Most companies funnel marketing money into channels like social media, SEO, or even paid ads. While those are profitable areas to invest in, PR is often overlooked in nonprofit marketing. In fact, 90% of professionals think that PR and marketing are... Read More
Social media is a must for businesses of all sizes. Platforms like Instagram and Facebook connect consumers with new companies, drive website traffic, and provide endless branding opportunities. If you’re not used to creating social media... Read More
Imagine you have an important announcement to make to the world. You have your message ready, but what’s the best way to deliver it? The decision between a media alert vs press release might seem trivial, but it can make or break your... Read More
Up to 94% of tech executives view innovation partnerships as an essential strategy. As a result, there has been an increase in the number of partnerships and collaborations. When entering a partnership, it’s important to announce your alliances... Read More
These days, almost 80% of people value online reviews as much as personal ones. Maintaining a positive online reputation has become crucial for individuals and businesses alike. The demand for professional services that specialize in managing... Read More
Demand for public relations firm services has steadily been on an upswing over the past five years. Within the United States alone, the public relations firm market now generates over $20 billion each year with 113,000 people employed within this... Read More
Every single day, the average newswire service publishes anywhere from 500 to 1,000 press releases. These press releases are used to tout everything from new products to changes within a company’s structure. Whenever possible, your company... Read More
About 65% of marketers struggle with creating engaging or Google-loved content. Meanwhile, businesses with blogs generate 126% higher lead growth than brands without blogs. About 70% of US companies actively invest in content marketing. As a... Read More
Writing a book or a paper can be one of the most difficult things somebody does in their life. It takes a lot of time and a lot of effort. The worst part is that some authors do not know if anybody is even going to end up reading what they... Read More
Did you know that there are over 56,000 PR lists out there in the United States? If you are trying to get on a PR list to make a PR deal, then you better get networking soon! There are so many reasons that you may want to get on the PR list. From... Read More