Press Releases for Hotels
In the bustling world of hospitality, staying ahead of the competition often depends on how well you can capture the attention of potential guests and the media.
A good hotel marketer has many tools in their toolbox, one powerful one being press releases.
A well-crafted press release serves as a highly profitable tool to showcase your hotel’s new amenities, grand opening, upgrades, special events, and unique offerings.
But as the digital landscape continues to evolve, so must your approach to creating compelling press releases that not only inform but also entice and engage. This article will guide you through the key elements of effective hotel press releases, giving you the insights needed to craft messages that resonate with your audience and amplify your brand’s presence in a crowded market.
Whether you’re announcing a grand opening, a renovation, or a seasonal package, mastering the nuances of press release writing can make a significant difference in your marketing strategy.
Table of Contents
The Beginner’s Guide to Writing a Hotel Press Release
Hotel Press Release Templates
50 Topics to Write a Hotel Press Release About
Hotel Press Release Examples
Tips to Write an Amazing Press Release
What Are You Announcing? Examples and Templates by Type of Press Release
Press Release Examples Across Several Industries
The Beginner’s Guide to Writing a Hotel Press Release
Writing a hotel press release might seem daunting at first, but with a few simple steps, you can create compelling and effective announcements that capture the attention of both the media and potential guests. Here’s a straightforward guide to help you get started:
1. Identify Your Main Message
Before you start writing, decide what the key message of your press release is. What are you announcing? Is it a new hotel opening, a renovation, or perhaps a special event or package? Keep this message clear and focused — this is what you want your readers to remember.
2. Write a Catchy Headline
Your headline is the first thing people will see, so make it count. It should be attention-grabbing and summarize your main message. Think about what makes your announcement special and why someone should care. Keep it concise and informative.
3. Craft an Engaging Opening Line
The first sentence of your press release should hook the reader and encourage them to read more. Start with the most important information — the “who, what, when, where, and why” of your news. This helps set the scene for the details that follow.
4. Include Quotes
Add a personal touch with quotes from key people involved, like the hotel manager or the head of the event. Quotes add credibility and a human element to your story, making it more relatable and engaging.
5. Provide Necessary Details
After the introduction, dive into the details. Describe what’s new or happening at the hotel. Explain how this will benefit or interest your audience. Be sure to include all relevant details like dates, pricing, special packages, and anything else that adds value to your announcement.
6. Add a Call to Action
End your press release with a call to action. Invite readers to visit your website for more information, book a stay, or attend an event. Make it easy for them to know what to do next.
7. Include Your Contact Information
Always provide contact information at the end of the press release. Include the name, phone number, and email address of the person who can be contacted for more details. This is crucial for journalists and interested parties who may have follow-up questions.
8. Proofread and Edit
Before you send out your press release, make sure to proofread it thoroughly. Check for any grammar or spelling mistakes, and ensure all information is accurate and well-presented. A clean, error-free press release reflects professionalism and attention to detail.
9. Distribute Wisely
Finally, distribute your press release to the right channels. This might include local and national news outlets, hospitality industry publications, and social media platforms. Tailor your distribution strategy to reach your target audience effectively.
By following these simple steps, you’ll be able to write a hotel press release that not only conveys your message clearly but also engages and excites your audience. Happy writing!
Hotel Press Release Templates
It’s always easier to write when you have a template to guide you through the process, and into which you can insert your own information. Here are 8 templates a hotelier can use as you craft your own press releases:
Template #1: New Hotel Opening
| FOR IMMEDIATE RELEASE “Grand Opening: [Hotel Name] Welcomes Guests to [Location] with Exclusive Offers” [City, Date] — [Hotel Chain or Owner] is excited to announce the grand opening of [Hotel Name], a stunning addition to the [City/Region] skyline. This luxurious property, opening its doors on [Opening Date], invites guests to indulge in a blend of modern sophistication and classic comfort. “From the state-of-the-art fitness center to our rooftop pool, every detail at [Hotel Name] has been designed with our guests in mind,” stated [Name, Title at Hotel Chain]. The hotel features [number of rooms] beautifully appointed rooms and suites, several gourmet dining options including [mention any special restaurants], a full-service spa, and extensive conference and event facilities. It is ideally situated in [mention a landmark or area], perfect for both leisure and business travelers looking to explore [City] or attend to business in the city center. Special opening rates and packages are available for a limited time, featuring complimentary [mention any special promotions like breakfast, spa access, etc.]. The property will host a grand opening celebration on [event date], which will include [describe any special events like a ribbon-cutting ceremony, tours of the facility, guest speakers, etc.]. For more details on bookings and the opening event, visit [Hotel Website]. About [Hotel Chain or Owner]: [Brief description of the chain or owner, focusing on experience, values, or distinctive features of their hotels]. Contact Information: |
Template #2: Hotel Renovation Announcement
| FOR IMMEDIATE RELEASE “Reimagined Luxury: [Hotel Name] Unveils Major Renovations” [City, Date] — After months of extensive enhancements, [Hotel Name], managed by [Hotel Management Company], is proud to reveal its newly renovated facilities. These upgrades reaffirm our commitment to providing guests with unparalleled luxury and comfort in [Location]. “Our renovations extend from redesigned guest rooms to cutting-edge additions in our wellness and dining offerings,” announced [Name, Title at Hotel Management Company]. The renovation highlights include a new lobby area with interactive technology stations, upgraded guest rooms with smart room technology for personalized experiences, and an expanded wellness center featuring a state-of-the-art gym and a new yoga studio. The dining experience has also been elevated with the introduction of [new restaurant or bar], which offers [type of cuisine or experience]. To celebrate the completion of our renovations, [Hotel Name] will offer a [describe any promotional deals, such as discounts or special packages] for stays booked by December 2024.. The official re-launch event is scheduled for [event date], featuring guided tours of the renovated spaces, free sample services from the spa, and tastings from our new menu. For additional information or to make a reservation, please visit [Hotel Website]. About [Hotel Management Company]: [Brief overview highlighting the company’s philosophy, other properties, and what makes them unique]. Contact Information: |
Template #3: Seasonal Package Promotion
| FOR IMMEDIATE RELEASE “Seasonal Delights at [Hotel Name]: Discover Our Exclusive [Season] Package!” [City, Date] — [Hotel Name] is pleased to announce the launch of its exclusive [Season] Package, available from [start date] to [end date]. This seasonal offering is designed to enhance the guest experience with themed amenities and tailored activities. “[Season] is a magical time at [Hotel Name], and we’ve crafted our package to reflect the unique elements of [City/Location] during this period,” commented [Name, Title at Hotel]. The package includes [list package components such as accommodation options, special dining experiences, seasonal activities, etc.], all curated to provide an immersive [Season] experience. Guests can also enjoy additional perks like [mention any extra benefits such as late checkout, free room upgrade, etc.]. Special events linked with the package include [describe any events like themed dinners, local tours, etc.]. To book the [Season] Package or for more information, visit [Hotel Website]. About [Hotel Name]: [Brief description focusing on the hotel’s reputation, location, and any distinctive features]. Contact Information: |
Template #4: New Hotel Feature Introduction
| FOR IMMEDIATE RELEASE “Elevate Your Stay: [Hotel Name] Launches New [Feature, e.g., Spa, Lounge]” [City, Date] — [Hotel Name] is proud to unveil its latest addition, [Feature, e.g., a fully equipped spa, a luxurious executive lounge], set to enhance the guest experience from [start date]. “Adding [Feature] to our amenities reflects our commitment to providing top-tier services and an unmatched stay experience,” explained [Name, Title at Hotel]. [Feature] boasts [describe the feature, mentioning specifics such as the number of treatment rooms, the range of services, exclusive access, etc.]. It is designed to cater to [describe the target guest group, such as business travelers, spa enthusiasts, etc.]. Highlights of [Feature] include [detail special attributes like signature treatments, designer interiors, special programs, etc.]. Guests can access [Feature] starting December 2024., with special introductory offers including [mention any introductory promotions]. For more details or to make reservations, please visit [Hotel Website]. About [Hotel Name]: [Brief background about the hotel, emphasizing its dedication to guest satisfaction and innovation]. Contact Information: |
Template #5: Award Recognition Announcement
| FOR IMMEDIATE RELEASE “[Hotel Name] Honored with [Award Name]: A Testament to Excellence in Hospitality” [City, Date] — [Hotel Name] is thrilled to announce that it has been awarded the prestigious [Award Name], recognizing our commitment to excellence in hospitality and service. “Receiving the [Award Name] is a great honor and motivates us to continue elevating the experiences we provide our guests,” said [Name, Title at Hotel]. This award highlights [Hotel Name]’s achievements in areas such as [mention specific areas like customer service, sustainability, innovation, etc.]. It is a reflection of our team’s hard work and dedication to maintaining the highest standards of service. To celebrate this recognition, [Hotel Name] is offering [describe any promotional offers or events related to the award]. For more information about our award-winning services and offerings, visit [Hotel Website]. Contact Information: |
Template #6: Corporate Social Responsibility (CSR) Initiative
| FOR IMMEDIATE RELEASE “[Hotel Name] Launches New Sustainability Program: Committing to a Greener Future” [City, Date] — [Hotel Name], a leader in hospitality innovation, proudly announces the launch of its new sustainability initiative, [Program Name], beginning [Effective Date]. “Our new program, [Program Name], demonstrates our dedication to environmental stewardship and responsible business practices,” stated [Name, Title at Hotel]. [Program Name] includes measures like [list sustainability efforts such as reducing plastic use, energy-efficient systems, local sourcing, etc.]. These initiatives are part of our broader strategy to impact positively on our community and the environment. Guests and visitors can participate in [Program Name] through [describe how guests can get involved, like opting for green room services, attending sustainability workshops, etc.]. For further details about our sustainability efforts and how you can contribute, please visit [Hotel Website]. About [Hotel Name]: [Brief insight into the hotel’s commitment to sustainability and innovation]. Contact Information: |
Template #7: Historical Milestone Celebration
| FOR IMMEDIATE RELEASE “[Hotel Name]: Celebrating [Number, e.g., 50] Years of Hospitality Excellence” [City, Date] — This year, [Hotel Name] proudly celebrates [Number of Years] years of providing exceptional hospitality services to guests from around the world. “As we reflect on our journey over the past [Number of Years] years, we are grateful for the memories we’ve created with our guests and the community,” reflected [Name, Title at Hotel]. The milestone will be commemorated with a series of events including [list events like a gala dinner, themed weekends, historical tours of the hotel, etc.]. These events are designed to celebrate the rich history of [Hotel Name] and its role in the [City/Location] community. About [Hotel Name]: [Brief history of the hotel, its significance in the industry, and its evolution over the years]. Contact Information: |
Template #8: New Management Announcement
| FOR IMMEDIATE RELEASE “Leadership Evolution at [Hotel Name]: Welcoming Our New General Manager, [Name]” [City, Date] — [Hotel Name] is excited to announce the appointment of [New Manager’s Name] as its new General Manager, effective [Start Date]. With a proven track record in the hospitality industry, [New Manager’s Name] is set to lead [Hotel Name] into a new era of growth and success. “[New Manager’s Name]’s leadership is expected to bring fresh perspectives and innovative approaches to our hotel operations,” said [Name, Title at Hotel]. [New Manager’s Name] has over [Number] years of experience in the hospitality industry, having previously worked at [Previous Roles/Jobs]. His/Her/Their expertise in [mention specific areas like guest relations, hotel management, etc.] will be invaluable as we continue to enhance our services and guest experiences. Under the new leadership, [Hotel Name] plans to introduce [list any new initiatives or changes, such as service improvements, renovations, etc.]. To learn more about [New Manager’s Name] and what this means for your next visit, please check out [Hotel Website]. About [Hotel Name]: [Brief overview of the hotel, emphasizing its commitment to innovation and high-quality guest experiences]. Contact Information: |
These templates cover a range of scenarios that might arise in a hotel’s operations, providing a structured and detailed approach for effective communication through press releases.
50 Topics to Write a Hotel Press Release About
Need ideas to write your press release about? Here are 50!
Certainly! Here are 50 reasons for you to write a press release for your hotel, with each reason explained:
- 1. Grand Opening: Announce the launch of your hotel to generate buzz and attract initial guests.
- 2. Renovation Completion: Inform the public about recent renovations to encourage new and returning visitors.
- 3. New Management: Introduce new management to reassure stakeholders of continued quality and innovation.
- 4. Hosting a Major Event: Highlight your hotel’s role as the venue for a significant event to boost visibility and bookings.
- 5. Launching New Services: Promote new services like a spa or concierge to enhance guest experiences and satisfaction.
- 6. Special Packages: Announce special packages or discounts to attract guests during off-peak seasons or holidays.
- 7. Culinary Events: Feature upcoming culinary events or chef specials to attract food enthusiasts and local diners.
- 8. Awards and Recognitions: Celebrate awards or recognitions your hotel has received to build credibility and prestige.
- 9. Sustainability Initiatives: Detail your efforts in sustainability to appeal to eco-conscious travelers.
- 10. Technological Upgrades: Inform guests about new tech features in your hotel that enhance convenience, such as mobile check-in.
- 11. Art and Culture Events: Promote art exhibitions or cultural events hosted at your hotel to attract a niche audience.
- 12. Holiday Celebrations: Announce special events and accommodations for holiday seasons to attract festive travelers.
- 13. VIP Guests or Celebrity Visits: Highlight the stay of a celebrity or VIP guest to boost your hotel’s prestige.
- 14. Corporate Social Responsibility Events: Share your involvement in charitable events to showcase your hotel’s community engagement.
- 15. Seasonal Openings: Announce the seasonal opening of parts of your hotel, such as a summer garden or a winter lounge.
- 16. Partnership Announcements: Detail new partnerships with local businesses or tourist attractions to offer guests enhanced experiences.
- 17. Historical Milestones: Commemorate significant anniversaries of your hotel to showcase its heritage and longevity.
- 18. Guest Loyalty Programs: Launch or update a loyalty program to retain existing customers and attract new ones.
- 19. Executive Speeches or Presentations: Promote speeches or presentations by your hotel’s executives at major industry events.
- 20. Staff Achievements: Highlight exceptional achievements of your staff to emphasize the quality of service at your hotel.
- 21. Health and Wellness Programs: Introduce new health and wellness programs to attract guests interested in fitness and relaxation.
- 22. Safety Measures: Update guests on new safety measures and certifications to reassure them of their well-being during their stay.
- 23. Economic Impact Reports: Release information on your hotel’s impact on the local economy to reinforce community ties and support.
- 24. Accessibility Enhancements: Announce improvements in accessibility to welcome guests with disabilities.
- 25. Industry Collaboration: Share news of your involvement in significant industry collaborations that could reshape market standards.
- 26. Guest Testimonials and Stories: Feature compelling guest testimonials and stories to attract potential visitors.
- 27. Networking Events: Promote exclusive networking events held at your hotel to attract business professionals.
- 28. Guest Surveys and Feedback: Share results from guest surveys and feedback to demonstrate your commitment to guest satisfaction.
- 29. Film or Media Productions: Announce your hotel’s inclusion in films, documentaries, or TV shows to capture the interest of fans.
- 30. Seasonal Decor and Theming: Highlight your seasonal decor and theming efforts to attract guests looking for immersive experiences.
- 31. New Hotel Policies: Inform guests of new policies designed to improve their stay experience.
- 32. Contests and Giveaways: Promote contests or giveaways hosted by your hotel to engage with guests and attract attention on social media.
- 33. Staff Appointments: Announce new key staff appointments to inform stakeholders of your leadership and operational strength.
- 34. Educational Programs: Introduce educational programs or workshops hosted at your hotel to attract students and professionals.
- 35. Real Estate Developments: Discuss any expansions or real estate developments to keep investors and local community informed.
- 36. Crisis Management: Communicate your strategies and actions in managing crises to maintain trust and transparency.
- 37. Travel Packages: Launch exclusive travel packages in collaboration with airlines or travel agencies to offer comprehensive travel solutions.
- 38. Hotel Reviews and Ratings: Share positive reviews and ratings from reputed travel sites to build trust among potential guests.
- 39. Local Community Projects: Describe your involvement in local community projects to showcase your commitment to local development.
- 40. Pet-Friendly Services: Introduce pet-friendly services and amenities to attract travelers who wish to stay with their pets.
- 41. Fitness and Recreation Facilities: Promote new or revamped fitness and recreation facilities to attract health-conscious travelers.
- 42. International Expansions: Announce your hotel’s expansion into new countries to attract international investors and guests.
- 43. Mobile App Launch: Launch a mobile app for your hotel to enhance guest interaction and provide convenient service options.
- 44. Guest Safety Initiatives: Highlight initiatives taken to ensure guest safety, particularly in response to current health concerns.
- 45. Themed Weekends or Holidays: Promote themed weekends or special holiday celebrations to offer unique experiences.
- 46. Wi-Fi and Connectivity Upgrades: Inform guests about upgrades to Wi-Fi and connectivity to improve their stay experience.
- 47. Music and Live Entertainment: Announce schedules for music and live entertainment to enhance the atmosphere and attract local foot traffic.
- 48. Artistic Collaborations: Feature collaborations with artists to enhance the aesthetic appeal and cultural value of your hotel.
- 49. Eco-Friendly Practices: Share your adoption of eco-friendly practices to appeal to environmentally aware travelers.
- 50. Influencer Partnerships: Announce partnerships with social media influencers to tap into their follower base and generate buzz.
These reasons provide numerous opportunities for you to engage with different audiences, enhance your hotel’s image, and drive bookings through strategic communication.
Hotel Press Release Examples
Want to see examples of actual press releases sent out by other hotels? Here are ten you can use for ideas as you write your own.
Example #1: New hotel launch announcement press release
Example #2: Hotel reopens after renovations
Example #3: Hotel offers special discounts to AARP members
Example #4: Hotel offers special promotional deals
Example #5: Hotel chain wins award
Example #6: Hotel chain announces new CEO
Example #7: Hotel acquisition announcement press release
Example #8: Hotel chain announces 13 new hotel openings
Example #9: Hotel firm announces CSR initiatives
Example #10: Hotel works to provide true neighborhood experience to guests
Tips to Write an Amazing Press Release
Now that we’ve dealt with the basics, let’s go a bit deeper and talk about how to take your press release from ho-hum to amazing! Here are 11 tips to help you do that:
- 1. Understand Your Audience: Before you begin, consider who you’re writing for. Tailor your message to appeal to travel journalists, bloggers, potential guests, and industry partners. Knowing your audience will help you shape the content to meet their interests and needs.
- 2. Lead with a Strong Headline: Your headline is your first impression. Make it count by being clear, compelling, and concise. Include the most attractive element of your news to draw in readers, such as a unique feature of your hotel or a special event.
- 3. Use an Engaging Hook: Start with a strong opening line that summarizes the news while enticing the reader to learn more. This could be an intriguing fact, a significant achievement, or an upcoming event that captures interest.
- 4. Be Concise and Focused: Keep your press release tight and to the point. Avoid jargon and overly complex sentences. Each paragraph should serve a clear purpose and add value to the overall message.
- 5. Highlight What’s Unique: Emphasize what makes your hotel different or better than others. Whether it’s an exclusive package, a newly renovated spa, or a gourmet restaurant opening, make sure these unique selling points stand out.
- 6. Include Quotes: Add quotes from key personnel, like the General Manager or the head of PR. Quotes should provide insight or enthusiasm about the announcement and add a human element to the press release.
- 7. Provide High-Quality Images: Visuals are crucial in the hospitality industry. Include high-quality images of the hotel, amenities, or specific features mentioned in the release. Ensure you have the rights to use these images and provide clear captions.
- 8. Include a Clear Call to Action: Guide your readers on what to do next. Whether it’s booking a stay, attending an event, or visiting your website for more information, make the action clear and straightforward.
- 9. Add Necessary Contact Information: Ensure you include contact details for further inquiries. This should include the name, phone number, and email address of your hotel’s PR contact.
- 10. Proofread and Edit: Before sending out your press release, thoroughly proofread it for any spelling, grammar, or factual errors. An error-free release reflects professionalism and attention to detail.
- 11. Distribute Strategically: Identify the best channels for distribution that will reach your target audience effectively. Consider using online PR services, direct media contacts, and social media platforms tailored to travel and hospitality.
By following these tips, you can create an impactful and engaging hotel press release that captures attention and encourages further exploration of what your hotel has to offer.
Distributing Your Press Release
Even the best press release in the world won’t do you much good unless you get it into the hands of journalists, editors and bloggers who really want to publish information on that subject. That’s why distributing your press release is a vital element of any successful PR strategy.
The Importance of Using a Press Release Distribution Service Like eReleases.com
When you’re ready to send out a press release for your hotel, utilizing a press release distribution service like eReleases.com can significantly amplify your message’s reach and impact. Here’s why choosing such a service could be a game-changer for your publicity efforts:
- 1. Extended Reach: eReleases.com has access to thousands of news outlets, including major news sources, specialized trade publications, and popular blogs. This extensive network ensures that your press release reaches a broad and diverse audience, far beyond what you could achieve on your own.
- 2. Targeted Distribution: eReleases.com can target specific industries and regions, ensuring that your press release reaches journalists, influencers, and media outlets in the travel and hospitality sector who are most likely to be interested in your news. This targeted approach helps attract the right attention and generate relevant media coverage.
- 3. Credibility and Professionalism: Press releases distributed through recognized services like eReleases.com are often viewed with more credibility by journalists and readers. This professional dissemination helps build your hotel’s brand reputation as serious and noteworthy in the industry.
- 4. SEO Benefits: eReleases.com optimizes your press release for search engines, increasing the likelihood that your news will appear in search results when potential guests search for accommodations in your area. This SEO boost can lead to increased website traffic and, ultimately, bookings.
- 5. Measurable Results: With eReleases.com, you receive detailed reports and analytics on the performance of your press release. You can track how many times it was viewed, who picked it up, and what kind of engagement it received. This data is invaluable for understanding the effectiveness of your press release and can help guide your future marketing strategies.
- 6. Time and Resource Efficiency: Crafting the perfect press release is just one part of the equation—distribution can be equally challenging and time-consuming. eReleases.com handles the distribution process for you, allowing you to focus on other important aspects of your hotel’s marketing and operations.
Using a press release distribution service like eReleases.com not only enhances the reach and effectiveness of your hotel’s press releases but also adds a layer of professionalism that can be crucial in building and maintaining a positive brand image. This strategic approach to news dissemination ensures that your announcements make the biggest possible impact in a crowded marketplace.
Writing and Distributing Your Hotel Press Release
Press releases can be an invaluable tool for promoting your hotel and filling your rooms every night. Using the templates, examples, tips, and ideas I provided here, you can attract significantly more media attention to your hotel, build excitement among future guests, and help them to choose you over your competitors.
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing with a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for A Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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