The Real Estate Marketer’s Guide to Writing and Distributing Press Releases

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Press Release About – Real Estate Company Marketers

Need ideas for topics a manufacturer or marketer of real estate-oriented products and services could write a press release about? Here are 32 ideas to get you started:

1. New Property Acquisition: Announce the recent acquisition of a significant property, its features, location, and the value it adds to the portfolio.
2. New Market Entry: Highlight the expansion of your business into a new geographical area and discuss the potential growth opportunities in the market.
3. Company Growth: Share statistics and insights that show significant growth or milestones your company has reached in a given period.
4. Real Estate Trends: Share insights and data on latest real estate trends, and how your company is responding to these changes.
5. Property Development Completion: Announce the completion of a construction or renovation project, showcasing its features, value and potential impact on the local community.
6. Green Initiatives: Share about new sustainability practices implemented in your properties and how they contribute to the environment and to sustainable living.
7. Real Estate Technology Adoption: Announce the integration of new technologies such as virtual reality, AI, or other tech into your operations and its benefits.
8. Charitable Partnerships: Highlight your company’s commitment to corporate social responsibility (CSR) through a partnership with a local charity or organization.
9. Industry Awards: Celebrate any awards or accolades your company, property, or team has received from reputable industry organizations.
10. Partnerships or Mergers: Announce new business partnerships or mergers that will bring new opportunities and growth.
11. Changes in Leadership: Introduce any new members of the executive team or board, and discuss the expertise they bring to the organization.
12. Residential Projects: Announce new residential projects, their features, pricing, and the benefits they bring to the prospective homebuyers.
13. Commercial Real Estate Opportunities: Share information on newly available commercial properties and the unique opportunities they offer to businesses.
14. Real Estate Market Predictions: Discuss your forecasts for the local or global real estate market based on your industry expertise.
15. New Construction Technologies: Discuss the adoption of new construction technologies or techniques and how they can improve efficiency or sustainability.
16. Financial Performance: Share your company’s latest financial results, demonstrating business stability and growth.
17. New Service Offerings: Introduce new services or amenities being offered to tenants or property owners.
18. Affordable Housing Initiatives: Detail your company’s efforts to develop or promote affordable housing in your market.
19. Investor Relations: Discuss important updates, events, or opportunities for investors in your company.
20. Legal or Regulatory Compliance: Share about how your company is adapting to new real estate regulations or laws.
21. Educational Events: Promote any seminars, webinars, or educational events your company is organizing or participating in to share industry knowledge.
22. Tenant Success Stories: Share a compelling tenant story that underscores the value and quality of your properties.
23. Workplace Culture: Highlight the unique aspects of your company’s culture that make it a great place to work.
24. Historical Property Restoration: Announce the restoration of a historically significant property, and the value it adds to the community.
25. Community Development: Share the impacts of your property or company on local communities, including job creation or community enrichment.
26. Real Estate Financing: Discuss new or innovative financing options for potential property buyers.
27. Property Management Innovations: Highlight any new systems or approaches your company is implementing to improve property management.

28. Rental Market Insights: Share insights and data about the rental market in your area of operation.
29. Energy Efficiency Improvements: Discuss the measures your company has taken to improve energy efficiency in your properties.
30. Government Collaboration: Announce any collaboration with government bodies for development projects, policy initiatives, or urban planning.
    
31. Diversity and Inclusion Initiatives: Share your company’s efforts towards promoting diversity and inclusion within the real estate industry.

How to Write a Results-generating Press Release for Real Estate Companies

1. Start out the easy way – download this free press release template

   The first step in writing a press release is to follow an industry-approved template to set your press release up properly. 

   Get our free Microsoft Word press release template

   Or, if you prefer, try this free Google Docs press release template 

2. Learn how to write a press release, with our free training showing you step-by-step how to:

   • Craft each part of your press release the best way.

   • Format your press releases.

   • Write a press release headline that gets noticed.

   • Write a story lead that makes your press release stand out then write it in inverted-pyramid style

   • Properly include quotes in your release.

   • End your press releases the right way.

   • Optimize your press release for SEO so it will be found in the search engines

   • Do one last check of your release before sending to get even better results

3. Learn how to write frequently-written press release types:

   • New product announcements

   • Event promotion press releases

   • New hire/promotion press releases

   • Book release press releases

4. Let our professional editors write your press release for you!

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Distribute Your Press Release to More of the Right People

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

Want more press release examples? I’m happy to help…

What Are You Announcing? Examples and Templates by Type of Press Release

1. Launching a New Product
   • New Product Press Release Instructions
   • More New Product Launch Examples and Templates
   • Tech Launch Example
2. Launching a Product Improvement
3. An Event
   • More Event Examples and Templates
4. A Grand Opening
   • Starting a New Business
5. Achievement of a Major Milestone
   • Individual Completes Milestone Example
   • Podcast Achieves Major Milestone
6. Receipt of an Award or Recognition
   • More Awards Achievement Examples
7. A New Hire or Promotion
   • More New Hire or Promotion Examples and Templates
8. Dealing With a Crisis
9. A Partnership With Another Organization
   • Tech Company Announces Licensing Deal
10. An Acquisition or Merger
11. Social Cause Activities
12. Release of a New Book
    • More New Book Examples and Templates
    • Author Announces New Book
13. Political Campaign Activities
    • Individual Announces Candidacy in Election
14. Music-Related Announcement
    • How to Write a Music Press Release
    • Music Producers, Directors & Songwriters
    • Musician & Theater
15. School/University Announcements
    • Student Wins Major Award
16. Media, Network, and Local Station Announcements
17. Nonprofit Announcements
18. Announce an Art Exhibition
19. Press Release for a Movie

Press Release Examples Across Several Industries

	Advertising & Marketing Press Release Examples		Automotive Press Release Examples
	Art Press Release Examples		Banking & Financial Services Press Release Examples
	Books Press Release Examples		Business Press Release Examples
	Consumer Electronics Press Release Examples		Education Press Release Examples
	Environment & Ecology Press Release Examples		Fashion Press Release Examples
	Fitness Press Release Examples		Food & Beverage Press Release Examples
	Government Press Release Examples		Healthcare Press Release Examples
	Hotel Press Release Examples		Internet Technology Press Release Examples
	Investments Press Release Examples		Law Firm Press Release Examples
	Personal Finance Press Release Examples		Pets Press Release Examples
	Real Estate Press Release Examples		Retailing Press Release Examples
	Seniors Press Release Examples		Software Press Release Examples
	Sports Press Release Examples		Transportation & Trucking Press Release Examples
	Travel Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

• Directory of Examples & Templates

• What is a Press Release?

• Press Release Template & Format (including a blank press release example)

• Learn How to Format a Press Release (+ Free Template and 80+ Examples)

• Learn How to Write a Press Release

• How to Submit a Press Release

• To Write a Press Release Yourself or Not?

• 80+ Example Press Releases

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