Real Estate Industry Press Release Examples

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Are you in the real estate industry and want to create a press release for your company, cause, or organization? You’re in the right place!

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Real Estate Industry Press Release Examples

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11 More Real Estate Press Release Examples:

AI integration into real estate listings announcement
https://www.prnewswire.com/news-releases/zillow-builds-chatgpt-plugin-for-real-estate-searches-301813951.html

Real estate broker achieves milestone
https://www.prnewswire.com/news-releases/top-ranked-us-real-estate-agent-ben-caballero-tops-2-billion-volume—again-301057740.html

New product release
https://www.prnewswire.com/news-releases/coldwell-banker-real-estate-releases-the-international-buyers-guide-to-purchasing-us-property-301658079.html

Real estate company quarterly financial results release
https://www.prnewswire.com/news-releases/anywhere-real-estate-inc-reports-second-quarter-2023-financial-results-301885019.html

Company rebranding
https://www.prnewswire.com/news-releases/revive-enhances-its-brand-becomes-revive-real-estate-changing-its-top-level-domain-destination-to-reviverealestate-301589757.html

Real estate technology company secures financing
https://www.prnewswire.com/news-releases/clever-real-estate-secures-2-million-from-strategic-investors-301820423.html

Real estate property acquisition deal
https://www.prnewswire.com/news-releases/realty-income-to-acquire-properties-from-cim-real-estate-finance-trust-inc-for-894-million-7-1-cash-cap-rate-301711551.html

Personnel announcement
https://www.prnewswire.com/news-releases/better-homes-and-gardens-real-estate-announces-ginger-wilcox-as-brand-president-301851076.html

Announcement designed to attract investors
https://www.prnewswire.com/news-releases/alexandria-real-estate-equities-incs-unique-highly-sought-after-labspace-assets-in-high-barrier-to-entry-markets-continue-to-generate-strong-financial-returns-301854913.html

Investment announcement
https://www.prnewswire.com/news-releases/stepstone-real-estate-to-make-a-significant-investment-in-anchor-health-properties-301632686.html

Sale of real estate division
https://www.prnewswire.com/news-releases/christies-enters-agreement-with-properties-to-sell-christies-international-real-estate-to-expand-and-grow-the-business-worldwide-301427256.html

The Real Estate Marketer’s Guide to Writing and Distributing Press Releases

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Press Release About – Real Estate Company Marketers

Need ideas for topics a manufacturer or marketer of real estate-oriented products and services could write a press release about? Here are 32 ideas to get you started:

  1. New Property Acquisition: Announce the recent acquisition of a significant property, its features, location, and the value it adds to the portfolio.
  2. New Market Entry: Highlight the expansion of your business into a new geographical area and discuss the potential growth opportunities in the market.
  3. Company Growth: Share statistics and insights that show significant growth or milestones your company has reached in a given period.
  4. Real Estate Trends: Share insights and data on latest real estate trends, and how your company is responding to these changes.
  5. Property Development Completion: Announce the completion of a construction or renovation project, showcasing its features, value and potential impact on the local community.
  6. Green Initiatives: Share about new sustainability practices implemented in your properties and how they contribute to the environment and to sustainable living.
  7. Real Estate Technology Adoption: Announce the integration of new technologies such as virtual reality, AI, or other tech into your operations and its benefits.
  8. Charitable Partnerships: Highlight your company’s commitment to corporate social responsibility (CSR) through a partnership with a local charity or organization.
  9. Industry Awards: Celebrate any awards or accolades your company, property, or team has received from reputable industry organizations.
  10. Partnerships or Mergers: Announce new business partnerships or mergers that will bring new opportunities and growth.
  11. Changes in Leadership: Introduce any new members of the executive team or board, and discuss the expertise they bring to the organization.
  12. Residential Projects: Announce new residential projects, their features, pricing, and the benefits they bring to the prospective homebuyers.
  13. Commercial Real Estate Opportunities: Share information on newly available commercial properties and the unique opportunities they offer to businesses.
  14. Real Estate Market Predictions: Discuss your forecasts for the local or global real estate market based on your industry expertise.
  15. New Construction Technologies: Discuss the adoption of new construction technologies or techniques and how they can improve efficiency or sustainability.
  16. Financial Performance: Share your company’s latest financial results, demonstrating business stability and growth.
  17. New Service Offerings: Introduce new services or amenities being offered to tenants or property owners.
  18. Affordable Housing Initiatives: Detail your company’s efforts to develop or promote affordable housing in your market.
  19. Investor Relations: Discuss important updates, events, or opportunities for investors in your company.
  20. Legal or Regulatory Compliance: Share about how your company is adapting to new real estate regulations or laws.
  21. Educational Events: Promote any seminars, webinars, or educational events your company is organizing or participating in to share industry knowledge.
  22. Tenant Success Stories: Share a compelling tenant story that underscores the value and quality of your properties.
  23. Workplace Culture: Highlight the unique aspects of your company’s culture that make it a great place to work.
  24. Historical Property Restoration: Announce the restoration of a historically significant property, and the value it adds to the community.
  25. Community Development: Share the impacts of your property or company on local communities, including job creation or community enrichment.
  26. Real Estate Financing: Discuss new or innovative financing options for potential property buyers.
  27. Property Management Innovations: Highlight any new systems or approaches your company is implementing to improve property management.

  1. Rental Market Insights: Share insights and data about the rental market in your area of operation.
  2. Energy Efficiency Improvements: Discuss the measures your company has taken to improve energy efficiency in your properties.
  3. Government Collaboration: Announce any collaboration with government bodies for development projects, policy initiatives, or urban planning.
  4. Diversity and Inclusion Initiatives: Share your company’s efforts towards promoting diversity and inclusion within the real estate industry.

How to Write a Results-generating Press Release for Real Estate Companies

  1. Start out the easy way – download this free press release template

    The first step in writing a press release is to follow an industry-approved template to set your press release up properly. 

    Get our free Microsoft Word press release template

    Or, if you prefer, try this free Google Docs press release template 

  2. Learn how to write a press release, with our free training showing you step-by-step how to:

  3. Learn how to write frequently-written press release types:

  4. Let our professional editors write your press release for you!

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Distribute Your Press Release to More of the Right People

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

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