The PR industry is anticipated to grow to a worth of $134 billion worldwide by 2027. There’s no denying the power of the press, especially when it comes to press releases. A press release is a powerful marketing tool capable of making a big... Read More
What’s the capstone of an effective press release that separates it from the noise? It’s the call-to-action (CTA). The right CTA can be the difference between a press release that fizzles out and one that captures the imagination and... Read More
What is a boilerplate in a press release a boilerplate? It’s the DNA of your company’s first impression in a press release. Often, it’s the last thing read but the first to linger in the memory of journalists and readers... Read More
Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the written word to get the message out. Whether you have an huge... Read More
Failing to pay attention to what their competitors are doing is the reason 20% of small businesses fail. It’s very likely that many of their competitors are already finding PR lists to join. They’re doing this to gain a competitive... Read More
As a small business owner, you know that breaking through the noise and capturing the media’s attention is no small feat. Crafting compelling media alerts is the key, and in the following article, we’ll reveal 13 invaluable tips that will... Read More
In today’s evolving and fast-paced digital landscape, it’s more important than ever to use every resource to your advantage. But not everything needs to rely on high-tech methods to make an impact. The humble press release is a... Read More
Most companies funnel marketing money into channels like social media, SEO, or even paid ads. While those are profitable areas to invest in, PR is often overlooked in nonprofit marketing. In fact, 90% of professionals think that PR and marketing are... Read More
The time has finally arrived! After months, maybe years, of careful planning and sleeping nights, your company is ready for the next step. It’s time for your company to step into the spotlight and make its grand entrance into the world. Your... Read More
Looking to stand out in today’s saturated business world? Consider distributing a PR press release. A well-crafted press release can help businesses create a buzz, promote brand awareness, and drive sales. Whether it’s a product launch, a... Read More