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Writing a Press Release

Are you looking for press release examples? They’re important because writing a press release is not an easy job. People actually get college degrees in this (and I’m guessing you wouldn’t be on this page if you had a degree in Public Relations, right?) Yet, you’ve somehow been assigned to write a press release.

Press Release Examples

Wouldn’t it be nice if someone would just give you some press release examples, give you a press release template you could use as the basis of your own release, show you some sample press releases using that template so you can see how to use it correctly, then throw in some additional training on how to write an amazing press release just to make things even easier for you?

You’ve come to the right place! Because in a second, I’m going to give you 35+ winning press release examples that you can study to your heart’s content!

Each one of them is real, written by or for a real company, distributed to media sources through eReleases Press Release Distribution service, and was picked up by major media sources for their industry.

But before I do that, let me ask you a question: wouldn’t it be easier if you could hire my team of press release professionals to just write your press release for you? If you’re interested, just click the button below to talk or chat with one of my no-pressure, non-commissioned editors now.

Get real ROI on your press release, plus save 30% on your first order.

Still here? Great! May I give you a few words of advice before I give you the press release examples I promised?

Press Release Writing Tips

As the #1 press release distribution company for small businesses, we distribute thousands of press releases every year. In that process, we’ve learned a few things about what makes some press releases successful while others fail.

Great press releases succinctly describe the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.

Here are some ways to make your press release successful:

  • Always keep in mind that a press release should be short, to the point, and contain only the significant details that would attract the attention of media professionals.
  • Don’t worry about the difference between press releases, news releases and media releases. Though technically there are differences, for practical purposes, they’re the same thing. So, the list of press release examples on this page also applies to news releases and media releases.
  • Remember, you are courting editors, journalists, or TV producers – not consumers. You’re not writing an ad. Those professionals are not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary.
  • Stick to the point and be sure to include only the essentials.

The Ideal Press Release Format

  • Press releases are usually no more than one or two pages long
  • Every press release should contain:
    • A release date – the earliest date this information can be released to the public, oftentimes “For Immediate Release”
    • A headline
    • A dateline (when and where the story originated)
    • The body of the press release
    • Complete media contact information
    • And three hash marks at the bottom (# # #) that state, in journalistic terms, ‘THE END.’

Click to View a Blank Press Release Template & Format

Sounds easy enough, right?

If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.

For this reason, I’ve created a list of tried and true examples of winning press releases covering various topics that will help to guide you toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.

Happy writing!

Mickie Kennedy
Founder & President
eReleases Press Release Distribution
Direct: 410-931-2966
Toll-Free: 800-710-5535

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In the list of press release samples below, you’ll find:

  • Sample press release for an event
  • New product press release examples
  • Sample music press release
  • Industry press release examples
  • Sample press releases for a book
  • Software press release example
  • Media release examples
  • New hire press release sample
  • TV show press release example

Plus at the bottom of this page, I’ll give you a press release template, information on formatting your press release, and more training on how to write a press release that will get picked up by the media.

Press Release Examples Across Several Industries

advertising marketing iconAdvertising & Marketing Press Release Sample

automobile iconAutomotive Press Release Sample

bank iconBanking & Financial Services Press Release Sample

books iconBooks Press Release Sample

business iconBusiness Press Release Sample

electronics iconConsumer Electronics Press Release Sample

education iconEducation Press Release Sample

environment iconEnvironment & Ecology Press Release Sample

fashion iconFashion Press Release Sample

fitness iconFitness Press Release Sample

food iconFood & Beverage Press Release Sample

Healthcare Press Release Samplehealthcare icon

internet iconInternet Technology Press Release Sample

investment iconInvestments Press Release Sample

personal finance iconPersonal Finance Press Release Sample

pets iconPets Press Release Sample

real estate iconReal Estate Press Release Sample

retailing iconRetailing Press Release Sample

seniors iconSeniors Press Release Sample

software iconSoftware Press Release Sample

transportation iconTransportation & Trucking Press Release Sample

travel iconTravel Press Release Sample

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

Additional Press Release Samples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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