Product Improvement Press Releases
Product improvements and upgrades are an opportunity to generate publicity for your company and that product through issuing a press release announcing that upgrade and what it means to customers.
In this article we’ll provide:
- 15 product improvement press release examples
- Key elements of a product improvement press release
- 3 templates to make writing a press release to announce your product improvement launch easier.
- What Are You Announcing? Examples and Templates by Type of Press Release
- Press Release Examples Across Several Industries
Product Improvement Press Release Examples
We recognize that seeing real-life examples of press releases announcing product improvements can make it easier to write yours – so here you go: 12 recently released press releases announcing product upgrades and improvements:
Example #1: Wellness software provider announces improvements
Example #2: Collaboration with another company results in product improvement
Example #3: Recall and software improvement installation
Example #4: Continuous improvement yields product upgrade
Example #5: Company achieves award for most improved supplier of the year
Example #6: New website offers improved access to essential product and company information
Example #7: New product functionality improves content creation
Example #8: Company adds new generative AI capabilities to its client platform
Example #9: Acquisition to improve company’s product line
Example #10: Company improves operational efficiency
Example #11: Company secures contract to automate packaging artwork
Example #12: Company enhances product to make flushable wipes flushable
Key Elements of a Product Improvement Press Release
Writing a product upgrade press release involves several key elements to effectively communicate the new features and benefits of the product to your target audience. Here’s a comprehensive guide based on various sources:
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Focus on the Improvements and What they Mean to Customers
Highlight the specific features of the product improvement, explain their functions, benefits, and what sets them apart from previous versions. It’s essential to showcase what not just the features, but how those features will improve the lives of your customers.
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Target the Right Audience
Identify the type of person most likely to buy or use the upgraded product. This helps in tailoring the content of the press release to meet the needs and interests of your target audience
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Craft a Compelling Headline
Spend extra time on the press release headline to make it attention-grabbing. It should mention the unique selling proposition of the improved product and include exciting features and benefits
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Include Multimedia in your Press Release
Support your press release with relevant photos, videos, logos, and even animated GIFs. Visuals are essential for attracting attention but avoid sending large files as email attachments
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Incorporate Quotes that Feature the Benefits of the Improvement
Adding a quote from someone within the company, such as a head of design or lead engineer, can help the audience connect with your brand and understand the significance of the upgrade
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Product Improvement Press Release Template Examples
Work is always easier when you have a template into which you can insert your information. Since we’re all about making things easier for you, here are three press release templates to announce your new product improvement or upgrade:
Template 1: Product Improvement Press Release Template – Emphasizing New Features and Benefits
| FOR IMMEDIATE RELEASE [Your Company Name] [Headline: Announcing the New [Product Name] Version [New Version] – A Leap Forward in [Product Category]] [City, State, Release Date] – [Your Company Name] is thrilled to unveil the latest upgrade to our flagship product, [Product Name] Version [New Version]. This upgrade introduces groundbreaking features designed to revolutionize the [Product Category] industry. The upgrade includes [list new features and enhancements], aiming to provide [specific benefits or objectives these features offer]. [Further details about the features and their impact on user experience]. “[Insert a quote from a company executive about the significance of the upgrade and its industry implications]”, stated [Name, Position]. [Additional information about your company’s commitment to innovation and the significance of this upgrade in your product line]. For more information on the new [Product Name] Version [New Version], please contact [Media Contact Name]. About [Your Company Name] Media Contact: |
Template 2: Product Improvement Press Release Template – Focusing on User Experience and Market Impact
| FOR IMMEDIATE RELEASE [Your Company Name] [Headline: Enhance Your Experience with [Product Name] – Now More Intuitive and User-Friendly] [City, State, Release Date] – [Your Company Name] is proud to announce the latest update to [Product Name], focused on enhancing user experience and meeting the evolving needs of our market. The updated version offers [list new user experience improvements], specifically designed to [how these improvements benefit users]. [Additional details about the user-centric approach in this update]. “[Insert a quote about the importance of user experience in product development]”, said [Name, Position]. [Additional information about your company’s focus on user-centric design and its importance in your industry]. To learn more about the updated [Product Name], contact [Media Contact Name]. About [Your Company Name] Media Contact: |
Template 3: Product Improvement Press Release Template – Highlighting Technological Advancements and Future Outlook
| FOR IMMEDIATE RELEASE [Your Company Name] [Headline: Introducing Advanced [Product Name] – Leading [Industry] into a New Era] [City, State, Release Date] – [Your Company Name] is excited to launch the latest version of [Product Name], a technological marvel set to redefine standards in the [Industry]. This version features [list of technological advancements], which are set to [specific advantages these advancements bring]. [Elaborate on the future outlook and how this update aligns with it]. “[Insert a quote from an industry expert or company executive on the impact of the new technology]”, commented [Name, Position]. [Additional information about the company’s innovative approach and the product’s role in shaping the future of the industry]. For inquiries about [Product Name] and its features, please reach out to [Media Contact Name]. About [Your Company Name] Media Contact: |
These templates can be customized to fit the specific details of your product and company, providing a structured approach for your press release.
Crafting an effective product improvement/upgrade press release is a vital step in communicating your latest advancements and improvements to your target audience. The examples and templates provided offer a structured approach, each focusing on different aspects of the announcement – from highlighting new features and benefits, to emphasizing user experience, and showcasing technological advancements.
By modeling your press release on these examples and customizing these templates to fit the specific details of your product and company, you can create compelling narratives that not only inform but also engage your audience. Whether you’re aiming to showcase the innovative features of your product, emphasize the enhanced user experience, or highlight your company’s forward-thinking approach to technology, these templates provide a strong foundation for your communication strategy.
Remember, the key to a successful press release lies in its ability to capture attention, provide valuable information, and convey the unique selling points of your product upgrade. With careful planning, clear messaging, and strategic dissemination using a press release distribution service, your press release can effectively amplify your product’s visibility, solidify your company’s position in the market, and foster a stronger connection with your customers and stakeholders.
Want more example press releases? I’m happy to help…
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing with a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for A Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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