Awards and Recognition Press Releases
Congratulations – your company has just won an award or received recognition for excellence in your field! Don’t waste this opportunity – turn it into publicity.
One important way to do that is to issue a press release announcing your award or recognition. When done properly, awards and recognition press releases can not only get you publicity, but can be powerful tools to position your company positively in the minds of customers, investors, and employees.
In this article we’ll provide:
Awards and Recognition Press Release Examples
It’s always easier to write when you see examples of how others have handled the same topic. So here you go: 12 recently released press releases announcing the receipt of rewards or recognition, and using those announcements to further market their company’s products and services:
Example #1: Company earns great place to work award
| Summer of Award Recognition for Peterson Technology Partners Including Great Place to Work The IT Recruiting and Staffing firm was awarded ClearlyRated’s 2023 Best of Staffing Award for Employee Satisfaction, Chicago’s 2023 Best and Brightest, and certified as USA Great Place to Work 2023 CHICAGO, Aug. 29, 2023 /PRNewswire/ — Peterson Technology Partners, a premiere IT consulting and recruiting firm, today announced they are the winners of ClearlyRated’s 2023 Best of Staffing Award for Employee Satisfaction, Chicago’s 2023 Best and Brightest Companies to Work For and were certified for the 4th time as a Great Place to Work™. ClearlyRated’s Best of Staffing is the nation’s only service excellence award for the staffing industry that leverages third party validated survey responses from employment agency clients and job seekers. The award program provides statistically valid and objective service quality benchmarks for the staffing industry, revealing which firms deliver the highest quality of service to their clients and job candidates. The Best and Brightest Companies to Work For® program identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more. Great Places to Work™ is a global authority on workplace culture. This organization provides tools to survey organizational workforces, discover valuable insights, and earn recognition for outstanding company environment. In 2023, Peterson Technology Partners achieved a 96% approval rating from their staff, well over the industry standard of 57%. Some of the values highlighted by the PTP staff included transparency, diversity, unique work culture, and flexibility. “We are honored to be recognized for these distinguished awards, solidifying Peterson Technology Partners as a leader in recruiting and staffing,” said Nick Shah, CEO and founder, Peterson Technology Partners. “We are committed to creating a healthy work environment and providing the best possible service to our clients and customers.” This is the fourth time Peterson Technology Partners has received the Great Place to Work award and the second time they’ve received the Best and Brightest Award. Peterson Technology Partners was measured against multiple parameters for all three awards including employee satisfaction, HR practices, diversity, organizational values, benefits, recognition and more. About Peterson Tech Partners Media Contact: |
Example #2: Employee recognized for outstanding performance
| Exceptional Professionalism Earns Dr. Jordana Reina Fernandez AdventHealth Award & Recognition CELEBRATION, Fla., Nov. 17, 2023 /PRNewswire/ — Celebration Health & Wellness celebrates Jordana Reina Fernandez, MD, FACOG, for receiving an Outstanding Achievement in Exemplary Professionalism Award by AdventHealth. Celebration Health & Wellness is proud to share that Dr. Jordana Reina Fernandez is being recognized as the inaugural recipient of the Exemplary Professionalism Award. This award is a newly created recognition by AdventHealth and is given to physicians who demonstrate exceptional commitment and dedication to creating a work culture of mutual trust and respect in their interactions with colleagues and patients. Dr. Reina Fernandez has clearly exemplified these qualities in her practice of medicine. Dr. Jordana Reina Fernandez is a board-certified obstetrician and gynecologist who serves as a Celebration Obstetrics & Gynecology hospitalist. She delivers over 30 babies each month and provides care to women at all stages of their pregnancy, as well as throughout their lives from adolescence to menopause. Celebration Obstetrics & Gynecology, a renowned medical practice located in Celebration, FL, with two additional locations in Davenport and Winter Garden, recently commemorated its silver jubilee, marking 25 years in business, a significant achievement. “Dr. Reina Fernandez’s commitment to professionalism and respect in her interactions with colleagues and patients aligns perfectly with our own values. We are proud to have her as a shining example of the best in healthcare. We are honored to have her as a part of our team of healthcare providers.” David A. Marcantel, MD, FACOG For media inquiries or more information about Celebration Health & Wellness, please contact: www.chealthwell.com |
But you don’t have to win an award to get publicity – you can also issue press releases to announce giving awards:
Example #3: Council to award $3M in scholarships
| The Executive Leadership Council to Award More Than $3M in Scholarships During its Annual Recognition and Fundraising Gala The ELC almost doubles its commitment from last year with more than 80 percent of this year’s 138 scholars pursuing degrees in business or STEM careers. WASHINGTON, Sept. 22, 2023 /PRNewswire/ — The Executive Leadership Council (ELC) announced today that it will award $3M in scholarships to 138 undergraduate and graduate students during its annual recognition gala and fundraising event. The event will take place at on Thursday, Oct. 5, 2023 at 6:00 ET, at the Gaylord National Resort and Convention Center, National Harbor, Maryland. Known as the preeminent global membership organization for Black current and former CEOs, senior executives, and board members of Fortune 1000 and equivalent companies, The ELC’s annual fundraising gala brings together Black leaders to celebrate in the organization’s larger mission of providing program initiatives that increase opportunities for Black scholars and professionals. “The ELC’s purpose includes supporting young people in their pursuit of higher education, their development as leaders, and in their future careers in corporate America,” said ELC President and CEO Michael C. Hyter. “Philanthropy in all sectors can ensure that students are supported on their journey. The ELC never loses sight that we are committed to securing the talent pipeline needed for corporations to fulfill their diversity, equity and inclusion (DEI) commitments to our community. We begin at the classroom and pursue the board room.” This year’s scholars represent a diverse number of fields with more than 80 percent pursuing business or science, technology, engineering and math-related degrees. The number of this year’s scholars are equally proportioned women and men with the majority hailing from a long list of HBCUs and other prominent universities from across the country including: Cornell College, Drexel University, Florida A&M University, Harvard University, Howard University, Morehouse College, North Carolina A&T State University, Rutgers University, Spelman College, Stanford University, Texas A&M University, University of Maryland, University of Massachusetts, University of Pennsylvania, and many more. “We celebrate our scholars, their achievements and tenacity, and we are appreciative of our corporate sponsors who help to make these scholarships possible. Their partnership and commitment to investing in the next generation of Black professionals helps to support The ELC’s ongoing efforts to expand the pipeline of future Black executive leaders. We could not do this without them,” said Executive Leadership Council Board Chair Gale V. King. As an ELC scholar, students are welcomed into a large network of executives, provided with a chance at an internship through the companies that help support The ELC Scholarship Program, and attend a four-day Scholars Symposium where they participate in leadership development workshops. “This scholarship is proof that the path I am heading down is a bright and impactful one. It represents new opportunities with a support system I know will be invaluable to me as I chase my goals. I am grateful to be a part of this amazing community.” – Michael Constant, Cornell Scholar and Johnson & Johnson Scholarship & Career Development Program Winner This year’s scholarships were made possible by: 3M, ADM, Amazon, Bank of America, Bristol Myers Squibb, Chevron, Choice Hotels, ExxonMobil, Hewlett Packard Enterprise, HSBC, Johnson & Johnson, Lowe’s, Moody’s, Nationwide, Otis, Otsuka America Pharmaceutical, Inc., RTX, Synchrony, The Coca Cola Foundation, The Executive Leadership Council, UnitedHealth Group, and USAA. The ELC 36th Anniversary Gala About the ELC Engage during the event on social media: #ELCGALA on Instagram, Facebook, and Twitter. SOURCE The Executive Leadership Council |
Here are 12 more examples of press releases announcing awards or recognition:
Example #4: Minority- and women-owned company receives award
Example #5: Company wins business culture award for third consecutive year
https://www.prnewswire.com/in/news-releases/ust-recognized-by-business-culture-awards-for-the-fourth-consecutive-year-302007028.html
Example #6: Grocer achieves recognition for excellence in two categories in Impact Awards
Example #7: Bank wins award for volunteerism
Example #8: Company recognized for cyber-security improvement efforts
Example #9: Company wins CES Innovation Award
Example #10: Company wins award for using AI to help parents block inappropriate content
Example #11: Award celebrates 100 years of celebrating young artists and writers
Example #12: Company earns 75 awards for excellence in one year
Key Elements of an Awards and Recognition Press Release
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Highlight the Award and Its Significance
Start with a clear headline featuring the award name and your company. Include details about the award’s significance and why it was given to your company
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Structure and Layout
Begin with the most crucial information, answering the “5 Ws” (who, what, when, where, why) in the first paragraph. Additional details should follow in order of relevance
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Incorporate Quotes and Visuals
Include quotes from key company figures or award presenters to add credibility. Visuals such as photos or videos of the award ceremony or the leadership team can make the press release more engaging
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Reintroduce Award-Winning Products/Services
Use the press release to reintroduce the product or service that earned the award, highlighting its key features and benefits
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Detail the Evaluation and Selection Process
Explain the criteria and process used for selecting the award recipients, which can include aspects like innovation, customer satisfaction, and industry leadership
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Share the Company’s Reaction and Future Plans
Express gratitude and excitement about the award, and mention how it aligns with your company’s future goals and values
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Tips for Creating an Effective Awards and Recognition Press Release:
- Target the Right Audience: Identify the media outlets and journalists most relevant to your industry
. - Compelling Headline: Create a headline that clearly states the award and involves your company’s name
. - Focus on Relevance to Audience: Ensure the content is relevant to your audience, highlighting how the award reflects on your company’s capabilities and market position
. - Include Contact Information: For both your company and the awarding organization, to facilitate follow-ups by journalists
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Distribution and Promotion:
- Expand Your Distribution Channels: Distribute the press release through a press release distribution service to reach a significantly larger number of targeted journalists.
- Distribute to Influencers and Bloggers: Using a press release distribution service like eReleases.com gets your release not only into the hands of traditional media outlets, but also sends it to targeted influencers and bloggers, potentially reaching customers in the media they access most often.
- Leverage Social Media: Share the news on your social media platforms to increase reach and engagement
. - Update Company Materials: Incorporate the award in your marketing materials, website, and social media profiles
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After Winning an Award:
Modify Promotion Campaigns: Post-award, adapt your marketing campaigns to highlight the award, which can include adding the award logo to materials and emphasizing it in communications
By following these guidelines, you can create a compelling press release that effectively communicates your achievement and enhances your company’s reputation. Remember, the key is to convey the significance of the award in a way that resonates with your audience and reflects positively on your company.
Award and Recognition Press Release Template Examples
Work is always easier when you have a template into which you can insert your information. Since we’re all about making things easier for you, here are three press release templates to announce your new award to recognition to the world:
Template 1: Basic Award Announcement Press Release
| FOR IMMEDIATE RELEASE [Company Name] [Date] [Headline: Company Name Wins Award Name for Year] [Sub-header: Brief sentence about the award your company has won.] [City, Date] – [Company Name], [brief description of what the business does], is proud to announce that it has been named the winner of [award name and year]. This award recognizes [brief explanation of what the award signifies and its relevance to the company]. “[Quote from a senior company official about the significance of receiving the award],” said [Name, Title of the quoted source]. [Two or three sentences about the award and the awarding organization.] [In two or three sentences, discuss the product or service that was awarded, including some background in the context of what the company does.] [Concluding quote from another company representative, expressing excitement or future outlook]. About [Company Name] [Two or three sentences about what the business does, including significant business partners and mission statement]. About [Awarding Organization] [Two to three sentences about the awarding organization, its mission, and significance]. Media Contact: [Company Name] [Contact Person’s Name] [Job Title] [Email Address] [Phone Number] |
Template 2: Detailed Award Recognition Press Release
| FOR IMMEDIATE RELEASE [Company Name] [Date] [Headline: Company Name Recognized with Award Name for Year] [City, Date] – [Company Name], a leader in [industry/type of business], is honored to receive the prestigious [award name] for 2024. This accolade reflects the company’s commitment to [briefly state what the award represents, like innovation, customer service, etc.]. “[Quote from the CEO/President about the importance of this recognition and what it means for the company],” stated [quoted source]. [Detailed information about the award, including its history, significance, and previous notable winners.] [Explanation of the criteria and selection process that led to your company receiving the award.] “We are thrilled to be recognized by [awarding organization] for our efforts in [specific area related to the award],” commented [another senior company official]. About [Company Name] [Provide the company’s brief history, core values, and key achievements]. About [Awarding Organization] [Describe the awarding organization’s purpose, history, and role in the industry]. Media Contact: [Company Name] [Contact Person’s Name] [Job Title] [Email Address] [Phone Number] |
Template 3: Company Award Ceremony Press Release
| FOR IMMEDIATE RELEASE [Your Company Name] [Date] [Headline: Your Company Name Hosts Award Ceremony to Honor Industry Leaders] [City, Date] – [Your Company Name], a renowned player in [industry/type of business], is excited to announce the successful hosting of the [Name of the Award Ceremony] on April 2024.. The event celebrated outstanding achievements and contributions in [industry or field]. “The [award ceremony name] is a testament to the excellence and innovation that drive our industry forward,” said [Your Company’s CEO/President]. [Details about the ceremony, including the location, number of attendees, and key highlights of the event.] [Information about the award winners, their contributions, and the impact they have had in the industry.] [Quote from an award winner or an influential figure who attended the ceremony.] About [Your Company Name] [Provide details about your company, its mission, and its role in organizing the award ceremony]. Media Contact: [Your Company Name] [Contact Person’s Name] [Job Title] [Email Address] [Phone Number] |
These templates offer a structure for creating a professional and engaging press release. Adapt them as needed to fit the specific details of your company’s award or recognition.
Crafting Your Awards and Recognition Press Release
Crafting an effective award press release is a strategic way to highlight your company’s achievements and enhance its reputation. The 15 example press releases provided in this article serve as samples upon which you can model your press release to help you create a compelling narrative around your award or recognition. These examples cover various scenarios, including awards for company achievements, individual leadership, and hosting award ceremonies.
We’ve also provided three awards and recognition press release templates. Each template is designed to be adaptable to your specific circumstances, ensuring that your press release resonates with your target audience and accurately reflects the significance of the award. By incorporating key elements such as a clear headline, detailed information about the award, quotes from company representatives, and relevant company background, these templates guide you in constructing a narrative that captures the attention of the media and stakeholders.
Remember, an award press release is not just an announcement; it’s an opportunity to tell a story about your company’s excellence, innovation, and commitment to quality. By following these examples, templates, and guidelines, you can effectively communicate the importance of the recognition and reinforce your company’s position in the industry.
Whether you’re celebrating a corporate achievement, an individual’s success, or hosting an event, these press release examples provide a solid foundation for showcasing your achievements in a professional and impactful manner.
Want more example press releases? I’m happy to help…
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Additional Press Release Examples
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Submit a Press Release
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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