Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.
This guide will help you double down on your success or realize you need to switch gears.
If you’re a marketing nerd, you should know that your first step should always be to set goals. Every business is unique in its size, age, customer base, products and services, and more. Marketing and PR will look different for everyone, so you need to sit down and set your own goals.
What are your expectations for this year? If your current sales and reputation stayed as is, where would you be? Try to set the goal higher while keeping it attainable.
Use the SMART goals guidelines to set goals with your team:
Using these parameters, you can set goals to keep yourself motivated. Better yet, it’s easy to see whether you’ve achieved them.
When it comes to PR, your goals should focus on your brand exposure. Try focusing on website traffic, social media mentions, and search engine results.
Now that you know your goals, you can set KPIs (key performance indicators). KPIs act as red flags for failures to reach goals or green lights for continued success in reaching goals.
For example, if your goal is to increase web traffic by 20% due to your press release, your KPI will be your web traffic as monitored on your content management system.
Figure out what your KPIs should be for measuring your goals and set up the tools you need to check on them consistently. Some press release services will offer data that you can watch, but you can also have your team check search engines and social media manually.
Below is a list of the best KPIs for press release success and how to track them.
One of the best ways to tell if your press release was a success is if other websites have picked it up to feature on their site. To find out if this has happened, you’ll need to use search engines.
The most popular search engine is Google. Type your exact press release title into Google’s search engine bar and see what results come up.
You won’t be able to rely on the number of results that pop up because Google will bring up many results that are relevant but not your press release.
If you are receiving too many false results, try typing quotation marks around your title in the search bar. Quotation marks alert Google that your search is for a very specific thing rather than for relevant topics.
Make a note of how often your press release comes up on other sites, and keep checking back to see if it has changed. You should also make a note of how reputable the sites are that are posting your press release. Repostings by popular websites will do a much greater service to your business because those sites enjoy a lot more traffic.
While you’re at it, click on these sites to see how they have presented your press release. Check to see if they’ve provided a link to your site as well, which would drive traffic in your direction.
Of course, you would have posted your press release onto your own site. Hopefully, you’ve indexed this page with Google so that people can find your press release. You might have even shared this page on your social media accounts to alert your followers.
Your content management system should have a dashboard for website traffic. Using this dashboard, you will be able to see what your traffic was before, during, and after the press release.
Many web traffic monitors also tell you where this traffic was coming from. You can get a good view of your audience by seeing what kinds of devices they use, where they’re from, and if they’re coming from social media sites or search engines.
Knowing this information isn’t just good for your press release metrics, but for refining your marketing tactics in the future. You can better understand your audience and retarget your messages.
The best-case scenario is that your press release caused a spike in visitors and your traffic going forward has improved from previous traffic levels. Have your team keep an eye on this indicator to see how it fluctuates. If one of your goals was to improve web traffic, check your improved traffic against your KPI to see if you’ve been successful.
Very successful press releases will gain press coverage. If this happens, it means that your press release caught so much attention that news outlets thought it was noteworthy.
First, check Google News to see Google’s algorithm picked up your press release. Many people use Google alerts to send relevant news to their email inboxes. If your keywords match their alerts, they’ll see your press release in their emails.
You can also try Googling yourself and your company’s name to see if it comes up in any top search results. News outlets and notable websites in your niche may have covered your press release without copying it entirely.
Any coverage, especially from top outlets like CNN and Forbes, is good coverage. Don’t just think about how many outlets have mentioned you, but how many impressions you’ll get from them. If your press release is showing up on the front page of a website that gets thousands of views a day, that means your brand is at least leaving brief impressions on thousands of people a day, even if they never read it.
You can set up Google alerts to notify you any time your name or company name gets mentioned online. A good PR service will give you a report that includes all the outlets that have covered your press release.
Journalism may be for the people, but social media is by the people.
Now, the two often work hand-in-hand. If you’ve been mentioned in multiple news outlets, you’re likely visible on social media. If your brand name is trending on social media, you’ll probably get noticed by journalists.
Social media can be a tricky beast, but a good chunk of your marketing efforts should focus specifically on it. You can extend your brand identity through social media accounts that interact directly with your target audience.
Social media can give your brand a lot of exposure when you use it properly. If you’ve just put out a press release, pay close attention to social media to see how many likes and comments you’re getting.
Having a large number of accounts mentioning your brand name organically is a good sign that you’ve been successful at creating a buzz. It also means that their followers will also see this when they might not have heard about your brand otherwise.
Keep track of how many times your brand gets mentioned and how much engagement is going on in relation to your press release.
You shouldn’t just compare your numbers to your goals, but to your competitor’s numbers. Part of your brand’s mission is to be a leader in your niche, so a press release isn’t successful unless it pushes you ahead.
Check out how often your competitor’s press releases show up on search engines and get coverage from news outlets. See how their brand fares on social media. Use these numbers as a guide, whether it’s a goal to reach and surpass, or numbers to stay ahead of.
A great way to know how your brand is doing is to just ask. Not all consumers will respond, but it doesn’t hurt to get a good sample. Many companies choose to run ads on social media, like Facebook and Twitter, that ask a brief question like “have you ever heard of…?”
You can also run more formal consumer surveys. Some good questions to ask are:
Asking questions like this can give you a good idea of how much exposure your brand has gotten and what its reputation is like.
Taking time to set goals and measure results against your KPIs will keep your efforts focused. eReleases is the #1 press release distribution service for small businesses that can help you get there.
We have a proven track record of reaching major media outlets and a subscriber base of journalists, ensuring press release success. Trusting your press release marketing with eReleases means hyper-targeting of the perfect audience and measured results delivered to you in detailed reports.
Contact us today to get started!
Content marketing is three times more efficient in generating leads than outbound marketing. In fact, 72% of companies say content marketing increases leads. About 80% of marketers intend to spend more on content marketing this year.
If you’re using a press release distribution service to create PR content, it’s important to track your progress. Tracking your progress can help you measure the success of each press release submission. You can gain a better understanding of your reach, sales, and overall growth.
Not sure how to calculate the ROI of your online press release marketing strategy? Here are eight tips that can help.
With these tips, you can make sure your press release strategy is benefiting your business. If not, it’s time to make a change!
Start calculating the ROI for your press release marketing strategy with these easy tips today.
First, it helps to understand ROI for press release distribution. You can split your ROI into two categories.
Monetary gains can include sales revenue increases that are attributed to your press release submission. Earning media, on the other hand, can build your brand’s credibility and reputation. The latter can indirectly contribute to monetary gains, including sales.
It’s important to measure both forms of ROI.
Before working with a press release distribution service, take a moment to consider your goals. That way, you can choose a service capable of accomplishing goals. Develop goals that are SMART:
For example, maybe you want to increase traffic to your website using PR by 10% over the span of two months. Specifying your goals can make them easier to track. If you’re not accomplishing your ROI goals, you’ll know to make a change.
For example, your press release distribution goals might involve:
Once you establish your goals, you can choose a press release service capable of accomplishing those goals. Then, you can establish key performance indicators (KPIs) for each goal you create.
Your key performance indicators will help you track the progress of your campaigns. Without KPIs, you might struggle to measure your ROI.
There are a few different KPIs you can use to measure the ROI of your online press release campaigns.
For example, you might want to start by measuring page impressions. Calculate impressions by determining how often a page on your site appears on a search engine results page (SERP).
You can also measure page views. Page views will tell you how often someone clicks on a page to your website.
You can calculate the ratio of page impressions to page views to determine your page clickthrough rate.
Otherwise, consider your bounce rate. A high bounce rate can have a negative impact on your search engine rankings. A lower ranking will make it more difficult for people to find you online.
You can measure your bounce rate by determining the ratio of single-page sessions to multiple-page sessions.
Consider how long people remain on a particular page, too. This metric is your average page view duration. A longer duration means higher dwell times.
Higher dwell times can have a positive impact on your search engine ranking.
Measure goal conversions, too. What do you want people to do after reading your press release?
For example, maybe you want them to call you or fill out a form. You can calculate how often these goals are completed to measure your ROI.
Determine which KPIs you want to prioritize with your press release marketing campaign. Then, look for a press release distribution service that uses platform tools. Their tools can help calculate and track these KPIs for you.
You can determine if each press release submission is helping you meet your goals by measuring your KPIs.
Start measuring the ROI of your press release distribution service by measuring page views. Page views will tell you how many people are looking at your press release. This KPI can help you determine your reach.
If you’re not reaching enough people, you’re not gaining enough media attention. You could struggle to build brand awareness and recognition as a result.
It takes over five impressions before consumers start recalling your brand. If they don’t remember who you are, they won’t choose your business. The next time they need your product or service, they’ll remember one of your competitors instead.
Before that can happen, consider the press release distribution channels you’re using. Find a press release distribution service that utilizes a range of channels. Make sure the channels they use are relevant to your industry.
You could have an easier time expanding your reach and drawing in customers as a result.
When researching each press release distribution service, make sure you understand their process. The company can provide you with consistent distribution and editorial services. They can develop a strategy to help you target high-quality, relevant traffic.
They’ll make sure each press release submission appears in front of the right target audience. Then, you can draw those consumers to your business and accomplish your goals.
Make sure the press release service will add clickable links to your press releases. These links can drive more traffic to your website. You can measure unique website visitors as one of your KPIs.
When choosing which clickable links to add to your press releases, consider your overall goals. For example, maybe you want to drive sales this year. Choose links that direct consumers to your product or service pages.
That way, you can drive website traffic to pages that are more likely to contribute to leads and sales.
Then, track the goals on each page. For example, you can track phone calls, online sales, or form submissions.
Earned media can help generate more interest in your company. Remember, the more often consumers see your brand, the more likely they’ll remember your business.
Over 80% of consumers feel more positive about a brand after reading customized content. Over 60% are more likely to shop from companies that deliver unique content, too. You can use press release content to generate more mentions and appear in front of more customers.
The next time someone needs your product or service, they’ll recall reading your press release. They might decide to visit your website directly.
Direct website traffic can improve your ranking on search engines like Google. Your website will appear at the top of the page, before competitors. Consumers will see your brand more often as a result.
You can start generating more website traffic and leads.
In order to measure your reach, track your organic clickthrough rate (CTR) and page time). Calculate the average time on a page and bounce rate, too.
Look for a press release distribution service with a wide range of distribution channels. They’ll help you generate more mentions from publications and journalists.
With help from an experienced press release distribution company, you can expand your reach and accomplish your marketing goals.
Use social media listening to track mentions, too.
Once your press release submission is posted on a publisher’s website, share the post on your social media accounts. Encourage people to share the post. Add social sharing buttons to your website content, too.
Social media can help you:
Then, monitor social media metrics like shares and mentions. Track how many people click on the link to your post, too.
You can use social media monitoring to determine how often people discuss your press release online as well.
Many companies use press releases as part of their search engine optimization and link-building strategies. In fact, Google says backlinks are one of its top three ranking factors. The more backlinks a page has, the more organic traffic it can generate.
Backlinks are links that direct readers to your website. Gaining links from websites with a high domain authority can boost your search ranking.
Remember, a higher ranking can position you in front of more consumers.
Consider how many backlinks each press release submission is helping you generate. Then, determine the domain authority for each backlink.
Consider tracking your search engine rankings, too.
As you use your press release distribution service to accomplish your goals, consider your long-term ROI as well. Your long-term ROI includes:
Generating website traffic and social media shares can help you boost brand awareness.
Earned media from high-quality publications can help you gain more credibility. As consumers mention your business online, your brand’s reputation could improve, too.
Generating these results can help set your business up for long-term prosperity.
It’s not enough to start using a press release distribution service. Make sure the company is capable of accomplishing your goals, too. By measuring your press release ROI, you can make sure they’ll set you up for success.
Searching for a press release distribution company that can help you track your KPIs? We’re here to help.
Discover our pricing today to get started.
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values.
In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.
Learning how to write press releases can help you reach and appeal to your target audience. You can demonstrate your values and build a loyal following. Meanwhile, consumers can learn more about your brand before purchasing your product or service.
Not sure where to start?
Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves.
Get started with these nine easy tips today.
Before you learn how to write press releases, it’s important to consider what you want to write about. If you don’t choose a newsworthy angle, people won’t care about your press release.
Journalists won’t publish it, which means your content would appear in front of your target audience.
What you decide to write about can impact which publications will want your story, too.
Start by creating a list of events and accomplishments that have occurred in the past six months. Consider the next six months, too. For example, you might want to announce an upcoming trade show or conference.
Maybe you want to announce a business merger or acquisition instead.
You can also write a press release about rebranding, new products/services, or onboarding a new employee.
Once you determine what topic you want to cover, take a moment to consider your audience. You need to learn how to write press releases for two main audiences: journalists and consumers.
Journalists will look at your press release to determine if it’s suitable for their readers. If it’s not, they’ll toss your press release out.
Instead, make sure your press release is newsworthy to both audiences. Think about your customers first. What announcement will get them excited?
Once you’ve determined the angle for your press release, stick to it. Don’t try to cover too many topics at once. Instead, give your press release a singular focus.
Otherwise, you might struggle to maintain the reader’s attention.
About 80% of people read a headline. Only 20% of people will read the rest of your content, though. If you want journalists to pick up your press release, you need to grab their attention from the start.
One of the most important steps in learning how to write press releases is developing the headline.
Your headline should grab their attention and encourage readers to continue skimming down the page. If your headline is unappealing, people won’t continue reading.
A journalist might toss your press release out before they even reach the opening paragraph.
Think about the angle. Remember, you want to focus on the announcement you’re making. Why should people keep reading?
Then, use vivid adjectives and strong verbs for a more impactful headline. Try a few different options. Then, ask a coworker to read over the practice headlines you’ve created.
Which one packs the biggest punch?
Once you’ve chosen your favorite headline, try to trim it down. Keep it short and sweet.
Otherwise, a long-winding headline could cause the reader to trail off. They’ll lose their focus and stop reading.
Try to add a little urgency to your press release, too.
If you need more space, use your subheading. An engaging subheading can give your press release a little more detail. Then, you can encourage readers to continue down the page.
When learning how to write press releases, take the time to consider which publications you want to send them to. Focus on publications that already read your target audience.
Then, start developing a media list. Your list can include journalists and press contacts that are relevant to your industry. Consider:
Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. Don’t start writing until you read over their requirements.
If your press release fails to meet their requirements, they’ll toss it out.
Start writing press releases by following the basic press release template. Your press release should include:
Before writing press releases, organize your information by creating a bullet point outline. Focus on information that’s absolutely essential.
Keep fluff out of your press release. Otherwise, you could risk losing the reader’s attention. Most press releases are only a page long.
Once you’ve outlined the essential information you want to include within your press release, look for ways to attract media attention. For example, you can add credibility to your press release by speaking with an authority figure. Find someone at your company that can give your press release additional credibility.
For example, you might want to interview a CEO, stakeholder, or project leader. Focus your attention on people who hold leadership positions.
Don’t add a random quote to your press release, though. Instead, make sure the quote adds something. If the quote doesn’t provide attention value to the press release, cut it out.
When learning how to write a press release to attract media attention, don’t neglect your readers. Look for ways to keep your readers interested and engaged. Otherwise, they won’t continue reading.
You can keep the reader’s attention by using the inverted pyramid writing style. Put the most important information at the start of your press release.
As you continue writing press releases, organize the least important information at the bottom of the page.
You can also use your press releases to encourage consumers to take action. What do you want them to do after reading your press release? For example, you might want consumers to pre-order your new product.
Maybe you want them to contact you instead.
Add a compelling call to action to the end of the press release. Make sure it’s urgent, clear, and concise. Add any permanent links within the press release to help people take immediate action.
Before sending press releases to your media list, consider adding visuals to the document. An eye-catching visual can keep readers engaged. It can also add more depth to the written content.
For example, you might consider adding a graph or chart. Maybe you want to add a product demo video or trailer for an upcoming event. Make sure the visual you choose is relevant to the press release’s main topic.
When creating your visuals, maintain brand consistency, too. Brand consistency can boost awareness and recognition.
Learning how to write press releases is only step one. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release.
If you don’t create a strong pitch email, journalists might toss your press release out without a glance.
Keep your pitch email short and sweet. Focus on the benefit you’re offering the journalist. For example, maybe you’re offering them an exclusive first-look.
Focus on the interesting, compelling angle your press release covers. Try to remain specific, too.
Writing press release pitch emails can take practice. Instead of wasting valuable time, consider working with a press release distribution company. They already have press contacts you can utilize.
They’ll make sure your press releases reach the right distribution channels. Then, you can expand your reach and boost brand awareness.
Once you distribute your press release, wait about a week. Don’t feel too discouraged if journalists don’t respond right away. After all, they receive hundreds of press releases every day.
Instead, follow up.
If you decide to work with a press release distribution service, you can submit your press release to hundreds of contacts at once. You can syndicate your press release to maximize your reach.
Once a publication picks up your press release, make sure to share it with the world. Use social media to expand your reach.
About 4.2 billion people use social media around the world. That’s over 50% of the planet’s total population. Your customers are out there, waiting to hear about your business.
Share the link to the press release online. Make sure you link readers to your website within the press release boilerplate.
Then, you can attract more traffic, boost your search engine ranking, and start reaching more customers.
Learning how to write press releases doesn’t have to feel stressful. It can take practice, though. Use these nine tips to get a jump on it!
With these tips, you can gain media attention and generate more business.
Remember, you don’t have to start writing or sending press releases alone. Instead of learning how to write a press release, work with a professional team.
Explore our pricing today to get started.
Are you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing a chance to boost your ranking.
A higher search engine ranking can position you in front of more customers. You can generate more website traffic and leads as a result.
In fact, SEO drives 1,000% more traffic than organic social media. SEO leads have a 14.6% close rate, too.
Why are press releases critical to your SEO efforts? Keep reading to find out. In this guide, we’ll review the eight ways press release distribution can boost your SEO.
Then, you can expand your reach, generate more leads, and set your business up for success.
Improve your ROI with press release distribution and SEO. Keep reading to learn more.
It takes an average of six impressions before you start developing brand awareness. To boost brand recognition, consistency and repetition are key. The more often people see your brand online, the more awareness you’ll generate.
If consumers aren’t seeing your brand, however, they won’t realize your company exists. When they need your product or service, they’ll turn to your competitors instead.
Meanwhile, nearly 60% of marketers claim personalized content promotes higher brand engagement. You can use your press releases to create personalized content for your audience. As people continue seeing your press releases, you’ll generate brand awareness.
It’s not enough to create a press release, though. You need to make sure people can find your press release submission.
That’s where SEO comes in.
As you start creating press releases, you can optimize your content for SEO. You can start ranking for keywords that are relevant to your business.
As your SEO ranking rises, more people will start seeing your brand.
You can generate more brand awareness and with it, more business.
Many consumers check the news every single day. You can appear in front of these customers daily with your press releases. Then, you can remain top-of-mind and start drawing potential customers to your business.
If you want to boost your SEO ranking, you’ll need backlinks. Backlinks are links on someone else’s website that send readers to your site. Press release distribution can help you generate backlinks.
Most news publications already have a certain level of domain authority. It’s important to generate links from high-authority resources. These resources can boost your domain authority.
As your domain authority rises, your SEO ranking will, too. Then, you can start appearing in front of more customers. Your brand awareness and website traffic will increase as a result.
When choosing a press release service, make sure the company can connect you with high-authority publications.
Make sure these publications have a high reach, too. It can also help to choose publications that are relevant to your industry.
You’ll have an easier time attracting relevant customers.
Gaining backlinks from high-authority websites can boost your online credibility.
As an added bonus, you’re syndicating a press release to multiple channels at once. Your link potential will grow, boosting your ranking further!
When determining your search engine ranking, Google considers how much traffic you’re generating. It also considers where you generate traffic from. Press releases can help you generate more referral traffic.
Google will notice you’re attracting traffic from multiple channels. It will start recognizing your content as relevant to readers as a result.
Press release distribution can help your content appear on multiple websites. Consumers can then follow the link to your site, resulting in increased traffic.
As your brand awareness grows, consumers might start Googling your brand name directly. Google will notice the increased interest in your brand. Meanwhile, you’ll continue generating traffic straight from Google.
Either way, your ranking can increase, boosting your SEO ranking even more.
About 60% of all online activity starts with a search engine. Only 25% of searchers look at results on the second page, though. If you’re not ranking on the first page, you’re missing a chance to reach your target audience.
You can use press releases to start ranking for relevant keywords. When someone searches for your product or service, your press release can appear.
One of the great advantages of SEO is its ability to help you reach relevant customers. You won’t have to worry about low-quality leads anymore. Instead, you can appear when someone already has an interest in your product or service.
You can use press release distribution services to get in front of more customers.
Appearing in front of people who already need your product or service can help you boost conversions. You can generate fresh leads and sales as a result.
People who are interested in what you offer are more likely to explore your website, too. They’ll want to learn more about your brand. As they click around and explore, your clickthrough rate and dwell times will improve.
These metrics can further boost your SEO ranking.
If you’re attracting low-quality leads to your website, however, people might leave without clicking around. Your bounce rate could rise. A high bounce rate can hurt your ranking.
You could struggle to appear in front of relevant consumers as a result.
EAT stands for expertise, authority, and trustworthiness. Google now looks for EAT when determining SEO rankings. Press release distribution services could help boost your EAT.
Remember, news publications already have high domain authority. You can use their existing domain authority to increase your own.
Consider the content you’re creating, too. Online press releases are informative. You can use press releases to demonstrate your experience and expertise.
Meanwhile, consumers already trust news publications. You can leverage that brand trust to build your own.
Press releases can help you establish EAT. Google will take notice and boost your ranking as a result.
Developing brand trust and loyalty can benefit your business long term.
In fact, about 65% of a company’s business comes from existing customers. Meanwhile, 43% of customers spend more money with brands they’re loyal to.
Developing brand loyalty can save you money, too. It costs five times more to acquire a new customer than it does to retain a returning one. Reducing your customer churn rate by 5% can boost profitability by 25 to 125%.
You can use a press release distribution service to boost brand trust. Remember, consumers already trust news publications. They’ll trust your press release if they read it from a publication they already trust.
If people don’t know about your business, they might not trust your brand, though.
Instead, you can use press releases to boost brand awareness and recognition. Your content can help consumers learn more about your brand, too. Over time, consumers will grow more familiar with your brand.
Increasing your online visibility can help you build brand trust. Over time, brand trust can grow into brand loyalty. Consumers will feel more comfortable shopping from a brand they’re already familiar with.
You can start retaining long-term customers. Remember, reducing your churn rate can benefit your ROI. You can start growing your business as a result!
You can also use press releases to demonstrate your experience and expertise.
Let consumers know about your latest accomplishments. They’ll recognize the contributions you’re making to the industry. Consumers will see that you’re getting ahead of the competition, too.
In fact, your SEO ranking can help you appear more credible as well.
Most people look at the top results on a search engine results page. If you reach the top of a page, you’ll rank ahead of your competitors. You could look more credible as a result.
Establishing your credibility in the industry can position you as a thought leader. Consumers will start trusting you more often. You can start generating more business.
Creating a public relations campaign can help boost your brand. You can demonstrate your experience and expertise in front of a broader audience. Meanwhile, appearing in trustworthy publications can boost your credibility, too.
Sending press releases out regularly will keep people up-to-date about your business. They’ll see your growth over time and recognize your credibility.
Using press releases as part of your SEO strategy can help you generate more leads and sales, too.
Generating backlinks from high-authority resources can help you generate more website traffic. Consumers will see the unique value you can offer. You’ll have an easier time standing apart from competitors, too.
As you establish your credibility and authority, brand trust will grow. Consumers will feel more comfortable shopping from your business.
You can use press release distribution services to announce your latest products and services, too. You can build a buzz and attract more people to your store. Sales could rise, improving your ROI!
Using press releases as part of your SEO strategy can have a major impact on your business. You can establish your credibility, boost brand trust, and more! Start drafting press releases and drawing in more customers today.
You don’t have to develop your press release marketing strategy alone. We’re here to help.
Explore our pricing today to get started.
Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic search. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% close rate, too. You can use press release SEO to boost your online rankings and reach your target audience.
Not sure where to start or why it matters? Keep reading to discover everything you need to know about press release search engine optimization.
After reading this guide, you can give your business the boost it needs. You can start generating traffic, backlinks, conversions, and more. As your ROI increases, you can set your business up for long-term growth and success.
Read on to learn everything you need to know about creating SEO-friendly press releases today.
Nearly 70% of all online activities begin with search engines like Google. Unfortunately, 75% of users never look beyond the first page of results. Without SEO, people might never see your press releases.
They might never realize your business exists in the first place, either.
Instead, here are five reasons to consider creating SEO-friendly press releases right away.
It can take over five impressions before consumers even become aware your brand exists. If people don’t see your brand, they won’t realize you’re an option. Creating SEO-friendly press releases can help you get in front of customers.
It only takes 10 seconds for people to form an impression of your brand, though. You need to make those 10 seconds count. Appearing in a credible news publication can help you make a strong first impression.
You can use press releases to help people become more aware of your brand, product, or service. Creating press releases is only the first start, though.
You also need to make sure people can find you online with ease.
With press release search engine optimization, you can improve your online visibility. SEO allows you to appear based on the keywords consumers use in a search. Your press release will appear when they search for your product, service, or business by name.
Improving your ranking will position your website at the top of SERPs. Reaching the top will ensure people see you every time.
Remember, many people don’t look beyond the first page of a SERPs. SEO can maximize your online visibility. Then, you can boost brand awareness.
In time, awareness can become recognition. The next time someone needs your product or service, they’ll recall seeing your press release. Then, they’ll visit your website directly.
Direct traffic can further improve your SEO rankings!
In order to improve your SEO ranking, you’ll need backlinks from high-authority websites. Backlinks send readers from one website to your site.
You can use press release SEO to gain backlinks from credible publications.
It’s important to gain backlinks from websites with high domain authority. Their domain authority can boost your authority. Google will take notice and boost your ranking, helping you reach more customers.
Meanwhile, more people will see your content online. They might decide to link to your content on their website.
You’ll continue gaining fresh backlinks, which can benefit your SEO strategy as a whole.
If you’re struggling to gain backlinks, consider using press release search engine optimization right away.
Google considers how much traffic you’re generating and where that traffic originates from. Creating SEO-friendly press releases and posting them on different distribution channels can help.
Google will recognize that you’re gaining traffic from multiple, high-authority websites. Then, it will boost your ranking. Remember, a higher ranking can give your brand a boost.
You’ll start gaining direct traffic, too, improving your ranking further.
Consumers want to choose businesses they can trust. You can leverage a publication’s existing credibility to establish your own. Establishing your credibility online can boost brand trust.
Developing brand trust can encourage more people to try out your product for themselves. You’ll generate more leads and sales, benefiting your ROI. Meanwhile, people could start talking about your business, boosting your brand’s reputation.
As your credibility grows, brand trust can turn into brand loyalty. You could start retaining customers as a result.
Content marketing is three times more efficient in terms of lead generation than outbound marketing. In fact, 72% of companies say content marketing increases leads.
About 60% of customers prefer shopping from brands they know, too. You can use your press release SEO strategy to inform people about your business. In fact, nearly 80% of content marketers incorporate press releases into their strategies already.
With SEO-friendly press releases, consumers will recognize your brand’s value and credibility before shopping from your business.
In fact, over 60% of customers make purchases after reading recommendations from blogs. Marketers who create posts are 13 times more likely to experience positive ROI, too.
Remember, developing brand trust and loyalty can also help you retain customers. Boosting customer retainment can help you generate repeat sales. Your ROI will rise even more as a result!
Developing a strong press release SEO strategy doesn’t have to feel like a challenge. Instead, use these eight tips to optimize your content.
Once you optimize your press releases with SEO in mind, you can distribute your press releases to different channels. Then, you can start appearing in front of more people online. As those people visit your website to learn about your brand, your SEO ranking can rise.
Here are eight tips that can help you start optimizing your press releases today!
Before writing your press releases, it’s important to gather research. Research can help you make more informed decisions regarding your SEO strategy.
First, consider the topics you want to cover.
It’s important to make sure your topics are interesting, engaging, and newsworthy. Otherwise, people won’t want to read your press releases. If they don’t at least skim your press release, they likely won’t reach the link to your website.
If you’re not generating traffic from your press releases, your press release search engine optimization strategy might fail.
Instead, think about what your customers care about most. Don’t make a generic announcement. Create content that will stick in their minds.
Focus on what makes your brand or product unique. Focusing on your unique value proposition can help you stand out from competitors.
Once you make a list of topics you want to cover for the year, it’s important to gather your keyword research. Otherwise, people might struggle to find your content. Remember, press release SEO works based on the keywords people use in a search.
You can use Keyword Planner, SEMRush, or Google Trends to start gathering keyword research.
Focus on keywords with high search volume and low competition. Try to use long-tail keywords for more precise targeting.
Where you place your keywords within your content is essential.
Make sure to include your target keyword within the:
If you’re sharing the press release on your website, make sure the target keyword is in the URL. Add the target keyword to the page’s meta description, too.
Avoid keyword stuffing, which can hurt your press release SEO strategy. Instead, use secondary keywords throughout your content.
If you’re struggling to optimize your press releases with SEO, consider asking for help. You can use an SEO press release service to save yourself valuable time. A professional writer can ensure your content is optimized for search and readers.
Make sure to link keywords to relevant pages on your website. Don’t link to your homepage. Instead, choose internal pages that can benefit your readers.
Find your target keyword within your content and turn that text into a hyperlink, too. Turning your target keyword into a hyperlink could help you rank for that keyword.
A strong headline can help you grab the reader’s attention. Make sure you understand who your readers are and what they care about. Then, craft your headline with their interests in mind.
Don’t forget to include your target keyword within the headline.
Your boilerplate includes relevant information about your business. Make sure to link to your website within the boilerplate. Then, you can attract more traffic to your website, benefiting your SEO strategy.
Don’t forget to add multimedia to your press release content as well. Images, videos, and other visual components can increase your clickthrough rates and dwell times. A higher clickthrough rate and dwell time tell Google people are interested in your content.
Your SEO rankings could rise as a result.
In order to develop a successful press release SEO strategy, you need to use the right distribution channels. Otherwise, people will never see your press releases.
Consider working with an SEO press release service. They can ensure your press releases appear on the right distribution channels. Then, you can improve your domain authority, boosting your SEO rankings in the process.
Don’t miss a chance to give your search engine rankings a boost. Instead, use these eight easy tips for a successful press release SEO strategy. With press release search engine optimization, you can boost your online visibility and start reaching more customers!
Remember, you don’t have to develop your press release strategy alone. We’re here to help.
Explore our pricing today to get started.
About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven steps you need for success. With these tips, you can start submitting press releases with ease.
Then, you can reach your target audience, draw more website traffic, and generate fresh leads!
Don’t miss a chance to reach customers. Get started by learning how to submit a press release with these tips today.
Before you can get your press release to the public, you’ll need to send it to journalists and publications. Take the time to start building a media list. Include journalists and press contacts that fall within your industry.
It’s important to choose the right publications and journalists when building your media list. Otherwise, you’ll fail to appear in front of your target audience.
If journalists don’t think your press release is relevant to their readers, they won’t publish it.
Start by looking at different news outlets, including:
You can create an Excel spreadsheet to organize your contacts. Include the outlet name, press contact, and their contact information. Take the time to research the publication’s target audience, too.
You can use tools like Google, LinkedIn, and other social media platforms to develop your list.
If you’re struggling to build your media list, consider finding a press release distribution company. They can save you valuable time and effort with this process. They already have a strong network of journalists they can contact.
They’ll help you build relationships with publications, journalists, and influencers relevant to your industry.
Once you have a list of media outlets to contact, research each publication’s submission guidelines. These guidelines are a list of press release requirements specific to each publication. If you don’t meet their requirements, they could toss your submission out.
You might struggle to reach your target audience as a result.
Most publications post their requirements on a submissions or contact page. Take the time to review each publication’s requirements carefully.
Don’t assume everyone’s requirements are the same.
These requirements might indicate the publication prefers specific topics. They might outline technical details you’ll need to follow, too. For example, they might prefer a certain file type or word count.
Make sure your press release submission suits their guidelines. Make changes as needed.
Learning how to properly write and format a press release can take time and practice. If you lack experience with press releases, consider finding a press release service. An experienced team can write your press release for you.
Otherwise, make sure to write using the inverted pyramid style. This style focuses on the most important information at the top of the press release.
If journalists need to trim your press release down, they’ll start from the bottom and work their way up.
Make sure your press release has a singular focus. Make sure that it’s newsworthy for the publication and readers, too. Otherwise, journalists might not continue reading your press release.
When writing your press release, it’s important to grab the reader’s attention as soon as possible. Use a strong, attention-grabbing headline that:
Make sure to include the five Ws at the start of your release, too (who, what, when, where, why).
When developing your press release submission, a killer pitch is essential. You can use email to send your pitch to the journalists on your list.
Make sure to get straight to the point when writing your email. Use an engaging, attention-grabbing subject line, too. Your subject line should:
Journalists receive hundreds of press releases every single day. If it doesn’t stand out, they might not read it.
In the first paragraph, introduce yourself and the business you’re representing.
Then, tell the journalist what to expect from your press release. Include a call-to-action in the form of a question. Using a question could compel the journalist to respond.
Make sure to provide your contact information within the email, too.
Avoid adding your press release to the email as an attachment. Journalists don’t want to open attachments. Instead, add the press release into the email’s body, below the pitch.
Consider adding multimedia to your press release. About 64% of consumers purchase a product after watching a branded video.
Above all else, keep your pitch email short and sweet. The journalist will likely skim-read your email. Get to the point before you lose their interest.
Don’t rush to send your press release and pitch. Instead, make sure to avoid these mistakes before sending it. You could increase your chances of getting picked up if you edit your release before.
First, make sure your press release isn’t too long. Remember, journalists will skim-read. Make sure to cut the fluff from your release before you send it.
Make sure every sentence has a purpose, too.
Before sending your pitch, double-check the publication’s target audience. Make sure their audience is relevant to yours. Otherwise, journalists might decide you’re not the right fit for their readers.
Make sure your press release is newsworthy, too. If it’s too promotional, journalists might toss it out. They’re not looking to give you free publicity.
Rather, they’re looking for stories that are relevant and engaging.
Make sure to add your contact information to the bottom of the press release, too. Otherwise, journalists might struggle to contact you for more information. You could lose your chance to gain exposure as a result.
Remember, journalists receive hundreds of press releases every week. Don’t feel discouraged if they don’t respond right away. Their delayed response doesn’t mean they tossed your press release out.
It’s likely they’re still sifting through the hundreds of emails they receive.
Consider calling the news outlet immediately after you send the release. Let them know it’s in their inbox.
Then, consider waiting three days before following up. You can confirm that the journalist received your press release. You could remain top-of-mind with them as well.
When drafting your follow-up email, make sure it’s short and sweet. You can ask if they received your press release (specify the day you sent it). Then, add a few additional pieces of information about your business.
There’s a fine line between sounding annoying and helpful. Avoid making multiple phone calls or following up by email daily. Instead, try to follow up only once.
Make sure to let a little time pass, too.
Don’t spam the journalist with the same press release and pitch. Instead, consider changing the pitch’s angle. You might have an easier time drawing their interest.
Consider finding a press release distribution service. Their service will allow you to submit your online press release to hundreds of contacts at once. You can reach journalists, reporters, news outlets, bloggers, and influencers with ease.
Some press release distribution companies offer multiple services, too. For example, they might offer to add multimedia or analytics reports.
To syndicate your release:
Then, upload your press release and provide any relevant multimedia.
You can also choose a press release writing service to create your press release for you. Finding a service can save you valuable time and effort. It could increase your chances the release will get picked up, too.
Once you’ve sent your press release to various publications, use it to your advantage. Grab the link to your published release and share it on social media. Sharing your published release on social media can boost your reach.
Social media platforms gained 490 million users in 2020. That’s a 13.2% increase year over year. Today, 4.2 million people use social media around the world.
That’s over 50% of the world’s population!
As more people read your press release, they might click on the link to your website within the release. You’ll start generating referral traffic to your website as a result. Your search engine ranking could start to improve.
A higher ranking will help you reach even more customers.
After a little time has passed, make sure to review the press release’s performance. Reviewing the analytics can help you make more informed decisions in the future. You can improve your next press release to maximize results.
Many distribution services provide a dashboard where you can track basic metrics.
A successful press release submission can help you reach more customers and boost brand awareness. You can generate more traffic to your website and boost sales as a result. Use these seven tips for a successful submission today.
Remember, you don’t have to work through this process alone. Working with a press release distribution company can give your release a boost.
Ready to get started? We’re here to help! Explore our pricing today.
About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.
You could make costly mistakes with your press releases. Journalists and publications might toss your release in the discard pile. Don’t take that risk!
Instead, consider these 10 benefits of hiring a press release company.
By working with an experienced team, you can increase the chances someone will pick up your release. Then, you can start reaching more customers and generating more website traffic. You can boost leads, sales, and your ROI as a result!
On the fence about hiring a press release distribution company? Keep reading to discover the top benefits of working with professionals today. Read More
Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business.
They’re also a great way to ensure the wider public has immediate access to your news announcements. While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. They should be an integral part of your marketing strategy