Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. You could save yourself valuable time and energy by working with a professional team. Outsourcing press releases to a marketing agency can benefit your entire brand.Read More
Have you ever read a bad press release? Have you ever written a bad press release? It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it.Read More
Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product.
If you’re not a public relations professional, knowing who to target with your news can be a difficult task. It can require a lot of research on your part to find media that would be interested in your news.
If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider.
Writing a press release might have been the first thing you thought of doing, but not all news requires one. A press release is generally written in an unbiased way about the piece of news it is talking about. However, a media pitch is a more persuasive “letter” that includes just a brief glimpse about what news you want them to be interested in.
Want to write a press release that secures readers’ attention?
A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention.
If you want readers to absorb the important info you wish to convey in a press release, it must fit into a narrow window. This means that journalists and content creators must structure attention-grabbing and efficient information. Lucky for you, there’s a reliable method to do exactly that.
The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. It’s effective enough to even engage audiences into reading more. Read on because here’s what you need to know about this writing style.Read More
Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases.
You may think that press releases aren’t as exciting as they once were. But, the real problem is that people don’t understand how to send a press release for today’s audience.
If you’re looking to learn how to send a press release the right way, keep reading. We’re going to let you in on everything you need to know when it comes to press releases.Read More
Is hiring a press release writer worth every cent?
There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want.
Getting your message across is not enough.
There are a lot of cogs underneath that ensure a successful press release. It has unique writing conventions when presenting facts. When done right, it gives good exposure to your brand and can lead to more potential revenue.
Still not sure what actual benefits you’ll get when you hire a professional? Let’s delve deeper into the specific advantages that your brand will receive.Read More
Why should you try writing press releases and do press releases work for SEO?
A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online.
Press releases for SEO is a strategy to raise your visibility and traffic. Before you decide to write a press release, here are some things you need to know. Read on nine things that you have to keep in mind when writing press releases for SEO.Read More
Are you looking to promote your business in 2021? 2020 was a tough year for most of us, but it also helped birth many new businesses. 2021 looks to be a bright year ahead for getting the word out there on your business.
One of the best ways to promote your brand is by writing a press release. A press release is a short statement that has a lot to say about your brand.
It’s a published statement that celebrates a milestone from your brand. It can discuss a product launch or a business merger. It can also defend your brand’s reputation during a crisis.
Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.Read More
Writing a good press release isn’t just about the facts. Press releases are important. While they’re intended to release important information and updates to the world, they require more than a bulleted list of facts and figures to be effective. This is where knowing how to write good copy comes in. Not everyone is a writer, but when your business needs a solid press release, you need to sharpen your informational and persuasive writing chops to have the most success. We have a few copywriting tips and tricks to help get beginners started.Read More