PR Fuel: PR News, Views, & Stews

Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a household name or resigning it to the also-rans of history. 

Every once in awhile, your small business has some exciting news to share. This could be an event targeting your current and potential customers. Or you’re making improved changes to your products or services.

You’re staring at your computer screen wondering what to write. The blinking cursor seems to mock you as your mind consistently draws a blank. And your boss wants you to turn in your copy in the next few hours. But no matter what you do, you can’t seem to write. The words might naturally come to you other times, but today, you’re unable to get them to flow through you and manifest on your screen. Let’s face it; you’re suffering from a case of writer’s block.

You have a company announcement or a new collaboration or product you are selling. One of the best ways to get that information out there is to send out a press release. But what is a press release?

Smart marketers know how to get the word out about their products and services with the use of press releases and press release distribution services. But crafting the best press release takes a bit of practice. 

Are you looking to write a press release for your company, but aren’t quite sure how to do it?

If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing.

An easy way to build buzz about your business is by crafting and distributing a press release about your latest and greatest news and achievements.

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign?

You’ve probably heard the term PR, but do you know what it means? Do you know all the elements that make up effective PR?