No matter what products or services you sell, your business’s reputation matters. Good or bad PR can affect how potential customers see your brand. That’s why it’s so important to manage a bad PR crisis in a sensible way. Even industry ... Read More
A major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to in... Read More
Developing a comprehensive digital marketing strategy is key to the success of your business. Unfortunately, 37% of companies don’t have a digital marketing strategy in place. A digital marketing strategy can encompass multiple initiatives, such as... Read More
Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? If so, you should consider writing a press release. This is a great way to share news about your business. But if you want to ensure that... Read More
According to the prominent legal services website, LegalZoom press releases remain one of the best ways to promote your company. In today’s world where we’re constantly bombarded with media, your brand has to find a way to stand out. The ever... Read More
The press release turned 116 this year. In October 1906, a man named Ivy Lee was the very first person to issue a press release. Today, many public relations (PR) specialists consider Lee to be the founder of modern PR. In its most basic form, a press re... Read More
Did you know that around ninety-five percent of all product launches end up failing? If you try to plan a product launch without implementing the most effective launch strategies, it is possible that you will not be successful. This is why it is a good i... Read More
About 46% of consumers will pay more for trusted brands. The more they recognize, appreciate, and believe in your business, the more they’ll buy! In fact, one loyal customer is worth 10 one-time customers. A 2% increase in customer retention reduce... Read More
Press release, video, blogs, social media posts, the world of marketing is vast and plentiful. Which shall you choose to use? The beauty of any form of marketing you use for your business is that it can be transformed into various pieces that can be used ... Read More
Only 14% of businesses sent between 50-100 press releases throughout the year. This means they understand there’s hidden magic in making press releases a routine part of your consumer outreach efforts. Are you considering revamping the way you writ... Read More