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Table of Contents
11 Advertising and Marketing Press Release Examples:
This sample is part of a larger collection of press release examples.
New product release announcement
https://www.prnewswire.com/news-releases/verkada-launches-new-product-line-verkada-intercom-as-well-as-expansive-new-updates-across-its-entire-platform-301747770.html
Convention announcement
https://www.prnewswire.com/news-releases/nestle-to-unveil-new-food–beverage-products-at-natural-products-expo-west-2023-301752887.html
Product recall announcement
https://www.prnewswire.com/news-releases/subaru-announces-recall-on-2019-2022-model-year-ascent-301699016.html
Quarterly results announcement and earnings call
https://www.prnewswire.com/news-releases/oracle-announces-fiscal-2023-third-quarter-financial-results-301768416.html
New advertising campaign announcement
https://www.prnewswire.com/news-releases/nature-made-launches-major-new-advertising-campaign-timed-to-new-year-301708640.html
Market research study release
https://www.prnewswire.com/news-releases/new-study-shows-marketers-believe-their-companies-will-return-to-normal-more-quickly-than-their-lives-301113790.html
Marketing Vice President hiring announcement
https://www.prnewswire.com/news-releases/fanduel-names-andrew-sneyd-to-the-position-of-executive-vice-president-of-marketing-301598868.html
Market share announcement
https://www.prnewswire.com/news-releases/as-home-goods-sales-decline-wayfair-maintains-significant-market-share-301559924.html
Market expansion announcement
https://www.prnewswire.com/news-releases/wow-continues-market-expansion-adding-first-fiber-internet-customers-in-headland-alabama-301747329.html
Company acquisition announcement
https://www.prnewswire.com/news-releases/atlas-and-poseidon-announce-completion-of-acquisition-by-poseidon-acquisition-corp-301783276.html
How to Write and Distribute a Press Release – Advertising and Marketing Industry/Job Function
Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.
What to Write a Press Release About
Need ideas for advertising and marketing topics you could write a press release about? Here are 19 ideas to get you started:
- Product launch: Announce the introduction of a new product or service to generate excitement and interest.
- Rebranding: Share information about your company’s new branding or image, highlighting the reasons behind the change.
- Awards and recognitions: Showcase industry awards, recognitions, or honors your company has received, increasing credibility.
- Special events: Promote upcoming events such as webinars, conferences, or trade shows to attract attendees and media attention.
- Company milestones: Celebrate company achievements such as anniversaries, significant sales goals, or employee growth.
- Case studies and success stories: Share customer success stories to demonstrate the effectiveness of your products or services.
- New partnerships: Announce collaborations or partnerships with other companies, showcasing the strategic benefits of the alliance.
- Charitable initiatives: Highlight your company’s corporate social responsibility efforts, demonstrating your commitment to the community.
- New hires or promotions: Introduce new team members, particularly high-level executives or other key personnel, to build trust with stakeholders.
- Market research findings: Share valuable insights from industry research, positioning your company as a thought leader.
- Expansion plans: Announce geographical or market expansion, illustrating the company’s growth and ambition.
- Crisis management: Address negative situations, such as product recalls or public relations issues, to maintain transparency and trust.
- Competitive differentiation: Emphasize unique features, benefits, or pricing strategies that set your company apart from competitors.
- Content marketing: Leverage press releases to share valuable content such as whitepapers, eBooks, or infographics, driving traffic to your website.
- Influencer collaborations: Announce partnerships with influencers or celebrities to leverage their audience and enhance brand awareness.
- Acquisition or merger: Share news about company acquisitions or mergers, outlining the strategic benefits and future plans.
- Awarding of patents: Highlight the company’s innovative capabilities by announcing new patents or intellectual property rights.
- Industry trends commentary: Offer expert opinions on relevant industry trends, positioning your company as a knowledgeable and reliable source.
- Environmental, social, and governance (ESG) initiatives: Communicate your company’s commitment to sustainable practices and ethical values to attract conscious consumers and investors.
How to Write a Results-Generating Press Release
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Download a Free Press Release Template
The first step in writing a press release is to get the format right.
Here’s a free press release template for Microsoft Word.
And here’s a press release template for Google Docs.
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Follow our step-by-step press release creation guide, showing you exactly how to:
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Learn how to write commonly-written press release types:
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Are you uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our professional press release writing services here.
How to Distribute Your Press Release to the Right People
Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.
Want more example press releases? I’m happy to help…
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing With a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for a Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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