As a musician, artist, or band, you want to generate traction and buzz, especially around your new music releases, performances, and tours. This is especially important if you’re a DIY band, an artist without a manager or label, or anytime your budget is tight.
One of the best ways to do that is to write and distribute a press release.
A music press release is a short document that outlines the key information a reporter needs to know to cover a newsworthy event about your music or band.
It can be digital or printed and should be sent to reporters, media personalities, influencers, bloggers, and others who cover news about your music genre.
You should be aware of two things
Simply stated, a press release, when it gets picked up and run in the media, can generate huge attention, awareness, deals, listens, and sales for musicians. They’re easy to write (or we can write one for you), and inexpensive to distribute. Frankly, music press releases are a must-use promotional tool in any musician’s or band’s toolbox.
The most important thing to remember about press releases is the purpose of a press release is to communicate news to the media so they will hopefully write a story about you.
Press releases are perfect for issuing whenever you have something newsworthy to report. Just be careful, though, that you don’t send out a press release unless you’ve got something newsworthy – doing so wastes the journalists’ time and causes them to ignore your real news when it comes out. Just because you haven’t sent out a press release in awhile is not a sufficient reason to send out another one.
I bet you would like to see some examples of press releases from people in the music industry. Great, here are a few:
Ready to write your own press release to promote your music? Excellent, here’s a free template download that will help you get started:
The template link above gives you a great, free press release template in Microsoft Word format.
Your press release should contain:
Still nervous about your ability to write a great press release? Let us write it for you!
OK, now you’ve created your press release, how do you get it into the hands of the media?
You can literally spend days gathering the contact information of every reporter, influencer, blogger, and media personality that reports on your type of music and may be willing to change your life by writing a story about your music and band.
And, that list will probably be about 60% accurate. And it will change next week.
Then you’ve got to figure out how to physically send it out to all of them. (That’s no small feat either, trust me, that’s what we do for a living!)
Or, you could just let us do it for you.
eReleases.com is the #1 distributor of press releases for small businesses. Why? Because we:
Organized by coverage areas, topics, and other key factors. We will hand-select those journalists from that list who are most likely to engage with your release and write about you!
The oldest, and best, nationwide press release newswire. We are the only full-exposure partner of PR Newswire, meaning that we are the only company who can get your release delivered to PR Newswire’s complete nationwide network of reporters.
We email the personal email boxes for a hand-curated list of reporters and influencers who respect and trust our reputation, so are more likely to open and read your release.
This report shows you exactly where your press release was distributed, including links, so you can see online sites that published your stories!
When you work with us, you’ll work directly with our journalism-trained editors, not a salesperson. Our editors’ mission is to help you get great results from your press release.
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