Social Cause Press Releases
Giving to social causes, whether it’s via cash, service, donations of goods or services, or employee time is a good thing to do. It can also be a great way to get some positive publicity and positioning for your company through releasing a press release.
In this article we’ll provide:
- 15 social cause press release examples
- Key tips to creating a social cause press release
- 3 templates to make writing a press release to announce your company’s social cause efforts easier.
- Press Release Examples Across Several Industries
Social Cause Press Release Examples
If you’re working on a press release to announce a social cause your company is supporting, it can be very helpful to see examples of press releases that others have released. The ideas you can get from looking at samples can help you figure out how to position your announcement and what to say. So, here are 12 recently released press releases announcing social cause work by companies:
Example #1: Company donates 20% of sales
| Jersey Mike’s Donates 20 Percent of Sales To Feeding America® This Weekend CHICAGO, Nov. 15, 2023 /PRNewswire/ — Jersey Mike’s Subs is partnering once again with Feeding America®, the nation’s largest domestic hunger-relief organization, to help member food banks keep their shelves stocked this holiday season. This weekend, on Saturday, November 18, and Sunday, November 19, Jersey Mike’s will donate 20 percent of sales to Feeding America. Watch the national commercial. This weekend, Jersey Mike’s will donate 20 percent of sales to Feeding America. “Everyone deserves nutritious food to thrive, yet every day, tens of millions of individuals across the U.S. continue to experience food insecurity,” said Claire Babineaux-Fontenot, CEO of Feeding America. “Feeding America is deeply grateful for partners like Jersey Mike’s in the movement to end hunger. Their ongoing commitment to the mission is helping to support communities and nourish futures.” In the past two years, Jersey Mike’s has donated more than $11 million to Feeding America, helping provide over 110 million meals* through the organization’s nationwide network of more than 200 local member food banks. “We’d like to invite you to Jersey Mike’s this Saturday and Sunday when 20 percent of all sales will be donated to Feeding America, helping families in need,” said Peter Cancro, Founder and CEO of Jersey Mike’s Franchise Systems, Inc. “Raising up together, we always make a difference.” Guests can place orders in-store or for pickup through Jersey Mike’s website or app. Delivery is available through the app or third-party delivery partners. *$1 helps to provide at least 10 meals secured by Feeding America® on behalf of local partner food banks. About Feeding America We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more. Kyle Potvin, 917-838-4500, [email protected] |
Example #2: Company celebrates $2 million donation milestone
| Snappy Celebrates $2M Donation Milestone in Support of Make-A-Wish® Snappy is an award-winning gifting company with platforms for personal and corporate gifting that combine fun and personal experiences with advanced technology to take the guesswork out of gifting. Children facing critical illnesses have been granted the support of donations from Snappy gift recipients since the partnership’s inception in 2021 NEW YORK, Nov. 28, 2023 /PRNewswire/ — Today, Snappy, the leading gifting company known for spreading joy and simplifying the gifting process, proudly announced a donation milestone of $2 million to Make-A-Wish®. This very significant achievement was made possible by the kindness and generosity of Snappy gift recipients who opted to donate the value of their gift to help support the transformative wishes of children with critical illnesses. The synergy between Snappy’s ethos of spreading joy through meaningful gifting and Make-A-Wish’s mission of granting life-changing wishes has created a powerful partnership that is moving into its third year. “At Snappy, we are so grateful to witness the profound impact of individual generosity,” said Hani Goldstein, Co-Founder and CEO, Snappy. “When members of our community choose to donate their gift’s value to Make-A-Wish, they create a cascade of positivity. The philanthropic potential of our platform has made us deeply thankful for the kindness of our gift recipients and the wishes they’ve made possible for these children and their families.” “A wish creates an immediate turning point in a child’s treatment and recovery, and partnerships like Snappy’s make more of these life-changing wishes possible,” said Leslie Motter, president and CEO of Make-A-Wish America. “There’s a gap between the number of wishes we’re granting and the number of wishes waiting, and we’re thrilled for Snappy’s support to help us close that gap.” About Snappy Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting. Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than four million gifts worldwide. Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion. Snappy has been featured on Fortune’s “Best Small & Medium Workplaces,” “Best Workplace for Millennials,” and “Best Workplace in Tech” lists. About Make-A-Wish® Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states throughout the U.S. Together with generous donors, supporters, staff and more than 24,000 volunteers across the country, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 550,000 wishes in 50 countries worldwide; more than 360,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org. |
Example #3: Company announces round-up option to make it easy for customers to donate
| Spirit Airlines Launches Round-Up Donation Feature at Booking, Empowering Travelers to Make a Positive Impact on Nonprofits Across the Carrier’s Network 100 percent of donations will benefit the philanthropic works of the Spirit Charitable Foundation Spirit Charitable Foundation images & Spirit logos available HERE MIRAMAR, Fla., Sept. 5, 2023 /PRNewswire/ — Spirit Airlines (NYSE: SAVE) is celebrating International Charity Day by introducing a new way to donate to the Spirit Charitable Foundation. The airline recently launched a round-up feature on spirit.com where Guests can choose to increase their total to the next whole dollar during booking and make a difference in the lives of children and families, service members, and the environment. The option will be available for travelers booking flights on the website, making it easier than ever to contribute to the causes of nonprofits across Spirit’s network, and help be a force for good. “This new initiative is a big step forward in our efforts to make a meaningful social impact in the communities where we live and fly and gives our Guests a chance to contribute to the life-changing work our nonprofit partners are carrying out every day,” said Lania Rittenhouse, President of The Spirit Charitable Foundation and Vice President of Guest Experience, Brand & Communications for Spirit Airlines. “We’re also proud to involve our Diversity, Equity, Inclusion, and Belonging (DEI&B) Resource Groups in the nonprofit selection process, allowing these Team Members to identify organizations that resonate with them and advance causes they’re passionate about.” So far in 2023, the Foundation has committed $1.3 million to 57 nonprofits across the U.S., Latin America and the Caribbean, with plans to announce more investments later this year. The airline’s award-winning Diversity, Equity, Inclusion, & Belonging (DEI&B) efforts include empowering its DEI&B Resource Groups to give back to causes at the heart of their respective missions. The Asian, Black, Latinx, LGBTQIA+, Third Culture Individual, Women, and Veterans Resource Groups selected 23 of the nonprofits this year. The Foundation’s social impact has grown significantly since it first launched in 2019, investing nearly four times more in nonprofit organizations today. It’s also known for establishing and honoring long-term commitments with select nonprofits, building a partnership these organizations can count on year after year. Every small donation will lead to a big impact on these organizations, including the works highlighted below: Mano Amiga School in Colombia brings underserved children permanently out of poverty. The Foundation adopted the school’s fifth-grade class in 2019 and is providing financial support until they graduate in 2026. This includes a recent sizable donation of $100,000 that allows these children to be the first to read and write in their families and graduate from high school. Shepherd Center in Atlanta is a nonprofit hospital specializing in medical treatment, research and rehabilitation for people with spinal cord injury, brain injury and other neuromuscular conditions. This year, the Foundation provided a $100,000 grant to help the organization to provide a customized inpatient experience for students and enhance the patient graduation ceremonies as they make their way back home. The Spirit Charitable Foundation believes that change starts by giving back. It is committed to inspiring positive change in the communities where the Spirit Family lives and works. The Foundation invests in organizations that have a meaningful social impact on the lives of children & families, service members, and the environment, through Team Member volunteerism, monetary and in-kind donations. Email [email protected] if you have questions about The Spirit Charitable Foundation. About Spirit Airlines: |
Example #4: Non-profit calls on donors to provide support
Example #5: Company announces profit-sharing and corporate donation
Example #6: Company celebrates $31 million in employee contributions to United Way and other charitable organizations
Example #7: Employees donate more than 25,000 pounds of food to the needy
Example #8: Company launches foundation to foster employee giving habits
Example #9: Company and its employees donate 4200 toys to Marine Toys for Tots
Example #10: Company to hold month of giving to celebrate employee volunteerism
Example #11: Company reports record community investments
Example #12: Company’s employee matching gift program supports charitable causes nationwide
Tips for Writing a Better Social Cause Press Release
When you write a press release about your company’s support for a social cause, it’s important to communicate the company’s commitment effectively while engaging and inspiring the readers. Here are some tips to achieve this:
- Be Authentic and Transparent: Clearly state your company’s involvement with the social cause. Avoid over-exaggeration and focus on genuine efforts and contributions.
- Connect the Cause to Your Company’s Values: Explain why this particular social cause aligns with your company’s values and mission. This helps to establish a sincere connection between your brand and the cause.
- Detail the Scope of Support: Whether it’s a financial contribution, volunteer efforts, or a long-term partnership, provide specifics about what your support entails. This gives the press release substance and credibility.
- Include Impactful Statistics and Facts: Use data to demonstrate the significance of the social issue and how your company’s involvement is making a difference.
- Highlight Collaborations: If you’re working with nonprofits or other organizations, mention these partnerships. This not only gives credit to others involved but also shows a united front in tackling the issue.
- Use Quotes from Leadership: Include statements from your company’s leadership or key figures in the organization. This personalizes the message and shows top-level commitment.
- Tell a Story: Narratives are powerful. If possible, tell a story about individuals or communities impacted by the social cause and how your company’s support is making a tangible difference.
- Provide Clear and High-Quality Images: Visuals can be impactful. Include photos that represent the cause, your company’s involvement, or the beneficiaries of the social cause.
- Include a Call to Action: Encourage readers to get involved or learn more about the social cause. Provide links to additional resources or information.
- Make It Shareable for Social Media: Create a version of the press release or additional content (like infographics or videos) that is easily shareable on social media platforms.
- Be Mindful of Timing: Release the press release at a strategic time. Consider aligning it with relevant national or international days, events, or awareness months.
- Follow Press Release Formatting Guidelines: Adhere to the standard format of a press release to ensure it’s easily recognizable and professional, like the formatting guidelines shown here.
- Prepare for Media Inquiries: Be ready to provide additional information or interviews upon request from journalists or media outlets.
- Distribute Widely but Strategically: Use a press release distribution service like the one provided by eReleases.com to send your press release to media outlets, journalists, and platforms that are most likely to be interested in the social cause and your company’s involvement.
- Monitor and Engage After Release: After the press release is published, monitor its reach and engage with the audience through various channels, including social media and your company’s website.
Remember, the key is to balance the promotion of your company’s efforts with the seriousness and significance of the social cause. The focus should be on how your company is contributing to a greater good, rather than solely on corporate gain.
Social Cause Press Release Template Example
Work is always easier when you have a template into which you can insert your information. Since we’re all about making things easier for you, here are three press release templates to announce your company’s support of social causes:
Template 1: Financial Contribution to a Social Cause
| Headline: [Company Name] Pledges $[Amount] to Support [Social Cause] Subheadline: The donation aims to enhance [specific aspect of the social cause] and drive impactful change. Date and Location: [City, Date] [Company Name], a leader in [industry], today announced a significant contribution of $[amount] to [Social Cause or Organization Name]. This contribution underscores the company’s commitment to [briefly describe the social cause and its relevance]. [Quote from the CEO or relevant executive, explaining the reason for the donation and its expected impact]. [Details about the social cause or organization, including its mission, recent achievements, and how the funds will be used]. About [Company Name]: [Brief description of the company, its mission, and values]. Contact Information: [Name], [Title], [Phone Number], [Email] |
Template 2: Volunteer Initiative for a Social Cause
| Headline: [Company Name] Employees Volunteer [Number] Hours to Support [Social Cause] Subheadline: The initiative demonstrates [Company Name]’s commitment to community engagement and social responsibility. Date and Location: [City, Date] In a remarkable display of community support, [Company Name] employees dedicated over [number] hours to [Social Cause], as part of the company’s ongoing commitment to [briefly describe the nature of the social cause]. [Quote from the CEO or relevant executive, emphasizing the importance of employee involvement in community service and the impact of their efforts]. [Details about the volunteer initiative, including specific activities, the number of participants, and any notable outcomes or stories]. About [Company Name]: [Brief description of the company, including its core values and CSR initiatives]. Contact Information: [Name], [Title], [Phone Number], [Email] |
Template 3: Long-Term Partnership with a Social Cause Organization
| Headline: [Company Name] Announces Long-Term Partnership with [Social Cause Organization] Subheadline: The partnership will focus on [specific goals or initiatives related to the social cause]. Date and Location: [City, Date] [Company Name], a [industry description] company, today announced a long-term partnership with [Social Cause Organization], aimed at [briefly describe the goals or initiatives of the partnership]. [Quote from the CEO or relevant executive, describing the synergy between the company and the organization and the expected impact of the partnership]. [Details about the Social Cause Organization, including its mission, achievements, and how the partnership with [Company Name] will further its goals]. About [Company Name]: [Description of the company, its history, mission, and values]. Contact Information: [Name], [Title], [Phone Number], [Email] |
These templates can be adapted and expanded based on the specific details and context of the company’s contribution or support for the social cause. Remember to include compelling and factual content that resonates with your target audience and reflects your company’s genuine commitment to the cause.
Crafting Your Social Cause Press Release
The examples of social cause press release examples and templates offered here are designed to help you announce your company’s contributions and support for various social causes. From financial contributions and volunteer initiatives to long-term partnerships, these templates serve as valuable blueprints. Each example underscores the importance of clear communication, authenticity, and alignment with company values in highlighting their social responsibility efforts. Whether it’s supporting environmental conservation, promoting diversity and inclusion, or aiding in disaster relief, these press release examples offer a strategic approach for companies to effectively communicate their commitment to making a positive impact in society. This guide not only aids in crafting compelling press releases but also in inspiring meaningful action and awareness for important social causes.
Want more example press releases? I’m happy to help…
Press Release Examples Across Several Industries
Advertising & Marketing Press Release Example
Banking & Financial Services Press Release Example
Business Press Release Example
Education Press Release Example
Environment & Ecology Press Release Example
Fashion Press Release Example
Fitness Press Release Example
Food & Beverage Press Release Example
Internet Technology Press Release Example
Investments Press Release Example
Personal Finance Press Release Example
Pets Press Release Example
Real Estate Press Release Example
Retailing Press Release Example
Seniors Press Release Example
Software Press Release Example
Transportation & Trucking Press Release Example
Travel Press Release ExampleAnd, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.
Additional Press Release Examples
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Click for Press Release Template & Format (including a blank press release example)
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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