Event Press Releases
A press release for an event is a strategic document aimed at attracting media attention and informing the public about an upcoming or recently concluded event. It a great tool to advertise an event to the media and can effectively generate buzz, media coverage, and audience interest.
In this article we’ll give you:
- 14 Press Release Examples for Events
- How to Write an Event Press Release
- 3 Templates to help you Write Your Own Event Press Release
- Press Release Examples Across Several Industries
Event Press Release Examples
In addition to the three templates provided above, here are 14 different examples of press releases for events. Each of these is a real press release you can use as a model as you write yours.
Event press release example #1: Industry event announcement
Event press release example #2: Auto manufacturer announces annual event with charitable tie-ins
Event press release example #3: Restaurant grand openings in hospitals
Event press release example #4: Tech company announces they will participate in conference and webcast
Event press release example #5: Business update event announcement
https://www.prnewswire.com/news-releases/betmgm-to-hold-business-update-event-301946438.html
Event press release example #6: Technology company announces 10-year anniversary of collaboration with consumer event
Event press release example #7: Company to present at industry event
Event press release example #8: New AI event announced
Event press release example #9: Investor and analyst event announcement
https://www.prnewswire.com/news-releases/ionis-to-host-investor-and-analyst-day-event-301923994.html
Event press release example #10: Festival announces event lineup
Event press release example #11: Museum announces event in salute of famous actress
Event press release example #12: Faith leadership event announcement
Event press release example #13: Company announces its flagship event
Event press release example #14: Retail hair stylist grand opening
How to Write an Event Press Release
The structure and content of a press release for an event typically follow specific guidelines to ensure clarity and impact:
Type of Event
The press release should specify the nature of the event, distinguishing between upcoming closed events, events that have already taken place, and open events intended to invite audiences through media outreach
The 5 Ws
A crucial aspect of an event press release is addressing the ‘5 Ws’: Why, What, Where, When, and Who. This includes details about the event’s purpose (Why), the activities or features of the event (What), the location (Where), the timing (When), and the organizers as well as the target audience (Who)
Headline
Your headline should be attention-grabbing, incorporating strong, catchy phrasing and relevant keywords to ensure it stands out and is easily found in searches. It should include the event’s name and either its location or theme, but without revealing too many details upfront
Timeliness and People Involved
Press releases for planned events should focus on timeliness and the people involved. It’s essential to clearly include all pertinent details like the event’s date, time, location, purpose, and any notable individuals or organizations involved. Including ticket or registration information can also be relevant
Distribution
The press release should be distributed to relevant news outlets to reach the intended audience and maximize media coverage. This involves identifying and targeting media platforms and journalists who are most likely to be interested in the event based on its nature and audience
Event Press Release Example Templates
We know that life’s always easier when all you have to do is fill in the blanks – so here are three event press release templates announcing different kinds of events.
These templates are designed to be versatile and can be adapted to fit a wide range of events. Make sure to fill in specific details about your event to make the press release informative and engaging.
Template #1: Corporate Event Press Release
| FOR IMMEDIATE RELEASE [Your Company Name] [Release Date] [Headline: Highlighting the Corporate Event and Its Theme] [City, State, Release Date] – [Your Company Name] is excited to announce its upcoming [name of the corporate event] on July 2024. at [time], located at [venue/location]. This event, themed [theme of the event], aims to [state the objective of the event, such as networking, product launch, etc.]. The event schedule includes [list of activities, keynote speakers, workshops, etc.], designed to [specific benefits or objectives]. [Further details about what attendees can expect.] “[Insert a quote from a company executive or event organizer about the importance of the event and its relevance to the industry or stakeholders]”, stated [Name, Position]. [Additional information about the company, its industry position, and the significance of the event in relation to its business strategy.] To register or for more information, please reach out to [Media Contact Name]. About [Your Company Name] Media Contact: |
Template #2: Charity Event Press Release
| FOR IMMEDIATE RELEASE [Your Organization’s Name] [Release Date] [Headline: Announcing the Charity Event and Its Purpose] [City, State, Release Date] – [Your Organization’s Name], a [brief description of your organization], is thrilled to announce the upcoming [name of the charity event] on July 2024. at [venue/location]. This event aims to [state the purpose, such as raise funds, awareness, etc.] for [cause/charity]. The event will feature [key activities, guest speakers, performances, etc.], and all proceeds will go towards [specific goal or cause]. [Provide more details about the schedule, any notable attendees, and what participants can expect.] “[Insert a quote from an organizer or spokesperson about the significance of the event and the expected impact]”, said [Name, Position]. [Insert a brief paragraph about your organization, its mission, and past achievements in similar events.] We invite the community to join us in supporting this cause. For tickets and more information, please contact [Media Contact Name] at [Phone Number] or [Email]. About [Your Organization’s Name] Media Contact: |
Template #3: Cultural or Arts Event Press Release
| FOR IMMEDIATE RELEASE [Your Organization’s Name] [Headline: Announcing the Cultural/Arts Event and Its Highlight] [City, State, Release Date] – [Your Organization’s Name], known for [a brief description of your organization’s role in the arts/culture], is proud to present [name of the event] on July 2024. at [location/venue]. This event celebrates [purpose or theme of the event, such as a cultural heritage, art form, etc.]. The event will showcase [performances, exhibitions, artists, etc.], providing attendees with a unique opportunity to experience [specific cultural/artistic elements]. [More details about the event schedule and highlights.] “[Insert a quote about the cultural significance of the event and what it aims to convey or achieve]”, said [Name, Position]. [Paragraph about your organization, its background in organizing similar events, and its goals in promoting culture or arts.] We warmly invite everyone to immerse themselves in this cultural experience. For more information, please contact [Media Contact Name]. About [Your Organization’s Name] Media Contact: |
Crafting Your Event Press Release
Crafting an effective press release for an event requires a strategic approach that blends compelling storytelling with clear, concise information. Key elements include a strong, keyword-rich headline to capture attention, a detailed but straightforward description addressing the ‘5 Ws’ (Why, What, Where, When, and Who), and an emphasis on the timeliness and relevance of the event.
By thoughtfully targeting relevant media outlets using a press release distribution service like eReleases.com and providing all necessary details, such as event purpose, location, timing, and people involved, a well-constructed press release can significantly amplify event awareness, attract media coverage, and engage a wider audience. This approach not only serves to publicize the event but also enhances its perceived value and importance, making it a vital tool in the arsenal of event promotion.
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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