Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
At its best, a press release succinctly describes the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.
Always keep in mind that a press release should be short, to the point, and contain only the significant details that would attract the attention of media professionals.
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
Sounds easy enough, right?
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.
For this reason, eReleases has pulled together tried and true press examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
Founder & President
eReleases Press Release Distribution
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