Press Release Examples: Industry Press Release Samples

Click to View a Blank Press Release Template & Format

Writing a Press Release

Writing a press release is not an easy job. People actually get college degrees in this (and I’m guessing you wouldn’t be on this page if you had a degree in Public Relations, right?) Yet, you’ve somehow been assigned to write a press release.

Wouldn’t it be nice if someone would just give you some press release examples, show you some sample press releases, give you a press release template you could use as the basis of your own release, then throw in some additional training on how to write an amazing press release just to make things even easier for you?

You’ve come to the right place! Because in a second, I’m going to give you 35+ winning press release examples that you can study to your heart’s content!

But before I do that, let me ask you a question: wouldn’t it be easier if you could hire my team of press release professionals to just write it for you? If you’re interested, just click the button below to talk or chat with one of my no-pressure, non-commissioned editors now.

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Still here? Great! May I give you a few words of advice before I give you the press release examples I promised?

What Makes a Great Press Release?

As the #1 press release distribution company for small businesses, we distribute thousands of press releases every year. In that process, we’ve learned a few things about what makes some press releases successful while others fail.

Great press releases succinctly describe the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.

Here are some ways to make yours successful:

Always keep in mind that a press release should be short, to the point, and contain only the significant details that would attract the attention of media professionals.
Remember, you are courting editors, journalists, or TV producers – not consumers. Those professionals are not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary.
Stick to the point and be sure to include only the essentials.
Press releases are usually no more than one or two pages long.
Every press release should contain:
- A release date – the earliest date this information can be released to the public, oftentimes “For Immediate Release”
- A headline
- A dateline (when and where the story originated)
- The body of the press release
- Complete media contact information
- And three hash marks at the bottom (# # #) that state, in journalistic terms, ‘THE END.’

Click to View a Blank Press Release Template & Format

Sounds easy enough, right?

If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.

For this reason, I’ve created a list of tried and true examples of winning press releases covering various topics that will help to guide you toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.

Happy writing!
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Mickie Kennedy
Founder & President
eReleases Press Release Distribution
Direct: 410-931-2966
Toll-Free: 800-710-5535

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