Writing a press release is a challenging feat for any writer. You must be able to craft your message in the fewest words possible but still make it clear to readers what you’re trying to get across. Writing a press release can seem like an intimida... Read More
The global PR market is expected to grow at a CAGR of 11.1% to reach 102.8 billion in 2022. The increased spending is being driven by the growth of digital marketing and the need for better communication with customers and prospects. Businesses that are ... Read More
A journalist may have 50-100 press releases come across their desk every day. If you want your story to be covered, it’s important to have your press release formatted correctly, so it’s easy for journalists to read.
But, writing a press release can be a little confusing if you’ve never done it before. This is because press releases format includes certain elements that are not included in other pieces. Plus, the entire piece is structured differently.
Today we’re taking a look at the proper press release format so you can share your big news with the world. Read More
Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe.
A press release can help you battle negative publicity. When you write a press release, it gives necessary information and allows you to control the narrative. It also establishes a relationship with the media.
Here’s more about why a press release is important in business crisis management. Read More
Are press releases even relevant anymore? The answer is yes! Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady.
Press releases are an easy way for businesses to get their stories out to the world. Competing with multiple sources of information in today’s fast-paced society means you need to craft the best press releases to get the attention of a busy news editor.
If you want to make sure your release stands out from inbox clutter and gets noticed by journalists, keep reading for tips on creating the most effective press releases. Read More
No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful.
About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release.
Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand.
Not sure how to write a release? Here are the essential elements of a press release you’ll need to include in your draft. With these tips, you can learn how to write an online press release journalists will want to publish. Read More
Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release.
Once you know exactly what both of these techniques are, you can use them to the best advantage possible for your business. Whilst different, they are both effective ways of giving your company that much desired boost. Read More
News release vs. press release: what is the variation between the two? Contrary to what many may believe, these terms aren’t actually interchangeable. As a business, knowing the difference between the two is key to your public relations marketing strategy.
At eReleases, our goal is to help businesses of all sizes thrive in their respective industries. Here, we use our knowledge of PR to inform you of the difference between news and press releases. Also, we explain how each type of release can help promote your business. Read More
Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though?
Read on to find out in this press release guide! After discovering the top press release benefits, you can determine if it’s time to add releases to your marketing strategy, too. Then, you can discover new ways to boost brand awareness and sales.
Read on to discover the top benefits of creating press releases today!