Awards and Recognition Press Releases
Congratulations – your company has just won an award or received recognition for excellence in your field! Don’t waste this opportunity – turn it into publicity.
One important way to do that is to issue a press release announcing your award or recognition. When done properly, awards and recognition press releases can not only get you publicity, but can be powerful tools to position your company positively in the minds of customers, investors, and employees.
In this article we’ll provide:
Awards and Recognition Press Release Examples
It’s always easier to write when you see examples of how others have handled the same topic. So here you go: 12 recently released press releases announcing the receipt of rewards or recognition, and using those announcements to further market their company’s products and services:
Example #1: Company earns great place to work award
Example #2: Employee recognized for outstanding performance
But you don’t have to win an award to get publicity – you can also issue press releases to announce giving awards:
Example #3: Council to award $3M in scholarships
Here are 12 more examples of press releases announcing awards or recognition:
Example #4: Minority- and women-owned company receives award
Example #5: Company wins business culture award for third consecutive year
https://www.prnewswire.com/in/news-releases/ust-recognized-by-business-culture-awards-for-the-fourth-consecutive-year-302007028.html
Example #6: Grocer achieves recognition for excellence in two categories in Impact Awards
Example #7: Bank wins award for volunteerism
Example #8: Company recognized for cyber-security improvement efforts
Example #9: Company wins CES Innovation Award
Example #10: Company wins award for using AI to help parents block inappropriate content
Example #11: Award celebrates 100 years of celebrating young artists and writers
Example #12: Company earns 75 awards for excellence in one year
Key Elements of an Awards and Recognition Press Release
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Highlight the Award and Its Significance
Start with a clear headline featuring the award name and your company. Include details about the award’s significance and why it was given to your company
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Structure and Layout
Begin with the most crucial information, answering the “5 Ws” (who, what, when, where, why) in the first paragraph. Additional details should follow in order of relevance
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Incorporate Quotes and Visuals
Include quotes from key company figures or award presenters to add credibility. Visuals such as photos or videos of the award ceremony or the leadership team can make the press release more engaging
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Reintroduce Award-Winning Products/Services
Use the press release to reintroduce the product or service that earned the award, highlighting its key features and benefits
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Detail the Evaluation and Selection Process
Explain the criteria and process used for selecting the award recipients, which can include aspects like innovation, customer satisfaction, and industry leadership
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Share the Company’s Reaction and Future Plans
Express gratitude and excitement about the award, and mention how it aligns with your company’s future goals and values
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Tips for Creating an Effective Awards and Recognition Press Release:
- Target the Right Audience: Identify the media outlets and journalists most relevant to your industry
. - Compelling Headline: Create a headline that clearly states the award and involves your company’s name
. - Focus on Relevance to Audience: Ensure the content is relevant to your audience, highlighting how the award reflects on your company’s capabilities and market position
. - Include Contact Information: For both your company and the awarding organization, to facilitate follow-ups by journalists
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Distribution and Promotion:
- Expand Your Distribution Channels: Distribute the press release through a press release distribution service to reach a significantly larger number of targeted journalists.
- Distribute to Influencers and Bloggers: Using a press release distribution service like eReleases.com gets your release not only into the hands of traditional media outlets, but also sends it to targeted influencers and bloggers, potentially reaching customers in the media they access most often.
- Leverage Social Media: Share the news on your social media platforms to increase reach and engagement
. - Update Company Materials: Incorporate the award in your marketing materials, website, and social media profiles
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After Winning an Award:
Modify Promotion Campaigns: Post-award, adapt your marketing campaigns to highlight the award, which can include adding the award logo to materials and emphasizing it in communications
By following these guidelines, you can create a compelling press release that effectively communicates your achievement and enhances your company’s reputation. Remember, the key is to convey the significance of the award in a way that resonates with your audience and reflects positively on your company.
Award and Recognition Press Release Template Examples
Work is always easier when you have a template into which you can insert your information. Since we’re all about making things easier for you, here are three press release templates to announce your new award to recognition to the world:
Template 1: Basic Award Announcement Press Release
| FOR IMMEDIATE RELEASE [Company Name] [Date] [Headline: Company Name Wins Award Name for Year] [Sub-header: Brief sentence about the award your company has won.] [City, Date] – [Company Name], [brief description of what the business does], is proud to announce that it has been named the winner of [award name and year]. This award recognizes [brief explanation of what the award signifies and its relevance to the company]. “[Quote from a senior company official about the significance of receiving the award],” said [Name, Title of the quoted source]. [Two or three sentences about the award and the awarding organization.] [In two or three sentences, discuss the product or service that was awarded, including some background in the context of what the company does.] [Concluding quote from another company representative, expressing excitement or future outlook]. About [Company Name] [Two or three sentences about what the business does, including significant business partners and mission statement]. About [Awarding Organization] [Two to three sentences about the awarding organization, its mission, and significance]. Media Contact: [Company Name] [Contact Person’s Name] [Job Title] [Email Address] [Phone Number] |
Template 2: Detailed Award Recognition Press Release
| FOR IMMEDIATE RELEASE [Company Name] [Date] [Headline: Company Name Recognized with Award Name for Year] [City, Date] – [Company Name], a leader in [industry/type of business], is honored to receive the prestigious [award name] for 2024. This accolade reflects the company’s commitment to [briefly state what the award represents, like innovation, customer service, etc.]. “[Quote from the CEO/President about the importance of this recognition and what it means for the company],” stated [quoted source]. [Detailed information about the award, including its history, significance, and previous notable winners.] [Explanation of the criteria and selection process that led to your company receiving the award.] “We are thrilled to be recognized by [awarding organization] for our efforts in [specific area related to the award],” commented [another senior company official]. About [Company Name] [Provide the company’s brief history, core values, and key achievements]. About [Awarding Organization] [Describe the awarding organization’s purpose, history, and role in the industry]. Media Contact: [Company Name] [Contact Person’s Name] [Job Title] [Email Address] [Phone Number] |
Template 3: Company Award Ceremony Press Release
| FOR IMMEDIATE RELEASE [Your Company Name] [Date] [Headline: Your Company Name Hosts Award Ceremony to Honor Industry Leaders] [City, Date] – [Your Company Name], a renowned player in [industry/type of business], is excited to announce the successful hosting of the [Name of the Award Ceremony] on July 2024.. The event celebrated outstanding achievements and contributions in [industry or field]. “The [award ceremony name] is a testament to the excellence and innovation that drive our industry forward,” said [Your Company’s CEO/President]. [Details about the ceremony, including the location, number of attendees, and key highlights of the event.] [Information about the award winners, their contributions, and the impact they have had in the industry.] [Quote from an award winner or an influential figure who attended the ceremony.] About [Your Company Name] [Provide details about your company, its mission, and its role in organizing the award ceremony]. Media Contact: [Your Company Name] [Contact Person’s Name] [Job Title] [Email Address] [Phone Number] |
These templates offer a structure for creating a professional and engaging press release. Adapt them as needed to fit the specific details of your company’s award or recognition.
Crafting Your Awards and Recognition Press Release
Crafting an effective award press release is a strategic way to highlight your company’s achievements and enhance its reputation. The 15 example press releases provided in this article serve as samples upon which you can model your press release to help you create a compelling narrative around your award or recognition. These examples cover various scenarios, including awards for company achievements, individual leadership, and hosting award ceremonies.
We’ve also provided three awards and recognition press release templates. Each template is designed to be adaptable to your specific circumstances, ensuring that your press release resonates with your target audience and accurately reflects the significance of the award. By incorporating key elements such as a clear headline, detailed information about the award, quotes from company representatives, and relevant company background, these templates guide you in constructing a narrative that captures the attention of the media and stakeholders.
Remember, an award press release is not just an announcement; it’s an opportunity to tell a story about your company’s excellence, innovation, and commitment to quality. By following these examples, templates, and guidelines, you can effectively communicate the importance of the recognition and reinforce your company’s position in the industry.
Whether you’re celebrating a corporate achievement, an individual’s success, or hosting an event, these press release examples provide a solid foundation for showcasing your achievements in a professional and impactful manner.
Want more example press releases? I’m happy to help…
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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