Press Release Template

As the leading press release distribution service for small businesses, we distribute thousands of press releases every year. Some are great, most could use work to make them more effective.

We want you to succeed! That’s why we’re providing nine free press release templates and examples to make it easy to craft your own press release.

Table of contents:

Scroll down below the free press release template to see industry-specific press release samples, formatting tips, and how to write and distribute your own press release.

Sample Press Release Template & Format

This template is part of a larger collection of press release samples.

Downloadable Press Release Templates

Download a free press release template in Microsoft Word format Microsoft Word press release template

And here’s a press release template in Google Docs format.
(no email or signup required).

We realize there are many different types of press releases you can write. So, to make your life easier, here are 9 different basic press release templates you can use, each focusing on a different press release type:

Press Release Template 1: New Product or Service

If you have a new product or service that you’re launching, the first thing you’ll want to do is publish a press release. This could include announcing a new product you’ve created, a new service you’re offering, even a new product or service you are offering through your company that someone else created (like a hospital announcing the acquisition of a new type of scanner they have purchased and are now making available to their patients.) Here’s an example of a press release template announcing a new product:

Product Launch Press Release Template

  1. Headline: This should be attention-grabbing and clearly state what the product is.
    • Example: “Introducing [Product Name]: The Revolutionary New [Product Type] from [Company Name]”
  2. Subheadline (Optional): Provides additional detail or a compelling feature of the product.
    • Example: “[Product Name] Sets a New Standard in [Industry/Category] with Innovative Features”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “NEW YORK, NY – [Date]”
  4. Introduction: Summarize the most critical information: What the product is, its unique selling points, and its availability.
    • Example: “New York, NY – [Date] – [Company Name], a leader in [Industry/Category], today announced the launch of [Product Name], a groundbreaking solution designed to [Key Benefits or Problems it Solves]. Available [Launch Date], [Product Name] is set to transform [Industry/Market].”
  5. Body:
    • First Paragraph: Detailed information about the product, including its features, functionalities, and how it differs from existing products on the market.
    • Second and Third Paragraphs: Discuss the development process, the target audience, pricing, availability, and any special offers or promotions at launch.
    • Quotes: Include a quote from a high-ranking company official, such as the CEO or Product Manager, discussing the vision behind the product and its expected impact.
    • Example: “[Product Name] represents our commitment to innovation and quality,” says [CEO/Product Manager Name]. “[Quote elaborating on the product’s unique features or benefits].”
  6. Additional Information:
    • If applicable, discuss any partnerships, patents, or research that went into the product.
    • Highlight any upcoming events, such as a launch event or trade show appearance, where the product will be featured.
  7. Boilerplate: Brief information about the company, including its mission, history, and other products.
  8. Contact Information:
    • Contact details for media inquiries.
    • Example: “For more information, press only: [PR Contact Name], [Phone Number], [Email Address]. For more information on [Product Name]: [Website/URL].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

The following is an example product launch press release that shows the standard press release format you should follow:

Key points for your new product press release template:

  • Introduce your new product and why it’s innovative
  • Make sure to include relevant information about how it works and how it benefits consumers

More New Product Press Release Resources

  1. A detailed guide, including 8 examples, on how to write a new product press release.
  2. 3 more press release templates and examples on writing a product press release.
  3. 3 press release templates and 15 how to write a product improvement press release examples.

Press Release Template 2: Announcement of an Event

Grand openings, ground-breakings, customer appreciation days, press conferences and events, premiers – companies frequently hold events that should be promoted through an event press release. Here’s an example press release template:

Event Press Release Template

  1. Headline: Craft a compelling and clear headline that highlights the event.
    • Example: “Annual [Event Name]: Bringing Together [Key Feature of the Event] on [Date]”
  2. Subheadline (Optional): Provides additional context or a compelling highlight.
    • Example: “Featuring [Key Speakers/Performers/Attractions], [Event Name] Promises an Unforgettable Experience”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “NEW YORK, NY – [Date]”
  4. Introduction:
    • Start with the most important details: What, When, Where, and Why.
    • Example: “New York, NY – On [Date], the much-anticipated [Event Name] returns to [Venue] in New York City. This year’s event will feature [Key Highlights], aiming to [Purpose/Objective of the Event].”
  5. Body:
    • First Paragraph: Elaborate on the details of the event — the schedule, list of speakers/performers, activities, and any special guests.
    • Additional Paragraphs: Include information about ticketing, how to register or attend, any charitable causes associated with the event, and what attendees can expect.
    • Quotes: From organizers, key participants, or past attendees, highlighting the importance or unique aspects of the event.
    • Example: “This year’s [Event Name] is set to be the most impactful yet,” says [Organizer’s Name], [Title]. “[Quote about what makes the event special].”
  6. Additional Information:
    • If relevant, provide background information about the event’s history, its success in previous years, or any significant changes or additions to this year’s event.
    • Mention any sponsors, partners, or endorsers of the event.
  7. Boilerplate: A brief about the organizing company or organization, including its mission and history.
  8. Contact Information:
    • The name and contact details of the person handling media inquiries.
    • Example: “For more information, press only: [PR Contact Name], [Phone Number], [Email Address]. For more information on [Event Name]: [Website/Event Page].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

Remember to tailor this template to fit the specific details of your event. Highlight what makes your event unique and why it’s newsworthy to attract the right audience and media attention.

Here is a example event press release:

Key points for your event announcement press release template:

  • Provide the key information people need to register for the event
  • Provide a newsworthy reason for the event

More Event Press Releases Resources:

  1. Get more information and instructions on how to write a press release for an event.
  2. 3 more templates and another 15 example event press releases.
  3. 3 templates and 15 grand opening press release examples.

Press Release Template 3: Press Release For A Book

Book authors and publishers are constantly seeking new ways to get attention to their books. Press releases are an important tool in that process. Here’s a sample press release template you can use to promote your book:

New Book Release Press Release Template

  1. Headline: Make it engaging and clear, focusing on the book title and author.
    • Example: “Bestselling Author [Author Name] Releases New Book: [Book Title]”
  2. Subheadline (Optional): Adds additional intrigue or key details.
    • Example: “[Book Title]: A Journey of [Brief Description of Theme/Plot]”
  3. Dateline: The city from where the release is issued and the date.
    • Example: “NEW YORK, NY – [Date]”
  4. Introduction:
    • Start with the essential details: who, what, when, and where.
    • Example: “New York, NY – [Date] – Celebrated author [Author Name] unveils their latest work, [Book Title], set to hit the bookstores on [Release Date]. This [Genre] novel promises to take readers on a [Description of the Journey/Theme].”
  5. Body:
    • First Paragraph: More details about the book, including its plot, setting, and main characters.
    • Second Paragraph: Information about the inspiration behind the book, any unique aspects of its creation or theme, and what makes it stand out in its genre.
    • Quotes: A statement from the author discussing the book, their inspiration, and what they hope readers will gain from it. Optionally, include endorsements from notable figures if available.
    • Example: “With [Book Title], I wanted to explore [Theme/Message of the Book],” says [Author Name]. “[Quote about the book’s impact or uniqueness].”
  6. Author Bio:
    • A brief paragraph about the author’s background, previous works, awards, and accolades.
    • Example: “[Author Name] is the author of [Previous Works] and has been recognized with [Awards/Accolades]. Known for [Unique Aspect of Writing Style or Themes], [He/She/They] continue[s] to captivate readers worldwide.”
  7. Additional Information:
    • Information on book availability (formats, where to buy), book signing events, readings, or upcoming author appearances.
    • Mention the publisher, and if the book is part of a series or a standalone.
  8. Boilerplate: Brief information about the publisher, if applicable.
  9. Contact Information:
    • The name and contact details for media inquiries, typically the publicist or marketing contact.
    • Example: “For media inquiries, please contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  10. End Mark: ### (center aligned,) to signify the end of the press release.

Remember to tailor this template to the specific details of the book and author. A well-crafted press release for a book launch should create interest and intrigue while providing all the necessary information for media coverage.

Here is a sample new book press release:

Key points for your book press release template:

  • Find the newsworthy aspect of the book and promote that in your press release
  • Use facts and statistics where possible
  • Provide a website URL to obtain the book

More Book Press Release Resources:

  1. Get more information and instructions on how to write a press release for a book.
  2. Author announcing a new book press release.
  3. 3 more templates plus 15 more book press release examples

Press Release Template 4: New Hire Announcement

Hiring the right person for your company can literally change its future and should be promoted through a press release. Here’s a sample new hire press release template:

New Hire Press Release Template

  1. Headline: Clear and engaging, emphasizing the new hire.
    • Example: “[Company Name] Welcomes [New Hire’s Name] as [New Position]”
  2. Subheadline (Optional): Adds more context or highlights the new hire’s expertise.
    • Example: “[New Hire’s Name] Brings [Number] Years of [Industry/Field] Experience to [Company Name]”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “SAN FRANCISCO, CA – [Date]”
  4. Introduction:
    • Provide the most important details: who, what, when, and why.
    • Example: “San Francisco, CA – [Date] – [Company Name], a leading provider in [Industry/Field], is excited to announce the appointment of [New Hire’s Name] as its new [Position]. [He/She/They] bring[s] a wealth of experience in [Relevant Field], making [him/her/them] uniquely qualified for this role.”
  5. Body:
    • First Paragraph: Further details about the new hire’s background, qualifications, and what led them to this position.
    • Second Paragraph: Explain the new hire’s expected contributions to the company, specific responsibilities, and how they will integrate with the existing team.
    • Quotes: Include a quote from the new hire expressing enthusiasm about joining the company, and a quote from a high-level company representative (like a CEO or department head) welcoming the new hire.
    • Example: “[New Hire’s Name] has a proven track record in [Field/Industry],” says [CEO/Executive Name], [Title] of [Company Name]. “[Quote about how the new hire will contribute to the company].”
  6. About the Company: A short paragraph about the company’s mission, history, and what it offers. This helps to provide context about why this new hire is significant.
  7. Boilerplate: Standard paragraph about the company, including a brief description and its main accomplishments.
  8. Contact Information: Contact details for further information.
      Example: “For more information, contact: [PR Contact Name], [Title], [Phone Number], [Email Address].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

Customize this template with the specific details of the new hire and your company. This type of press release can be a valuable tool in both internal and external communications, showcasing your company’s growth and attracting attention in your industry.

Here is an example new hire press release:

Key points for your new hire press release template:

  • Find the newsworthy aspect of your new hire. Just because they’re going to grow your business doesn’t mean it’s newsworthy.
  • Include photos of your new hire for publication.

New Hire Press Release Resources

  1. Information and instructions on how to write a press release for a new hire.
  2. 3 more templates and 15 new hire press release examples.

Press Release Template 5: Press Release For Musicians

Musicians have many reasons to issue a press release: new song/album releases, concert and tour analyses, award announcements, new members joining the band, opening act announcements, etc. Here’s a press release template to help you write a press release for musicians:

Music Press Release Template

  1. Headline: This should be compelling, clearly stating the musician’s action or achievement.
    • Example: “[Musician’s Name] Releases Much-Anticipated Album [Album Title]”
  2. Subheadline (Optional): Adds more detail or emphasizes a unique point.
    • Example: “[Album Title]: A Fusion of [Genres] Featuring Collaborations with [Artists]”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “LOS ANGELES, CA – [Date]”
  4. Introduction:
    • Summarize the most critical information: who, what, when, where, and why.
    • Example: “Los Angeles, CA – [Date] – Renowned musician [Musician’s Name] announces the release of their new album, [Album Title], scheduled to drop on [Release Date]. Known for [Brief Description of Musician’s Style or Previous Achievements], [Musician’s Name] ventures into [Describe the Theme or Style of the New Album].”
  5. Body:
    • First Paragraph: More details about the album, single, or tour, including its theme, inspiration, and any special features or collaborations.
    • Second Paragraph: Information about the creative process, recording locations, and any notable producers or collaborators involved.
    • Quotes: Include a quote from the musician, offering insight into their creative process, intentions, or feelings about the release.
    • Upcoming Events: Mention any upcoming concerts, tours, or appearances related to the release.
    • Example: “This album is a reflection of my journey over the past year,” says [Musician’s Name]. “[Include a compelling quote about the music or the process].”
  6. About the Musician:
    • A brief biography of the musician, highlighting past achievements, style, and any awards or recognitions.
    • Example: “[Musician’s Name] first gained attention with [Previous Work] and has since become known for [Unique Selling Points].”
  7. Additional Information:
    • Mention the availability of the album or single (formats, where to buy, streaming platforms), and details about ticket sales for tours or events.
    • If relevant, include information about the label or management company.
  8. Boilerplate: A standard paragraph about the musician’s label or management, if applicable.
  9. Contact Information:
    • The name and contact details for media inquiries.
    • Example: “For media inquiries, please contact: [PR Contact Name], [Title], [Phone Number], [Email Address].”
  10. End Mark: ### (center aligned,) to signify the end of the press release.

This template is a starting point and should be tailored to the specifics of the musician’s release and career. Make sure to highlight what makes the musician and their latest work unique and newsworthy.

Here is a sample music press release:

Key points for your musician press release template:

  • If you can find a newsworthy aspect to your story, use it.
  • Provide links to access your music, buy tickets, etc.

Musician Press Release Resources

  1. Instructions on how to write a press release for musicians
  2. Music press release examples
  3. Music producers, directors, and songwriters press release example
  4. Music and theater press release example

Press Release Template 6: Achievement Of A Company Milestone

Do your company’s current quarter sales figures glisten brighter than the stars? Is your organization celebrating its 20th anniversary? Have you just opened a new office in Utah? Don’t let these milestones go to waste! Here’s an example press release template:

Company Achievement Press Release Template

  1. Headline: Clearly and engagingly state the achievement.
    • Example: “[Company Name] Celebrates 20 Years of Innovation and Excellence”
  2. Subheadline (Optional): Adds additional detail or context.
    • Example: “Marking Two Decades of Industry Leadership and Customer Satisfaction”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “CHICAGO, IL – [Date]”
  4. Introduction:
    Summarize the most important information (who, what, when, where, and why).

    • Example: “Chicago, IL – [Date] – [Company Name], a leader in [Industry/Field], today celebrates a significant milestone of 20 years in business, a journey marked by innovation, growth, and a steadfast commitment to customer satisfaction.”
  5. Body:
    • First Paragraph: Detail the achievement, including any relevant numbers, statistics, or historical context. Explain why this achievement is significant in the company’s history or industry.
    • Second Paragraph and Beyond: Discuss the journey to this achievement, including challenges overcome, growth strategies, and key milestones along the way.
    • Quotes: Include statements from the CEO, founder, or relevant company executive reflecting on the achievement and its importance. Optionally, include quotes from employees, customers, or industry experts.
    • Example: “[This achievement] is a testament to our team’s hard work and dedication,” says [Executive Name], [Position] of [Company Name]. “[Quote elaborating on the journey and significance of the achievement].”
  6. Company Background:
    • A brief overview of the company, including its founding, mission, primary products or services, and key markets or demographics.
    • Example: “Founded in [Year], [Company Name] started as [Brief History] and has grown to become [Current Status].”
  7. Boilerplate: Standard information about the company, often reused in multiple press releases.
  8. Contact Information:
    • Provide the contact details for media inquiries, typically the PR or communications manager.
    • Example: “For more information, please contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

This template should be customized with the specific details of your company’s achievement and history. A well-crafted press release can help highlight your company’s success, reinforce its reputation, and generate positive media coverage.

Here is a sample company milestone press release:

Key points for your company milestone press release template:

  • Introduce your topic.
  • Provide relevant information in a helpful format.
  • List your contact info and website where readers can learn more.
  • End with a call-to-action (CTA) for media, such as an invitation to interview the company spokesperson.

Company Milestone Press Release Resources:

  1. 3 more templates and 15 company milestone press release examples

Press Release Template 7: Company Profile

You’re not just a cog in the wheel of capitalism – you’ve got your own story to tell! Here’s an example template for a press release:

Company Profile Press Release Template

  1. Headline: Captivating and clear, it should introduce the company effectively.
    • Example: “[Company Name]: Pioneering Innovation in [Industry/Field]”
  2. Subheadline (Optional): Provides more detail or highlights a key aspect of the company.
    • Example: “A Decade of Excellence in [Service/Product] and a Vision for the Future”
  3. Dateline: The city from where the release is being issued and the date.
    • Example: “SAN FRANCISCO, CA – [Date]”
  4. Introduction:
    • Summarize the most critical details about the company. Who are they, what do they offer, and why are they newsworthy?
    • Example: “San Francisco, CA – [Date] – [Company Name], a leader in [Industry/Field], has been revolutionizing [Industry/Field] with its innovative [Products/Services]. With a focus on [Core Values or Objectives], [Company Name] is committed to [Mission or Goals].”
  5. Body:
    • First Paragraph: Expand on the company’s history, mission, and vision. Include milestones and achievements.
    • Second Paragraph: Detail the company’s core products or services, target markets, and any unique selling points or proprietary technology.
    • Third Paragraph and Beyond: Discuss future plans, upcoming products or services, expansion plans, or upcoming events.
    • Quotes: Include statements from key executives or founders that reflect the company’s ethos and vision.
    • Example: “Since our founding in [Year], we have been dedicated to [Mission/Goal],” says [Executive Name], [Title] of [Company Name]. “[Quote about company’s vision, achievements, or future plans].”
  6. Additional Information:

    • If applicable, mention partnerships, certifications, awards, or accolades that further establish the company’s reputation.
    • Discuss the company culture, social responsibility initiatives, or any community involvement.
  7. Boilerplate: A standard paragraph about the company, including a brief description, founding date, and key facts.
  8. Contact Information:
    • Provide the name and contact details for media inquiries.
    • Example: “For more information, please contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

This template should be customized to fit the specific details and highlights of your company. It’s a great tool to communicate your company’s story, values, and unique offerings to the public and the media.

Here is an example of a company profile press release:

Key points for your company profile press release template:

  • Find an angle to make your story newsworthy
  • Introduce your company and what makes you unique
  • Provide a general overview of your products or services

Press Release Template 8: Tips & Tricks

People love tips and tricks to make their life easier. Here’s an example of a Tips & Tricks press release template:

Tips and Tricks Press Release Template

  1. Headline: Engaging and informative, clearly indicating the subject of the tips.
    • Example: “[Company Name]’s Top 10 Tips for Effective [Industry/Field] Strategies in 2024”
  2. Subheadline (Optional): Provides additional detail or highlights a key point.
    • Example: “Expert Insights to Revolutionize Your [Area of Focus]”
  3. Dateline: The city from where the release is being issued and the date.
    • Example: “DALLAS, TX – [Date]”
  4. Introduction:
    • Summarize the key information: What tips are being provided, who they are for, and why they are useful.
    • Example: “Dallas, TX – [Date] – [Company Name], a renowned leader in [Industry/Field], today released its top 10 tips for [Subject]. Aimed at helping [Target Audience], these tips draw from years of industry expertise and successful strategies.”
  5. Body:
    • List of Tips: Present the tips in a clear, concise manner. Each tip should be actionable and specific.
    • Additional Details for Each Tip: Optionally, provide a brief explanation or rationale for each tip, helping readers understand its importance or how to implement it.
    • Quotes: Include a statement from a company expert or executive explaining the value of these tips and how they reflect the company’s expertise and commitment to the industry.
    • Example: “Our experience in [Field] has shown us that [Tip 1] can significantly impact [Result],” says [Expert’s Name], [Title] at [Company Name]. “These tips are part of our commitment to supporting [Target Audience].”
  6. About the Company:
    • A brief paragraph about the company, its mission, history, and primary offerings.
    • This section helps to establish the company’s authority and credibility on the subject.
  7. Boilerplate: Standard information about the company, often reused in multiple press releases.
  8. Contact Information:
    • The name and contact details for media inquiries.
    • Example: “For more information, contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

Here is an example of a tips and tricks press release:

Key points for your tips and tricks press release template:

  • Introduce your topic; provide relevant information in a helpful format
  • List your contact info and website where readers can learn more
  • End with a call-to-action (CTA) for media

Press Release Template 9: How To’s

This is just like a Tips & Tricks press release, but with more in-depth information and step-by-step instructions that can help customers or clients learn how to do something.  Here’s an example how-to press release template:

How-to Press Release Template

  1. Headline: Make it clear and engaging, indicating the nature of the advice or guidance.
    • Example: “How to Maximize Efficiency with [Company Name]’s Latest [Product/Service]”
  2. Subheadline (Optional): Provides additional context or emphasizes a key aspect of the how-to guide.
    • Example: “Step-by-Step Guide to Streamlining Your [Relevant Process or Activity]”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “AUSTIN, TX – [Date]”
  4. Introduction:
    • Summarize the key information: What will be explained, the purpose of the guide, and its relevance to the target audience.
    • Example: “Austin, TX – [Date] – Today, [Company Name], a leader in [Industry/Field], released a comprehensive guide on how to effectively utilize their [Product/Service] for maximizing [Desired Outcome]. Aimed at [Target Audience], this guide provides practical, easy-to-follow steps for [Purpose of the Guide].”
  5. Body:
    • Step-by-Step Instructions: Clearly outline the steps in a logical, easy-to-follow manner. Each step should be concise and actionable.
    • Supporting Information: For each step, provide context, examples, or tips that help the reader understand and apply the advice.
    • Quotes: Include a statement from a company expert or spokesperson explaining the importance of the guide and how it aligns with the company’s expertise and goals.
    • Example: “Our [Product/Service] has the potential to [Benefit], and with these steps, users can fully leverage its capabilities,” says [Expert’s Name], [Title] at [Company Name]. “This guide is part of our commitment to enhancing user experience and delivering value.”
  6. Additional Resources:
    • If applicable, provide links to further resources, such as detailed guides, tutorials, or videos hosted on your website.
    • Mention any related products, services, or upcoming workshops or webinars.
  7. About the Company:
    • A brief paragraph about the company, its mission, history, and primary offerings.
    • This section helps to establish the company’s authority and credibility on the subject.
  8. Boilerplate: Standard information about the company, often reused in multiple press releases.
  9. Contact Information:
    • The name and contact details for media inquiries.
    • Example: “For more information, contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  10. End Mark: ### (center aligned,) to signify the end of the press release.

Customize this template to fit the specific how-to advice your company is providing. This type of press release is not only helpful for promoting your products or services but also adds value to your audience, enhancing your brand’s reputation as a helpful and knowledgeable industry leader.

Here is a sample how-to press release:

Key points for your how-to press release template:

  • Introduce your topic
  • Provide relevant information in a helpful format
  • List your contact info and website where readers can learn more
  • End with a call-to-action (CTA) for media, such as an invitation to interview the company spokesperson

Examples of Other Types of Press Releases

Is the type of press release you need to write not shown above? Here are more press release templates and examples.

How to Format a Press Release

The following is a more complete example press release template that shows the standard press release format you should follow:

FOR IMMEDIATE RELEASE

Press Release Headline Here in Title Casemore info at Headline Primer
Optional press release subhead is placed here, usually written in sentence format.

Press Release Dateline: CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in this press release template in which you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the news release. Then compare this new opening paragraph with your initial first paragraph, combining elements to form a strong anchor. You need to inform the reader what he or she will ultimately learn by reading the rest of the media release.

A press release should consist of four to eight paragraphs where you provide all the relevant facts and information a journalist or reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph (also known as the Inverted Pyramid). Each paragraph should consist of three to six sentences written in the third person. You should maintain an unbiased tone and avoid hype. The average press release consists of 500 words or less. Another very important key to writing a successful press release is to not be too sales-y, presenting in an objective-sounding tone and style.

“A great press release should include a strong quote from a company executive or industry expert,” says eReleases President Mickie Kennedy. “An important thing to know about quotes is that the media generally won’t use them unless they are evocative, fresh or state something in a way that would be very difficult to paraphrase. To ensure your quote finds a home in a story based on your announcement, avoid cliches or generalizations.” More info at “You Can Quote Me On That!”

Be sure to spell check your news release and fact check the statements and/or statistics in your press release. You should check your grammar as well. A tip: read your media release aloud to ensure there aren’t any obvious errors. Lastly, it’s a good idea to have a trusted friend and/or colleague read your press release. Ideally, have both types of people read your release as sometimes co-workers or people in your industry might not notice knowledge gaps as they know the company or industry very well.

A press release can be used to announce a new or updated product or service. Other news release topics can include a partnership with a company or organization, as well as being issued an industry award. For additional press release topics, visit: https://www.ereleases.com/prfuel/press-release-topic-ideas/. As you just saw, you may include a url in your media release. If you have a website, be sure to use it and link directly to any fact sheets, product descriptions, or overviews that might be useful for more information.

What to do with your press release? At the very least, you should post it to your website, ideally a section dedicated to news or announcements about your company, which is also a great place to post articles and links to media coverage. You can also send it to customers, suppliers, journalists at trade publications you may know, and others who may be interested in what you have to say. You will get the biggest bang for your buck if you send your media release over a newswire, like PR Newswire, which eReleases includes with all of its distributions. You can learn more about our service and take advantage of a new customer discount here: https://www.ereleases.com/pr-submission/.

Optional Press Release Boilerplate: About eReleases

A boilerplate is a short paragraph that explains the identity of a company and what it does. While a boilerplate is optional, it doesn’t hurt to have one to help identify your business and to quickly summarize what you do and the industry you serve. Think of it as a thumbnail sketch of your company that provides a little background information to the press. Once you’ve written a boilerplate, you can use it in all of your press releases, serving as a staple for your very own press release template.

Contact:

Name of Media Contact

Title of Media Contact

Company Name

Contact Phone Number

Contact E-mail

Website URL

# # #

 

Press Release Format

  • For printed press releases, use 8 1/2-inch x 11-inch paper.
  • Press release font size: use a readable 12-point font, like Times New Roman or Arial
  • Use a minimum of one-inch margins on each side of the page.
  • Use a bold typeface for the headlines to draw attention.
  • Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions such as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
  • Complete the paragraph on one page instead of carrying it over onto the next page.
  • Use only one side of each sheet of paper.
  • Use the word “more” between two dashes and center it at the bottom of the page to let reporters know that another page follows: – more –
  • End your press release with either three hash symbols (# # #) or -30- typed across the center of the page a couple lines below the end of your text.
  • Include a city and state of origin in the dateline of the press release. Nothing screams amateur more than a press release that simply reads USA or nothing at all.

Press Release Examples Across Several Industries

advertising marketing iconAdvertising & Marketing Press Release Examplesautomobile iconAutomotive Press Release Examples
Art Press Release Examplesbank iconBanking & Financial Services Press Release Examples
books iconBooks Press Release Examplesbusiness iconBusiness Press Release Examples
electronics iconConsumer Electronics Press Release Exampleseducation iconEducation Press Release Examples
environment iconEnvironment & Ecology Press Release Examplesfashion iconFashion Press Release Examples
fitness iconFitness Press Release Examplesfood iconFood & Beverage Press Release Examples
government iconGovernment Press Release Exampleshealthcare iconHealthcare Press Release Examples
hotel iconHotel Press Release Examplesinternet iconInternet Technology Press Release Examples
investment iconInvestments Press Release Exampleslaw firm iconLaw Firm Press Release Examples
personal finance iconPersonal Finance Press Release Examplespets iconPets Press Release Examples
real estate iconReal Estate Press Release Examplesretailing iconRetailing Press Release Examples
seniors iconSeniors Press Release Examplessoftware iconSoftware Press Release Examples
sports iconSports Press Release Examplestransportation iconTransportation & Trucking Press Release Examples
travel iconTravel Press Release Examples
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Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

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Frequently Asked Questions

Where can I download a free press release template?

You can download a free press release template in Word format here.
And a free press release template for Google Docs here.

How do I write a great press release that will get me media coverage?

You can find instructions on how to write a press release here.
And 35+ press release examples here.

What are the main elements that should be included in every press release?

There are 10 key elements that should be included in every press release:

  1. A release date, showing when this information can be released to the public (it can be “For Immediate Release”)
  2. A headline
  3. A dateline, showing where and when the story was sourced
  4. An introductory paragraph containing a hook to attract the interest of the reporter and then summarizing the content of the press release
  5. A body consisting of 4-5 paragraphs containing the essence of the story
  6. A quotation with the source (oftentimes an officer in the company), succinctly stating a key element of the story
  7. A boilerplate section providing core information about the company, what it does, and for whom
  8. Call to action – how the customer can engage with you
  9. Media contact information – the contact information for the person the reporter should contact for more information about the story
  10. An indication that the release is finished, usually shown as 3 hashtags centered at the bottom of the release (# # #)