Movie Press Releases
You’re working on a movie and you want to give your months of work the love it deserves from the rest of the industry and potential viewers. What should you do? You absolutely should send out press releases!
When you’re releasing a new movie, a well-crafted press release can really make a difference in drumming up excitement from the moment you start until it’s finished, gets shown at Sundance, picked up by a major studio or streaming channel, and don’t forget, your Academy Award!
This article will show you how to create a movie press release that grabs media attention and gets audiences excited. We’ll walk you through the key features that make your movie stand out, how to highlight your film’s biggest attractions, and the best timing to go public.
Plus, we’ll give you 10 press release templates specifically designed to publicize movies, and 10 sample movie press releases for you to model.
Whether you’re a seasoned publicist or a first-time filmmaker promoting your own project, this will help you launch your movie effectively and make a strong impression in the busy world of entertainment.
Table of Contents
Writing Your Movie Press Release
Movie Press Release Templates
50 Reasons to Write a Press Release for Your Movie
Movie Press Release Examples
Tips to Create a Quality Movie Press Release
Using a Press Release Distribution Service
Writing and Distributing Your Movie Press Release
What Are You Announcing? Examples and Templates by Type of Press Release
Press Release Examples Across Several Industries
Writing Your Movie Press Release
Writing a press release for your movie might seem challenging, but it’s a great way to get people excited about what you’ve created. Here’s a beginner’s guide to help you get started:
1. Start with a Strong Headline
Your headline should grab attention and make people want to read more. Think about what’s most exciting about your movie. Is it a famous actor? A unique story? Whatever it is, make sure your headline highlights it.
2. Create a Captivating Opening Line
The first line of your press release should give the reader the essential information but in an interesting way. Mention the movie title, a major star, or something unique about the film.
3. Provide Important Details
In the next few paragraphs, dive into the details. Answer these questions:
- What is the movie about?
- Who stars in it?
- Who directed it?
- When and where will it be released? Keep this section clear and to the point.
4. Include Quotes
Add a couple of quotes from the director, lead actors, or producers. This personal touch can add credibility and a human element to your story.
5. Add a Call to Action
Tell the reader where they can watch the trailer, visit the movie’s website, or when and where they can see the movie. This guides your audience on what to do next.
6. Wrap It Up with Background Information
Finish your press release with a brief background about the production company or any previous successful movies they’ve released. This builds more trust and interest.
7. Contact Information
Don’t forget to include contact details like a phone number, email address, and website. This makes it easy for journalists and interested parties to reach out for more information.
8. Proofread
Before you send out your press release, make sure to proofread it for any spelling or grammatical errors. It should look professional and polished.
That’s it! With these steps, you can write a press release that might just help your movie become the next big hit.
Movie Press Release Templates
Writing a press release is always easier when you have a template you can use as your guide. Here are 10, covering different aspects you will want to consider writing a press release about for your movie:
Template 1: Announcing the Start of Production
| FOR IMMEDIATE RELEASE [Movie Title] – Production Begins on [Director’s Name]’s Latest Film “[Quote from the Director or Producer on what this film aims to achieve or why it’s special],” said [Name, Title]. The film is shooting on location in [Location] and is expected to continue through [End Date of Shooting]. Stay tuned for more updates by visiting [Website URL]. Contact Information: |
Template 2: Completing a Film on a Small Budget
| FOR IMMEDIATE RELEASE [Movie Title] – A Cinematic Achievement on a Shoestring Budget [City, Date] — [Movie Title], directed by [Director’s Name] and starring [Lead Actor’s Name], has wrapped up production, achieving remarkable creative results despite its modest budget. This [Genre] film tells the story of [Brief Description of the Plot]. “[Quote from the Director or Producer on overcoming budget constraints],” said [Name, Title]. [Movie Title] demonstrates that great storytelling doesn’t need blockbuster budgets. Contact Information: |
Template 3: Acceptance into a Film Festival
| FOR IMMEDIATE RELEASE [Movie Title] – Official Selection at [Film Festival Name] [City, Date] — [Movie Title], a [Genre] film by [Director’s Name], has been officially selected to compete at [Film Festival Name], taking place on [Dates of Festival]. This prestigious inclusion highlights the film’s quality and the dedication of its creative team. “[Quote from the Director or a Cast Member on what this selection means to them],” said [Name, Title]. The festival screening is scheduled for [Screening Date], with additional showings on [Other Screening Dates]. For more information on the festival schedule, visit [Website URL]. Contact Information: |
Template 4: Being Picked Up by a Studio
| FOR IMMEDIATE RELEASE [Studio Name] Acquires [Movie Title] for Distribution [City, Date] — In a significant development, [Studio Name] has acquired the distribution rights to [Movie Title], directed by [Director’s Name] and starring [Lead Actor’s Name]. This [Genre] film, which has been creating waves in the festival circuit, is now poised for a wider audience. “[Quote from the Studio Head or Producer on the acquisition],” stated [Name, Title]. [Movie Title] is expected to hit theaters nationwide on [Release Date]. Contact Information: |
Template 5: Winning an Award
| FOR IMMEDIATE RELEASE [Movie Title] Wins [Award Name] [City, Date] — [Movie Title], directed by [Director’s Name] and starring [Lead Actor’s Name], has been honored with the prestigious [Award Name] at [Event or Festival Name]. This [Genre] film has captured the hearts of audiences and critics alike, thanks to its [Unique Selling Points of the Movie]. “[Quote from the Director or a Cast Member on winning the award],” exclaimed [Name, Title]. Discover more about [Movie Title] and its journey to success at [Website URL]. Contact Information: |
Template 6: Independent Film Release
| FOR IMMEDIATE RELEASE [Movie Title] – A Captivating Journey of [Brief Description of the Theme], Premiering at [Festival/Location] on [Date] [City, Date] — [Movie Title], a thought-provoking film directed by [Director’s Name], makes its debut at [Festival/Event] on [Date]. This film, starring [Lead Actor’s Name], explores [Brief Description of the Plot or Theme], challenging audiences with its deep insights and raw emotion. “[A Quote from the Director or a Cast Member],” says [Name], [Title]. [Movie Title] has already garnered attention with its [Mention any awards, nominations, or critical acclaim]. Visit [Website URL] for additional information and exclusive behind-the-scenes content. Contact Information: |
Template 7: Major Blockbuster Release
| FOR IMMEDIATE RELEASE [Movie Title] – An Epic Adventure Starring [Lead Actor’s Name] Hits Theaters [Release Date] [City, Date] — Get ready for the adventure of a lifetime with [Movie Title], starring [Lead Actor’s Name] and directed by [Director’s Name]. This epic story takes you on a thrilling journey in a world where [Brief Description of the Movie Setting]. [Movie Title] is set to premiere in theaters everywhere on [Release Date]. In [Movie Title], [Brief Description of the Plot]. This film features stunning visuals, a gripping storyline, and heart-pounding action that will keep you on the edge of your seat. “[A Quote from the Director or Lead Actor about the Movie],” said [Name], [Title]. For more information about [Movie Title] and to watch the trailer, visit [Website URL]. Contact Information: |
Template 8: Documentary Film Release
| FOR IMMEDIATE RELEASE [Movie Title] – Unveiling the Truth About [Documentary Subject], Premieres [Date] [City, Date] — Discover the untold story of [Documentary Subject] in the new documentary, [Movie Title], directed by [Director’s Name]. Premiering on [Release Date], this documentary delves deep into [Brief Description of the Documentary’s Focus]. “[Quote from the Director or Featured Subject],” stated [Name], [Title]. The film is set to screen at [Event or Location] and will be available for streaming at [Streaming Service] starting [Date]. For further details and screening schedules, visit [Website URL]. Contact Information: |
Template 9: Family Movie Release
| FOR IMMEDIATE RELEASE [Movie Title] – Fun and Laughter for the Whole Family, Coming to Theaters [Release Date] [City, Date] — Bring the whole family to the premiere of [Movie Title], the latest animated sensation from [Production Company], releasing on [Release Date]. Featuring the voices of [Lead Voice Actors], this heartwarming tale explores [Brief Description of the Movie’s Theme]. “[Quote from a Producer or Voice Actor],” exclaimed [Name], [Title]. Don’t miss the special family matinee screenings starting [Start Date of Screenings]. Check out [Website URL] for more fun content and games related to [Movie Title]. Contact Information: |
Template 10: Horror Film Release
| FOR IMMEDIATE RELEASE [Movie Title] – A Terrifying Thrill Ride, Opens [Release Date] [City, Date] — Experience fear like never before with [Movie Title], the newest horror film from director [Director’s Name], opening in theaters on [Release Date]. Starring [Lead Actor’s Name], this film promises to deliver chills and screams with its [Brief Description of the Horror Elements]. “[Quote from the Director or Lead Actor],” stated [Name], [Title]. For those who dare, [Movie Title] also features special midnight showings across select cities. Contact Information: |
These templates cover crucial milestones in the lifecycle of a film project, each tailored to communicate key developments effectively.
Notice one key point about this series of templates – you should not rely on one single press release to publicize your movie. That rarely works. You’ll likely want to issue a series of strategic press releases to get and keep the attention you need for your movie to be a success!
50 Reasons to Write a Press Release for Your Movie
Since you’re normal, I assume you are 100% focused on creating an amazing piece of cinema. But publicity is going to drive the financial success of your movie. So you need to consider releasing multiple press releases throughout the life of your movie.
Here are 50 ideas you may want to consider writing a press release about for your movie:
- Announce a new film project. Let the world know you’re starting a new movie, generating initial buzz.
- Reveal casting choices. Share who will star in your film, catching fans’ and media interest.
- Highlight a partnership. If your film involves a notable collaboration, a press release can spotlight this partnership.
- Confirm production dates. Inform the media and stakeholders when shooting begins or ends.
- Launch a trailer. Use a press release to announce the release of your movie’s trailer, directing traffic to view it
- Promote film festivals. When your movie is featured in a festival, announce its participation and screening times.
- Celebrate wrapping up production. Mark the completion of filming by sharing what’s next for the movie.
- Announce a premiere. Invite press and influencers to your movie’s red carpet premiere.
- Detail unique production techniques. Highlight innovative filming techniques or technologies used in your movie.
- Introduce new filmmakers. Shine a light on a debut director or screenwriter involved in the project.
- Discuss thematic elements. Dive into the themes and messages of your film, appealing to deeper audience interests.
- Explain the inspiration behind the film. Share the real-life or fictional inspirations that sparked the creation of your movie.
- Announce special editions or re-releases. Inform audiences about special or extended versions.
- Highlight awards and nominations. Publicize any accolades or nominations your film receives.
- Promote charity tie-ins. If your film is connected to charitable causes, make that known.
- Announce a director’s cut or special release. Let enthusiasts know about exclusive versions with added content.
- Communicate changes in release dates. Keep your audience informed of any shifts in your release schedule.
- Feature guest directors or cameo appearances. Excite your audience with news of special contributions.
- Spotlight international releases. Announce when and where your film will be available globally.
- Unveil a soundtrack release. Use a press release to announce your film’s soundtrack, especially if it features notable artists.
- Highlight technical achievements. If your film excels in areas like VFX or cinematography, let the press know.
- Promote viewer contests and giveaways. Engage your audience with fun competitions related to the film.
- Announce availability on streaming platforms. Inform viewers when the film can be streamed and on which services.
- Detail collaborative projects related to the film. If there are any cross-promotional efforts, such as with video games or books, announce these.
- Offer interviews with the cast and crew. Generate more content and depth around your film by offering interviews.
- Provide behind-the-scenes insights. Share stories and photos from behind the camera to enrich your audience’s experience.
- Announce a sequel or series adaptation. If your film is set to have follow-ups, break the news through a press release.
- Highlight film’s participation in charitable activities. Connect your film to positive social impact by detailing its charity involvement.
- Promote limited-time screenings. Announce special showings, like IMAX or 3D releases.
- Explain the significance of the location. If location plays a key role in your film, highlight its importance.
- Showcase a restored version of an old film. If you’re releasing a restoration, a press release can attract fans of classic cinema.
- Announce VR or interactive experiences. If your film offers virtual reality experiences, let tech-savvy viewers know.
- Promote educational aspects. If your film has educational content, emphasize how it can be a learning tool.
- Spotlight eco-friendly production practices. If your production emphasizes sustainability, highlight these efforts.
- Celebrate milestones in production or release. Mark significant achievements or anniversaries with a dedicated release.
- Announce adaptations from other media. If your film is based on a book or another medium, this can intrigue existing fans.
- Detail box office success. Share success stories about your film’s performance to attract further interest.
- Promote cross-media tie-ins. If your movie connects with other media forms like comics or series, highlight these extensions.
- Announce film-related events or tours. If there are special events like exhibitions or tours, use a press release to invite audiences.
- Detail exclusive merchandise. Promote special merchandise related to the film to boost sales and engagement.
- Highlight participation in community events. If your film is involved in local festivals or community events, let the public know.
- Announce a director or producer’s new role. If key creators in your film take on new significant roles, share this career progress.
- Promote a film’s educational distribution. If your film is distributed in schools or universities, announce its educational impact.
- Highlight guest writer contributions. If prominent writers contributed to your screenplay, this could attract their followers.
- Announce a remake or reboot. When launching a remake, a press release can address why the new version is relevant today.
- Promote fan interactions or Q&A sessions. Engage directly with your audience through planned interactive sessions.
- Explain changes in cast or crew. If there are major changes in your team, keep your audience updated.
- Announce film-related exhibitions or installations. If your film spawns artistic or interactive exhibitions, promote these unique events.
- Detail a film’s archival release. If older films from your studio are being archived for public or private viewing, share the news.
- Highlight a film’s impact on tourism. If your film has boosted local tourism, discuss the economic and cultural impact.
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Each of these reasons offers a strategic opportunity to engage with your audience, build interest, and enhance the visibility of your film.
Movie Press Release Examples
It’s always easier to write when you can see how other people have done it. So, here are 10 sample movie press releases that actually ran in the media:
Example #1: YouTube star announces new theatrical release movie
Example #2: Independent film secures international release
Example #3: Movie picked up by streaming service
Example #4: Indie film announces public release
Example #5: New independent production company to release first feature film
Example #6: Announcement of independent movie awards
Example #7: Documentary announces red carpet premieres
Example #8: Exclusive brand partnership with movie announcement
Example #9: New film sponsored by humanitarian organization premieres
Example #10: Rock band singer availability to speak about anniversary of movie release
Tips to Create a Quality Movie Press Release
You’ve spent months creating your movie, it’s vital you give the press release announcing it the best possible chance at success. So, here are tips to improve the quality of your press release:
- Be Concise: Keep your press release short and to the point. Aim for around 400-500 words so that you can quickly capture the reader’s attention without losing their interest.
- Use a Catchy Headline: Your headline should be engaging and give a clear idea of what your movie is about. Think of it as the first hook to reel in your audience.
- Get to the Point Quickly: Don’t bury the lead. Make sure the most important information is at the beginning of the press release.
- Use Active Voice: Write in an active voice to make your press release lively and engaging. This helps to keep the reader interested.
- Include Quotes: Add quotes from the director, actors, or producers. This personalizes the press release and can provide insight into the movie.
- Add a Human Element: Talk about the inspiration behind the movie or any interesting stories from the set. This can make your release more relatable and engaging.
- Optimize for SEO: Use keywords related to your movie, such as the genre, names of the cast and crew, and key themes. This helps in making your press release more visible online.
- Include High-Quality Images: If possible, include a high-quality still from the movie or behind-the-scenes photos. Visuals can make your press release more appealing.
- Proofread Thoroughly: Errors can detract from your message. Proofread your press release multiple times, or have someone else review it to catch any mistakes.
- Include a Clear Call to Action: Tell the reader where they can watch the trailer, buy tickets, or learn more about the film. Make it easy for them to take the next step.
- Target the Right Audience: Tailor your language and information to appeal to the specific audience that would be interested in your movie.
- Be Timely: Release your press release at a strategic time, such as just before your movie premieres, during a major film festival, or right after a significant award win.
- Use Data and Statistics: If available, include interesting data or statistics such as social media engagement rates or crowdfunding success to bolster your release.
- Stay On Brand: Ensure that the tone and style of your press release match the branding of your movie. Consistency is key in effective communication.
- Follow Up: After sending out your press release, follow up with key contacts to ensure they received it and to answer any questions they might have.
These tips will help you craft a press release that not only informs but also excites and engages your intended audience.
Using a Press Release Distribution Service like eReleases.com to Send It Out
Using a press release distribution service like eReleases.com can be a crucial step in ensuring your movie press release reaches the right audience. Here’s why it’s so important:
Maximize Your Reach
With eReleases.com, your press release can reach a vast network of media outlets, journalists, and newsrooms. This isn’t just about quantity; it’s about quality. These are connections that might take years for you to build on your own. By leveraging their extensive network, you ensure your news is seen by key influencers in the industry.
Target the Right People
eReleases.com allows you to target specific journalists and media outlets that are most likely to be interested in your movie. This targeted approach means your press release isn’t just cast out into the void. Instead, it lands directly in the inboxes of those who are most likely to cover your story, increasing your chances of getting noticed.
Gain Credibility
When your press release is distributed by a recognized service like eReleases.com, it gains an additional layer of credibility. Journalists and editors trust established distribution services and are more likely to consider your press release seriously if it comes through a reputable channel.
Save Time
Sending out press releases individually can be incredibly time-consuming. eReleases.com streamlines this process, allowing you to focus on other promotional activities. You prepare your press release, and they handle the distribution, saving you precious time and effort.
Track Your Results
eReleases.com provides analytics and reporting tools that help you understand how your press release performs. You can see how many people viewed it, who downloaded it, and what kind of engagement it received. This information is vital for understanding the effectiveness of your press release and can help guide your future marketing strategies.
Using a service like eReleases.com can significantly enhance the effectiveness of your press release efforts, making sure your movie gets the attention it deserves in a crowded marketplace.
Writing and Distributing Your Movie Press Release
Crafting an effective movie press release and utilizing a distribution service like eReleases.com are critical steps in your film’s promotional strategy. A well-written press release can capture the attention of the media, generate buzz among potential viewers, and provide essential information about your movie in a concise and engaging manner.
By leveraging the reach and credibility of a professional distribution service, you ensure that your press release makes an impact, reaching industry influencers and maximizing exposure for your project.
Remember, your goal is to not only inform but also excite and engage your audience, setting the stage for a successful movie launch. Whether you’re an indie filmmaker or part of a larger studio, these tools are indispensable in navigating the competitive landscape of the film industry and achieving visibility in a sea of entertainment options.
What Are You Announcing? Examples and Templates by Type of Press Release
- Launching a New Product
- Launching a Product Improvement
- An Event
- A Grand Opening
- Achievement of a Major Milestone
- Receipt of an Award or Recognition
- A New Hire or Promotion
- Dealing with a Crisis
- A Partnership With Another Organization
- An Acquisition or Merger
- Social Cause Activities
- Release of a New Book
- Political Campaign Activities
- Music-Related Announcement
- School/University Announcements
- Media, Network, and Local Station Announcements
- Nonprofit Announcements
- Announce an Art Exhibition
- Press Release for A Movie
Press Release Examples Across Several Industries
Finally, here are some tips and training to help you write an amazing press release:
Additional Press Release Resources
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Directory of Examples & Templates
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What is a Press Release?
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Click for Press Release Template & Format (including a blank press release example)
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Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
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Click to Learn How to Write a Press Release
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Click to Learn How to Submit a Press Release
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To Write a Press Release Yourself or Not?
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80+ Example Press Releases
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Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing
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