10 More Food & Beverage Press Release Examples:
Food company new product
https://www.prnewswire.com/news-releases/conagra-brands-debuts-delicious-collection-of-new-products-301730145.html
Food company new health-oriented product
https://www.prnewswire.com/news-releases/ovation-foods-new-chicken-strips-whole-food-snacks-for-whole-body-health-301734104.html
Food company strategic transformation
https://www.prnewswire.com/news-releases/dole-packaged-foods-llc-is-transforming-into-a-purpose-led-nutrition–wellness-company-with-11-new-product-launches-in-2023-301762152.html
Food trends result release
https://www.prnewswire.com/news-releases/players-in-allergen-free-food-market-in-a-race-to-focus-on-product-innovations-to-widen-reach-for-growing-demand-301474548.html
Food company new hire
https://www.prnewswire.com/news-releases/nobell-foods-hires-former-impossible-foods-vp-sergey-solomatin-as-new-leader-of-food-science-and-product-development-301769604.html
Food industry report
https://www.prnewswire.com/news-releases/food-inclusions-market-worth-18-7-billion-by-2027–exclusive-report-by-marketsandmarkets-301618039.html
New beverage can product release
https://www.prnewswire.com/news-releases/ardagh-metal-packaging-launches-new-can-size-to-support-beverage-brands-301727700.html
Beverage industry trends
https://www.prnewswire.com/news-releases/why-beverage-brands-are-reshaping-their-portfolios-to-cater-to-the-broader-needs-of-consumers-301573741.html
Beverage company market expansion
https://www.prnewswire.com/news-releases/remedy-drinks-rapidly-expands-us-presence-with-multiple-national-distribution-channels-and-new-product-flavor-launch-301561480.html
Beverage improved product release
https://www.prnewswire.com/news-releases/pepsi-launches-new-and-improved-pepsi-zero-sugar-proving-zero-never-tasted-so-good-301720990.html
The Food & Beverage Marketers Guide to Writing and Distributing Press Releases
Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.
What to Write a Press Release About – Food & Beverage Manufacturers and Marketers
Need ideas for topics a manufacturer or marketer of food and beverages could write a press release about? Here are 25 ideas to get you started:
- Product launch: Announce the introduction of a new product or service to generate excitement and interest.
- Limited edition flavors: Introduce limited-time or seasonal flavors, creating excitement and exclusivity for consumers.
- Packaging redesign: Showcase a revamped packaging design, highlighting eco-friendly materials or improved functionality.
- Celebrity endorsement: Announce a partnership with a well-known celebrity who will serve as a brand ambassador, sharing their passion for the product.
- Collaborations: Promote collaborations with other brands, combining signature flavors or products to create a unique offering.
- Product line expansion: Introduce additional products within an existing line, catering to various consumer preferences and needs.
- Nutritional enhancements: Announce improvements to product formulations, such as reduced sugar, increased protein, or added vitamins and minerals.
- Industry awards: Share recent awards or accolades received, demonstrating the brand’s commitment to quality and innovation.
- Trade show participation: Promote the brand’s presence at industry trade shows, offering opportunities for consumers and retailers to engage with the product.
- Market expansion: Announce entry into new markets, regions, or countries, highlighting the growing global presence of the brand.
- Retail partnerships: Share news of product availability in new retail locations or prominent online marketplaces.
- Ingredient sourcing: Highlight the brand’s commitment to using high-quality, ethically-sourced, or organic ingredients.
- Social responsibility: Announce corporate social responsibility initiatives, such as supporting local communities, fair labor practices, or charitable donations.
- Consumer promotions: Introduce special offers, contests, or giveaways to engage and reward loyal customers.
- Sponsorships: Share news of sponsorships or partnerships with sporting events, music festivals, or other high-profile occasions.
- Research and development: Announce new research or technological advancements, emphasizing the brand’s commitment to innovation and continuous improvement.
- Production facility updates: Share news of upgraded production facilities or increased manufacturing capacity, demonstrating growth and efficiency.
- Influencer partnerships: Announce collaborations with influential food bloggers, chefs, or social media personalities who will promote the product.
- Educational initiatives: Promote the brand’s involvement in educating consumers about nutrition, sustainability, or industry trends.
- Consumer surveys: Share results from consumer surveys or taste tests, highlighting the product’s popularity and satisfaction among consumers.
- Recipe inspiration: Announce the launch of a new recipe section on the website, featuring creative and delicious ways to use the product.
- Philanthropic campaign: Promote a campaign where a portion of sales is donated to a charitable organization or cause.
- Supply chain transparency: Share the brand’s efforts to increase transparency and traceability within the supply chain.
- Product certifications: Announce new certifications, such as Non-GMO, Organic, Fair Trade, or B Corp, emphasizing the brand’s commitment to quality and sustainability.
- Company milestone: Commemorate a significant company anniversary, sharing the brand’s journey and celebrating its achievements.
Press Release Ideas for Restaurants and Other Food and Beverage Retailers
Of course, we can’t forget the restaurants and the retail side of the business, so here are 25 more ideas a restaurant or other food and beverage retailer could write a press release about:
- New menu launch: Announce a brand new, innovative menu featuring local, seasonal ingredients or unique dishes.
- Celebrity chef collaboration: Highlight a partnership with a renowned chef, including details on exclusive dishes or events.
- Sustainability initiatives: Showcase eco-friendly practices, such as sourcing locally-grown produce, minimizing food waste, or using biodegradable packaging.
- Award or recognition: Share recent industry or community awards or accolades, emphasizing the company’s commitment to excellence.
- Charitable partnership: Announce a collaboration with a charity or non-profit organization, detailing fundraising events or percentage of sales donated.
- Health-conscious offerings: Promote new healthy menu options, such as vegan, vegetarian, or gluten-free dishes, to cater to diverse dietary preferences.
- Seasonal promotions: Introduce limited-time offers or discounts centered around holidays or seasonal ingredients. (Pumpkin spice-flavored anything, anyone?)
- Expansion or new location: Announce the opening of a new restaurant or franchise location, including grand opening celebrations or special offers.
- Food and beverage trends: Highlight the incorporation of current culinary trends, such as plant-based proteins, probiotics, or global flavors, into the menu.
- Community involvement: Share local events, workshops, or cooking classes that the restaurant or company is hosting or participating in.
- Innovative technology: Introduce cutting-edge technology, such as a new mobile app, contactless ordering, or delivery services, to enhance the customer experience.
- Exclusive partnerships: Announce collaborations with local farmers, breweries, or wineries, showcasing the company’s commitment to supporting local businesses.
- Themed events: Promote special themed dining experiences, such as wine pairing dinners, cultural cuisine nights, or live music events.
- Customer appreciation: Highlight a loyalty program, customer testimonials, or social media contests to showcase gratitude towards patrons.
- Behind-the-scenes insights: Share stories or interviews with staff members, including chefs, mixologists, or management, to offer a glimpse into the company culture.
- Chef’s Table Experience: Promote an exclusive, intimate dining experience with the head chef, featuring a personalized, multi-course menu.
- Food festivals or events: Announce participation in popular food and beverage festivals or events, showcasing unique dishes and offerings.
- Milestone celebration: Commemorate a significant anniversary or milestone, including special promotions or events to mark the occasion.
- Allergy-friendly options: Introduce a range of allergen-free menu items, catering to guests with specific dietary restrictions.
- Food and beverage pairing series: Promote a curated series of dishes paired with complementary wines, beers, or cocktails to enhance the dining experience.
- Artisanal products: Introduce a line of artisanal food products or beverages available for purchase, such as house-made sauces, jams, or signature blends.
- Farm-to-table focus: Emphasize the commitment to using fresh, locally-sourced ingredients through partnerships with local farms and suppliers.
- Zero-waste initiative: Share efforts to achieve zero-waste status, including composting, recycling, and waste reduction programs.
- Guest chef series: Announce a rotating series of guest chefs, offering unique culinary experiences and limited-time dishes.
- Family-friendly atmosphere: Highlight the restaurant’s kid-friendly menu, play areas, or special events catering to families with children.
How to Write a Results-Generating Press Release for Food and Beverage Companies or Restaurants
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Start by downloading a Free Press Release Template
The first step in writing a press release is to set your press release up properly.
Get this free press release template for Microsoft Word.
Or, if you prefer, try this press release template for Google Docs.
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Learn how to write frequently-written press release types:
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Are you uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our professional press release writing services here
Finally, You Need to Distribute Your Press Release to the Right People
Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.
Want more example press releases? I’m happy to help…
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing With a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for a Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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