send press releases?

Press releases are sent to the media, which may include newspapers, bloggers, magazines, industry trade publications, radio and TV. While also shared to trade associations, vendors, and analysts, they are usually not sent directly to consumers. Ideally the media will develop a story from the press release, which will ultimately reach consumers.

eReleases sends its press releases through a custom national distribution over Cision PR Newswire plus a hand-selected email send to subscribing journalists, as well as appropriate social media and industry influencers. You are also able to target your press release by industry and locality, like a major city or state. You can view this distribution here: