Click to View a Blank Press Release Template

Table of Contents
10 More Advertising and Marketing Press Release Examples
What to Write a Press Release About
How to Write a Results-generating Press Release
How to Distribute Your Press Release to the Right People
Press Release Examples Across Several Industries

This sample is part of a larger collection of press release examples.

10 More Advertising and Marketing Press Release Examples:

New product release announcement
https://www.prnewswire.com/news-releases/verkada-launches-new-product-line-verkada-intercom-as-well-as-expansive-new-updates-across-its-entire-platform-301747770.html

Convention announcement
https://www.prnewswire.com/news-releases/nestle-to-unveil-new-food–beverage-products-at-natural-products-expo-west-2023-301752887.html

Product recall announcement
https://www.prnewswire.com/news-releases/subaru-announces-recall-on-2019-2022-model-year-ascent-301699016.html

Quarterly results announcement and earnings call
https://www.prnewswire.com/news-releases/oracle-announces-fiscal-2023-third-quarter-financial-results-301768416.html

New advertising campaign announcement
https://www.prnewswire.com/news-releases/nature-made-launches-major-new-advertising-campaign-timed-to-new-year-301708640.html

Market research study release
https://www.prnewswire.com/news-releases/new-study-shows-marketers-believe-their-companies-will-return-to-normal-more-quickly-than-their-lives-301113790.html

Marketing Vice President hiring announcement
https://www.prnewswire.com/news-releases/fanduel-names-andrew-sneyd-to-the-position-of-executive-vice-president-of-marketing-301598868.html

Market share announcement
https://www.prnewswire.com/news-releases/as-home-goods-sales-decline-wayfair-maintains-significant-market-share-301559924.html

Market expansion announcement
https://www.prnewswire.com/news-releases/wow-continues-market-expansion-adding-first-fiber-internet-customers-in-headland-alabama-301747329.html

Company acquisition announcement
https://www.prnewswire.com/news-releases/atlas-and-poseidon-announce-completion-of-acquisition-by-poseidon-acquisition-corp-301783276.html

How to Write and Distribute a Press Release – Advertising and Marketing Industry/Job Function

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Press Release About

Need ideas for advertising and marketing topics you could write a press release about? Here are 19 ideas to get you started:

1. Product launch: Announce the introduction of a new product or service to generate excitement and interest.
2. Rebranding: Share information about your company’s new branding or image, highlighting the reasons behind the change.
3. Awards and recognitions: Showcase industry awards, recognitions, or honors your company has received, increasing credibility.
4. Special events: Promote upcoming events such as webinars, conferences, or trade shows to attract attendees and media attention.
5. Company milestones: Celebrate company achievements such as anniversaries, significant sales goals, or employee growth.
6. Case studies and success stories: Share customer success stories to demonstrate the effectiveness of your products or services.
7. New partnerships: Announce collaborations or partnerships with other companies, showcasing the strategic benefits of the alliance.
8. Charitable initiatives: Highlight your company’s corporate social responsibility efforts, demonstrating your commitment to the community.
9. New hires or promotions: Introduce new team members, particularly high-level executives or other key personnel, to build trust with stakeholders.
10. Market research findings: Share valuable insights from industry research, positioning your company as a thought leader.
11. Expansion plans: Announce geographical or market expansion, illustrating the company’s growth and ambition.
12. Crisis management: Address negative situations, such as product recalls or public relations issues, to maintain transparency and trust.
13. Competitive differentiation: Emphasize unique features, benefits, or pricing strategies that set your company apart from competitors.
14. Content marketing: Leverage press releases to share valuable content such as whitepapers, eBooks, or infographics, driving traffic to your website.
15. Influencer collaborations: Announce partnerships with influencers or celebrities to leverage their audience and enhance brand awareness.
16. Acquisition or merger: Share news about company acquisitions or mergers, outlining the strategic benefits and future plans.
17. Awarding of patents: Highlight the company’s innovative capabilities by announcing new patents or intellectual property rights.
18. Industry trends commentary: Offer expert opinions on relevant industry trends, positioning your company as a knowledgeable and reliable source.
19. Environmental, social, and governance (ESG) initiatives: Communicate your company’s commitment to sustainable practices and ethical values to attract conscious consumers and investors.

How to Write a Results-generating Press Release

1. Download a Free Press Release Template

The first step in writing a press release is to get the format right. 

Here’s a free press release template for Microsoft Word.

And here’s a press release template for Google Docs.

2. Follow our step-by-step press release creation guide, showing you exactly how to: 

• Structure your press release.

• Format your press release properly.

• Write an effective press release headline.

• Create your lead and write your press release in inverted-pyramid style.

• Include effective quotes in your press release.

• Close your press release effectively.

• Optimize your press release for the search engines.

• Improve your press release to get even better results.

3. Learn how to write commonly-written press release types:

• New product press releases

• Event announcement press releases

• New hire press releases

• Book press releases

4. Let us write your press release for you

Are you uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our professional press release writing services here.

How to Distribute Your Press Release to the Right People

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

Want more example press releases? I’m happy to help…

Press Release Examples Across Several Industries

	Advertising & Marketing Press Release Examples		Automotive Press Release Examples
	Art Press Release Examples		Banking & Financial Services Press Release Examples
	Books Press Release Examples		Business Press Release Examples
	Consumer Electronics Press Release Examples		Education Press Release Examples
	Environment & Ecology Press Release Examples		Fashion Press Release Examples
	Fitness Press Release Examples		Food & Beverage Press Release Examples
	Government Press Release Examples		Healthcare Press Release Examples
	Hotel Press Release Examples		Internet Technology Press Release Examples
	Investments Press Release Examples		Law Firm Press Release Examples
	Personal Finance Press Release Examples		Pets Press Release Examples
	Real Estate Press Release Examples		Retailing Press Release Examples
	Seniors Press Release Examples		Software Press Release Examples
	Sports Press Release Examples		Transportation & Trucking Press Release Examples
	Travel Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

• Directory of Examples & Templates

• What is a Press Release?

• Click for Press Release Template & Format (including a blank press release example)

• Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)

• Click to Learn How to Write a Press Release

• Click to Learn How to Submit a Press Release

• To Write a Press Release Yourself or Not?

• 80+ Example Press Releases

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    Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing

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