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Press Release Examples

Writing a press release is not an easy job. People actually get college degrees in this (and I’m guessing you wouldn’t be on this page if you had a degree in Public Relations, right?) Yet, you’ve somehow been assigned to write a press release.

Wouldn’t it be nice if someone would just give you some press release examples, show you some sample press releases, give you a press release template you could use as the basis of your own release, then throw in some additional training on how to write an amazing press release just to make things even easier for you?

On this page, I’ll give you 10 examples of the most frequently-written types of press releases. Then, since I’m sure you’d like to see press releases from your specific industry, I’ll also provide links to pages where we’ve collected about a dozen press release samples from 35+ different industries.

  1. New Product Press Release

    Writing a successful new product press release is crucial for generating buzz and interest. As such, a product launch press release must focus on the news aspect of the product – those things that set your product apart from all the others offering similar products.

    MySize Inc. released its Naiz Fit product, that uses AI to significantly reduce the cost and challenges of ordering uniforms for employees. Employees were able to fill out an online form, giving Naiz fit the information necessary to create a uniform that fits, skipping the complex manual process of sizing and trying on uniforms saving time and money for companies that use uniforms.

    MySize’s Naiz Fit Launches New Product for $33 Billion Workwear & Uniforms Market — Several New Clients Signed

    NEWS PROVIDED BY
    My Size Inc.
    02 Nov, 2023, 12:00 ET

    • Industry clients already benefitting from Naiz Fit Workforce with high interest from many more across Europe
    • Latest addition to MySize’s growing portfolio of SaaS recurring revenue products

    AIRPORT CITY, Israel, Nov. 2, 2023 /PRNewswire/ — MySize, Inc. (Nasdaq: MYSZ) (TASE: MYSZ.TA) (“MySize” or the “Company”), an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, today announced its Spain-based Naiz Fit has launched a new sizing solution product—Naiz Fit Workforce—specifically addressing the needs of the $33 billion global workwear and uniforms market. Based on the Company’s AI-driven sizing solutions technology platform, Naiz Fit Workforce solves several challenges and pain points faced by companies who make workwear as well as those who purchase uniforms for their employees.

    Some of the largest workwear companies in Spain have already become customers benefitting from Naiz Fit Workforce including Santexo, Norvil, Satara Seguridad, and Uniformes Moyua. Naiz Fit has received interest in the new product from numerous other companies across Europe.

    “Naiz Fit Workforce is changing the economics of the multi-billion dollar workwear business by applying fashion-tech and AI to reduce costs and environmental footprint while speeding up delivery and improving customer service,” stated MySize Founder and CEO, Ronen Luzon. “This latest product launch is a testament to MySize’s commitment to innovation and the power of our technology platform to spawn new products for focused markets where our technology can have an immediate impact.”

    Press Release Source
    It is important to recognize that new product press releases are just part of the launch strategy for those new products or services. Consequently, it is vital to work with the developers to clearly understand:

    • What is newsworthy about this product release.
    • How this new product is different than the competition.
    • The most important benefit the marketing for that product will focus on (this will become your headline message).
    • 1-2 additional benefits (what the product will mean for the buyer) the product will provide.
    • The product features that provide those benefits

    Understanding the specifics (not, this product is the greatest thing since sliced bread and everyone should buy it) is key to writing a press release that will get picked up and hopefully have featured stories written about it by the media.

    Product Launch Press Release Writing Resources:

  2. Product Improvements and Upgrades

    Improving and upgrading products is a constant process in business. Whether these updates are due to competitive products, new technologies, customer demand, or product improvements, they are news, and if you present them appropriately, they can generate significant coverage by the media.

    When Clio, the world’s leading provider of cloud-based legal technology, released its product improvement, they were able to announce a set of new features that allow legal professionals to provide services not previously available through their platform, increasing profitability for the firms through maximizing productivity and expanded capabilities.

    Clio Unveils its Most Expansive Product Update Ever

    NEWS PROVIDED BY
    Clio
    09 Oct, 2023, 10:30 ET

    Clio significantly advances its versatile platform to optimize how law firms operate now, and into the future
    NASHVILLE, TN, Oct. 9, 2023 /PRNewswire/ – Clio, the world’s leading provider of cloud-based legal technology, revealed a rich set of new features and capabilities to its already robust legal operating system at the 2023 Clio Cloud Conference. With Clio, legal professionals can further customize their technology to maximize their productivity and deliver exceptional client service—all within Clio’s centralized platform trusted by more than 150,000 legal professionals worldwide.

    Clio significantly advances its versatile platform to optimize how law firms operate now, and into the future (CNW Group/Clio)

    Clio significantly advances its versatile platform to optimize how law firms operate now, and into the future (CNW Group/Clio)[/caption]“This year, we have focused on centralization and connectivity throughout our platform, helping legal professionals to bring more of what they do into Clio,” said Jack Newton, CEO and Founder of Clio. “By creating more and faster connections to clients, colleagues, and the courts, Clio provides the essential tools they need to foster strong relationships, increase profitability, and run a healthy, thriving practice. Each update we’ve unveiled this year is rooted in the desire to move legal professionals up the value chain, and make Clio work harder for them across one versatile platform.”Personal Injury Add-On
    Clio’s Personal Injury Add-On is a new suite of features available with Clio Manage, specifically designed for the distinct workflows, procedures, and requirements intrinsic to personal injury law. Personal injury lawyers can leverage Clio to track the status of medical records and bills, manage expenses, organize damages, and maximize client settlements. Clio helps efficiently standardize processes, prevent communication bottlenecks, and keep cases moving forward.

    Press Release Source

    The key to success with product improvement press releases is recognizing that the fact that you’ve improved your product is not newsworthy, what those improvements mean to the customer is what makes your update newsworthy.

    Thus, product improvement press releases should contain similar information to product launch announcements – focusing on the key benefits for the buyers of that product.

    Product Improvements and Upgrades Resources

  3. Mergers and Acquisitions

    Mergers and acquisitions are major events that typically generate significant press coverage because they oftentimes affect large numbers of employees, investors, and customers.
    It is important to recognize that because mergers and acquisitions involve investors, there are exacting data requirements (number of shares being acquired at what price,) and legal aspects that may be new to an employee tasked with corporate public relations, including forward-looking statements. While every press release should be reviewed by legal and management personnel before release, this step is even more important for a merger/acquisition announcement.

    Another complicating factor is that there are two companies involved, each with their own lawyers, management, and public relations team, so it is important to be exact, timely, and patient through this process.

    Mergers and acquisitions provide opportunities for multiple press release announcements, including the initial announcement, closing of the merger, the success of that merger after x months, any changes to the merger agreements, management and employee announcements, facility openings and closings, etc. Public relations professionals will want to carefully consider a full-fledged publicity campaign around the merger process.

    This press release announcing the merger of National Western and Prosperity Life Group is a good example of the complexity of a merger press release, including the strategy, quotes from the managers of both companies, shares acquired, share price, how the merger will be communicated to the SEC, and legally required investor statements (forward-looking statements.)

    National Western and Prosperity Life Group Announce $1.9 Billion Cash Merger

    NEWS PROVIDED BY
    National Western Life Group, Inc.
    09 Oct, 2023, 08:15 ET

    AUSTIN, Texas, Oct. 9, 2023 /PRNewswire/ — National Western Life Group, Inc. (“National Western” or the “Company”) (NASDAQ:NWLI), and Prosperity Life Group (“Prosperity Life Group”) today announced the signing of a definitive Merger Agreement whereby S. USA Life Insurance Company, Inc. (“SUSA”), an affiliate of Prosperity Life Group, will acquire National Western in an all-cash transaction valued at approximately $1.9 billion (the “Merger Agreement”).

    As part of the agreement, each issued and outstanding share of National Western common stock will be converted into the right to receive $500 in cash at closing of the merger. The merger consideration of $500 per share of National Western’s Class A Common Stock and Class B Common Stock (the “Merger Consideration”) represents an 87.1% premium to the unaffected Class A Common Stock share price of $267.29 on May 16, 2023, as well as an 11.8% premium over National Western’s 30-day volume-weighted average price as of October 6, 2023. The merger has received the unanimous approval of National Western’s Board of Directors.

    Nicholas von Moltke, President and Chief Executive Officer of Prosperity Life Group, said, “The acquisition of National Western represents a significant milestone in the continued expansion of our insurance business. We look forward to welcoming National Western to Prosperity Life Group. National Western’s capabilities will further complement our ambition to deliver a compelling value proposition to our policyholders and the company.”

    Ross R. Moody, Chairman of the Board and Chief Executive Officer of National Western, said, “This is an exciting moment in National Western’s history. I would like to thank our board of directors, particularly our strategic opportunities committee of independent directors, which conducted a thorough review of a range of strategic alternatives and possible business opportunities to maximize value for our stockholders. The transaction provides clear and immediate value for our stockholders at an attractive premium.”

    Press Release Source

    Merger and Acquisition Press Release Resouces

  4. Events

    Company events can be sources for publicity and should be announced using press releases, including:

    • Press conferences and press events
    • Grand openings
    • Ground breakings
    • Investor events
    • Participation in conferences, fairs, etc.
    • Publicity stunts
    • Concerts, book signings, tours, and performances
    • Etc.

    Event press releases should give all the necessary information for a journalist to be able to cover and announce that event to the public. For example, when Universal Studios and Syncopy announced Oppenheimer Live in Concert, they provided information about the movie and performance and attendance information including the time, place, cost, and where the public could get more information and get tickets to attend.

    Universal Pictures logo. (PRNewsFoto/Universal Pictures)

    UNIVERSAL PICTURES AND SYNCOPY ANNOUNCE OPPENHEIMER LIVE IN CONCERTNEWS PROVIDED BY
    Universal Pictures
    14 Dec, 2023, 13:00 ET

    A LIVE-TO-FILM CONCERT EXPERIENCE OF CHRISTOPHER NOLAN’S GLOBAL CINEMATIC PHENOMENON
    FEATURING A 53-PIECE ORCHESTRA PERFORMING THE FILM’S GRAMMY- and GOLDEN GLOBE-NOMINATED SCORE LIVE

    UNDER THE DIRECTION OF OPPENHEIMER’S ACADEMY AWARD®-WINNING COMPOSER LUDWIG GÖRANSSON CONDUCTED BY ANTHONY PARNTHER

    AT 7 P.M. ON WEDNESDAY, JANUARY 10, 2024 AT THE HISTORIC ROYCE HALL THEATER ON THE UCLA CAMPUS IN WESTWOOD

    TICKETS ON-SALE NOW VIA ROYCE HALL

    UNIVERSAL CITY, Calif., Dec. 14, 2023 /PRNewswire/ — Universal Pictures and Syncopy today announced Oppenheimer: Live in Concert, a live-to-film concert experience featuring a 53-piece orchestra under the direction of the film’s Oscar®-winning composer Ludwig Göransson, conducted by Anthony Parnther. The orchestral event for writer-director Christopher Nolan’s staggering global cinematic phenomenon, which has earned almost $1 billion worldwide, will take place on Wednesday, January 10, 2024, at the historic Royce Hall theater on the Westwood campus of UCLA in Los Angeles.

    The Oppenheimer: Live in Concert event will include a special introduction by Oppenheimer writer-director-producer Christopher Nolan, whose films, including Tenet, Dunkirk, Interstellar, Inception and The Dark Knight trilogy, have amassed more than $6 billion worldwide and have been awarded 11 Oscars® and 36 nominations,

    Press Release Source

    Event Press Release Resources

  5. New Hires and Promotions

    Key new hires and promotions are oftentimes newsworthy, especially if they represent new corporate strategies and opportunities. New hire press releases can also be a great way to communicate key company information to customers, suppliers, and investors.

    New hire and promotion press releases should explain what the new person/people bring to the company, their experience, and how they will support the company’s new/existing strategies, like this example of OVHCloud appointing a new Vice President.

    OVHcloud is a global player and the leading European cloud provider operating over 450,000 servers within 33 data centers across four continents to reach 1.6 million customers in over 140 countries.

    OVHcloud® US Appoints New Vice President of Technical OperationsNEWS PROVIDED BY
    OVHcloud US
    22 Sep, 2023, 08:05 ET

    New VP brings two decades of IT experience working with high-profile companies, organizations

    RESTON, Va., Sept. 22, 2023 /PRNewswire/ — OVHcloud® US – a leading global cloud provider, today announced the appointment of Brandon Burge as the company’s Vice President of Technical Operations. With more than 20 years of IT architecture, engineering, and system administration, he joins OVHcloud US with the goal of improving and streamlining global operations while providing strategic leadership to teams and projects supporting the company’s mission of providing sustainable cloud solutions.

    “One of the things I pride myself on is operation excellence and streamlining processes to ensure the business runs smoothly and efficiently,” said Brandon Burge, OVHcloud US Vice President of Technical Operations. “In addition to providing strategic leadership to multiple teams and projects, I like to focus on the technical proficiency of our people to make sure we’re bringing the kinds of technologies our customers need and that our cloud architecture and services remain competitive with other providers.”

    Burge has extensive experience managing complex cloud environments. In his previous role, he was the head of platform operations and support at Google Distributed Hosted Cloud where he constructed and managed new global cloud offerings for government customers. Prior to that, he spent several years at Oracle as a senior leader of technical operations for its Government Oracle Cloud Infrastructure (OCI) program.

    “It is my pleasure to welcome Brandon to OVHcloud US. He has a remarkable background that makes him a great fit and we are thrilled to have him as part of our team,” said OVHcloud US General Manager Jeffrey Gregor. “Brandon brings years of experience building very complex cloud environments, and I am confident his abilities and leadership will have immediate positive impacts on our entire organization and customers.”

    Press Release Source

    Keep in mind that quotes from company officers, always a valuable element in any press release, can be especially valuable in a new hire press release as a logical way to include strategic messaging in your press release.

    New Hire Press Release Resources

  6. Awards and Recognitions

    Awards and recognitions are outside acknowledgments of excellence. They should be sought after and, when received, should be actively promoted through press releases. We don’t get very many opportunities to have others tell the world how great we are, so let’s take advantage of those opportunities when they arise!

    An award/recognition press release should explain the reason for the award and that the award acknowledges outstanding performance. Quotes in these press releases can be used to make strategic points to customers, investors, and employees, about the company’s commitment to excellence. Note the strategic communications included in the last paragraph of this image from the press release by Clarious about their award:

    CLARIOS WINS WORLD SUSTAINABILITY AWARDS’ ‘CIRCULAR ECONOMY AWARD’ RECOGNIZING CLARIOS’ BATTERY RECYCLING LEADERSHIP

    NEWS PROVIDED BY
    Clarios
    26 Oct, 2023, 08:00 ET

    GLENDALE, Wis., Oct. 26, 2023 /PRNewswire/ — Clarios, the global leader in low-voltage battery technologies essential for the future of transportation, is the 2023 winner of the World Sustainability Awards’ “Circular Economy Award.”

    Clarios was one of 15 companies shortlisted for the award and the only automotive company to make the final round of consideration.

    “We are proud of this recognition from the World Sustainability Awards and honored to be among many other industry leading companies striving to operate sustainably,” Clarios President and CEO Mark Wallace said. “We look forward to continued collaboration with our customers, partners, suppliers, policymakers and other stakeholders to meet the ongoing challenge of building a sustainable future.”

    The “Circular Economy Award” was presented in Amsterdam Oct. 19 and accepted in person by Christian Rosenkranz, Clarios vice president, sustainability and corporate affairs EMEA.

    The award recognizes businesses that are rethinking their operations and value chains “to bring about a more sustainable future,” according to the World Sustainability Awards web site. “It demands the creation of ‘loops’ in which materials and products are continuously reused, recycled and retained. This category recognizes an organization that has gone above and beyond to help create this economy, making significant changes to how they run their business to do so.”

    Every hour of every day across its global system, Clarios collects and turns about 8,000 used batteries into new ones with the goal of ensuring all vehicle batteries are responsibly designed and can be economically and responsibly recovered and repurposed. Our products are designed so up to 99 percent of the battery materials can be responsibly recovered, recycled, and reused to make new batteries or other products. By using recycled materials in its batteries, Clarios uses 90 percent less energy and generates 90 percent less greenhouse gas emissions than those made with virgin materials.

    Press Release Source

    Awards and Recognitions Press Release Resources

  7. Partnerships

    Partnerships oftentimes create significant opportunities for companies, creating new business, hiring opportunities, expansion into new niches and countries, and the ability to capitalize on the name and good will of all the companies involved in the partnership.

    Partnership press releases give opportunities for management from each of the partners to include a quote, providing additional chances for strategic communication to customers, investors, and employees like this press release announcing Amazon’s expansion into selling autos online by partnering with Hyundai, plus Hyundai’s tie-in with Amazon’s cloud services in their vehicles.

    Hyundai and Amazon partner to deliver innovative customer experiences and cloud transformation

    NEWS PROVIDED BY
    Hyundai Motor Company
    16 Nov, 2023, 18:30 ET

    Amazon to launch online vehicle sales in the U.S., starting with Hyundai in 2024, making it more convenient for customers to find and buy their vehicle of choice on Amazon.com and pick it up from their local dealer

    Hyundai names AWS as its preferred cloud provider to help facilitate digital transformation of the automaker’s operations, production, and customer service

    Amazon and Hyundai to bring the Alexa Built-in experience to Hyundai’s next-generation vehicles

    SEATTLE and SEOUL, South Korea, Nov. 16, 2023 /PRNewswire/ — Today, Amazon (NASDAQ: AMZN) and Hyundai Motor Company announced a broad strategic partnership to bring innovative new experiences to customers. The announcement was made today at the 2023 Los Angeles Auto Show and a livestream can be viewed here: https://youtube.com/live/Qzhq1tShTMc. This strategic collaboration includes Amazon launching online sales of Hyundai vehicles in the U.S. in 2024, Hyundai naming AWS as its preferred cloud provider to help facilitate digital transformation, and the Alexa Built-in experience coming to Hyundai’s next-generation vehicles.

    (from left) Marty Mallick, vice president of worldwide corporate business development, Amazon and José Muñoz, president and global COO, Hyundai Motor Company and president and CEO of Hyundai Motor North America

    “Hyundai is a very innovative company that shares Amazon’s passion for trying to make customers’ lives better and easier every day,” said Amazon CEO Andy Jassy. “Our broad, strategic partnership should do just that, from changing the ease with which customers can buy vehicles online, to making it simple to use Alexa in Hyundai vehicles for entertainment, shopping, smart home adjustments, and calendar checks, to enabling Hyundai to transform their customer experiences and business operations by moving to AWS. We look forward to inventing together for many years.”

    Press Release Source

    Partnership Press Release Resources

  8. Company Milestone Announcements

    Achievement of major milestones, like years in business, achieving record sales, selling the xth unit, expanding into new markets, opening new facilities, etc., is a great chance to get additional P.R. through releasing a press release.

    Company milestone achievement press releases should announce the achievement, discuss its importance, and include quotes that celebrate the accomplishment while positioning the company for future growth, like Lockheed Martin did in this announcement of the C-130J achieving the milestone of 2 million flight hours.

    (PRNewsfoto/Lockheed Martin Aeronautics Com)

    Super Herculean Accomplishment: Global C-130J Fleet Surpasses 2 Million Flight Hours
    Milestone Achieved By 22 Operators Representing 18 CountriesNEWS PROVIDED BY
    Lockheed Martin Aeronautics Company
    15 Oct, 2019, 10:00 ET

    ATLANTA, Oct. 15, 2019 /PRNewswire/ — Lockheed Martin (NYSE: LMT) announced today the global community of C-130J Super Hercules operators recently surpassed 2 million flight hours. These hours were logged beginning with the C-130J’s first flight on April 5, 1996, through the end of July 2019.

    Twenty-two operators from 18 nations contributed to this achievement, adding hours through multiple missions including combat, transport, aerial refueling, special operations, medevac, humanitarian relief, search and rescue, weather reconnaissance, firefighting and commercial freight delivery.

    A C-130J Super Hercules demonstrates its capability to land in remote, austere conditions. The mission-proven Hercules recently surpassed 2 million flight hours. (Lockheed Martin photo)

    Rod McLean, vice president and general manager of the Air Mobility & Maritime Missions line of business at Lockheed Martin, announced the milestone at the Hercules Operators Conference, the annual C-130 operator-industry event held in Atlanta.”The C-130J has earned a reputation as the world’s workhorse and this most recent achievement is a powerful reminder of the Super Hercules’ unmatched global reach,” McLean said. “Crews continue to exemplify the C-130J’s proven capability and versatility with every mission they fly. The Lockheed Martin team is proud of the work of the Super Herc crews who rely on the C-130J to support vital missions, both home and abroad.”

    Press Release Source

    Company Milestone Press Release Resources

  9. Social Causes

    One of the best ways to get publicity is for your company to actively fund, staff, promote, and otherwise provide support to social causes. This support can be adjusted according to the size of your business – local businesses can support locally-relevant causes (or local efforts to resolve national/worldwide causes, and vice versa.

    Social causes support can be more than just cash donations. They can also include staffing (all employees worked 2 days this month for Habitat for Humanity), providing infrastructure support (donating space on their servers to host their website,) providing goods and services for free or at a reduced cost (donating software licenses,) and encouraging their employees or customers to donate to that cause (a portion of every sale is donated to x.)

    Giant Food, a greater Washington, D.C. regional grocery chain donated to hep support local farmers. This donation not only gained them publicity, but also was strategically sound, building the infrastructure to ensure fresh produce to their chain of stores.

    Giant Food Supports Local Farmers with $100,370 Donation to the American Farmland Trust’s Brighter Future Fund

    NEWS PROVIDED BY
    Giant Food
    08 May, 2023, 09:32 ET

    LANDOVER, Md., May 8, 2023 /PRNewswire/ — Giant Food, the leading greater Washington, D.C. regional grocery chain, today announces a donation of $100,370 that will support local farmers located throughout the greater Washington, D.C., Maryland and Virginia region through a partnership with the American Farmland Trust’s (AFT) Brighter Future Fund.

    From April 7 through April 27 of 2023, Giant customers were given the option to round up their grocery purchases to the nearest dollar at checkout to contribute to the funding. This donation will be allocated to help six local farmers improve farm viability, access, transfer or permanently protect farmland, or adopt regenerative agricultural practices.

    Giant’s donation will support local farmers throughout the region with grants up to $10,000 per project to help farmers. In 2022, Giant raised $108,380 to benefit farms like:

    Sisters of the Soil Community Farm: Part of the 10-acre Urban Farm Incubator at Watkins

    Press Release Source

    Social Causes Press Release Resources

  10. Crisis Communications

    While we hope you never have to deal with a crisis, they happen. And when they do, press releases can be powerful tool to communicate your company’s position, remediation plans, and actions taken. Publicity is an important element of any company’s crisis planning to influence thoughts and actions by customers, investors, elected officials, and employees.

    When a fire broke out in Livent Corporation’s Bessemer City manufacturing facility, Livent released a series of press releases providing updates and their actions to remediate the damage.

    Livent Corporation

    Fire at Livent Bessemer City Manufacturing FacilityNEWS PROVIDED BY
    Livent Corporation
    26 Jun, 2023, 06:37 ET

    BESSEMER CITY, N.C., June 26, 2023 /PRNewswire/ — In the early morning of Monday, June 26, 2023, a fire broke out at Livent Corporation’s Bessemer City 800-acre manufacturing facility in Bessemer City, North Carolina. The fire is currently localized to one building where solid lithium metal ingots are produced. Livent’s plant emergency response team is actively working with many external emergency response organizations and fire fighters to contain the fire. There have been no injuries and all onsite personnel are safe and have been evacuated.

    There are no toxic chemicals or compounds on fire. The fire department has trained with Livent’s emergency response teams to prepare for lithium metal fires and has made the determination that the best course of action is to contain the fire and let it burn out. Apart from smoke, there is currently no immediate risk to the local community and no local evacuations have been ordered at this time. The portion of Highway 161 which runs adjacent to the plant has been temporarily closed.

    At this time, we are still investigating the cause of the fire. Our top priority right now is to ensure the safety of the community.

    About Livent

    Press Release Source

    Crisis Communications Press Release Resources

These examples help show the versatility of press releases, how they can be used for many different purposes.

I’m sure these samples have been valuable, but I also know that it frequently helps to see examples from companies in your industry. So, I’ve compiled hundreds of press release examples from dozens of different industries.

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

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Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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