Mastering SEO for Press Releases: The Ultimate Guide
A startup just launched a groundbreaking product. They blast out a press release and wait for traction. Crickets. The media doesn’t bite, the backlinks never bloom, and Google barely flinches. What went wrong?
It’s not the product, it’s the press release. Specifically, how it was o… Read more
Why Your Book Launch Needs a Press Release (And How to Write One)
Your book is finally done. Months, maybe years, of typing, deleting, rewriting, doubting, and dreaming have brought you here. But while publishing might feel like the finish line, it’s really the start of the race.
Attention is currency in today’s crowded market, and a press release is sti… Read more
A Breakdown of Perfect Book Press Release Examples
A post by YouGov says that 54% of Americans read at least one book in 2023, while 82% read 10 or fewer books. Despite the massive number of new titles released each year, most readers only have time to discover a handful.
If you’re an author, it may be tough to stand out and give your book the publicity and … Read more
New Hire Announcement: What to Include in Your Press Release
Think a new hire announcement is just a routine update? It might be your brand’s most overlooked marketing tool.
A well-crafted announcement can do more than introduce a new team member; it can boost credibility, strengthen company culture, and leave a lasting impression on staff and clients ali… Read more
Crisis Communications: Don’t Make These Press Release Mistakes
Around 70% of businesses in the United States lack a formal crisis communication plan, according to a recent report. This gap often leads to serious challenges when a crisis arises. In crisis communications, delivering a clear and timely message is essential to protect a company’s reputation.… Read more
Master the Art: How to Write a Great Press Release
Approximately 74% of journalists voted press releases as their preferred content from PR professionals. They were above:
- Research reports
- Exclusive stories
- Event access
- Interviews
These important documents aren’t only for journalists. The reasons for writing press releases extend beyo… Read more
Where to Send Press Releases for Maximum Impact
According to a recent report, 68% of journalists say press releases are the most useful source for generating new content. That shows press releases still work, but only if you know how to use them. The key is knowing where to send press releases so they reach the right audience.
When done right, press rel… Read more
Mastering Campaign Launch Events for Maximum Impact
Did you know that, according to Stova, 95% of marketers believe live events offer a valuable opportunity to form in-person connections? Yet many brands still struggle to make their campaign launch events stand out.
A successful launch can set the tone for an entire campaign, building momentum and boost… Read more
11 Key Steps to Planning a Fresh Product Launch
Launching a new product is both an exciting opportunity and a critical moment for your brand. Whether you’re a startup entering the market or an established business unveiling a new offering, your success depends on careful planning, execution, and timing.
Every year, more than 30,000 other pro… Read more
Mastering PR Marketing: Unlock Your Brand’s Potential!
In a crowded marketplace where attention is currency, mastering Public Relations (PR) marketing is no longer a luxury. It’s a necessity. That’s why hundreds, if not thousands, of press releases are sent out every day in the United States.
PR isn’t just about press releases and media … Read more