Book Press Releases
Whether you are a publishing house, a book publicist, or an author wishing to sell more copies of their book, you should definitely consider releasing one of more press releases.
In this article we’ll provide:
Book Press Release Examples
We recognize that seeing real-life examples of press releases announcing the publication or news tie-in for your book can make it easier to write yours – so here you go: 15 recently released book press releases:
Example #1: Book author announces book pre-release
Example #2: Book achieves #1 best-seller rank
Example #3: Book tour announcement
Example #4: Bookstore announces book signing event
Example #5: Second edition release of a book
Example #6: Publisher announces book release
Example #7: Learning series turned into a book
Example #8: Book/movie tie-in
Example #9: Publisher announces book subscription series
Example #10: Collaboration creates new book series
Example #11: Author to deliver keynote speech at conference
Example #12: Speakers bureau adds best-selling author
Example #13: Release of new author resources website
Example #14: Author wins award
Example #15: Author joins board
Key Elements of a Book Press Release
Creating an effective book press release involves several key elements to ensure it grabs attention and communicates the essential information about your book. Here’s a step-by-step guide based on insights from various sources:
Headline and Subheadline: The headline should be compelling and informative, enticing the reader to continue. A subheadline, while optional, can provide additional context or detail to support the headline
Impactful Opening Statement: Begin with a statement that highlights the uniqueness or importance of your book. This part should capture the essence of your book and why it’s newsworthy
Author Quotation: Include a quote from your book or an endorsement that is engaging and relevant to the book’s content. Choose a quote that reflects the book’s tone and topic
Book Information: Present a concise and punchy description of your book, highlighting the key themes or the problem it addresses. This section should be an advertisement or elevator pitch rather than a detailed synopsis
Short Author Bio (Boilerplate): Provide a brief author biography, focusing on achievements and credentials that enhance your credibility and appeal to your target audience. Keep it under 100 words
Contact Information: Include your contact details such as website, email, phone number, and social media handles. Ensure that the information is up-to-date and relevant
Call to Action (CTA): Clearly state what you want to happen after someone reads your press release. It could be a visit to your website, an invitation to an event, or a request for a review
Press Release Distribution: Use a press release distribution service to send your press release to a network of media outlets. This approach can reach a wide audience, while ensuring your press release stands out to engage real interest
Length and Format: Keep your press release concise, ideally no more than one page or 500 words. Format it like a news story, with a headline, subheadline, and a lead paragraph that includes key details
Supporting Materials: If possible, include multimedia elements like photos or videos to enhance engagement and provide additional context
Remember, the goal of a book press release is not only to inform but also to intrigue and engage journalists and readers. It’s important to balance providing clear information with maintaining an engaging and newsworthy tone.
Book Press Release Template Examples
Work is always easier when you have a template into which you can insert your information. Since we’re all about making things easier for you, here are three book press release templates:
1. Template for Non-Fiction Book Release
| FOR IMMEDIATE RELEASE [Author Name]’s Groundbreaking Book: [Book Title] – Exploring [Subject Matter] [City, Date] – Renowned [author’s field of expertise] expert, [Author Name], unveils [Book Title], a comprehensive exploration of [subject matter]. [Book Title] dives deep into [brief description of the topics covered]. “[Author quote about the book’s importance or unique insights],” stated [Author Name], [Position/Title]. This enlightening work is now available at [bookstores/online platforms]. Learn more and get a first look at [website]. Contact Information: [Contact Name] [Title] [Phone Number] [Email] |
2. Template for Announcing a Book Tour:
| FOR IMMEDIATE RELEASE[Author Name] Embarks on Nationwide Book Tour for [Book Title] [City, Date] – Bestselling author [Author Name] is excited to announce a nationwide tour for their latest work, [Book Title], a [brief description of the book’s genre or theme]. The tour will kick off on [start date] in [city] and will include stops in [list key cities or regions]. “[Quote from the author expressing excitement about the tour and interacting with fans],” said [Author Name]. The [Book Title] tour will offer readers a chance to meet [Author Name], get their books signed, and participate in [any special events or discussions planned]. A complete schedule of the tour, including dates, venues, and times, can be found at [website]. [Include a paragraph about the book. Briefly describe its plot, themes, or what makes it special. Mention any awards, recognitions, or critical acclaim the book has received if applicable.] For more information about the book tour and to reserve your spot at an event, please visit [website] or follow [Author Name] on [social media handles]. Contact Information: |
3. Template for Achieving Best-Seller Status
| FOR IMMEDIATE RELEASE [Author Name]’s [Book Title] Hits Bestseller List [City, Date] – [Publisher or Author’s Name] is proud to announce that [Book Title], written by acclaimed author [Author Name], has achieved bestseller status. The book, a [brief description of genre or theme], has been listed as a bestseller on [specify the list, e.g., New York Times, Amazon, etc.]. “[Quote from the author or publisher expressing gratitude and feelings about the achievement],” said [Author Name or Publisher Representative’s Name]. [Book Title], published on [publication date], has captured the attention and hearts of readers across [specify regions or demographic, if relevant]. The book delves into [brief description of the plot or subject matter], and has been praised for its [mention notable aspects of the book, such as writing style, storytelling, unique insights, etc.]. This milestone is a testament to [Author Name]’s talent and the hard work of the entire team involved in bringing this book to the readers. [Include any information about upcoming events, such as book signings, interviews, or special editions related to the bestseller status]. For more information about [Book Title] and upcoming events, please visit [website] or follow [Author Name] on [social media handles]. Contact Information: |
Each template can be customized to suit the specific details of your book release, ensuring a professional and engaging announcement for your audience.
Crafting Your Company Milestone Press Release
In crafting an effective book press release, it’s crucial to communicate not just the facts, but the story behind them. The provided templates and examples offer a comprehensive guide on how to approach different types of milestones, ensuring that each announcement is not only informative but also resonates with the intended audience.
The 15 examples of book press releases showed the many different types of book press releases that can be written.
Ultimately, the key to a successful press release lies in its ability to capture the story of the milestone while engaging its audience. By using the provided templates and drawing inspiration from these examples, authors and publishers can craft messages that not only deliver the necessary information but also strengthen the book and author’s brand.
Want more example press releases? I’m happy to help…
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing with a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for A Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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