Podcast Announces Major Milestone
Press Release Example

Click to View a Blank Press Release Template

Podcast Press Releases

Congratulations – you’ve got major news to about your new or existing podcast. Don’t waste this opportunity – turn it into publicity.

One important way to do that is to issue a press release announcing your changes, award or recognition. When done properly, a press release about your podcast can not only get you publicity, but it can be powerful tools to grow your subscribers/downloads, and position your podcast and company positively in the minds of customers, investors, and employees.

In this article we’ll provide:

animated Save 30 percent reach 1.7 million journalists

These samples are part of a larger collection of press release examples.

Examples of Podcast Press Releases

It’s always easier to write when you see examples of how others have handled the same topic. So here you go: 12 recently released press releases about podcasts and podcasters:

Example #1: Podcast launch announcement press release

FOR IMMEDIATE RELEASE

Popular Social-Networking Podcasting Platform PodMatch.com Rockets Past Major Milestone: 4,000 Registered Members and More Than 1,200 Confirmed Podcast Bookings

PodMatch automatically matches ideal podcast hosts and guests for interviews using a matching core algorithm, similar to that which online dating apps use to match people together for dates.

JACKSONVILLE, Fla., Jan. 28 /PRNewswire/ — PodMatch.com announced that it had recently registered over 4,000 members to its dedicated free platform in a continuing effort to connect both podcasters and professional guests looking to book interviews. PodMatch uses a matching core algorithm that connects specific hosts with the perfect guests needed to produce high quality interviews, driving audience engagement for podcast success. Professional guests can be rebooked for future interviews or move on to other podcasts as they see fit, while podcasting hosts can continue to use the site to fill their interview queue with weeks and months of similar interviews for future shows. PodMatch offers basic services for free, and Professional Plans on a subscription basis.

PodMatch: Featured Guests and Hosts

Founded by Alex Sanfilippo, host of the Top 20 Entrepreneurship Podcast, “Creating a Brand,” PodMatch has already generated a great deal of excitement in the podcast world, serving as a much-needed, secure networking resource. PodMatch works with just four simple steps:

  1. Create a free guest or host account and set up a profile. PodMatch gives each user a dedicated page with an online information sheet containing a brief resume, approved media, reviews, social media links, ideas for episode titles/themes, and other important info.
  2. PodMatch’s core algorithm processes new users’ information and begins matching hosts with potential guests.
  3. Users receive matches in minutes, with links to host/guest pages for more information.
  4. Users access the built-in messaging system to meet, connect, schedule and book interviews.

“Podcasts are the popular radio of the Information Age, and they cover all aspects of our society,” said Alex Sanfilippo. “A uniquely 21st-century invention, podcasts contain as much cultural diversity as the online generation that invented them, and they add depth and value to our lives. The best podcasts resemble old time radio interviews and performances, and can reach the level of performance art. That’s no easy feat to achieve. It takes a fantastic idea, amazing hosts and guests, along with skill and finesse to mix the production. And it takes planning. Guests are very important, with the best ones helping to co-create the most memorable podcasts. Finding and booking those guests can be time consuming and extremely daunting. And that’s why I created PodMatch – to give podcast creators a chance to meet the dynamic guests they need to keep their listeners engaged, so their podcasts thrive and remain in demand.”

Some featured guests and podcasts currently connecting on PodMatch include: Jordan Paris, host of Apple’s #15 Education podcast; Steve Gutzler, author and keynote speaker; Jacqueline Wales, author of “The Fearless Factor” and “The Fearless Factor @ Work”; Brian Thorp, founder and CEO of Wealthtender; ProfServ Traction, with Steve Preda; Outspoken, with Joshua Gagnon; and Couch Funeral.

PodMatch User Testimonials:

“Just wanted to drop you a note to share how powerful PodMatch has been for me and my show. Thanks in large part to you and your team, starting this week, we’ve moved to a twice a week show format, are completely booked with great guests throughout the end of the year, and are starting to work on our 2021 episodes.” –Tim Kubiak, Bowties and Business podcast

“We have discovered our ideal match magic at PodMatch.com. As an industry leader in the podcast space, no other podcast matching service has provided better value and service in delivering high-engagement content interactions! As a result, we have efficiently and quickly utilized their services to assist in aligning with great guests and filling our upcoming season roster for the coming year.” –Jeffrey Besecker, The Light Inside podcast

For the latest PodMatch features and announcements, follow them on social media: Facebook, Instagram, Twitter, LinkedIn.

About PodMatch

PodMatch is a website dedicated to matching #podcastguests and #podcasthosts together to produce #podcast interviews. To learn more, please visit: www.PodMatch.com.

Media Contact:

Alex Sanfilippo
Tel: 904-755-9953
[email]

SOURCE PodMatch

Example #2: Podcast announces season 2 release

Thoma Bravo’s Behind the Deal Podcast Launches Season Two

SAN FRANCISCO, Nov. 2, 2023 /PRNewswire/ — Thoma Bravo, a leading software investment firm, today announced the launch of the second season of its top-ranking business podcast, “Thoma Bravo’s Behind the Deal.” Following the much-anticipated premiere in March 2023 and scaling the charts in its first season, the podcast returns with even more inside looks at some of the firm’s largest carveouts, acquisitions and mergers as well as the innovative strategies behind Thoma Bravo’s industry-leading software and technology portfolio.

In its inaugural season, “Behind the Deal” charted in the top ten on Apple Podcasts in Business Management, received 150,000+ episode downloads as well as attracted 80,000+ listeners and 35,000+ LinkedIn newsletter subscribers.

Season two episodes will continue to provide first person accounts from the firm’s investment partners and portfolio company CEOs, including from J.D. Power, ConnectWise, Flexera and Syntellis Performance Solutions, on their collaboration to make great companies even greater, accelerate innovation and unlock further growth. They sit down to share how the deals came together, the challenges and wins they faced and their strategies to position the companies for ongoing success.

This season, bonus episodes will also be released bi-weekly on Thoma Bravo’s new spin-off series “Beyond the Deal,” which will further explore the lessons and leadership advice from the firm’s investment partners and portfolio company CEOs. In an “ask me anything” format, listeners will enjoy discussions about what motivates each leader, how they got to where they are and what they do to continue performing at the top.

“We are thrilled with the enthusiasm that our first season generated and are excited to share with our listeners even more of the stories shaping our portfolio in season two,” said Orlando Bravo, a Founder and Managing Partner at Thoma Bravo. “In our 20+ year history of collaborating with management teams and providing capital and strategic support to software and technology companies, we have no shortage of anecdotes, lessons learned, memorable successes and good humor for our listeners to enjoy.”

Season two begins with a conversation between A.J. Rohde, a Senior Partner at Thoma Bravo, and Flint Brenton, CEO of Syntellis Performance Solutions. Check out the trailer and first episode at the link.

To access the newest episodes and bonus content, follow “Thoma Bravo’s Behind the Deal” on Apple, Spotify, YouTube, Google, Amazon or wherever you listen to your podcasts. New episodes will air every Thursday, alternating between “Behind the Deal” episodes and bonus content from the “Beyond the Deal” series.

About Thoma Bravo

Thoma Bravo is one of the largest software investors in the world, with more than US$131 billion in assets under management as of June 30, 2023. Through its private equity, growth equity and credit strategies, the firm invests in growth-oriented, innovative companies operating in the software and technology sectors. Leveraging Thoma Bravo’s deep sector expertise and strategic and operational capabilities, the firm collaborates with its portfolio companies to implement operating best practices and drive growth initiatives. Over the past 20 years, the firm has acquired or invested in more than 450 companies representing over US$250 billion in enterprise value (including control and non-control investments). The firm has offices in Chicago, London, Miami, New York and San Francisco. For more information, visit Thoma Bravo’s website at thomabravo.com.

SOURCE Thoma Bravo

Example #3: Podcast guesting service announces milestone

FOR IMMEDIATE RELEASE

Popular Social-Networking Podcasting Platform PodMatch.com Rockets Past Major Milestone: 4,000 Registered Members and More Than 1,200 Confirmed Podcast Bookings

PodMatch automatically matches ideal podcast hosts and guests for interviews using a matching core algorithm, similar to that which online dating apps use to match people together for dates.

JACKSONVILLE, Fla., Jan. 28 /PRNewswire/ — PodMatch.com announced that it had recently registered over 4,000 members to its dedicated free platform in a continuing effort to connect both podcasters and professional guests looking to book interviews. PodMatch uses a matching core algorithm that connects specific hosts with the perfect guests needed to produce high quality interviews, driving audience engagement for podcast success. Professional guests can be rebooked for future interviews or move on to other podcasts as they see fit, while podcasting hosts can continue to use the site to fill their interview queue with weeks and months of similar interviews for future shows. PodMatch offers basic services for free, and Professional Plans on a subscription basis.

PodMatch: Featured Guests and Hosts

Founded by Alex Sanfilippo, host of the Top 20 Entrepreneurship Podcast, “Creating a Brand,” PodMatch has already generated a great deal of excitement in the podcast world, serving as a much-needed, secure networking resource. PodMatch works with just four simple steps:

Create a free guest or host account and set up a profile. PodMatch gives each user a dedicated page with an online information sheet containing a brief resume, approved media, reviews, social media links, ideas for episode titles/themes, and other important info.
PodMatch’s core algorithm processes new users’ information and begins matching hosts with potential guests.

Users receive matches in minutes, with links to host/guest pages for more information.
Users access the built-in messaging system to meet, connect, schedule and book interviews.
“Podcasts are the popular radio of the Information Age, and they cover all aspects of our society,” said Alex Sanfilippo. “A uniquely 21st-century invention, podcasts contain as much cultural diversity as the online generation that invented them, and they add depth and value to our lives. The best podcasts resemble old time radio interviews and performances, and can reach the level of performance art. That’s no easy feat to achieve. It takes a fantastic idea, amazing hosts and guests, along with skill and finesse to mix the production. And it takes planning. Guests are very important, with the best ones helping to co-create the most memorable podcasts. Finding and booking those guests can be time consuming and extremely daunting. And that’s why I created PodMatch – to give podcast creators a chance to meet the dynamic guests they need to keep their listeners engaged, so their podcasts thrive and remain in demand.”

Some featured guests and podcasts currently connecting on PodMatch include: Jordan Paris, host of Apple’s #15 Education podcast; Steve Gutzler, author and keynote speaker; Jacqueline Wales, author of “The Fearless Factor” and “The Fearless Factor @ Work”; Brian Thorp, founder and CEO of Wealthtender; ProfServ Traction, with Steve Preda; Outspoken, with Joshua Gagnon; and Couch Funeral.

PodMatch User Testimonials:

“Just wanted to drop you a note to share how powerful PodMatch has been for me and my show. Thanks in large part to you and your team, starting this week, we’ve moved to a twice a week show format, are completely booked with great guests throughout the end of the year, and are starting to work on our 2021 episodes.” –Tim Kubiak, Bowties and Business podcast

“We have discovered our ideal match magic at PodMatch.com. As an industry leader in the podcast space, no other podcast matching service has provided better value and service in delivering high-engagement content interactions! As a result, we have efficiently and quickly utilized their services to assist in aligning with great guests and filling our upcoming season roster for the coming year.” –Jeffrey Besecker, The Light Inside podcast

For the latest PodMatch features and announcements, follow them on social media: Facebook, Instagram, Twitter, LinkedIn.

About PodMatch

PodMatch is a website dedicated to matching #podcastguests and #podcasthosts together to produce #podcast interviews. To learn more, please visit: www.PodMatch.com.

Media Contact:

Alex Sanfilippo
Tel: 904-755-9953
[email]

SOURCE PodMatch

Here are 9 more examples of press releases announcing awards or recognition:

Key Elements of an Podcast Press Release

A podcast press release should be crafted to capture the essence of what makes your podcast unique and appealing to your target audience, as well as providing all the necessary information for media outlets and potential listeners. Here’s a list of key elements that should be included:

  1. Headline: Create a compelling and attention-grabbing headline that succinctly conveys the essence of your podcast or the news about your podcast. It should be interesting enough to encourage further reading.
  2. Subheadline (Optional): A secondary headline that can offer a bit more detail about the podcast, its theme, or unique selling point.
  3. Introduction: The first paragraph should clearly and concisely summarize the most important information: who is launching the podcast, the name of the podcast, the launch date, and the podcast’s unique angle or what it promises to deliver to its audience.
  4. Body: Depending on the news you are communicating, the body of your press release should contain information like:
    1. A Detailed Description: Go into more detail about the podcast, including its format (interviews, storytelling, educational, etc.), the topics covered, the target audience, and what makes it stand out from other similar podcasts.
    2. Background Information: Provide some background on the host(s) or creator(s) of the podcast, including their expertise, experience, and what led them to start this podcast.
    3. Guest Information: If applicable, mention any notable guests featured in the podcast, or describe the type of guests listeners can expect.
    4. Episode Information: Highlight some of the episodes that have been released or are planned, giving a taste of the content’s range and depth.
    5. Quotes: Include quotes from the host(s) or creator(s) about the podcast’s mission, content, or what they hope to achieve. Quotes from notable guests or industry experts can also add credibility and interest.
    6. Multimedia Elements: If possible, include links to or embeds of photos, the podcast logo, or audio snippets from the podcast. Visuals can make the press release more engaging and give a better sense of the podcast’s style.
    7. Availability: Detail where the podcast can be listened to or downloaded, including specific platforms (Apple Podcasts, Spotify, Google Podcasts, etc.) and whether it’s available globally or in specific regions.
    8. Call to Action: Encourage the reader to listen to the podcast, visit the podcast’s website, or follow its social media channels for updates. Make sure to include all relevant links.
  5. Boilerplate: Provide a standard description of the podcast that can be reused in other promotional materials. This should include any parent company, network, or sponsor information.
  6. Contact Information: Include the contact details of the person or team responsible for media inquiries. This should have a name, phone number, email address, and any other relevant contact information.
  7. Social Media Links: Offer links to the podcast’s social media profiles to encourage engagement and community building.

Remember, the goal of the press release is not only to inform but also to excite and engage potential listeners, encouraging them to tune in to your podcast.

Tips for Creating an Effective Podcast Press Release:

Creating a successful podcast press release involves a blend of clarity, engagement, and strategic information placement. Here are several tips to ensure your press release stands out and effectively reaches your target audience:

  1. Target the Right Audience: Identify the media outlets and journalists most relevant to your industry and podcasting topic.
  2. Craft a Captivating Headline: Your headline should be compelling and clear, giving readers an immediate understanding of the podcast’s value. Make it intriguing enough to encourage further reading.
  3. Start Strong: The opening paragraph is crucial. Summarize the most important information—what the podcast is about, who is behind it, and why it matters—right at the beginning. This ensures that even if someone reads only the first few lines, they get the essential details.
  4. Know Your Audience: Tailor the press release to appeal directly to your target audience. Highlight aspects of the podcast that resonate with their interests, challenges, or needs.
  5. Emphasize What Makes Your Podcast Unique: Clearly articulate what sets your podcast apart from others in the same genre. Whether it’s the perspective you bring, the guests you feature, or the topics you cover, make sure it’s highlighted.
  6. Use Quotes Wisely: Include compelling quotes from the host or notable guests. Quotes can provide personal insights or exciting teasers about the content, adding a layer of depth and personality to your release.
  7. Be Concise and Clear: Avoid jargon and overly complex sentences. Your goal is to communicate effectively with your audience, not to impress them with elaborate vocabulary.
  8. Include Multimedia Elements: Whenever possible, incorporate links to photos, the podcast logo, or audio snippets. Visuals and audio can make your press release more engaging and give a taste of the podcast’s style.
  9. Provide Clear Calls to Action (CTAs): Tell readers exactly what you want them to do next, whether it’s listening to an episode, visiting your website, or following your social media channels. Make the action steps clear and easy to follow.
  10. Proofread and Edit: Typos, grammatical errors, and unclear sentences can undermine the professionalism of your press release. Carefully proofread your release or have someone else review it.
  11. Distribute Wisely: Beyond sending your press release to traditional media outlets, consider sharing it with podcast directories, relevant online communities, and through your own social media channels to broaden its reach.
  12. Follow Up: After distributing your press release, don’t hesitate to follow up with key contacts or media outlets. A personal touch can make a big difference in getting your release noticed.
  13. Measure and Learn: If possible, track the effectiveness of your press release in driving listeners to your podcast. Learn from what works and what doesn’t for future releases.

Distribution and Promotion:

  1. Expand Your Distribution Channels: Distribute the press release through a press release distribution service to reach a significantly larger number of targeted journalists.
  2. Distribute to Influencers and Bloggers: Using a press release distribution service like eReleases.com gets your release not only into the hands of traditional media outlets, but also sends it to targeted influencers and bloggers, potentially reaching customers in the media they access most often.
  3. Send to Alternative Channels: Beyond sending your press release to traditional media outlets, consider sharing it with podcast directories, relevant online communities, and through your own social media channels to broaden its reach.
  4. Leverage Social Media: Share the news on your social media platforms to increase reach and engagement.
  5. Update Company Materials: Incorporate the press release into your marketing materials, website, and social media profiles.
  6. Measure and Learn: If possible, track the effectiveness of your press release in driving listeners to your podcast. Learn from what works and what doesn’t for future releases.

Podcast Press Release Templates Examples

Work is always easier when you have a template into which you can insert your information. Since we’re all about making things easier for you, here are three templates for a podcast press release, each designed to suit different types of announcements: the launch of a new podcast, a special episode release, and a milestone celebration. These templates provide a structured outline that you can customize with the specific details of your podcast.

Template 1: New Podcast Launch

FOR IMMEDIATE RELEASE

[Headline: Engaging and Newsworthy, Highlighting the Unique Aspect]

[Subheadline: Additional Insight or Value Proposition]

[City, Date] – [Podcast Name], a [brief description of content and format, e.g., weekly interview-based podcast exploring groundbreaking technologies], is set to launch its first episode on [Launch Date]. Hosted by [Host Name(s)], [brief background or expertise relevant to the podcast theme], this podcast promises to [Briefly state what the podcast aims to achieve, its target audience, and why it stands out].

In the first season, listeners can expect [describe the content, themes, or guest lineup of the initial episodes].

“[Quote from the host or creator sharing excitement about the podcast and what listeners can expect]”

Available on [Platforms], [Podcast Name] invites listeners to dive into [topics] with episodes released [frequency]. For more information, visit [Website] or follow [Podcast Name] on [Social Media Links].

About [Podcast Name]
[Boilerplate information about the podcast, including any sponsoring organizations or partners.]

Contact:
[Name]
[Title]
[Phone Number]
[Email Address]

Template 2: Special Episode Release

FOR IMMEDIATE RELEASE

[Headline: Highlighting the Special Episode and Its Unique Appeal]

[Subheadline: Additional details about the guest, topic, or event]

[City, Date] – [Podcast Name], the [description of the podcast], is excited to announce the release of a special episode featuring [Guest Name], [Guest’s title or reason for notability], available on [Release Date]. This episode will delve into [brief description of the episode’s content and what makes it special].

“[Quote from the host about what makes this episode a must-listen and the value it offers to listeners]”

Listeners can find this special episode on [Platforms] starting [Release Date]. It offers an in-depth look at [Episode Topic], providing [mention any exclusive insights, stories, or advice].

For more updates and episode releases, follow [Podcast Name] on [Social Media Links] and subscribe on [Podcast Platforms].

About [Podcast Name]
[Boilerplate: Brief description of the podcast, its general themes, and the host(s).]

Contact:
[Name]
[Title]
[Phone Number]
[Email Address]

Template 3: Milestone Celebration

FOR IMMEDIATE RELEASE

[Headline: Celebrating the Milestone, e.g., “Podcast Celebrates 100th Episode with Star-studded Lineup”]

[Subheadline: Briefly mention what the milestone episode includes or signifies]

[City, Date] – [Podcast Name], a [brief description of the podcast], is proud to announce it has reached [Milestone, e.g., its 100th episode], a testament to its growing popularity and impact. To celebrate, [describe the milestone episode or event, including any special guests, live events, or giveaways].

“[Quote from the host/creator expressing gratitude towards listeners and reflecting on the journey so far]”

The milestone episode will be available on [Release Date] across all major podcast platforms including [Platforms]. [Optional: Mention any special promotions, live streams, or interactive elements tied to the celebration].

Join [Podcast Name] in celebrating this milestone by tuning in to the episode and sharing your favorite moments using [Hashtag/Social Media Links].

About [Podcast Name]
[A boilerplate section that provides background on the podcast, its themes, achievements, and the team behind it.]

Contact:
[Name]
[Title]
[Phone Number]
[Email Address]

When customizing these templates, focus on highlighting what makes your podcast unique and
engaging to your target audience. Tailor each press release to showcase the value and excitement your podcast brings, whether it’s through insightful discussions, entertaining content, or exclusive interviews.

Distributing Your Press Release – Getting The Word Out

You may not be aware of this, but if you try to distribute your press release yourself, you’re going to get almost no media attention.

That’s why podcasters often choose to distribute their press releases through eReleases.com. eReleases stands out in the crowded space of press release distribution services because we offer targeted reach and a hands-on personalized approach, which are crucial when you’re trying to cut through the noise and reach your ideal audience.

One of the keys to our success is that we have spent years developing a network that spans thousands of media outlets, journalists, and industry-specific influencers – over 1.7 million journalists and influencers!

This vast network ensures that your podcast press release can reach not just a wide audience, but the right audience. Whether you’re targeting tech enthusiasts, history buffs, or lifestyle audiences, we can help tailor your distribution to hit the mark. This targeted approach increases the chances of your press release catching the eye of journalists and influencers who are most likely to be interested in your content, thereby enhancing the possibility of media coverage and audience engagement.

Second, every press release we distribute goes onto the PR Newswire national press release wire, the premiere wire service for press releases. Nobody else can offer this service, due to our exclusive contract with them.

Another significant advantage of using eReleases is our personalized customer service and expert advice. Unlike many distribution services that offer a one-size-fits-all solution, we provide personalized consultation to ensure your press release is formatted for maximum impact. We can offer guidance on how to craft your message to make it more appealing to journalists. This level of support is invaluable for podcasters who may be new to the world of press releases and need expert advice to make their announcement stand out.

Finally, our comprehensive reporting and analytics provided by eReleases allow podcasters to track the performance of their press releases. This feedback is crucial for understanding the effectiveness of your press release strategy and making informed decisions for future promotions. By analyzing which media outlets picked up your press release, the reach of your announcement, and the overall engagement, you can fine-tune your approach to ensure even greater success down the line.

Crafting Your Podcast Press Release

In this article, we’ve put together a handy guide for you on how to create eye-catching press releases for your podcast. Whether you’re launching a brand new show, dropping a special episode, or celebrating a big milestone, we’ve got you covered. We’ve laid out all the essential elements your press release needs, from a headline that grabs attention to a call to action that gets results. Plus, we shared some insider tips to make your press release stand out, like knowing your audience inside out, spotlighting what makes your podcast a must-listen, and keeping your message crystal clear.

But that’s not all – we’ve also included 15 example press releases tailored to different scenarios. These templates are here to make your life easier, offering you a blueprint that you can personalize with the unique details of your podcast. It’s our way of helping you spread the word about your show, attract more listeners, and make a splash in the podcast world. So, dive in and let’s get your podcast the attention it deserves!

hate writing press releases

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

Let us write press releases for you

Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

Get real ROI on your press release, plus save 30% on your first order.

Call
Chat