Press Release Distribution Case Studies:
eReleases Helps Clients Get Media Attention

When several of us at the National Lampoon were laid-off, I posted us on eBay: For Sale – National Lampoon Comedy-Writing Staff.

And then I sent out a press release through eReleases. Without the press release, the stunt would have undoubtedly been lost forever, awash in a sea of countless auctions.

Thanks to eReleases, the ad received over a half-million hits.

Suddenly, we were getting calls from around the world.

We did at least a dozen radio interviews, one in Canada, one in Ireland. The story was picked up by every major news source I can think of and plastered all over the internet.

Within a week, the prestigious advertising firm Foote Cone & Belding was calling us! And to top it off, that month we were featured in the New Yorker’s “Talk of the Town.”

Thanks eReleases! Nothing could have been easier or more inexpensive to use!

We’ve used Mickie Kennedy’s services 45+ times for our national published PR needs. EVERY TIME we have used eReleases, we see instant benefit with increased online traffic and increased Requests for Proposals (RFPs). This has always brought CDV Systems more work and more revenue. My two businesses would not have the clients nor the projects without eReleases doing their job of broadcasting our PR documents to the world… Period! Mickie’s staff is World-Class! Please know that I am extremely cautious when it comes to offering a recommendation. However, eReleases gets my HIGHEST RECOMMENDATION.

Not having used a press release service before, I was a bit uneasy about making the choice between several other competitors of eReleases.

To my relief and delight, they made the entire process very simple and the results were very impressive.

On our first release, we got the attention of several key media outlets, two of which went on to do editorial features about us. Great experience so far.

I am actually so blown away by the quality of their customer service I haven’t even mentioned how effective the actual service is. Its honestly awesome. I have never… ever used a press release service where I got ACTUAL PRESS INQUIRIES.

Not sure if you saw that I was on the cover of the Omaha World Herald (money section) a few weeks back. That was because they picked up the release.

All in all over 40 news websites picked it up and syndicated the press release. I even got interviewed by my local hometown radio and news stations.

AND we had 3 different book publishers talk to us about doing a deal with them.

Sometimes, as an internet marketer, I always am so cynical about stuff. I always think there is an angle to everything. But sometimes people still deliver an amazing service with amazing customer service also.

Full Disclosure: I have not received any compensation whatsoever for writing this post. Yes I know it was awesome and they should have paid me. Its all good though.

I am overwhelmed.

The New York Times was the ONE outlet I really wanted but doubted my story would be of significance.

Amazing. Amazing. Thank you.

eReleases is the best kept secret in PR. Amazing results and a great team!

While some releases are more effective than others, we have received literally millions of impressions from stories picked up from eReleases distribution.

BedandBreakfast.com uses eReleases to distribute their most important news, and have consistently been happy with the outcome in stories that appear in newspapers, magazines and on the Internet.

We measure the success of our PR Program in impressions and their value. BedandBreakfast.com’s annual PR campaign garnered more than 338.8 million impressions with a retail value of more than a half million dollars. We could not have achieved that kind of exposure without the help of eReleases distribution. Additionally, the relationship eReleases has with major search engines helps to index us with not only those search engines but high-profile media too.

The difference between eReleases and other online distribution services is:

1) The cost – eReleases is one of the most affordable services.

2) Our release goes out on PR Newswire – one of the most trusted and effective wire services available. Other online distribution services may use the Internet, but not a trusted wire service for distributing news. Using PR Newswire makes a huge difference in story pick up.

I really appreciate a company like eReleases. Customer support is important to me and eReleases is always quick to respond and extremely helpful. I’ve been lucky enough to take advantage of some of their special offers, which allows my client and my company to save money on an already affordable press release distribution service. Their professionalism, and customer orientation is a refreshing approach. Many thanks for all the great service.

Thanks to eReleases, my press release was picked up by nearly 25 city business journals, Forbes, CNBC, FoxNews and many others.

Also, my press releases are listed on the first page of Google for the term “publicity thought leader.”

This is a great selling tool that I use to show prospects that I’m at the top of my game and I know how to get worthwhile, strategic publicity placements that get results and build brand image.

When you type “publicity thought leader” with quotation marks, I have 9 listings on the front page of Google for that term. It includes press releases, blog posts and articles. Pretty amazing.

I have been consistently pleased by the service provided by the eReleases team — and by the company’s overall business model. I am happy to endorse and recommend eReleases.

I rarely take the time to share my experience with other B2B vendors, but eReleases has blown me away in the last few weeks. We were evaluating services for a press release and decided to use them for a host of practical reasons, but what really stood out in my mind was their family-style approach to service.

There are no salespeople who will call you before you can get your release out, but they (main contact was Janelle) were ultra-proactive through phone calls and emails to make sure I was happy with the service and to update me on how the release was doing. Not annoyingly so, but just enough so I knew there was someone I could connect with if I needed to.

That is dedication to customer service. And they never asked me to spend another dime.

I highly recommend.

Featured on Shark Tank: I am very glad that I used your service.

It is everything you advertise yourself to be. My story appears on numerous high end web sites.

My web site averages about 80 visits per day now, up from 10.

I have received several emails applauding the lemons to lemonade press release.

Yesterday the local news station KTVZ-NBC did an interview.

Monday, I managed to get an article in the Oregonian Newspaper online and in print (300,000 circulation).

Then I did a radio interview @1110KBND Radio and a promo spot (for the TV show Shark Tank) was posted on internet; it has been shown on TV numerous times.

Amazing soundbite: “I want to buy this company and whack this guy!”

eReleases is the best PR distribution company I have worked with in 30+ years.

They are totally reliable and responsive and their order process is easy and efficient.

Initially, I was reluctant to submit a press release for our nascent internet business.

We had experienced a less-than-impressive foray with a more expensive service, and we were underwhelmed.

I had some questions, and eReleases service before the sale impressed us. After some discussions with the co-leadership, we took the plunge.

Since the first release, our traffic has increased a few hundred percent, numerous TV outlets across the country have picked up the story, and three major national magazines have us slated for mention in November. We plan to put out a couple more releases with the holiday season approaching. Great results! I have recommended eReleases to two other firms with which I am affiliated.

Even with the PR value of the release, the best part of our review of results from eReleases involved attention from venture capitalists. Two VCs who had never heard of us before reached out, and discussions continue. Without an investment bank behind us, we now are talking to more VCs referred from the initial two about a round of funding that could launch us into our next phase of growth.

I’m not sure how many companies can brag about an IRR (Internal Rate of Return) of a few thousand percent on such a small investment.

Literally within minutes of our very first eRelease being put out on the wire we began receiving media requests for interviews and received coverage online, in print, and on television!

I could not believe the extent and quality of the response!

As a direct result, our internet presence increased more than tenfold, and we are still getting customers months later with no further effort on our part.

Working with the eReleases team was easy and I especially loved the tool that showed us where and who had picked up our release. Bar none, this has been one of the best investments we’ve made in growing our business!

I am a small business owner who founded and manages a consulting group that specializes in Executive Coaching, Leadership Development, Talent Management and Organizational Development.

All of my clients are Fortune 500—or comparable—and include ABC Television Network, Amgen, BWM, Ciba Vision, Disney, Goldman, Sachs & Co., Motorola, Northrop Grumman and Xerox, to name just a few.

I always did the “rain-making” for my group including the PR and built the practice from a meager $50K annual revenue in 2000 to several million today.

This year I revisited the PR avenue and after seeing multiple proposals from several agencies I opted to go it alone with the help of a rather unique company, eReleases—with their help (And they have been exceptional, professional and reasonable) I put out a press release two weeks ago around the release of my new book and got the same or better pick-up than I had with the agency. Now, with both considerable cost savings and market penetration I can afford to roll out upwards of a dozen releases this year with what will be a savings to about $60k.

Within just three hours of sending the press release, we had a story written about it by a respected trade publication. In those few short hours, we also received numerous calls from journalists nationwide. Phonebooks.com was also the subject of countless tweets reciprocating our story.

Your service absolutely surpassed all expectations.

Thank you dear friends for your efforts.

We already have a huge story in Variety thanks to you getting the press release out.

It’s really great for us!

I do a lot of business with companies in the US (I am based in Tokyo), but this is the FIRST time that any service provider has actually called me overseas. They were friendly, efficient, and personal. This, as much as the quality of their products, is the reason I have decided to do business with them going forward.

As an award winning publicist I have tried many release distribution channels over the years.

NONE compare to the eReleases product and GREAT customer service.

It does not get any better.

Before trying eReleases, we had overpaid for other wire services and been underwhelmed with the results. We had tried building our own media lists and emailing releases directly and been frustrated by the time invested and lack of results.

None of these efforts ever resulted in coverage in recognizable publications. Then we tried eReleases and were picked up by the Wall Street Journal, LA Times and other major publications! The bonus for us is that eReleases takes the time to work with us one on one to meet our specific needs. I wouldn’t spend money on getting your news out anywhere else!

We are very excited today at Sugar Labs because our press release placed with you has resulted in BBC News coverage and a Slashdot post!

We’ve had thousands of page views on Gizmodo and coverage in the UK, Russia, China, Italy, Germany, and Spain.

The day is not over on the West Coast, there will be more articles to come I am sure.

It’s been one month since we sent our first press release via eReleases and we are simply blown away by the results.

We’ve been through a lot of press release distribution services before and all of them send out reports on how many views our press release got and which media websites picked up our story. The views were nice and the media exposure was impressive; however, we didn’t really feel any positive and tangible results to our organization. That is, until we used eReleases.

We recently looked through our website analytics and noticed a significant increase in “Direct Traffic” following the eReleases distribution of our press release:

We understand that other types of traffic (i.e. search engine, referral) can be deceptive when judging results and media success because they are based on a lot of uncontrollable and sometimes fortuitous factors; but a steady and substantial increase in “Direct Traffic” is undeniable. It represents brand awareness, recognition, and loyalty — positive effects to our organization that we attribute to using eReleases for our press release distribution.

We are a small organization with humble resources. You don’t know how much it means to us to receive this type of positive and tangible impact to our brand and organization. Your service definitely provides the most bang for each hard-earned buck.

As I said in our news piece about eReleases, the truly great thing about you guys is that you really care about your clients. That’s so nice, a great comfort and quite rare in these hectic times. Really well done!

I’m already planning the next release. With the current release being the foundation of our strategy, I think it’s important that I keep ’em rolling.

We recently submitted a press release through your company to promote our nationwide “Free Massages on Tax Day” campaign, aimed at increasing traffic for our customers. We were floored by the response. Not only were our phones flooded for 3 days straight, we had over 200,000 unique visitors to our webpage.

Plus, many of our customers reported up to 60 new calls per day and several new customers from the campaign. Additionally, our story was featured on Fox News, CBS and NBC. We attribute this to the distribution of the press release to so many important outlets.

We will be using your services again, in the coming days, to promote our “Massage For Mom” campaign.

Thank you so much for making our campaign a success!

When I launched my website, I did a press release with eReleases. They walked me through the process and helped me with my headline. Then, after the press release was out there, I got published on sites like Yahoo Finance, and I got a report from them that included the stats of the press release. They also contacted me to make sure everything was good.

Honestly, it’s been the best investment I’ve made in my business just from the rankings and the traffic alone. I couldn’t recommend them highly enough.

I really did not have any money to spend on a press release, but I felt compelled to try it. After much research, I decided to go with your company while praying something happens.

Well, something did happen.

You see, the first several weeks after publishing my press release without much fanfare, all I noticed was an increase in website traffic. Then, a call came asking if I would perform a radio show similar to those I had done many times in the past, and because of history I did not expect much.

Then it happened.

Somehow, a reporter in my local area saw the press release and called wanting to write a story. We talked for a while and the next thing you know the story hit the front-page news! The day it did, hundreds went to my website and well what can I say, I certainly got back my press release investment and more.

There is no way I could afford the space given in the paper, as that would have easily been many thousands of dollars, and the orders that are now coming in show the reality that working with you pays.

Go figure. This works! Thanks for support and help in positively moving my press release from good to great!

I was in New York last week thanks to the Today Show!

We taped a segment for tomorrow’s show.

Schedules change all the time, but this should be a fun little look into what I do with menus!

I think they did a great job and I have been getting calls from restaurants, restaurant and hotel chains, magazines, manufacturers and entrepreneurs with menu ideas! Very interesting calls! I even got an email from an Emmy Winning Casting Director who said I should get my own show! I will put my people in touch with his people!

I hope to fill up my Menu Bootcamps with this kind of publicity!

On behalf of Norton’s U.S.A., I would like to say thank you for helping us with our first press release. We are very happy with how smooth the process was. You also made us feel special with all of your hands-on help.

We did earn the cover of the Daily Herald Business Ledger. You can see our cover here:

We are very excited about this coverage — and you had a part in it!

We used your press release distribution service a few months ago and the response was absolutely overwhelming.

We got stories on at least 50 radio stations, including major syndicated shows, as well as in the Wall Street Journal and in dozens of other publications!

Thank you!

I am now a firm believer in the power of eReleases. I submitted a press release about our sales surge due to the government’s distribution of free potassium iodide pills.

Not only did that press release itself generate additional orders, but it was read by a reporter for National Public Radio (NPR). They came to my business and interviewed me for over an hour.

And on Thanksgiving Day a story about Nukepills.com aired coast to coast on NPR.

Emails, orders, calls and hits on our website were, and still are, unbelievable. National coverage from an inexpensive press release! Now for THAT, I give thanks.

I just sent another successful press release using eReleases. The editor asked if I would mind if he made a minor change to the headline.

“Of course. Why wouldn’t I want to make money?” I said.

The latest eReleases release we sent was picked up by several national services, most notably The Wall Street Journal. It would be irrational to argue with that kind of success.

Some PR services are cheaper. I’ve tried them all. eReleases is the best.

I want you and the great staff at eReleases know that your news breaking story on our non-profit, “Quantum AetherDynamics Institute Publishes Secrets of the Aether,” had a huge impact on our small organization:

– The well-written press release helped draw attention to our goal of promoting our Theory of Everything, and because of it we received recognition and speaker invitations.

– Since the press release, we have achieved many major milestones, including selling over 500 copies of our book.

– We were invited to present our flagship paper, A New Foundation for Physics, before distinguished scientists at the Physical Interpretations of Relativity Theory conference held in London, in September.

– Our presentation was also covered by the American Association for the Advancement of Science.

– The paper was published in the Infinite Energy Magazine.

– A favorable editorial appeared on United Press International.

– We have been visited by virtually every major government office and laboratory, as well as most of the eminent universities.

– We are in ongoing communication with dozens of physics PhD’s.

– We now have an Executive Board, a growing Advisory Board, and a dedicated team of volunteers.

I just wanted you to know that eReleases started it all. I recommend your services to anyone who needs editing and distribution of news for their organizations.

We have used eReleases for over two years now and have had a lot of success with them.

The last press release we issued through them about a month ago was picked up by several sources: Washington Post, The Financial Times, and the Economist, to name just a few.

It’s a great service at a very reasonable price, plus their customer service is excellent.

We’ve seen a significant increase in the number of stories referencing our press releases. We’ll never go back to just using a traditional wire service!

Did you see today’s coverage??? Honestly – I was shocked…

[A feature article in Advertising Age, the go-to trade publication for the advertising industry.]

I’m pretty pleased with the surprise.

Thought we should update you on the success of our press release submitted through eReleases.

Over the last week we have received more than 100,000 hits to our website, hundreds of reservations, 100-plus radio interviews worldwide, press in every country, and national and international TV broadcasts: ABC, CBS, NBC, Discover, Time (TIME magazine’s Best Inventions), Newsweek, the Economist, Technology Review, USA Today, Wall Street Journal, New York Times, San Diego Union Tribune, and more.

A success indeed, and we will continue to use you for all our upcoming press releases.

The press release for Crystal Heels this month was a huge hit! It doubled our traffic in the last couple of days and was picked up by many blogs and websites! A huge thanks to you, the writers and everyone at eReleases who helped make this happen!

I have included a few links I found that picked up the story:
– BroadwayWorld
– StyleBistro
– The Los Angeles Fashion
– Compromesso
– TodaEla (Brazilian)
– Cromoda (Croatia)

Thanks again and looking forward to many more successes like this one!

We started advertising in two of the leading magazines in November and continued through March spending $5,000 per month. We were doing a 1/3 page ad in each magazine along with advertising on their respective web sites. After spending roughly $25,000, we did not get a single phone call—not a single web hit was registered by our web server coming from the magazine web sites.

We had tried Google Ads in two spans. Spending from a few hundred to several hundred dollars per month, we saw no tangible effects.

We turned to the idea of a press release. Mostly because we were running out of money and also because, the other forms were not working. No one had heard anything about us. A google search, even when the adwords were running, using keywords that should have hit our site, never produced our site anywhere on their top two pages of hits (aside from the ads of course).

We had just done our first press release a day or two before. I was walking across the parking lot to pick up lunch for a working lunch business meeting. A car drove past with the passenger in the car waving. The wave seemed a bit over energetic. While standing in the line to get lunch, I was approached by somehow who is somewhere between an acquaintance and a friend. This person works for the company that we deploy on. In fact, you could say that he writes the software that we compete against.

Again, his energy seemed above normal. He briskly walked up and thrust out his hand to shake and while shaking my hand he spilled “GREAT PRODUCT!” I was still not understanding. But it finally dawned on me that he was talking about our product. “We are passing it all around the office” he said. Then added “It has created quite a stir.” (The “it” was a copy of our first press release.)

But, that isn’t possible? How could someone buried in the bowls of a huge corporation know anything about us? I eventually determined that someone in his group saw the press release on an electronic magazine, printed it out, and passed it among the group.

Our e-store hit stats show us going from about 50 hits per day in April to well over 400 hits per day in June. We had no other advertising running at the time. All the other print ads and Google ads had run out.

I would like to thank eReleases for their excellent, cost-effective service.

I was pleasantly surprised at our results.

Since sending out our press release, GiftLulu has gained the attention of Brides magazine and I was named “Female Entrepreneur of the Year” by Minorities In Business magazine and will be honored at a gala event at the Beverly Hills Hotel in Los Angeles.

Without a doubt, this was the best money I have ever spent.