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Press Release Example

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Table of Contents
10 More Advertising and Marketing Press Release Examples
What to Write a Press Release About
How to Write a Results-generating Press Release
How to Distribute Your Press Release to the Right People
Press Release Examples Across Several Industries

This sample is part of a larger collection of press release examples.

FOR IMMEDIATE RELEASE

The Marketing Shop Celebrates Official Launch of Motivational Monday Branded Graphic Service With Special Pricing and Giveaway Event

EAST HADDAM, Conn.March 13 /PRNewswire/ — In an effort to make top-shelf marketing programs more affordable, The Marketing Shop (http://themarketingshop.com/) is launching the Motivational Monday Branded Graphic service at a competitive discount price for those who sign up before April 2. In addition, Founder Tracy Gibb is including the service as part of a giveaway celebrating not only this announcement, but also her birthday month.

“I believe every great relationship starts with giving, and business relationships are no different,” says Gibb. “This giveaway is a celebration of our newest service and an invitation for potential clients to reach out and learn more about what we offer. Our number one goal at The Marketing Shop is to develop trust and respect with all our clients by empowering their success. We envision a future of strong growth for our portfolio of clients who are earning the dividends of strong, evocative messaging that resonates with their audiences.”

Typically incorporated as part of higher-end social media marketing campaigns, the creation of the standalone Motivational Monday Branded Graphic service will enable smaller businesses and solo operations to capitalize on the power of branded imagery. Branded quotes are effective in terms of marketing communication and valued for their simplicity and low overhead. The right quote can almost instantly relay something essential about a company’s values and mission. Customers and prospective customers who share those values will then gravitate toward the company — this is step one in establishing real trust.

A consistent campaign builds expectation and familiarity in one’s audience. With the Motivational Monday service, new branded quotes land on all major social media platforms like clockwork. These quotes include brand logos, colors and design aesthetics. In short order, the company becomes recognizable and trusted on an instinctive level. A well-conceived campaign of branded quotes can result in a measurable uptick in sales relatively quickly.

Finally, branded quotes are foolproof in terms of their shareability. For most companies, controversy should be avoided like the plague, and motivational branded quotes more than fit the definition of “safe.” When followers feel comfortable sharing a company’s content, organic and truly explosive growth becomes possible.

The Motivational Monday Branded Graphic giveaway is open to any entrepreneur or business owner looking for a trendy branded graphics solution. Entries are accepted at http://themarketingshop.com/lets-celebrate-enter-to-win/, and the winner will receive a year’s worth of weekly branded quotes to broadcast across all social media channels — that’s a $780 value.

As a full-service marketing, consulting and public relations company, The Marketing Shop works closely with every client to customize a practical and affordable solution. Gibb and her team begins by capturing the client’s goals and desires, translating these into measurable objectives. Then, a game plan is developed for moving steadily closer to accomplishing those objectives, shifting course whenever necessary. The Marketing Shop’s guiding mission is to help entrepreneurs maximize their revenue streams while generating powerful publicity for their brand and their products and services.

The Marketing Shop has additional giveaways and promotional events scheduled for the remaining months in 2018. “Our business is growing, but we still believe in having fun,” concludes Gibb, “and part of that fun is meaningful, exciting interactions with our clients.”

About The Marketing Shop

The Marketing Shop is an online marketing agency that provides a full suite of forward-thinking digital marketing services to clients in a wide range of industries.

Contact:

Tracy Gibb
860-615-6182
[email protected]

SOURCE: The Marketing Shop

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Female Bullhorn

10 More Advertising and Marketing Press Release Examples:

New product release announcement
https://www.prnewswire.com/news-releases/verkada-launches-new-product-line-verkada-intercom-as-well-as-expansive-new-updates-across-its-entire-platform-301747770.html

Convention announcement
https://www.prnewswire.com/news-releases/nestle-to-unveil-new-food–beverage-products-at-natural-products-expo-west-2023-301752887.html

Product recall announcement
https://www.prnewswire.com/news-releases/subaru-announces-recall-on-2019-2022-model-year-ascent-301699016.html

Quarterly results announcement and earnings call
https://www.prnewswire.com/news-releases/oracle-announces-fiscal-2023-third-quarter-financial-results-301768416.html

New advertising campaign announcement
https://www.prnewswire.com/news-releases/nature-made-launches-major-new-advertising-campaign-timed-to-new-year-301708640.html

Market research study release
https://www.prnewswire.com/news-releases/new-study-shows-marketers-believe-their-companies-will-return-to-normal-more-quickly-than-their-lives-301113790.html

Marketing Vice President hiring announcement
https://www.prnewswire.com/news-releases/fanduel-names-andrew-sneyd-to-the-position-of-executive-vice-president-of-marketing-301598868.html

Market share announcement
https://www.prnewswire.com/news-releases/as-home-goods-sales-decline-wayfair-maintains-significant-market-share-301559924.html

Market expansion announcement
https://www.prnewswire.com/news-releases/wow-continues-market-expansion-adding-first-fiber-internet-customers-in-headland-alabama-301747329.html

Company acquisition announcement
https://www.prnewswire.com/news-releases/atlas-and-poseidon-announce-completion-of-acquisition-by-poseidon-acquisition-corp-301783276.html

How to Write and Distribute a Press Release – Advertising and Marketing Industry/Job Function

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Press Release About

Need ideas for advertising and marketing topics you could write a press release about? Here are 19 ideas to get you started:

  1. Product launch: Announce the introduction of a new product or service to generate excitement and interest.
  2. Rebranding: Share information about your company’s new branding or image, highlighting the reasons behind the change.
  3. Awards and recognitions: Showcase industry awards, recognitions, or honors your company has received, increasing credibility.
  4. Special events: Promote upcoming events such as webinars, conferences, or trade shows to attract attendees and media attention.
  5. Company milestones: Celebrate company achievements such as anniversaries, significant sales goals, or employee growth.
  6. Case studies and success stories: Share customer success stories to demonstrate the effectiveness of your products or services.
  7. New partnerships: Announce collaborations or partnerships with other companies, showcasing the strategic benefits of the alliance.
  8. Charitable initiatives: Highlight your company’s corporate social responsibility efforts, demonstrating your commitment to the community.
  9. New hires or promotions: Introduce new team members, particularly high-level executives or other key personnel, to build trust with stakeholders.
  10. Market research findings: Share valuable insights from industry research, positioning your company as a thought leader.
  11. Expansion plans: Announce geographical or market expansion, illustrating the company’s growth and ambition.
  12. Crisis management: Address negative situations, such as product recalls or public relations issues, to maintain transparency and trust.
  13. Competitive differentiation: Emphasize unique features, benefits, or pricing strategies that set your company apart from competitors.
  14. Content marketing: Leverage press releases to share valuable content such as whitepapers, eBooks, or infographics, driving traffic to your website.
  15. Influencer collaborations: Announce partnerships with influencers or celebrities to leverage their audience and enhance brand awareness.
  16. Acquisition or merger: Share news about company acquisitions or mergers, outlining the strategic benefits and future plans.
  17. Awarding of patents: Highlight the company’s innovative capabilities by announcing new patents or intellectual property rights.
  18. Industry trends commentary: Offer expert opinions on relevant industry trends, positioning your company as a knowledgeable and reliable source.
  19. Environmental, social, and governance (ESG) initiatives: Communicate your company’s commitment to sustainable practices and ethical values to attract conscious consumers and investors.

How to Write a Results-generating Press Release

  1. Download a Free Press Release Template

The first step in writing a press release is to get the format right. 

Here’s a free press release template for Microsoft Word.

And here’s a press release template for Google Docs.

  1. Follow our step-by-step press release creation guide, showing you exactly how to: 

  1. Learn how to write commonly-written press release types:

    1. Let us write your press release for you

Are you uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our professional press release writing services here.

How to Distribute Your Press Release to the Right People

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

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Press Release Examples Across Several Industries

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automobile iconAutomotive Press Release Example

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environment iconEnvironment & Ecology Press Release Example

fashion iconFashion Press Release Example

fitness iconFitness Press Release Example

food iconFood & Beverage Press Release Example

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internet iconInternet Technology Press Release Example

investment iconInvestments Press Release Example

personal finance iconPersonal Finance Press Release Example

pets iconPets Press Release Example

real estate iconReal Estate Press Release Example

retailing iconRetailing Press Release Example

seniors iconSeniors Press Release Example

software iconSoftware Press Release Example

transportation iconTransportation & Trucking Press Release Example

travel iconTravel Press Release Example

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

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Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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