A press release for an event is a strategic document aimed at attracting media attention and informing the public about an upcoming or recently concluded event. It a great tool to advertise an event to the media and can effectively generate buzz, media coverage, and audience interest.
In this article we’ll give you:
In addition to the three templates provided above, here are 14 different examples of press releases for events. Each of these is a real press release you can use as a model as you write yours.
RevUP Full Agenda Revealed: The 2024 AECO Event You Won’t Want to Miss
SAN FRANCISCO, Nov. 21, 2023 /PRNewswire/ — Revizto, the industry-leading Integrated Collaboration Platform that streamlines and centralizes project workflows and communication, announced today their full agenda for RevUP 2024, the company’s second annual global user conference.
“We want to provide a space to discuss challenges and solutions to continue moving the AECO industry forward.”
Watch the video to hear what past RevUP attendees are saying about Revizto’s annual global user conference. International attendees from WSP, Join, Predefine 2020, Hoar Construction, McCarthy Building Companies, DeAngelis Diamond, and Consigli share their thoughts on their event experience, including why they attended the event. To learn more and join us at RevUP 2024 from March 18-20 in Denver, CO, buy your tickets and save 25% now at RevUP2024.com.
RevUP gathers hundreds of Revizto users, partners, and industry leaders from around the world to continue delivering on the mission of Building Better Together. For three days, the global conference, celebrates the innovation and progress of the Architecture, Engineering, Construction, and Operations (AECO) industry by fostering an environment of collaboration, featuring the latest cutting-edge technologies, thought-provoking panel discussions, exciting keynote speakers, and educational sessions showcasing creative workflows, use cases, and case studies.
“I’m proud of how our growth and industry impact led us to host an unforgettable first ever global user conference in February 2023 in Dallas, TX, and even more excited for what’s to come next year. I want to personally invite all of our AECO industry vendors, partners, customers and users to come be a part of our second global user conference on March 18-20 in Denver, Colorado at the Gaylord Rockies Resort & Convention Center. We want to provide a space to discuss industry challenges and solutions to continue moving our industry forward, and we hope you can be a part of it.” – Arman Gukasyan, Founder and CEO of Revizto
You can now find the full agenda on the RevUP 2024 website featuring speakers from WM Blanchard, McCarthy Building Companies, McKinstry, Alec, Rosetti, Magil, Sellen Construction, Riley Construction, Bird Construction, Swinerton, JTM Construction, FLINT, DBIA, Knutson Construction, ARUP, KPF, Jacobs, Arcadis, AECOM, Red Sea Global, and more!
Besides an impressive roster of thought leaders at RevUp 2024, Revizto will be launching their Expert Level 2 Certification – an addition to the Certification Program they launched during the first user conference. Attendees that register for the certification will be able to take the course and exam at no additional cost and become the first cohort to showcase their Level 2 expertise.
The event promises plenty of learning and networking opportunities with like-minded industry professionals, including the must-attend Red Soireé to connect with all attendees while enjoying a variety of food stations from around the world and a live band. Revizto will also be announcing and celebrating the 2023 Revizto Collaborators of the Year Awards that evening.
To get discounted tickets to the event, visit the RevUP website and register before December 31st to get 25% off your full-access passes. For press or sponsorship inquiries please email [email protected]. To watch a sneak peek of what to expect at RevUP 2024 click here.
THE 2023 SUBARU SHARE THE LOVE® EVENT CELEBRATES 16 YEARS OF CHARITABLE IMPACT
Automaker’s Signature Philanthropic Event Returns with Longtime National Charity Partners: the ASPCA®, Make-A-Wish®, Meals on Wheels America, and the National Park Foundation
CAMDEN, N.J., Oct. 10, 2023 /PRNewswire/ — Subaru of America, Inc. today announced the annual Subaru Share the Love® Event will return in 2023 for its 16th consecutive year. By the end of this year’s event, Subaru and its participating retailers aim to reach a cumulative total of more than $285 million in donations to returning national charity partners including The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America, and the National Park Foundation, as well as over 800 local hometown charities.By the end of our 16th year of the Subaru Share the Love® Event, Subaru will have donated over $285 million to charities
For the past 15 years, through the Subaru Share the Love® Event, Subaru and its retailers have donated to charities like the ASPCA®, Make-A-Wish®, Meals on Wheels America and the National Park Foundation, as well as over 2,100 hometown charities. By the end of this year, our sixteenth year, Subaru will have donated over $285 million.
“Each year, our Subaru community comes together for the Subaru Share the Love Event, collectively supporting causes that make an incredible impact on both a national and local scale. This event is at the heart of what makes us More Than a Car Company,” said Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc. “Our customers inspire us, and we are excited to offer them another chance to give back to the causes that are closest to their hearts heading into this holiday season.”
For every new Subaru vehicle purchased or leased at any of the more than 630 Subaru retailers from November 16, 2023, through January 2, 2024, Subaru will donate $250 to the purchaser’s choice of charities.* Retailers can also add up to two hometown charities in their local communities to receive an additional $50 or more for each vehicle sold or leased. Additionally, many participating Subaru retailers will donate $5 to their registered hometown charities for every Subaru vehicle routine service visit during the campaign period.
Since the launch of the Subaru Share the Love Event in 2008, Subaru of America, Inc. and its participating retailers have donated more than $256 million and supported over 2,100 hometown charities to help those in need.
To learn more, visit: subaru.com/share
Meals on Wheels America
National Park Foundation
*Subaru will donate $250 for every new Subaru vehicle sold or leased from November 16, 2023, through January 2, 2024, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered Hometown Charities. Subaru will donate a total of $5 to their registered Hometown Charities for every Subaru vehicle routine service visit during the campaign period. A routine visit includes customer payment of $5 or greater, or any service that includes a genuine Subaru oil filter. Purchasers/lessees must make their charity designations by January 12, 2024. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by Subaru of America, Inc.
About Subaru of America, Inc.
Everytable Launches in NYC Health + Hospitals/Jacobi with Grand Opening Event
NEW YORK, Nov. 15, 2023 /PRNewswire/ — Everytable, the mission-driven company making nutritious food accessible to everyone, everywhere, today announced its partnership with NYC Health + Hospitals, the nation’s largest municipal healthcare system empowering New Yorkers to live their healthiest lives.
Starting this month, Everytable storefronts will open in three of NYC Health + Hospitals’ locations, including NYC Health + Hospitals/Jacobi, Metropolitan, and South Brooklyn Health, with NYC Health + Hospitals/Queens, Harlem, and Kings County soon to follow. A grand opening event will be held on November 16 at Jacobi to commemorate Everytable’s launch within the NYC Health + Hospitals system and the broader New York City communities it serves.
“I’m so excited to bring healthy, convenient, and affordable food to the Bronx – where residents face the highest rates of food insecurity in the state – while also expanding meal options for healthcare workers and the patients they treat, who have historically had limited access to healthy food within the walls of medical facilities,” said Sam Polk, founder and CEO of Everytable.
“We are thrilled to partner with Everytable, demonstrating our hospital’s commitment to providing healthy food options for our patients and staff. This integrative health practice helps improve the overall health and well-being of our Bronx communities,” said Christopher Mastromano, CEO of NYC Health + Hospitals/Jacobi|North Central Bronx.
“As the largest municipal hospital system in the country, NYC Health + Hospitals continues to make the healthy choice the easy choice for New Yorkers,” said Kate MacKenzie, Executive Director of NYC Mayor’s Office of Food Policy. “This partnership with Everytable will offer thousands of healthcare workers, patients, and their loved ones the opportunity to eat healthy and delicious meals throughout their hospital stays. Everytable’s innovative business model and demonstrated commitment to equity and sustainability in the food system brings us even closer to becoming a truly Food Forward NYC.”
Today’s announcement comes on the heels of Everytable’s growth as a food provider for healthcare systems, patients, seniors, and everyday people looking for healthier meal options. Additional partners in New York City include CVS and the Fund for Public Housing.
The November 16 grand opening event at Jacobi will be attended by its healthcare workers, hospital leadership, elected officials, local community leaders, and select media; further inquiries may be directed to the contacts listed below.
About NYC Health + Hospitals
The structure and content of a press release for an event typically follow specific guidelines to ensure clarity and impact:
The press release should specify the nature of the event, distinguishing between upcoming closed events, events that have already taken place, and open events intended to invite audiences through media outreach
A crucial aspect of an event press release is addressing the ‘5 Ws’: Why, What, Where, When, and Who. This includes details about the event’s purpose (Why), the activities or features of the event (What), the location (Where), the timing (When), and the organizers as well as the target audience (Who)
Your headline should be attention-grabbing, incorporating strong, catchy phrasing and relevant keywords to ensure it stands out and is easily found in searches. It should include the event’s name and either its location or theme, but without revealing too many details upfront
Press releases for planned events should focus on timeliness and the people involved. It’s essential to clearly include all pertinent details like the event’s date, time, location, purpose, and any notable individuals or organizations involved. Including ticket or registration information can also be relevant
The press release should be distributed to relevant news outlets to reach the intended audience and maximize media coverage. This involves identifying and targeting media platforms and journalists who are most likely to be interested in the event based on its nature and audience
We know that life’s always easier when all you have to do is fill in the blanks – so here are three event press release templates announcing different kinds of events.
These templates are designed to be versatile and can be adapted to fit a wide range of events. Make sure to fill in specific details about your event to make the press release informative and engaging.
FOR IMMEDIATE RELEASE
[Your Company Name]
[Headline: Highlighting the Corporate Event and Its Theme]
[City, State, Release Date] – [Your Company Name] is excited to announce its upcoming [name of the corporate event] on February 2024. at [time], located at [venue/location]. This event, themed [theme of the event], aims to [state the objective of the event, such as networking, product launch, etc.].
The event schedule includes [list of activities, keynote speakers, workshops, etc.], designed to [specific benefits or objectives]. [Further details about what attendees can expect.]
“[Insert a quote from a company executive or event organizer about the importance of the event and its relevance to the industry or stakeholders]”, stated [Name, Position].
[Additional information about the company, its industry position, and the significance of the event in relation to its business strategy.]
To register or for more information, please reach out to [Media Contact Name].
About [Your Company Name]
FOR IMMEDIATE RELEASE
[Your Organization’s Name]
[Headline: Announcing the Charity Event and Its Purpose]
[City, State, Release Date] – [Your Organization’s Name], a [brief description of your organization], is thrilled to announce the upcoming [name of the charity event] on February 2024. at [venue/location]. This event aims to [state the purpose, such as raise funds, awareness, etc.] for [cause/charity].
The event will feature [key activities, guest speakers, performances, etc.], and all proceeds will go towards [specific goal or cause]. [Provide more details about the schedule, any notable attendees, and what participants can expect.]
“[Insert a quote from an organizer or spokesperson about the significance of the event and the expected impact]”, said [Name, Position].
[Insert a brief paragraph about your organization, its mission, and past achievements in similar events.]
We invite the community to join us in supporting this cause. For tickets and more information, please contact [Media Contact Name] at [Phone Number] or [Email].
About [Your Organization’s Name]
FOR IMMEDIATE RELEASE
[Your Organization’s Name]
[Headline: Announcing the Cultural/Arts Event and Its Highlight]
[City, State, Release Date] – [Your Organization’s Name], known for [a brief description of your organization’s role in the arts/culture], is proud to present [name of the event] on February 2024. at [location/venue]. This event celebrates [purpose or theme of the event, such as a cultural heritage, art form, etc.].
The event will showcase [performances, exhibitions, artists, etc.], providing attendees with a unique opportunity to experience [specific cultural/artistic elements]. [More details about the event schedule and highlights.]
“[Insert a quote about the cultural significance of the event and what it aims to convey or achieve]”, said [Name, Position].
[Paragraph about your organization, its background in organizing similar events, and its goals in promoting culture or arts.]
We warmly invite everyone to immerse themselves in this cultural experience. For more information, please contact [Media Contact Name].
About [Your Organization’s Name]
Crafting an effective press release for an event requires a strategic approach that blends compelling storytelling with clear, concise information. Key elements include a strong, keyword-rich headline to capture attention, a detailed but straightforward description addressing the ‘5 Ws’ (Why, What, Where, When, and Who), and an emphasis on the timeliness and relevance of the event.
By thoughtfully targeting relevant media outlets using a press release distribution service like eReleases.com and providing all necessary details, such as event purpose, location, timing, and people involved, a well-constructed press release can significantly amplify event awareness, attract media coverage, and engage a wider audience. This approach not only serves to publicize the event but also enhances its perceived value and importance, making it a vital tool in the arsenal of event promotion.
And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.
Finally, here are some tips and training to help you write an amazing press release: