Law Firm Press Releases

The Importance of Law Firm Press Releases: A Strategic Communication Tool

In the fast-paced and competitive world of legal services, effective communication is crucial for maintaining a strong presence and reputation. This applies whether you’re a “Big Law” firm, or an attorney just hanging out your shingle for the first time.

One of the most powerful tools at a law firm’s disposal is the press release. These succinct and impactful announcements serve multiple purposes, from highlighting significant case victories and new hires to announcing mergers and community involvement. By crafting well-structured and timely press releases, law firms can enhance their visibility, build credibility, and foster relationships with clients, media, and the broader public.

This article discusses the strategic importance of press releases for law firms, gives you eight press release templates, ten examples, and tips for maximizing their impact.

Table of Contents
How to Write a Press Release for a Law Firm: Key Elements to Include
The Strategic Importance of Press Releases for a Law Practice
Topics you Could Write a Press Release About
Law Firm Press Release Templates
Law Firm Press Release Examples
Secrets to Success for a Law Firm Press Release
Distributing Your Press Release
Press Releases for Law Firms
Press Release Examples Across Several Industries

Pulling Hair

How to Write a Press Release for a Law Firm: Key Elements to Include

Crafting a compelling press release for a law firm requires attention to detail and a strategic approach and, it’s s different type of writing than any other you will normally do. Here are the key elements that should be included to ensure your press release is effective and engaging:

  1. Headline:

    • The headline is the first thing readers see, so it needs to be attention-grabbing and informative. It should concisely convey the main news or announcement. For example, “Smith & Associates Secures Landmark Victory in Environmental Law Case.”
  2. Dateline:

    • The dateline includes the release date and location, providing context for when and where the news is happening. It is typically placed at the beginning of the first paragraph. For example, “NEW YORK, May 21, 2024 – Smith & Associates is pleased to announce…”
  3. Introduction (Lead Paragraph):

    • The introduction should answer the who, what, when, where, and why of the news. This paragraph should be concise and compelling, summarizing the main points of the press release.
  4. Body:

    • The body of the press release expands on the introduction, providing additional details and context. It should include:
      • Background Information:

        Provide context about the firm and its significance in the field.

      • Quotes:

        Include quotes from key individuals such as partners, clients, or industry experts to add authority and a personal touch. For example, “John Doe, lead attorney on the case, stated, ‘This victory underscores our commitment to environmental justice and our clients.'”

      • Details:

        Explain the specifics of the announcement, such as the implications of a court ruling, the expertise of a new hire, or the benefits of a new service offering.

    • Boilerplate:

      The boilerplate is a standard paragraph at the end of the press release that provides a brief overview of the law firm. It should include the firm’s history, areas of practice, key achievements, and contact information. For example, “Founded in 1995, Smith & Associates is a leading law firm specializing in environmental law, corporate litigation, and intellectual property. For more information, visit”

    • Contact Information:

      Ensure that media and interested parties can easily reach you for further information. Include the name, phone number, and email address of a contact person. For example, “For media inquiries, contact Jane Doe at (123) 456-7890 or [email protected].”

    • Call to Action:

    • End with a call to action if appropriate. This could be an invitation to a press conference, a link to a full report or court documents, or information on how to schedule an interview with key personnel.
    • Formatting:

      Ensure the press release is well-formatted, with clear headings and subheadings, short paragraphs, and bullet points if needed. This makes the document easy to read and navigate.

By incorporating these key elements, your press release will not only inform but also engage and persuade your audience, enhancing your law firm’s visibility and reputation.

The Strategic Importance of Press Releases for a Law Practice

Press releases play a strategic role in spreading the word about your practice, by serving as a key communication tool that can significantly enhance a firm’s visibility, credibility, and reputation. Here’s why press releases are strategically important for law practices:

  1. Building Credibility and Authority:
    • Press releases allow law firms to highlight their expertise and successes, such as notable case victories, prestigious awards, or the publication of influential legal guides. By consistently sharing these achievements, a firm can establish itself as a leader in its field, thereby building credibility and authority among clients, peers, and the media.
  2. Enhancing Visibility and Reach:
    • A well-crafted press release can capture the attention of various media outlets, leading to broader coverage and increased visibility. This not only helps in reaching a wider audience but also in attracting potential clients who may be seeking legal services in the firm’s areas of expertise. Enhanced visibility also contributes to a stronger brand presence in the market.
  3. Communicating Key Updates and Changes:
    • Press releases are an effective way to communicate important updates and changes within the firm, such as new partner announcements, office openings, or mergers and acquisitions. These announcements keep clients, stakeholders, and the public informed about the firm’s growth and strategic developments, reinforcing the firm’s dynamic and progressive image.
  4. Crisis Management and Reputation Control:
    • In times of crisis or controversy, a timely and carefully written press release can help manage the situation by providing the firm’s perspective and demonstrating transparency. This proactive approach can mitigate negative publicity and control the narrative, thereby protecting the firm’s reputation.
  5. Strengthening Client Relationships:
    • Sharing news about community involvement, pro bono work, or partnerships with non-profit organizations through press releases demonstrates the firm’s commitment to social responsibility. This not only enhances the firm’s public image but also strengthens relationships with clients who value corporate social responsibility and ethical practices.
  6. Supporting Marketing and Business Development Efforts:
    • Press releases can be integrated into a broader marketing and business development strategy. They can be used to promote seminars, workshops, or webinars hosted by the firm, thereby driving engagement and fostering connections with potential clients and referral sources. Additionally, these announcements can be repurposed for newsletters, social media, and the firm’s website, providing a consistent stream of content for various marketing channels.
  7. SEO and Online Presence:
    • Distributing press releases online contributes to search engine optimization (SEO) efforts by generating additional content to be included in the search engine listings. This improved online presence helps potential clients find the firm more easily when searching for legal services or information related to specific legal topics.

Topics you Could Write a Press Release About

If you’re like most people, you know that writing press releases for your firm is important, but you can’t think of anything to write about. Here are 50 topics your law firm could write a press release about, each of which can help you generate publicity, attract clients, and position yourself in the marketplace:

  1. Case Victory: Announce a significant legal victory in a high-profile case.
  2. New Partner Announcement: Introduce a new partner joining the firm and their background.
  3. Office Opening: Announce the opening of a new office location to expand the firm’s reach.
  4. Community Outreach Program: Launch a new community initiative aimed at supporting local causes.
  5. Merger or Acquisition: Announce the merger with or acquisition of another law firm.
  6. Award Recognition: Highlight the firm or an individual lawyer receiving a prestigious industry award or ranking.
  7. Pro Bono Work: Showcase the firm’s commitment to pro bono work and recent accomplishments.
  8. Client Win in Major Case: Detail a significant win for a high-profile client.
  9. New Practice Area: Introduce a new area of practice or legal service offered by the firm.
  10. Publication of Legal Guide: Announce the release of a comprehensive legal guide authored by firm attorneys.
  11. Legal Seminar or Workshop: Promote an upcoming seminar or workshop hosted by the firm.
  12. Partnership with Non-Profit: Announce a partnership with a non-profit organization to provide legal support.
  13. Scholarship Program: Launch a scholarship program to support law or other types of students.
  14. Staff Promotion: Announce promotions of staff members within the firm.
  15. Court Ruling Commentary: Provide expert commentary on a recent significant court ruling.
  16. Corporate Social Responsibility: Detail the firm’s CSR initiatives and achievements.
  17. New Client Acquisition: Announce a major new client that the firm will represent.
  18. Technology Adoption: Introduce new technology or software the firm is using to enhance services.
  19. Diversity and Inclusion Initiatives: Highlight new diversity and inclusion programs within the firm.
  20. Annual Report Release: Share key insights and achievements from the firm’s annual report.
  21. Internship Program: Launch or expand the firm’s legal internship program.
  22. Charity Event Participation: Announce the firm’s involvement in or sponsorship of a charity event.
  23. Significant Settlement: Detail a significant settlement achieved for a client.
  24. Expert Testimony: Highlight an attorney’s role as an expert witness in a high-profile case.
  25. Regulatory Update: Provide insights on new regulations and their implications for clients.
  26. Firm Rebranding: Announce a rebranding initiative, including a new logo and website.
  27. Client Testimonial: Share a positive testimonial from a satisfied client.
  28. Holiday Initiative: Promote the firm’s holiday charity initiatives or community support.
  29. Environmental Commitment: Announce the firm’s environmental sustainability efforts.
  30. Industry Conference Participation: Highlight the firm’s participation in a major legal industry conference.
  31. Litigation Funding Announcement: Announce securing funding for a major litigation case.
  32. Law Firm Ranking: Share the firm’s ranking in a notable legal industry report.
  33. New Legal Resource: Announce the release of a new legal resource or tool developed by the firm.
  34. Public Policy Advocacy: Highlight the firm’s efforts in advocating for public policy changes.
  35. Employee Wellness Program: Introduce a new wellness program for employees.
  36. Cross-Border Collaboration: Announce a collaboration with an international law firm.
  37. Client Alert: Issue a client alert about a critical legal development.
  38. Virtual Event Hosting: Promote an upcoming virtual event or webinar hosted by the firm.
  39. Pro Bono Clinic: Announce the opening of a new pro bono legal clinic.
  40. Legal Commentary: Provide expert legal commentary on a trending news topic.
  41. New Website Launch: Announce the launch of the firm’s new and improved website.
  42. Industry Whitepaper: Release a whitepaper on emerging legal trends.
  43. Firm Anniversary: Celebrate the firm’s milestone anniversary with a special announcement.
  44. Employee Achievement: Recognize an employee’s notable achievement or award.
  45. Client Success Story: Share a detailed story of a client’s success facilitated by the firm’s legal services.
  46. Litigation Success Strategy: Discuss a successful litigation strategy used by the firm.
  47. Legal Internship Program: Highlight successes and updates from the firm’s internship program.
  48. Professional Accreditation: Announce a lawyer receiving new professional accreditation or certification.
  49. Legal Podcast Launch: Introduce a new podcast series featuring firm attorneys discussing legal topics.
  50. Educational Partnership: Announce a partnership with a law school to provide educational resources or training.

Law Firm Press Release Templates

We know that it’s always easier to write when you have a template, so here are 8 to make life easier for you.

Template 1: New Case Victory


[Law Firm Name] Secures Landmark Victory in [Area of Law] Case

[City, State] – [Date] – [Law Firm Name] is proud to announce a significant victory in the case of [Case Name/Description], a pivotal [type of case] that sets a new precedent in [area of law]. The court’s decision in favor of our client, [Client’s Name], highlights the firm’s expertise in [specific legal field].

“[Quote from Lead Attorney],” said [Lead Attorney’s Name], lead counsel in the case. “This ruling represents a major advancement in [related legal issue], and we are honored to have played a role in achieving this outcome.”

For more information, visit [Law Firm’s Website] or contact [Contact Person] at [Phone Number] or [Email Address].

About [Law Firm Name]: [Boilerplate information about the law firm]

[Contact Person]
[Phone Number]
[Email Address]

Template 2: New Partner Announcement


[Law Firm Name] Welcomes New Partner [Partner’s Name]

[City, State] – [Date] – [Law Firm Name] is pleased to announce that [Partner’s Name] has joined the firm as a new partner in the [specific department or practice area]. [Partner’s Name] brings over [number] years of experience in [specialization], further strengthening the firm’s capabilities in [specific legal field].

“[Quote from Managing Partner],” said [Managing Partner’s Name], managing partner at [Law Firm Name]. “We are excited to have [Partner’s Name] on board and are confident that their expertise will greatly benefit our clients and the firm.”

For more information, visit [Law Firm’s Website] or contact [Contact Person] at [Phone Number] or [Email Address].

About [Law Firm Name]: [Boilerplate information about the law firm]

[Contact Person]
[Phone Number]
[Email Address]

Template 3: Community Involvement Initiative


[Law Firm Name] Launches Community Outreach Program to Support [Cause]

[City, State] – [Date] – [Law Firm Name] is proud to announce the launch of a new community outreach program aimed at supporting [specific cause or community]. This initiative underscores the firm’s commitment to giving back and making a positive impact in the community.

“[Quote from Community Outreach Coordinator],” said [Coordinator’s Name], community outreach coordinator at [Law Firm Name]. “We believe it is our responsibility to contribute to the well-being of our community, and this program is a significant step in that direction.”

For more information, visit [Law Firm’s Website] or contact [Contact Person] at [Phone Number] or [Email Address].

About [Law Firm Name]: [Boilerplate information about the law firm]

[Contact Person]
[Phone Number]
[Email Address]

Template 4: New Office Opening


[Law Firm Name] Announces Opening of New Office in [City/Location]

[City, State] – [Date] – [Law Firm Name] is excited to announce the opening of its new office in [City/Location], expanding the firm’s presence and ability to serve clients in the region. The new office will focus on [specific practice areas] and will be led by [Office Leader’s Name].

“[Quote from Senior Partner],” said [Senior Partner’s Name], senior partner at [Law Firm Name]. “This expansion allows us to better serve our clients with local expertise and reinforces our commitment to growth and excellence.”

For more information, visit [Law Firm’s Website] or contact [Contact Person] at [Phone Number] or [Email Address].

About [Law Firm Name]: [Boilerplate information about the law firm]

[Contact Person]
[Phone Number]
[Email Address]

Template 5: Significant Legal Publication


[Law Firm Name] Publishes Comprehensive Guide on [Legal Topic]

[City, State] – [Date] – [Law Firm Name] is delighted to announce the publication of a comprehensive guide on [specific legal topic]. Authored by [Author’s Name], a leading expert in [area of law], this guide provides in-depth insights and practical advice for [target audience].

“[Quote from Author],” said [Author’s Name], author and partner at [Law Firm Name]. “Our goal with this publication is to equip [target audience] with the knowledge they need to navigate [legal issue] effectively.”

For more information, visit [Law Firm’s Website] or contact [Contact Person] at [Phone Number] or [Email Address].

About [Law Firm Name]: [Boilerplate information about the law firm]

[Contact Person]
[Phone Number]
[Email Address]

Template 6: Pro Bono Work Recognition


[Law Firm Name] Recognized for Outstanding Pro Bono Work

[City, State] – [Date] – [Law Firm Name] is honored to announce that it has been recognized by [Awarding Organization] for its exceptional pro bono work in [specific area]. The firm has dedicated [number] hours and significant resources to assist [community/organization] with [specific legal issues].

“[Quote from Pro Bono Coordinator],” said [Coordinator’s Name], pro bono coordinator at [Law Firm Name]. “We are committed to providing legal assistance to those in need and are proud to be acknowledged for our efforts in supporting [cause/community].”

For more information, visit [Law Firm’s Website] or contact [Contact Person] at [Phone Number] or [Email Address].

About [Law Firm Name]: [Boilerplate information about the law firm]

[Contact Person]
[Phone Number]
[Email Address]

Template 7: Merger or Acquisition


[Law Firm Name] Announces Merger with [Other Law Firm Name]

[City, State] – [Date] – [Law Firm Name] is pleased to announce its merger with [Other Law Firm Name], effective [Date]. This strategic merger combines the strengths and expertise of both firms, enhancing our ability to serve clients in [specific areas of law] with greater depth and breadth.

“[Quote from Managing Partner],” said [Managing Partner’s Name], managing partner at [Law Firm Name]. “This merger marks an exciting new chapter for our firm, allowing us to offer an even higher level of service and expertise to our clients.”

For more information, visit [Law Firm’s Website] or contact [Contact Person] at [Phone Number] or [Email Address].

About [Law Firm Name]: [Boilerplate information about the law firm]

[Contact Person]
[Phone Number]
[Email Address]

Template 8: Industry Recognition or Awards


[Law Firm Name] Honored with [Specific Award] by [Awarding Organization]

[City, State] – [Date] – [Law Firm Name] is proud to announce that it has been awarded the [Specific Award] by [Awarding Organization] for its excellence in [specific area of practice]. This prestigious award recognizes the firm’s outstanding achievements and contributions to the legal field.

“[Quote from Award Recipient],” said [Recipient’s Name], partner at [Law Firm Name]. “We are deeply honored to receive this award, which reflects our commitment to excellence and our dedication to serving our clients with the highest standards of professionalism.”

For more information, visit [Law Firm’s Website] or contact [Contact Person] at [Phone Number] or [Email Address].

About [Law Firm Name]: [Boilerplate information about the law firm]

[Contact Person]
[Phone Number]
[Email Address]

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Law Firm Press Release Examples

Example #1: Announcement of jury award

PARRIS Law Firm: Riverside Jury Awards $19.5 Million to Man Who Suffered Bicycle Accident Injury

RIVERSIDE, Calif., Nov. 9, 2023 /PRNewswire/ — A Riverside Superior Court jury awarded more than $19.5 million to a man who was injured when a Jeep Wrangler struck his bicycle while he was crossing a street.

According to the complaint, in 2019, the plaintiff was riding his bicycle within the crosswalk at an intersection in Cathedral City when he was struck by a Jeep Wrangler. Maria Castro, the driver of the Jeep Wrangler, ran a red light and struck the plaintiff.

In trial and throughout litigation, attorneys for Loya Casualty Insurance Co. argued that the plaintiff’s injuries were not serious and that he did not require future care. In an attempt to try and diminish the significance of the injuries suffered, Loya’s attorneys argued that the plaintiff had “fully healed” and recuperated “beautifully.” Ultimately, jurors sided with attorneys from PARRIS Law Firm, awarding $19,539,918.92 to the plaintiff.

“Although our client had returned to work, the jury understood the significance of the injuries suffered and the very real impact those injuries were going to have on him and his family in the future. Despite a vigorous defense, the jury totally disregarded Loya attorneys’ and their hired experts’ attempts to paint our client’s ongoing pain and problems as not existent,” said PARRIS Law Firm partner Jason P. Fowler. “The jury was not fooled. They understood, and they delivered justice to our client who has been waiting for justice for four years,” Fowler added.

“The defendant admitted she was at fault, but Loya’s attorneys did everything they could to misrepresent the severity of our client’s injuries. Now, we hope this verdict can help him put his life back together and get the help he needs,” said PARRIS Law Firm attorney, Jonathan W. Douglass.

Plaintiffs were represented by PARRIS Law Firm partner Jason P. Fowler and attorney Jonathan W. Douglass. Defendants were represented by Robert Gonter, Gina Kandarin-Stein, and Raquel Solis of Gates, Gonter, Guy, Proudfoot & Muench, LLP

The case is Riverside Superior Court, Case No. PSC2004315.

About PARRIS Law Firm
PARRIS Law Firm is recognized as one of America’s top personal injury, employment, and environmental law firms. With a proven track record of fighting for justice on behalf of families and individuals, the firm boasts numerous seven and eight-figure verdicts and settlements. To learn more about the firm, please go to:


Dante Hickles (661) 949-2595

[email protected]

Example #2: Law firm achieves ranking

Buchanan Ranked in Top Largest Healthcare Law Firms by Modern Healthcare

PITTSBURGH, April 12, 2024 /PRNewswire/ — Buchanan Ingersoll & Rooney has been ranked as one of the largest healthcare law firms in the country in Modern Healthcare’s 2024 Largest Healthcare Law Firm list. The list is determined by the headcount of healthcare lawyers in 2023. With more than 60 lawyers in the firm who devote the majority of their practice to the healthcare industry, Buchanan is recognized among the largest players in the health law space.

Buchanan’s healthcare team offers deep and broad healthcare industry experience across a spectrum of providers, including representing many of the nation’s top not-for-profit healthcare institutions and a number of for-profit healthcare providers included among the Fortune 500. The group has led more than 40 major healthcare transactions valued at more than $20 billion in recent years, and the group includes a powerful, multi-disciplinary bench skilled in handling bet-the-institution complex litigation. Buchanan’s healthcare section has a robust regulatory team of lawyers and clients turn to them for compliance programs and training, specific to the healthcare industry. The group also includes a government relations section that has long-standing relationships and considerable experience in Federal, state and local government relations, legislative strategy and advocacy. The healthcare industry continues to be a focus area for strategic firm growth.

The group helps clients respond to today’s most pressing challenges and opportunities that arise in the multi-trillion-dollar healthcare industry. The group is consistently highly ranked by peers and clients in U.S. News & World Report Best Law Firms (National Tier 1) and Chambers USA (Band 1 – Pennsylvania).

About Buchanan Ingersoll & Rooney

Buchanan Ingersoll & Rooney is a national law firm with a proven reputation for providing progressive, industry-leading legal, business, regulatory and government relations advice to regional, national and international clients. We service a wide range of businesses, but have especially deep experience in the finance, energy, healthcare and life sciences industries. Our more than 450 attorneys and government relations professionals across 16 offices proudly represent some of the highest profile and innovative companies in the nation, including 40 of the Fortune 100. We bring to clients intimate knowledge of the players, market forces and political and regulatory landscape, and use our full-service capabilities to protect, defend and advance our clients’ businesses.

Example #3: Class action suit announcement

Perion Network Ltd. Sued for Securities Law Violations – Investors Should Contact The Gross Law Firm Before June 17, 2024 to Discuss Your Rights – PERI

NEW YORK, May 21, 2024 /PRNewswire/ — The Gross Law Firm issues the following notice to shareholders of Perion Network Ltd. (NASDAQ: PERI).

Shareholders who purchased shares of PERI during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment. Appointment as lead plaintiff is not required to partake in any recovery.


CLASS PERIOD: February 9, 2021 to April 5, 2024

ALLEGATIONS: The complaint alleges that during the class period, Defendants issued materially false and/or misleading statements and/or failed to disclose that: (1) Perion’s search advertising business was not a reliable and significant growth driver and was in fact in decline; (2) Perion’s long-term relationship with Microsoft and search services agreement would not provide stability for Perion’s search advertising business; (3) there was an increased risk of Microsoft acting to unilaterally change its advertising pricing and mechanisms to the detriment of Perion while the search services agreement was in place; (4) Perion’s AI technology and Microsoft’s investment in ChatGPT, a form of generative AI, would not protect or grow Perion’s search advertising revenue; and (5) based on the foregoing, defendants lacked a reasonable basis for their positive statements about Perion’s search advertising business and related financial results, growth, and prospects.

DEADLINE: June 17, 2024 Shareholders should not delay in registering for this class action. Register your information here:

NEXT STEPS FOR SHAREHOLDERS: Once you register as a shareholder who purchased shares of PERI during the timeframe listed above, you will be enrolled in a portfolio monitoring software to provide you with status updates throughout the lifecycle of the case. The deadline to seek to be a lead plaintiff is June 17, 2024. There is no cost or obligation to you to participate in this case.

WHY GROSS LAW FIRM? The Gross Law Firm is a nationally recognized class action law firm, and our mission is to protect the rights of all investors who have suffered as a result of deceit, fraud, and illegal business practices. The Gross Law Firm is committed to ensuring that companies adhere to responsible business practices and engage in good corporate citizenship. The firm seeks recovery on behalf of investors who incurred losses when false and/or misleading statements or the omission of material information by a company lead to artificial inflation of the company’s stock. Attorney advertising. Prior results do not guarantee similar outcomes.

The Gross Law Firm
15 West 38th Street, 12th floor
New York, NY, 10018
Email: [email protected]
Phone: (646) 453-8903

Example #4: New partner announcement

Two Experienced Lawyers Join Plaintiffs’ Law Firm Hamilton Wingo in Dallas

DALLAS, Sept. 12, 2023 /PRNewswire/ — The Dallas-based plaintiffs’ personal injury and wrongful death law firm Hamilton Wingo is welcoming experienced attorneys Jared Mullowney and Sean Thomas Cook as associates.

“We are excited to continue the firm’s growth with these proven professionals,” says Hamilton Wingo founder Chris Hamilton. “Jared and Sean are exceptional trial attorneys and a perfect match for our clients and our firm.”

Mr. Mullowney has more than 10 years of experience in Texas courts, most recently working as a trial attorney with a personal injury firm in Plano. He has served as lead counsel in multiple trials, including cases involving insurance coverage disputes involving clients facing medical fees and loss of income due to the negligence of others.

Mr. Mullowney is admitted to practice before all Texas state district courts and the U.S. District Courts for the Northern and Eastern Districts of Texas. He is a graduate of Texas Tech University School of Law and The University of Texas at Austin.

Mr. Cook joins Hamilton Wingo with more than eight years of trial experience in Florida, Mississippi, California, and Texas. His background includes prior roles with two plaintiffs’ personal injury firms and two insurance defense firms in addition to his work with the 3rd Circuit District Attorney’s Office in Oxford, Mississippi.

He previously was honored on the Super Lawyers Rising Stars list of the nation’s top young attorneys. Mr. Cook earned his law degree at The University of Mississippi School of Law after completing his B.S. in Political Science at Florida State University.

Hamilton Wingo is one of Dallas’ premier trial law firms, having won billions of dollars in verdicts and settlements in the past decade alone. The firm’s skilled attorneys represent people from all walks of life in serious personal injury and wrongful death cases involving automobile, airline, and other transportation incidents, workplace safety issues, dram shop liability, dangerous products, industrial catastrophes, medical malpractice, premises liability, utility accidents, and water contamination in addition to high-stakes business litigation. To learn more about the firm, visit

For more information, please contact Bruce Vincent at 214-763-6226 or [email protected].

Example #5: Firm encourages plaintiff to secure counsel–t-301929372.html

Example #6: Announcement of record verdict

Example #7: Law firm announces new shareholders

Example #8: Seeking clients for a case

Example #9: Legal firm merger announcement–overy-and-shearman–sterling-to-create-the-first-fully-integrated-global-elite-law-firm-301830287.html

Example #10: Law firm named official partner

Secrets to Success for a Law Firm Press Release

Creating an effective press release requires more than just including the right elements. Here are some insider secrets to ensure your law firm’s press releases stand out and achieve maximum impact:

  1. Craft a Compelling Headline:

    • The headline is your first chance to grab attention. Make it compelling, concise, and informative. Use strong action words and highlight the most newsworthy aspect of your announcement. A great headline can make the difference between your release being read or ignored.
  2. Hook Readers with a Strong Lead:

    • The lead paragraph should immediately capture the reader’s interest by succinctly summarizing the key points of the announcement. Use the inverted pyramid structure, presenting the most important information first. Ensure it answers the essential questions: who, what, when, where, and why.
  3. Use Quotations Strategically:

    • Include meaningful quotes from key individuals to add a personal touch and authoritative voice to your press release. Quotes should provide insight, express emotions, or give perspective rather than just repeating information already presented.
  4. Focus on Newsworthiness:

    • Ensure your press release contains genuinely newsworthy information. Consider what makes your announcement relevant and interesting to the media and your audience. Whether it’s a major case victory, a significant new hire, or a community initiative, make sure it stands out as timely and relevant.
  5. Tailor Your Message:

    • Customize your press release for different audiences and media outlets. Highlight aspects that would be of particular interest to specific journalists, industry publications, or local news outlets. Personalized pitches can significantly increase the chances of coverage.
  6. Maintain a Professional Tone:

    • While it’s important to make your press release engaging, it should also maintain a professional and formal tone appropriate for legal communications. Avoid jargon, but ensure clarity and precision in your language.
  7. Provide Clear and Concise Information:

    • Keep your press release clear, concise, and to the point. Avoid lengthy paragraphs and unnecessary details. Use bullet points to highlight key facts or achievements for easy readability.
  8. Include Visuals When Possible:

    • Incorporate relevant visuals, such as photographs of new partners, images from community events, or infographics related to a legal case. Visuals can make your press release more engaging and increase the likelihood of it being picked up by media outlets.
  9. Optimize for SEO:

    • Include relevant keywords naturally within your press release to enhance search engine optimization. This helps your press release rank higher in search results and increases its online visibility. Be mindful of using keywords related to your practice areas and geographic location.
  10. Follow Up with Media Contacts:

    • After distributing your press release, follow up with key media contacts. A personal follow-up can make a significant difference in ensuring your release is noticed. Be courteous and offer additional information or interviews if needed.
  11. Leverage Multiple Channels:

    • Don’t rely solely on traditional press release distribution services. Share your press release across multiple channels, including your firm’s website, social media platforms, email newsletters, and professional networks like LinkedIn.
  12. Track and Measure Impact:

    • Monitor the performance of your press release by tracking media coverage, website traffic, and social media engagement. Analyzing these metrics can provide valuable insights into what works and what doesn’t, helping you refine future press releases.

By applying these secrets, your law firm can maximize the effectiveness of its press releases, ensuring they capture attention, convey important information, and reinforce your firm’s reputation and credibility in the legal market.

Distributing Your Press Release Using a Service Like

Once you have crafted a compelling and newsworthy press release, the next critical step is effective distribution. Using a professional press release distribution service like can significantly enhance the reach and impact of your announcement.

Here are key reasons why you would want to leverage such a service:

  1. Broad and Targeted Reach:

    • provides access to an extensive network of media contacts, including major news outlets, industry-specific publications, and influential blogs. This broad reach ensures that your press release is seen by a diverse and relevant audience. Additionally, their targeted distribution options allow you to hone in on specific media segments that are most pertinent to your law firm’s practice areas, ensuring that your announcement reaches the right people.
  2. Professional Credibility:

    • Utilizing a reputable distribution service like adds a layer of professionalism and credibility to your press release. Media outlets and journalists recognize and trust the quality and authenticity of releases distributed through established services, increasing the likelihood of your news being picked up and published.
  3. Enhanced SEO and Online Visibility:

    • optimizes your press release for search engines, incorporating relevant keywords and phrases that boost your announcement’s visibility online. This SEO enhancement ensures that your press release ranks higher in search results, making it easier for potential clients, stakeholders, and media to find your news. Additionally, they offer features that facilitate social media sharing, further expanding your online reach.
  4. Time and Resource Efficiency:

    • Crafting a press release is just the beginning; distributing it effectively requires significant time and effort. handles the entire distribution process for you, from targeting the right media contacts to ensuring timely delivery. This allows your team to focus on other critical tasks, such as preparing for follow-up interviews and managing client relationships.
  5. Comprehensive Reporting and Analytics:

    • After your press release is distributed, provides detailed reports that track its performance. These reports include metrics such as the number of media pickups, the audience reach, and engagement levels. Analyzing this data helps you understand the impact of your release, refine your PR strategies, and demonstrate the value of your communications efforts to stakeholders.
  6. Increased Media Coverage Opportunities:

    • Distributing your press release through a service like increases the likelihood of media coverage. Journalists and editors receive numerous pitches daily; a press release from a trusted distribution service stands out, making it more likely that your story will be noticed and covered.
  7. Expert Guidance and Support:

    • offers expert guidance on crafting and distributing your press release. Their team can provide insights on best practices, help you fine-tune your message, and ensure your release meets industry standards. This support is invaluable, especially if your firm is new to media relations or lacks in-house PR expertise.
  8. Cost-Effective Solution:

    • While there is a cost associated with using a distribution service, the benefits often outweigh the expense. The increased visibility, media coverage, and professional polish provided by can lead to higher returns in terms of client acquisition, brand recognition, and overall firm reputation.

Distributing your press release through a service like amplifies your law firm’s news, ensuring it reaches a wider and more targeted audience with professionalism and efficiency. This strategic approach not only maximizes the impact of your announcements but also supports your broader marketing and public relations goals.

Press Releases for Law Firms

Press releases are a powerful communication tool for law firms like yours, helping to build credibility, enhance visibility, and support strategic business goals.

By understanding and utilizing the key elements of a successful press release, leveraging distribution services, and applying best practices, your law firm can effectively communicate your achievements and updates to a broad and targeted audience.

Want more example press releases? I’m happy to help…

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

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Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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