Seniors and Senior Services
Press Release Example

Click to View a Blank Press Release Template

Do you work for a company the provides services for seniors and elderly people and want to create a press release for your organization, event, or program? You’re in the right place!

Senior Services Press Release Info Center

This page contains

This page is part of a larger collection of press release examples.

Male Bullhorn

Senior Services Press Release Examples

Example #1: New product announcement

writing press releases stress you out

14 More Senior Services Press Release Examples:

  1. New senior-oriented product announcement
    https://www.prnewswire.com/news-releases/oats-from-aarp-launches-a-social-platform-exclusive-to-older-adults-senior-planet-community-301509062.html
  2. New partnership announcement – insurance for seniors
    https://www.prnewswire.com/news-releases/senior-health–life-benefits-takes-service-and-support-to-next-level-by-partnering-with-integrity-301873863.html
  3. Anniversary celebration announcement
    https://www.prnewswire.com/news-releases/total-senior-celebrates-10-year-anniversary-amidst-relocation-301904502.html
  4. Best senior living facility rating release
    https://www.prnewswire.com/news-releases/us-news-reveals-2023-2024-best-senior-living-ratings-301815366.html
  5. National Senior Games announcement
    https://www.prnewswire.com/news-releases/silversneakers-to-support-2023-national-senior-games-cheering-on-senior-athletes-who-embody-fitness-and-healthy-aging-301850351.html
  6. Expansion of senior services announcement
    https://www.prnewswire.com/news-releases/river-city-senior-benefits-increases-agent-offerings-and-optimizes-client-experience-through-integrity-partnership-301879529.html
  7. Resources to help seniors be prepared for emergencies announcement
    https://www.prnewswire.com/news-releases/are-your-grandparents-and-senior-neighbors-prepared-for-an-emergency-are-you-prepared-to-help-them-in-the-event-of-a-disaster-301936346.html
  8. New study release
    https://www.prnewswire.com/news-releases/feeding-america-study-shows-deepening-divide-in-senior-hunger-rates-along-racial-and-ethnic-lines-301545344.html
  9. Expansion and deepening of strategic partnership for senior living services
    https://www.prnewswire.com/news-releases/welltower-and-storypoint-senior-living-announce-deepening-of-strategic-partnership-301496342.html
  10. Discounts for seniors announced
    https://www.prnewswire.com/news-releases/wellcare-selected-to-participate-in-cms-senior-savings-model-301159252.html
  11. Press release for company prioritizing senior social health
    https://www.prnewswire.com/news-releases/tivity-health-takes-on-senior-social-isolation-and-loneliness-a-hidden-health-epidemic-300977330.html
  12. New company announcement
    https://www.prnewswire.com/news-releases/newly-formed-senior-living-transformation-company-partners-with-omega-healthcare-investors-nyse-ohi-to-launch-the-senior-living-transformation-center-sltc-301939535.html
  13. Sale of senior centers announcement
    https://www.prnewswire.com/news-releases/cano-health-sells-substantially-all-of-its-primary-care-centers-in-texas–nevada-to-centerwell-senior-primary-care-301938853.html
  14. Senior living center groundbreaking
    https://www.prnewswire.com/news-releases/trilogy-health-services-officially-breaks-ground-on-new-senior-living-community-in-lancaster-ohio-301661925.html

The Senior Senior Services Guide to Writing and Distributing Press Releases

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Press Release About – Seniors and Senior Services

Need ideas for topics a company providing services to seniors could write a press release about? Here are 50 ideas to get you started:

  1. New Facility Opening: Announcing the launch of a new state-of-the-art senior care facility, meeting the demands and needs of the local senior community.
  2. Accreditation Achievement: The company has received a prestigious industry certification or accreditation, signifying its commitment to excellence.
  3. Award Recognition: The company has been recognized with an award for outstanding service or innovative senior care solutions.
  4. Innovative Technology: Introducing a new piece of technology that will improve seniors’ quality of life.
  5. Community Events: Hosting a community event to promote socialization and engagement for seniors.
  6. New Services: Launching a unique service, catering to specific needs of seniors.
  7. Staff Achievements: Staff members have attained specialized training or certifications, furthering the quality of care.
  8. Partnerships: Collaborating with another organization to enhance services or offerings for seniors.
  9. Research Findings: Sharing results from studies or research conducted that benefit senior health and well-being.
  10. Anniversary Celebrations: Celebrating milestones such as the company’s 10th or 25th year in business.
  11. Testimonials: Showcasing success stories and experiences shared by satisfied senior residents or their families.
  12. Expansion Plans: Announcing the expansion of facilities or services to accommodate more seniors.
  13. Educational Initiatives: Offering workshops, courses, or lectures for seniors or their families.
  14. Health and Wellness Programs: Launching new fitness, dietary, or mental health programs tailored for seniors.
  15. Community Involvement: Highlighting company initiatives in community service or local charity work.
  16. Special Visits: Organizing special celebrity or expert visits to the facility for entertainment or education.
  17. Cultural Programs: Introducing new arts, music, or cultural programs for residents.
  18. Safety Protocols: Implementing enhanced safety protocols or systems to ensure senior well-being.
  19. Environmental Initiatives: Adopting eco-friendly practices or infrastructure.
  20. New Management: Bringing in experienced professionals to the leadership team.
  21. Financial Plans: Offering new financing or payment schemes to make services more accessible.
  22. Therapy Innovations: Incorporating unique therapy techniques, such as pet therapy or music therapy.
  23. Dietary Advancements: Introducing a new nutrition plan or specialized diet for residents.
  24. Mobility Solutions: Investing in new equipment or tools to assist seniors with mobility.
  25. Virtual Connections: Launching a tech service allowing seniors to easily connect with loved ones virtually.
  26. Workshops for Families: Offering support and educational workshops for families of seniors.
  27. Remodeling and Upgrades: Enhancing facilities to provide more comfort and amenities.
  28. Special Promotions: Offering discounts or special packages for a limited time.
  29. Holiday Celebrations: Organizing special events or celebrations during the holiday season.
  30. Open House Days: Inviting families and potential residents to explore the facility and meet staff.
  31. Collaboration with Schools: Partnering with local schools for intergenerational programs.
  32. Local Art Display: Showcasing art from local artists, perhaps even those created by seniors.
  33. Gardening Initiatives: Creating a community garden or therapeutic gardening sessions.
  34. Memory Care Advancements: Introducing new strategies or programs for residents with dementia or Alzheimer’s.
  35. Sustainability Efforts: Announcing initiatives to make the facility more sustainable and eco-friendly.
  36. Job Creation: Hiring more staff to enhance services and boost the local economy.
  37. Research Partnerships: Collaborating with universities or research institutions for senior care studies.
  38. Grants and Funding: Securing grants or funding for special programs or facilities upgrades.
  39. Volunteer Programs: Highlighting the impact of volunteers and encouraging local community involvement.
  40. Special Visitation Programs: Offering unique ways for families to connect with their senior loved ones.
  41. Local Business Collaborations: Partnering with local businesses for special services or discounts for seniors.
  42. Recreational Activities: Introducing new hobbies or recreational activities for residents.
  43. Travel Programs: Organizing trips or outings for seniors to explore new places.
  44. Mental Health Initiatives: Launching programs to support seniors’ mental health and well-being.
  45. Book Releases: Publishing or promoting books, perhaps written by residents or about senior care.
  46. Donation Drives: Organizing charitable efforts to support local causes or needs.
  47. Recognition Days: Hosting events to honor staff or residents for their contributions.
  48. Senior Advocacy: Taking steps to advocate for senior rights or needs at a regional or national level.
  49. Telehealth Services: Introducing or expanding telehealth options for seniors.
  50. Diversity and Inclusion: Implementing programs that promote diversity and inclusion within the senior community.

Who can use These Press-Release Ideas

These press release ideas can be used by most companies providing goods and services for seniors, including:

  1. Senior Housing and Living Options:
    • Assisted Living Facilities: Assisted living facilities provide a supportive environment for seniors who need assistance with daily activities while maintaining a degree of independence.
    • Independent Living Communities: Independent living communities offer active seniors a vibrant and maintenance-free lifestyle, often including amenities and social activities.
    • Nursing Homes: Nursing homes provide round-the-clock medical care and support for seniors with complex healthcare needs.
    • Continuing Care Retirement Communities (CCRC): CCRCs offer a range of living options, from independent living to skilled nursing care, allowing seniors to age in place as their needs change.
    • Memory Care Facilities: Memory care facilities specialize in providing a secure and structured environment for individuals with Alzheimer’s or dementia, focusing on their unique care requirements.
  2. Health and Medical Services:
    • Home Healthcare Providers: Home healthcare providers deliver medical and non-medical services in the comfort of a senior’s home, aiding with recovery or ongoing care.
    • Adult Day Healthcare Centers: Adult day healthcare centers offer daytime care and social activities for seniors, providing respite for family caregivers.
    • Geriatric Care Managers: Geriatric care managers coordinate and oversee healthcare, housing, and other services to ensure seniors receive comprehensive care tailored to their needs.
    • Physical, Occupational, and Speech Therapists Specializing in Elder Care: These therapists specialize in addressing the unique physical and cognitive challenges that seniors face, helping improve their overall quality of life.
  3. Financial and Legal Services:
    • Elder Law Attorneys: Elder law attorneys focus on legal matters relevant to seniors, such as estate planning, Medicaid, and guardianship.
    • Financial Planners Specializing in Retirement Planning: These financial experts assist seniors in managing their assets, retirement funds, and investments to ensure financial security in their later years.
  4. Transportation and Mobility Services:
    • Non-Emergency Medical Transportation: Non-emergency medical transportation services offer safe and comfortable transportation for seniors to medical appointments and other essential outings.
    • Senior Transportation Services: Senior transportation services provide convenient and reliable transportation options for older adults, enabling them to remain mobile and active.
  5. Recreation and Socialization:
    • Senior Centers: Senior centers offer a variety of programs and activities, fostering socialization and engagement among older adults.
    • Travel Groups for Older Adults: Travel groups for seniors organize group trips and vacations tailored to the interests and abilities of older adults, promoting adventure and exploration.
  6. In-home Assistance and Caregiving:
    • Home Care Agencies: Home care agencies provide in-home assistance with daily tasks, personal care, and companionship to help seniors age in place.
    • Meal Delivery Services: Meal delivery services offer nutritious and convenient meal options for seniors who may have difficulty cooking or grocery shopping.
    • Personal Alert Systems: Personal alert systems, like medical alert devices, provide seniors with a quick and easy way to call for help in emergencies.
  7. Products Designed for Seniors:
    • Mobility Aids: Mobility aids, including walkers, wheelchairs, and canes, enhance seniors’ independence and safety by providing support for mobility challenges.
    • Assistive Technology Devices: Assistive technology devices cater to various needs, such as hearing aids, magnifiers, and voice-activated systems, to improve seniors’ quality of life.
    • Specialized Clothing: Specialized clothing designed for seniors focuses on comfort and ease of dressing, addressing mobility and sensory issues.
  8. End-of-Life Services:
    • Hospice Care: Hospice care offers compassionate end-of-life support, focusing on pain management, comfort, and emotional well-being for terminally ill individuals.
  9. Funeral services and planning:
    • Funeral Services and Planning: Funeral services and planning help seniors and their families make arrangements for end-of-life ceremonies and related financial decisions.

How to Write a Results-generating Press Release for Your Senior Services Organization

  1. Get started here: download your free press release template.

    The first step in writing a press release is to set your press release up properly.
    Get this free press release template formatted for Microsoft Word.
    Or, if you prefer, try this press release template formatted for Google Docs.

  2. Go through our free press release writing course, which shows you exactly how to:

    Structure a successful press release.

    Format your press release properly.

    Write an attention-grabbing headline for your press release.

    Begin your release with a powerful lead then write the remainder in inverted-pyramid style.

    Include quotes in your press release to add a caring touch.

    Close your press releases the best way.

    Structure your press releases to be found in the search engines.

    Review your press release looking for specific opportunities to get even better results.

  3. Learn how to write frequently-written press release types:

  4. Let us write your press release for you.

    Are you uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our professional press release writing services here.

Finally, You Need To Distribute Your Press Release to the Right People

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

Want more sample press releases? I’m happy to help…

Press Release Examples Across Several Industries

advertising marketing iconAdvertising & Marketing Press Release Examplesautomobile iconAutomotive Press Release Examples
Art Press Release Examplesbank iconBanking & Financial Services Press Release Examples
books iconBooks Press Release Examplesbusiness iconBusiness Press Release Examples
electronics iconConsumer Electronics Press Release Exampleseducation iconEducation Press Release Examples
environment iconEnvironment & Ecology Press Release Examplesfashion iconFashion Press Release Examples
fitness iconFitness Press Release Examplesfood iconFood & Beverage Press Release Examples
government iconGovernment Press Release Exampleshealthcare iconHealthcare Press Release Examples
hotel iconHotel Press Release Examplesinternet iconInternet Technology Press Release Examples
investment iconInvestments Press Release Exampleslaw firm iconLaw Firm Press Release Examples
personal finance iconPersonal Finance Press Release Examplespets iconPets Press Release Examples
real estate iconReal Estate Press Release Examplesretailing iconRetailing Press Release Examples
seniors iconSeniors Press Release Examplessoftware iconSoftware Press Release Examples
sports iconSports Press Release Examplestransportation iconTransportation & Trucking Press Release Examples
travel iconTravel Press Release Examples
Let us write press releases for you

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

Get real ROI on your press release, plus save 30% on your first order.