Fóumami, Boston’s Fast-Casual Asian Breakout Success, Announces Franchising
Restaurant has thrived in hyper-competitive, high-pressure environment since 2010 BOSTON, May 26 /PRNewswire/ — Michael Wang, founder and CEO of Fóumami (foumami.com) announced today that his fast casual Asian restaurant concept has entered the franchising arena. Fóumami, which opened its doors in 2010 in Boston’s Financial District, is uniquely positioned to capitalize on Asian food’s status as the fastest growing segment in the fast casual category.
Chicken Katsu sandwich on hand-made fresh-baked Shao Bing bread
Fóumami in Boston, MA
“While building Fóumami certainly has been a labor of love, I’ve always brought an analytical eye to the process, and a vision for Fóumami as a franchising opportunity and a national brand. We’ve held back on expansion for six years in order to prove our concept and work through every aspect of our business,” observes Wang. “What’s exciting for everyone is that Fóumami hasn’t even begun to tap into what’s possible using Asian ingredients and food traditions.”
Fóumami builds on familiar offerings including sandwiches, soups and salads, and elevate them into something extraordinary. While Fóumami sometimes pushes the envelope on “what Asian food is,” everything is rooted in the superb techniques and combinations that have stood the test of time. Wang’s family has a proud tradition of operating great restaurants over many generations. This longstanding excellence is evident in everything that is served.
Wang’s concept is perfectly attuned to upmarket customers who are increasingly seeking out a wide variety of Asian flavors whether they’re eating out or preparing meals at home. Fóumami has met the challenge of being in the weeds every day with smart, demanding customers who want unique, freshly prepared options, but who often don’t have a great deal of time.
Points of differentiation:
A far-reaching brand concept along with proprietary flavor profiles dramatically distinguish Fóumami from everything else out there—and position the company as a long distance runner.
A full day of menu options centered on Asian food. Breakfast, lunch and dinner—and specialty coffees and teas in-between give potential franchisees an invaluable full day of potential revenue.
Bings (or breads) are what make practically every Fóumami menu item stand out from the competition. They’re made on the premise, with recipes and techniques that are difficult, if not impossible to replicate elsewhere.
Specialty coffees and teas: Whole lychees, fresh ginger root, and cinnamon bark are just a few ingredients that impart a distinctive flavor to the signature hot and cold beverages that bring customers back in day in and day out, and sometimes back in the same day. This category has become all but essential to the profitability of fast casual restaurants.
A better vibe: Fóumami’s design aesthetic provides customers with an atmosphere that resembles a hip new café or wine bar where they can relax and unwind. This makes Fóumami a more viable destination for dinner and for people who simply want to escape the office or the house.
Influencers and Decision-Makers are already won over:
Influencers and decision makers who watch the food shows, blog, Tweet and talk on Yelp know that great things seldom happen when random ingredients are simply thrown into a salad bowl or between two pieces of bread. Fóumami is all about quality ingredients, but it’s also about taking the extra steps that make all the difference.
Sandwiches never sit in a refrigerator—and get extra crunch and flakiness from the homemade bing. A Fóumami salad means flash cooking ingredients during the last minute to add important extra layers of flavor.
Fiscally fit:
Since its establishment in 2010, Fóumami has been able to offer extraordinary food in a dramatically more attractive setting while maintaining efficient food and labor costs that are enviable within the industry. Fóumami is the perfect marriage of founder Michael Wang’s dollars and cents practicality gained from his family—and the acumen he gained as a Harvard MBA graduate.
About Fóumami:
Established and headquartered in Boston in 2010 by founder and CEO Michael Wang, Fóumami (Fóumami America, LLC) is a fast casual Asian restaurant concept that offers breakfast, lunch, and dinner options that are prepared fresh daily, directly on the premises.
About Michael Wang:
Michael Wang’s lifelong ambition has been to dramatically expand the breadth and quality of Asian food in America. As a third generation restaurateur, Michael continues a family tradition set forth by his grandfather, who founded the famed Chew Young Roo chain of restaurants in Asia in 1945. After a successful career on Wall Street as a young analyst at Goldman, Sachs & Co., he entered the Harvard Business School. While there, he articulated a comprehensive business plan for a fast-casual Asian restaurant. Fóumami opened its doors in 2010 at 225 Franklin Street in Boston’s financial district.
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Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.
What to Write a Press Release About – Food & Beverage Manufacturers and Marketers
Need ideas for topics a manufacturer or marketer of food and beverages could write a press release about? Here are 25 ideas to get you started:
Product launch: Announce the introduction of a new product or service to generate excitement and interest.
Limited edition flavors: Introduce limited-time or seasonal flavors, creating excitement and exclusivity for consumers.
Packaging redesign: Showcase a revamped packaging design, highlighting eco-friendly materials or improved functionality.
Celebrity endorsement: Announce a partnership with a well-known celebrity who will serve as a brand ambassador, sharing their passion for the product.
Collaborations: Promote collaborations with other brands, combining signature flavors or products to create a unique offering.
Product line expansion: Introduce additional products within an existing line, catering to various consumer preferences and needs.
Nutritional enhancements: Announce improvements to product formulations, such as reduced sugar, increased protein, or added vitamins and minerals.
Industry awards: Share recent awards or accolades received, demonstrating the brand’s commitment to quality and innovation.
Trade show participation: Promote the brand’s presence at industry trade shows, offering opportunities for consumers and retailers to engage with the product.
Market expansion: Announce entry into new markets, regions, or countries, highlighting the growing global presence of the brand.
Retail partnerships: Share news of product availability in new retail locations or prominent online marketplaces.
Ingredient sourcing: Highlight the brand’s commitment to using high-quality, ethically-sourced, or organic ingredients.
Social responsibility: Announce corporate social responsibility initiatives, such as supporting local communities, fair labor practices, or charitable donations.
Consumer promotions: Introduce special offers, contests, or giveaways to engage and reward loyal customers.
Sponsorships: Share news of sponsorships or partnerships with sporting events, music festivals, or other high-profile occasions.
Research and development: Announce new research or technological advancements, emphasizing the brand’s commitment to innovation and continuous improvement.
Production facility updates: Share news of upgraded production facilities or increased manufacturing capacity, demonstrating growth and efficiency.
Influencer partnerships: Announce collaborations with influential food bloggers, chefs, or social media personalities who will promote the product.
Educational initiatives: Promote the brand’s involvement in educating consumers about nutrition, sustainability, or industry trends.
Consumer surveys: Share results from consumer surveys or taste tests, highlighting the product’s popularity and satisfaction among consumers.
Recipe inspiration: Announce the launch of a new recipe section on the website, featuring creative and delicious ways to use the product.
Philanthropic campaign: Promote a campaign where a portion of sales is donated to a charitable organization or cause.
Supply chain transparency: Share the brand’s efforts to increase transparency and traceability within the supply chain.
Product certifications: Announce new certifications, such as Non-GMO, Organic, Fair Trade, or B Corp, emphasizing the brand’s commitment to quality and sustainability.
Company milestone: Commemorate a significant company anniversary, sharing the brand’s journey and celebrating its achievements.
Press Release Ideas for Restaurants and Other Food and Beverage Retailers
Of course, we can’t forget the restaurants and the retail side of the business, so here are 25 more ideas a restaurant or other food and beverage retailer could write a press release about:
New menu launch: Announce a brand new, innovative menu featuring local, seasonal ingredients or unique dishes.
Celebrity chef collaboration: Highlight a partnership with a renowned chef, including details on exclusive dishes or events.
Sustainability initiatives: Showcase eco-friendly practices, such as sourcing locally-grown produce, minimizing food waste, or using biodegradable packaging.
Award or recognition: Share recent industry or community awards or accolades, emphasizing the company’s commitment to excellence.
Charitable partnership: Announce a collaboration with a charity or non-profit organization, detailing fundraising events or percentage of sales donated.
Health-conscious offerings: Promote new healthy menu options, such as vegan, vegetarian, or gluten-free dishes, to cater to diverse dietary preferences.
Seasonal promotions: Introduce limited-time offers or discounts centered around holidays or seasonal ingredients. (Pumpkin spice-flavored anything, anyone?)
Expansion or new location: Announce the opening of a new restaurant or franchise location, including grand opening celebrations or special offers.
Food and beverage trends: Highlight the incorporation of current culinary trends, such as plant-based proteins, probiotics, or global flavors, into the menu.
Community involvement: Share local events, workshops, or cooking classes that the restaurant or company is hosting or participating in.
Innovative technology: Introduce cutting-edge technology, such as a new mobile app, contactless ordering, or delivery services, to enhance the customer experience.
Exclusive partnerships: Announce collaborations with local farmers, breweries, or wineries, showcasing the company’s commitment to supporting local businesses.
Themed events: Promote special themed dining experiences, such as wine pairing dinners, cultural cuisine nights, or live music events.
Customer appreciation: Highlight a loyalty program, customer testimonials, or social media contests to showcase gratitude towards patrons.
Behind-the-scenes insights: Share stories or interviews with staff members, including chefs, mixologists, or management, to offer a glimpse into the company culture.
Chef’s Table Experience: Promote an exclusive, intimate dining experience with the head chef, featuring a personalized, multi-course menu.
Food festivals or events: Announce participation in popular food and beverage festivals or events, showcasing unique dishes and offerings.
Milestone celebration: Commemorate a significant anniversary or milestone, including special promotions or events to mark the occasion.
Allergy-friendly options: Introduce a range of allergen-free menu items, catering to guests with specific dietary restrictions.
Food and beverage pairing series: Promote a curated series of dishes paired with complementary wines, beers, or cocktails to enhance the dining experience.
Artisanal products: Introduce a line of artisanal food products or beverages available for purchase, such as house-made sauces, jams, or signature blends.
Farm-to-table focus: Emphasize the commitment to using fresh, locally-sourced ingredients through partnerships with local farms and suppliers.
Zero-waste initiative: Share efforts to achieve zero-waste status, including composting, recycling, and waste reduction programs.
Guest chef series: Announce a rotating series of guest chefs, offering unique culinary experiences and limited-time dishes.
Family-friendly atmosphere: Highlight the restaurant’s kid-friendly menu, play areas, or special events catering to families with children.
How to Write a Results-generating Press Release for Food and Beverage Companies or Restaurants
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