Press Release Template

As the leading press release distribution service for small businesses, we distribute thousands of press releases every year. Some are great, most could use work to make them more effective.

We want you to succeed! That’s why we’re providing nine free press release templates and examples to make it easy to craft your own press release.

Table of contents:

Scroll down below the free press release template to see industry-specific press release samples, formatting tips, and how to write and distribute your own press release.

Sample Press Release Template & Format

This template is part of a larger collection of press release samples.

Downloadable Press Release Templates

Download a free press release template in Microsoft Word format Microsoft Word press release template

And here’s a press release template in Google Docs format.
(no email or signup required).

We realize there are many different types of press releases you can write. So, to make your life easier, here are 9 different basic press release templates you can use, each focusing on a different press release type:

Press Release Template 1: New Product or Service

If you have a new product or service that you’re launching, the first thing you’ll want to do is publish a press release. This could include announcing a new product you’ve created, a new service you’re offering, even a new product or service you are offering through your company that someone else created (like a hospital announcing the acquisition of a new type of scanner they have purchased and are now making available to their patients.) Here’s an example of a press release template announcing a new product:

Product Launch Press Release Template

  1. Headline: This should be attention-grabbing and clearly state what the product is.
    • Example: “Introducing [Product Name]: The Revolutionary New [Product Type] from [Company Name]”
  2. Subheadline (Optional): Provides additional detail or a compelling feature of the product.
    • Example: “[Product Name] Sets a New Standard in [Industry/Category] with Innovative Features”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “NEW YORK, NY – [Date]”
  4. Introduction: Summarize the most critical information: What the product is, its unique selling points, and its availability.
    • Example: “New York, NY – [Date] – [Company Name], a leader in [Industry/Category], today announced the launch of [Product Name], a groundbreaking solution designed to [Key Benefits or Problems it Solves]. Available [Launch Date], [Product Name] is set to transform [Industry/Market].”
  5. Body:
    • First Paragraph: Detailed information about the product, including its features, functionalities, and how it differs from existing products on the market.
    • Second and Third Paragraphs: Discuss the development process, the target audience, pricing, availability, and any special offers or promotions at launch.
    • Quotes: Include a quote from a high-ranking company official, such as the CEO or Product Manager, discussing the vision behind the product and its expected impact.
    • Example: “[Product Name] represents our commitment to innovation and quality,” says [CEO/Product Manager Name]. “[Quote elaborating on the product’s unique features or benefits].”
  6. Additional Information:
    • If applicable, discuss any partnerships, patents, or research that went into the product.
    • Highlight any upcoming events, such as a launch event or trade show appearance, where the product will be featured.
  7. Boilerplate: Brief information about the company, including its mission, history, and other products.
  8. Contact Information:
    • Contact details for media inquiries.
    • Example: “For more information, press only: [PR Contact Name], [Phone Number], [Email Address]. For more information on [Product Name]: [Website/URL].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

The following is an example product launch press release that shows the standard press release format you should follow:

PanOxyl® Expands Line of Acne Fighting Solutions with Two New Product Launches
Crown Laboratories (PRNewsfoto/Bellus Medical, a division of Crown Laboratories)

Clarifying Exfoliant and Adapalene Gel prove to clear and prevent persistent acne

JOHNSON CITY, Tenn. , Oct. 4, 2023 /PRNewswire/ — Crown Therapeutics, a division of Crown Laboratories, proudly unveils two new PanOxyl® product launches to its award-winning and dermatologist-supported line – PanOxyl Clarifying Exfoliant with 2% Salicylic Acid and PanOxyl Adapalene 0.1% Gel.

With popular and reliable award-winning products for acne treatment, PanOxyl has become synonymous with benzoyl peroxide. PanOxyl 10% is the #1 best-selling acne product in the United States1. It is universally trusted to effectively treat breakouts, making it the go-to solution for tackling blemishes. With a steadily increasing presence in the market, PanOxyl is continuing to broaden its product portfolio to include new options to fight and prevent the often-heartbreaking effects of persistent acne.

Our new PanOxyl Clarifying Exfoliant, with 2% Salicylic Acid, is a leave-on formula that clears breakouts while delivering a smoother and brighter complexion. It features a pH-balanced, alcohol-free formula that can be used daily without any harsh effects. PanOxyl Clarifying Exfoliant is formulated with antioxidants and blue algae to calm irritation and redness and unclogs and minimizes the appearance of pores.

Available without a prescription, our new PanOxyl Adapalene 0.1% Gel features high-performance ingredients that are clinically proven to treat acne. This once daily topical retinoid is dermatologist developed and tested. It is also oil and fragrance free.

“The most common challenge for my patients includes acne and how best to treat it, especially for sensitive skin,” says Dr. Suneel Chilukuri, Board Certified Dermatologist. “PanOxyl’s Adapalene Gel and Clarifying Exfoliant provide essential solutions for my patients – not just for current acne lesions, but for a long-term solution, as these new products will treat and prevent further blemishes.”

“Our mission is to provide patients with the best and most accessible skin health products,” says Steve Gallopo, EVP and General Manager of Crown Therapeutics. “These new additions to the PanOxyl collection represent an exciting milestone for the brand as we continue our commitment to helping people achieve healthy skin by minimizing concerns and maximizing results.”

1 Crown Laboratories, Inc. calculation based in part on data reported by NielsenIQ through its RMS Service for the Acne Category for the 52-week period ending 8/12/2023, for the total U.S. market, xAOC, according to the NielsenIQ standard product hierarchy. Copyright ©2023, Nielsen Consumer LLC.

About PanOxyl®

Known for its #1 selling acne wash in the U.S., PanOxyl offers a dermatologist recommended line of products designed to clear, treat, and prevent acne to reveal your best-looking skin. Always backed by science, PanOxyl has been used and trusted by millions around the world for the last 45 years. For more information about PanOxyl or its products, visit

About Crown Laboratories, Inc.

Crown, a privately held, fully integrated global skincare company, is committed to developing and providing a diverse portfolio of aesthetic, premium and therapeutic skincare products that improve the quality of life for its consumers throughout their skincare journey. An innovative company focused on skin science for life, Crown’s unyielding pursuit of delivering therapeutic excellence and enhanced patient outcomes is why it has become a leader in Dermatology and Aesthetics. Crown has been listed on the Inc. 5000 Fastest Growing Privately Held Companies List for ten years and has expanded its distribution to over 50 countries. For more information, visit

SOURCE Crown Laboratories, Inc.

Key points for your new product press release template:

  • Introduce your new product and why it’s innovative
  • Make sure to include relevant information about how it works and how it benefits consumers

More New Product Press Release Resources

  1. A detailed guide, including 8 examples, on how to write a new product press release.
  2. 3 more press release templates and examples on writing a product press release.
  3. 3 press release templates and 15 how to write a product improvement press release examples.

Press Release Template 2: Announcement of an Event

Grand openings, ground-breakings, customer appreciation days, press conferences and events, premiers – companies frequently hold events that should be promoted through an event press release. Here’s an example press release template:

Event Press Release Template

  1. Headline: Craft a compelling and clear headline that highlights the event.
    • Example: “Annual [Event Name]: Bringing Together [Key Feature of the Event] on [Date]”
  2. Subheadline (Optional): Provides additional context or a compelling highlight.
    • Example: “Featuring [Key Speakers/Performers/Attractions], [Event Name] Promises an Unforgettable Experience”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “NEW YORK, NY – [Date]”
  4. Introduction:
    • Start with the most important details: What, When, Where, and Why.
    • Example: “New York, NY – On [Date], the much-anticipated [Event Name] returns to [Venue] in New York City. This year’s event will feature [Key Highlights], aiming to [Purpose/Objective of the Event].”
  5. Body:
    • First Paragraph: Elaborate on the details of the event — the schedule, list of speakers/performers, activities, and any special guests.
    • Additional Paragraphs: Include information about ticketing, how to register or attend, any charitable causes associated with the event, and what attendees can expect.
    • Quotes: From organizers, key participants, or past attendees, highlighting the importance or unique aspects of the event.
    • Example: “This year’s [Event Name] is set to be the most impactful yet,” says [Organizer’s Name], [Title]. “[Quote about what makes the event special].”
  6. Additional Information:
    • If relevant, provide background information about the event’s history, its success in previous years, or any significant changes or additions to this year’s event.
    • Mention any sponsors, partners, or endorsers of the event.
  7. Boilerplate: A brief about the organizing company or organization, including its mission and history.
  8. Contact Information:
    • The name and contact details of the person handling media inquiries.
    • Example: “For more information, press only: [PR Contact Name], [Phone Number], [Email Address]. For more information on [Event Name]: [Website/Event Page].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

Remember to tailor this template to fit the specific details of your event. Highlight what makes your event unique and why it’s newsworthy to attract the right audience and media attention.

Here is a example event press release:


PHOENIX, Dec. 5, 2023 /PRNewswire/ — Daiso, the renowned global retail chain offering a wide range of affordable and unique products, is thrilled to announce the grand opening at Arcadia Fiesta in Phoenix, Arizona on December 16th. “We are thrilled to open our store at Arcadia Fiesta,” said Jack Williams, Chief Retail Operations Officer for Daiso USA. “This achievement reflects the dedication and support of our customers who have embraced Daiso’s unique concept and diverse product range. We are excited to provide an exceptional shopping experience to the vibrant Phoenix community and look forward to serving our customers with the utmost care and dedication.”

The new Daiso store at Arcadia Fiesta encompasses 12,150 square feet and promises to be a haven for shoppers seeking quality merchandise at affordable prices. With its extensive range of products spanning various categories, including Japanese inspired home decor, stationery, food, and more, Daiso has become synonymous with accessible and innovative offerings. John Clarke, Chief Development Officer for Daiso USA says, “Arizona based Daiso customers have shown us through our online business and social media their desire for us to have more stores within the state, influencing our immediate growth strategy in this region. We currently operate 118 units in 7 states with more states opening in 2024”.

On both Saturday, December 16th and Sunday, December 17th, the first 100 customers to shop at the Arcadia Fiesta location and make a minimum purchase of $30 will receive a free goodie bag and a plushie. These special offerings are Daiso’s way of expressing gratitude to its loyal customers and welcoming new shoppers to the Daiso community.

Daiso invites customers to join in the celebration. The Arcadia Fiesta Daiso, at 3141 E. Indian School Road, Suite 3055, is open Monday through Saturday from 9 a.m to 9 p.m and Sunday from 10 a.m to 8 p.m.

About Daiso:
Daiso is a global retail chain founded in Japan, known for its vast array of unique and affordable products across various categories such as household goods, stationery, beauty, and more. Daiso entered the US market in 2005 and continues to expand its global footprint while maintaining its commitment to quality, innovation, and customer satisfaction. The Daiso US headquarters is located in La Mirada, CA.


Key points for your event announcement press release template:

  • Provide the key information people need to register for the event
  • Provide a newsworthy reason for the event

More Event Press Releases Resources:

  1. Get more information and instructions on how to write a press release for an event.
  2. 3 more templates and another 15 example event press releases.
  3. 3 templates and 15 grand opening press release examples.

Press Release Template 3: Press Release For A Book

Book authors and publishers are constantly seeking new ways to get attention to their books. Press releases are an important tool in that process. Here’s a sample press release template you can use to promote your book:

New Book Release Press Release Template

  1. Headline: Make it engaging and clear, focusing on the book title and author.
    • Example: “Bestselling Author [Author Name] Releases New Book: [Book Title]”
  2. Subheadline (Optional): Adds additional intrigue or key details.
    • Example: “[Book Title]: A Journey of [Brief Description of Theme/Plot]”
  3. Dateline: The city from where the release is issued and the date.
    • Example: “NEW YORK, NY – [Date]”
  4. Introduction:
    • Start with the essential details: who, what, when, and where.
    • Example: “New York, NY – [Date] – Celebrated author [Author Name] unveils their latest work, [Book Title], set to hit the bookstores on [Release Date]. This [Genre] novel promises to take readers on a [Description of the Journey/Theme].”
  5. Body:
    • First Paragraph: More details about the book, including its plot, setting, and main characters.
    • Second Paragraph: Information about the inspiration behind the book, any unique aspects of its creation or theme, and what makes it stand out in its genre.
    • Quotes: A statement from the author discussing the book, their inspiration, and what they hope readers will gain from it. Optionally, include endorsements from notable figures if available.
    • Example: “With [Book Title], I wanted to explore [Theme/Message of the Book],” says [Author Name]. “[Quote about the book’s impact or uniqueness].”
  6. Author Bio:
    • A brief paragraph about the author’s background, previous works, awards, and accolades.
    • Example: “[Author Name] is the author of [Previous Works] and has been recognized with [Awards/Accolades]. Known for [Unique Aspect of Writing Style or Themes], [He/She/They] continue[s] to captivate readers worldwide.”
  7. Additional Information:
    • Information on book availability (formats, where to buy), book signing events, readings, or upcoming author appearances.
    • Mention the publisher, and if the book is part of a series or a standalone.
  8. Boilerplate: Brief information about the publisher, if applicable.
  9. Contact Information:
    • The name and contact details for media inquiries, typically the publicist or marketing contact.
    • Example: “For media inquiries, please contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  10. End Mark: ### (center aligned,) to signify the end of the press release.

Remember to tailor this template to the specific details of the book and author. A well-crafted press release for a book launch should create interest and intrigue while providing all the necessary information for media coverage.

Here is a sample new book press release:


The Grammy-nominated, multi-platinum recording artist, businessman, entrepreneur and philanthropist will share lessons from his upbringing and career so that others starting out don’t have to make the same mistakes that he did.

NASHVILLE, Tenn., June 13, 2023 /PRNewswire/ — Jeezy is a winner and a motivator. He hates to lose, and that’s what he preaches. His mission in life is to touch the hearts of men, women and children. That’s why he’s here.

Growing up in the projects, Jay “Jeezy” Jenkins learned early on how to hustle to get what he needed. He knows what it is like when you don’t know how you’re going to make it to the next day. It was that motivation and early life lessons that helped create the artist and businessman that he is today.

Now, in his new book, Adversity for Sale: Ya Gotta Believe, he is sharing for the first time what he learned with those coming up behind him, so they don’t have to make the same mistakes he did. From a young age, Jeezy was taught that if you’re eating, you offer somebody else a piece. Jeezy will use parts of his story to illustrate some rules and principles he’s used to get him through his darkest days and keep him going, even when it felt impossible to go any further and the odds stacked against him felt insurmountable. It was these principles that helped him not only climb the Hip Hop and R&B charts but also become a leader within the Hip Hop community.

“Sometimes you have to go through some things—even some things that are excruciating and that you think you’ll never survive—in order to get where you want to be,” says Jenkins. Through this book, his goal is to give everyone from the block to the boardroom a message of hope to get through their days.

“In this 50th year anniversary of Hip Hop, there is no one we’d rather partner with than Jay “Jeezy” Jenkins,” said Matt Baugher, publisher of HarperCollins Leadership. “Adversity for Sale details not only his remarkable story but the depths of knowledge he has to pass on to others. This book is his latest contribution to modern culture and we’re all better for it.”

In this book, Jeezy will teach you how to: Surround yourself with people who believe in your success and want to see you win, find the lesson in every setback in order to move forward and help you change your mindset so that you change your life.

Adversity for Sale will be available in hardcover, ebook, and audiobook with Jenkins narrating. You can pre-order today at

About the Author
Jay “Jeezy” Jenkins, is an American rapper, songwriter, and actor. Jeezy began his music career in 2001 as Lil J with the release of Thuggin’ Under the Influence (T.U.I.). In total, Jeezy has released ten studio albums, as well as numerous successful singles, including the top ten hit Soul Survivor, featuring Akon, and the top 40 hits I Luv It, and Put On featuring Kanye West. Along with his own singles, Jeezy has also been featured on numerous hip hop and R&B hit singles, including Say I by Christina Milian, I’m So Paid by Akon, Hard by Rihanna and Love in This Club by Usher, the latter of which reached number one on the US Billboard Hot 100, in 2008.

Outside of his solo career, Jeezy is also the de facto leader of the southern hip hop group United Streets Dopeboyz of America (U.S.D.A), and a former member of the Bad Boy Records’ rap group Boyz n da Hood.

About HarperCollins Leadership
HarperCollins Leadership publishes content from leaders who redefine or expand what a reader previously thought possible. Authors provide unique inspiration and experiences to those who seek to learn, make a difference, and find their own version of success. For additional information, please visit

Contact: Kevin Smith
[email protected]
Phone: 615-902-1738

Contact: Ernest Dukes (Jeezy’s PR Rep)
[email protected]
Phone: 310-623-2394

Contact: Gabe Tesoriero (Def Jam’s PR Rep)
[email protected]

Key points for your book press release template:

  • Find the newsworthy aspect of the book and promote that in your press release
  • Use facts and statistics where possible
  • Provide a website URL to obtain the book

More Book Press Release Resources:

  1. Get more information and instructions on how to write a press release for a book.
  2. Author announcing a new book press release.
  3. 3 more templates plus 15 more book press release examples

Press Release Template 4: New Hire Announcement

Hiring the right person for your company can literally change its future and should be promoted through a press release. Here’s a sample new hire press release template:

New Hire Press Release Template

  1. Headline: Clear and engaging, emphasizing the new hire.
    • Example: “[Company Name] Welcomes [New Hire’s Name] as [New Position]”
  2. Subheadline (Optional): Adds more context or highlights the new hire’s expertise.
    • Example: “[New Hire’s Name] Brings [Number] Years of [Industry/Field] Experience to [Company Name]”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “SAN FRANCISCO, CA – [Date]”
  4. Introduction:
    • Provide the most important details: who, what, when, and why.
    • Example: “San Francisco, CA – [Date] – [Company Name], a leading provider in [Industry/Field], is excited to announce the appointment of [New Hire’s Name] as its new [Position]. [He/She/They] bring[s] a wealth of experience in [Relevant Field], making [him/her/them] uniquely qualified for this role.”
  5. Body:
    • First Paragraph: Further details about the new hire’s background, qualifications, and what led them to this position.
    • Second Paragraph: Explain the new hire’s expected contributions to the company, specific responsibilities, and how they will integrate with the existing team.
    • Quotes: Include a quote from the new hire expressing enthusiasm about joining the company, and a quote from a high-level company representative (like a CEO or department head) welcoming the new hire.
    • Example: “[New Hire’s Name] has a proven track record in [Field/Industry],” says [CEO/Executive Name], [Title] of [Company Name]. “[Quote about how the new hire will contribute to the company].”
  6. About the Company: A short paragraph about the company’s mission, history, and what it offers. This helps to provide context about why this new hire is significant.
  7. Boilerplate: Standard paragraph about the company, including a brief description and its main accomplishments.
  8. Contact Information: Contact details for further information.
      Example: “For more information, contact: [PR Contact Name], [Title], [Phone Number], [Email Address].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

Customize this template with the specific details of the new hire and your company. This type of press release can be a valuable tool in both internal and external communications, showcasing your company’s growth and attracting attention in your industry.

Here is an example new hire press release:

Grainger Hires Tech Industry Leader Cecelia Myers as Vice President, Group Product Manager

CHICAGO, Nov. 14, 2023 /PRNewswire/ — Grainger (NYSE: GWW), the leading broad line distributor of maintenance, repair and operating (MRO) products serving businesses and institutions, today announced Cecelia Myers joined the company as Vice President, Group Product Manager. In this role, she will be responsible for leading Grainger’s strategy to custom build technology capabilities aimed at improving the customer and team member experience.

“I am thrilled to welcome Cecelia to Grainger as we continue to unlock new ways to create competitive advantage and support our customers’ needs,” said Brian Walker, Chief Product Officer. “Cecelia’s dynamic leadership and breadth and depth of experience overseeing innovative product organizations will help advance our digital transformation and drive value for our customers.”

Myers comes to Grainger with broad experience, most recently she served as Vice President, Digital, at CDW where she led its digital channel and oversaw product management, digital integrations, demand generation and product design. Prior to CDW, she held roles of increasing responsibility in product and user experience at Groupon, leading initiatives such as automating customer support, implementing AI solutions and launching Groupon’s photo/video studio. She also co-founded CakeStyle, an online women’s styling business.

Myers will be based in the Chicago office and reports to Walker.

For more information on careers at Grainger, visit

About Grainger
W.W. Grainger, Inc., with 2022 sales of $15.2 billion, is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. Grainger achieves its purpose, We Keep the World Working®, by serving more than 4.5 million customers worldwide with innovative technology and deep customer relationships. The Company operates two business models. In the High-Touch Solutions segment, Grainger offers more than 2 million maintenance, repair and operating (MRO) products and several services, such as technical support and inventory management. In the Endless Assortment segment, offers customers access to more than 11 million items, and provides more than 20 million items. For more information, visit

SOURCE W.W. Grainger, Inc.

Key points for your new hire press release template:

  • Find the newsworthy aspect of your new hire. Just because they’re going to grow your business doesn’t mean it’s newsworthy.
  • Include photos of your new hire for publication.

New Hire Press Release Resources

  1. Information and instructions on how to write a press release for a new hire.
  2. 3 more templates and 15 new hire press release examples.

Press Release Template 5: Press Release For Musicians

Musicians have many reasons to issue a press release: new song/album releases, concert and tour analyses, award announcements, new members joining the band, opening act announcements, etc. Here’s a press release template to help you write a press release for musicians:

Music Press Release Template

  1. Headline: This should be compelling, clearly stating the musician’s action or achievement.
    • Example: “[Musician’s Name] Releases Much-Anticipated Album [Album Title]”
  2. Subheadline (Optional): Adds more detail or emphasizes a unique point.
    • Example: “[Album Title]: A Fusion of [Genres] Featuring Collaborations with [Artists]”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “LOS ANGELES, CA – [Date]”
  4. Introduction:
    • Summarize the most critical information: who, what, when, where, and why.
    • Example: “Los Angeles, CA – [Date] – Renowned musician [Musician’s Name] announces the release of their new album, [Album Title], scheduled to drop on [Release Date]. Known for [Brief Description of Musician’s Style or Previous Achievements], [Musician’s Name] ventures into [Describe the Theme or Style of the New Album].”
  5. Body:
    • First Paragraph: More details about the album, single, or tour, including its theme, inspiration, and any special features or collaborations.
    • Second Paragraph: Information about the creative process, recording locations, and any notable producers or collaborators involved.
    • Quotes: Include a quote from the musician, offering insight into their creative process, intentions, or feelings about the release.
    • Upcoming Events: Mention any upcoming concerts, tours, or appearances related to the release.
    • Example: “This album is a reflection of my journey over the past year,” says [Musician’s Name]. “[Include a compelling quote about the music or the process].”
  6. About the Musician:
    • A brief biography of the musician, highlighting past achievements, style, and any awards or recognitions.
    • Example: “[Musician’s Name] first gained attention with [Previous Work] and has since become known for [Unique Selling Points].”
  7. Additional Information:
    • Mention the availability of the album or single (formats, where to buy, streaming platforms), and details about ticket sales for tours or events.
    • If relevant, include information about the label or management company.
  8. Boilerplate: A standard paragraph about the musician’s label or management, if applicable.
  9. Contact Information:
    • The name and contact details for media inquiries.
    • Example: “For media inquiries, please contact: [PR Contact Name], [Title], [Phone Number], [Email Address].”
  10. End Mark: ### (center aligned,) to signify the end of the press release.

This template is a starting point and should be tailored to the specifics of the musician’s release and career. Make sure to highlight what makes the musician and their latest work unique and newsworthy.

Here is a sample music press release:

98 Degrees Reveals New Album With Pre-order Exclusively on TalkShopLive

Leading Live Commerce Platform to Reveal New Album Title and Cover Art During Livestream

LAS VEGAS, Dec. 14, 2023 /PRNewswire/ — The legendary boy band 98 Degrees has partnered exclusively with TalkShopLive, the leading live commerce platform, to announce the pre-order of their highly anticipated new album. The album, featuring five re-recorded Greatest Hits and five brand new tracks, includes the ballad and first single, “Got U,” and marks the group’s first new music release in several years. Fans can now purchase signed copies of the vinyl version of the album in an exclusive orange crush color on TalkShopLive. CDs are also available. Watch and shop here:

During the livestream from Palms Casino Resort in Las Vegas on Thursday, December 14th at 9:00 PM EST, TalkShopLive’s Madison Brodsky, along with Nick Lachey, Jeff Timmons, Drew Lachey, and Justin Jeffre, will discuss exclusive details about the record and reveal the album’s title, artwork, and share information on how fans can access additional content. Viewers can also submit questions in the chat for the group to answer live.

Media and others are encouraged to Embed the content with this Embed code:

98 Degrees (Nick Lachey, Justin Jeffre, Drew Lachey, Jeff Timmons) share, “We are thrilled and excited to team up with the game-changing e-commerce platform TalkshopLive to announce and make available our first studio album release in several years. TalkshopLive will give us the chance to interact and communicate with our fans in real-time to discuss our upcoming projects and new music, something 98 Degrees has always been very fond of doing, and this revolutionary platform is enabling us to do that in a unique and exclusive way.”

Now managed by Johnny Wright of Wright Entertainment Group, the group’s single “The First Noel” is currently in the Top 20 on the Holiday Charts. 98 Degrees recently celebrated its 25th anniversary with a successful sold-out tour this past fall. They have partnered with a new music company, SONGZbank, to re-record and release their greatest hits and new music in April 2024.

December 14 at 9:00 PM EST: 98 Degrees
Join 98 Degrees live from Palms Casino Resort in Las Vegas as they talk about their new single “Got U,” and how fans can pre-order a copy of their upcoming album, shipping in April 2024. Nick Lachey, Jeff Timmons, Justin Jeffre and Drew Lachey will also answer your questions and chat with fans LIVE!

About 98 Degrees
98 Degrees is an internationally acclaimed, multi-platinum, multi-award winning, and nominated vocal group comprised of brothers Nick and Drew Lachey, Jeff Timmons, and Justin Jeffre. The group has sold more than 15 million albums worldwide with 4 Top 5 Billboard charting radio singles, including mega-hits such as “The Hardest Thing,” “I Do, Cherish You,” “Because of You,” and the number one hit single featuring Mariah Carey called, “Thank God I Found You.” 98 Degrees’ albums have reached gold or platinum status in more than 60 countries worldwide. Their first Christmas album, “98 Degrees This Christmas,” has sold over two million copies and is widely recognized as one of the most successful holiday albums ever. For more information, please visit Follow 98 Degrees on Instagram, Facebook, and X.

About TalkShopLive®
TalkShopLive is the leading livestreaming, social selling online network, recognized by Fast Company magazine as one of the world’s Most Innovative Companies. With TalkShopLive, shopping has never been more interactive and entertaining. Sellers showcase their products via live shows, displaying product details while chatting with viewers in real-time. Customers can purchase with one-click on the buy button. The platform and iOS app are full service for sellers – from live show creation to order processing to ease of shipping and payouts. Buyers can access unlimited channels and live product shows.

An incredible lineup of stars, brands, creators, retailers, syndicated TV shows and publishers have launched their own TalkShopLive channels including Walmart, Target, Best Buy, Fred Segal, Mattel, Vogue, Allure, GQ, Bon Appetit, The Jennifer Hudson Show, Buzzfeed, Paul McCartney, Jennifer Lopez, Garth Brooks, Trisha Yearwood, Dolly Parton, Paris Hilton, Alicia Keys, The Jonas Brothers, Jamie Foxx, Drew Barrymore, Scottie Pippen, Meghan Trainor, Tim Tebow, Kristin Cavallari, Tim McGraw, Meredith Duxbury, Barbara Camila, Kelsea Ballerini, Haley Kiyoko, Kane Brown, Dude Perfect and many more. Follow us on social at Instagram, X, Facebook, Linkedin.

SOURCE talkshoplive

Key points for your musician press release template:

  • If you can find a newsworthy aspect to your story, use it.
  • Provide links to access your music, buy tickets, etc.

Musician Press Release Resources

  1. Instructions on how to write a press release for musicians
  2. Music press release examples
  3. Music producers, directors, and songwriters press release example
  4. Music and theater press release example

Press Release Template 6: Achievement Of A Company Milestone

Do your company’s current quarter sales figures glisten brighter than the stars? Is your organization celebrating its 20th anniversary? Have you just opened a new office in Utah? Don’t let these milestones go to waste! Here’s an example press release template:

Company Achievement Press Release Template

  1. Headline: Clearly and engagingly state the achievement.
    • Example: “[Company Name] Celebrates 20 Years of Innovation and Excellence”
  2. Subheadline (Optional): Adds additional detail or context.
    • Example: “Marking Two Decades of Industry Leadership and Customer Satisfaction”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “CHICAGO, IL – [Date]”
  4. Introduction:
    Summarize the most important information (who, what, when, where, and why).

    • Example: “Chicago, IL – [Date] – [Company Name], a leader in [Industry/Field], today celebrates a significant milestone of 20 years in business, a journey marked by innovation, growth, and a steadfast commitment to customer satisfaction.”
  5. Body:
    • First Paragraph: Detail the achievement, including any relevant numbers, statistics, or historical context. Explain why this achievement is significant in the company’s history or industry.
    • Second Paragraph and Beyond: Discuss the journey to this achievement, including challenges overcome, growth strategies, and key milestones along the way.
    • Quotes: Include statements from the CEO, founder, or relevant company executive reflecting on the achievement and its importance. Optionally, include quotes from employees, customers, or industry experts.
    • Example: “[This achievement] is a testament to our team’s hard work and dedication,” says [Executive Name], [Position] of [Company Name]. “[Quote elaborating on the journey and significance of the achievement].”
  6. Company Background:
    • A brief overview of the company, including its founding, mission, primary products or services, and key markets or demographics.
    • Example: “Founded in [Year], [Company Name] started as [Brief History] and has grown to become [Current Status].”
  7. Boilerplate: Standard information about the company, often reused in multiple press releases.
  8. Contact Information:
    • Provide the contact details for media inquiries, typically the PR or communications manager.
    • Example: “For more information, please contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

This template should be customized with the specific details of your company’s achievement and history. A well-crafted press release can help highlight your company’s success, reinforce its reputation, and generate positive media coverage.

Here is a sample company milestone press release:

SIBIONICS Achieves Milestone: Receiving CE Mark for Its Groundbreaking GS1 Continuous Glucose Monitoring System

SHENZHEN, China, Nov. 1, 2023 /PRNewswire/ — SIBIONICS, the world’s third-largest Continuous Glucose Monitoring System (CGM) brand, is delighted to announce that it has received the CE Mark for its revolutionary GS1 CGM. This significant milestone marks a momentous achievement for SIBIONICS, facilitating the distribution and utilization of this game-changing technology throughout the European market.

The CE Mark, also known as the “Conformité Européene” or European Conformity, is a certification that confirms a product’s compliance with European Union (EU) health and safety standards, serving as proof of the products’ quality, safety, and efficacy.

Founded in 2015, SIBIONICS boasts a workforce exceeding 700 individuals, with over 40% actively engaged in research and development efforts. To date, SIBIONICS has collaborated with 1,600 hospitals on integrating the GS1 CGM for inpatient treatment, benefiting over 600,000 users worldwide in managing their diabetes. With an annual production capacity of 6,000,000 units and consistently achieving a low MARD value of 8.83% in each batch, SIBIONICS is well-equipped to serve a larger customer base.

At its core, the SIBIONICS GS1 CGM System is designed to empower both healthcare professionals and patients with the information needed to make informed treatment decisions and maintain optimal glucose control.

The SIBIONICS GS1 CGM offers users 14 days of calibration-free continuous glucose monitoring solution, empowering them with the capability to transmit glucose data to their monitoring devices or mobile applications and generate professional AGP reports. To assist users in better diabetes management, the GS1 CGM also facilitates data sharing with friends and family while seamlessly integrates the latest ProView remote access platform. This equips healthcare providers with the ability to monitor remotely and deliver timely medical interventions as needed.

As an innovative MedTech company that combines medical technology with artificial intelligence, SIBIONICS is committed to extending their innovative and groundbreaking diabetes management technology and expertise to more diabetes patients worldwide.

Simultaneously, SIBIONICS is vigorously expanding its presence in various specialized segments within the area of health management. Their successful launch of the consumer-grade biowearable – the KS1 Continuous Ketone Monitoring System(CKM), has garnered enthusiastic acclaim from consumers.

Starting today, SIBIONICS GS1 CGM products will gradually become available for pre-sales in EU countries, the UK, and other European countries. Those interested can find more information on official website at

Sandra Zhang
[email protected]

Key points for your company milestone press release template:

  • Introduce your topic.
  • Provide relevant information in a helpful format.
  • List your contact info and website where readers can learn more.
  • End with a call-to-action (CTA) for media, such as an invitation to interview the company spokesperson.

Company Milestone Press Release Resources:

  1. 3 more templates and 15 company milestone press release examples

Press Release Template 7: Company Profile

You’re not just a cog in the wheel of capitalism – you’ve got your own story to tell! Here’s an example template for a press release:

Company Profile Press Release Template

  1. Headline: Captivating and clear, it should introduce the company effectively.
    • Example: “[Company Name]: Pioneering Innovation in [Industry/Field]”
  2. Subheadline (Optional): Provides more detail or highlights a key aspect of the company.
    • Example: “A Decade of Excellence in [Service/Product] and a Vision for the Future”
  3. Dateline: The city from where the release is being issued and the date.
    • Example: “SAN FRANCISCO, CA – [Date]”
  4. Introduction:
    • Summarize the most critical details about the company. Who are they, what do they offer, and why are they newsworthy?
    • Example: “San Francisco, CA – [Date] – [Company Name], a leader in [Industry/Field], has been revolutionizing [Industry/Field] with its innovative [Products/Services]. With a focus on [Core Values or Objectives], [Company Name] is committed to [Mission or Goals].”
  5. Body:
    • First Paragraph: Expand on the company’s history, mission, and vision. Include milestones and achievements.
    • Second Paragraph: Detail the company’s core products or services, target markets, and any unique selling points or proprietary technology.
    • Third Paragraph and Beyond: Discuss future plans, upcoming products or services, expansion plans, or upcoming events.
    • Quotes: Include statements from key executives or founders that reflect the company’s ethos and vision.
    • Example: “Since our founding in [Year], we have been dedicated to [Mission/Goal],” says [Executive Name], [Title] of [Company Name]. “[Quote about company’s vision, achievements, or future plans].”
  6. Additional Information:

    • If applicable, mention partnerships, certifications, awards, or accolades that further establish the company’s reputation.
    • Discuss the company culture, social responsibility initiatives, or any community involvement.
  7. Boilerplate: A standard paragraph about the company, including a brief description, founding date, and key facts.
  8. Contact Information:
    • Provide the name and contact details for media inquiries.
    • Example: “For more information, please contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

This template should be customized to fit the specific details and highlights of your company. It’s a great tool to communicate your company’s story, values, and unique offerings to the public and the media.

Here is an example of a company profile press release:

Three Veteran Texas Attorneys Launch New Litigation-focused Firm

Dortch Lindstrom Livingston leverages more than 60 combined years of practice

DALLAS, July 19, 2023 /PRNewswire/ — Veteran litigators Micah Dortch, Christopher Lindstrom and Lance Livingston have opened a new firm with offices in Dallas and Houston. Dortch Lindstrom Livingston Law Group focuses on a range of commercial litigation and personal injury matters.

“We are very excited for this next chapter and the work to be done for our clients,” says Micah Dortch. “Launching this new firm with two good friends who are also talented and experienced litigators is an incredible opportunity. Because of our respective backgrounds we’re positioned to efficiently and aggressively handle a wide range of matters and are beginning with an impressive roster of cases.”

During the past two decades, Mr. Dortch has served as lead counsel in more than 1,000 federal and state court matters, securing numerous favorable verdicts and settlements on his clients’ behalf. This litigation has involved breach of contract, business torts, fraudulent transfer, copyright infringement, financial fraud, insurance policy interpretation, personal injury, product liability, and securities class actions. Mr. Dortch is a member of the Multi-Million Dollar Advocates Forum and has been featured in several prestigious lists including The Best Lawyers in America, the Lawdragon 500 Leading Plaintiff Consumer Lawyers, Texas Super Lawyers, and National Trial Lawyers’ Top 100.

For more than 20 years, Mr. Lindstrom has handled complex litigation for corporate entities and professional individuals in a wide array of cases, including business disputes, catastrophic personal injury, labor and employment, product liability, and insurance-related litigation. He also has extensive experience in litigation on behalf of bankruptcy trustees to recoup money for creditors and has prosecuted and defended claims related to intellectual property infringement, oil & gas related contracts, covenants not to compete, breach of contract, trade secrets and director/officer fiduciary duty claims.

Mr. Livingston has previously practiced with several well-known Texas law firms, successfully representing individual clients and companies in all aspects of litigation in both state and federal courts across the nation. Mr. Livingston’s practice primarily focuses on catastrophic personal injury, breach of contract, business torts, financial fraud, and product liability.

Each attorney previously practiced with the Houston-based Potts Law Firm.

Dortch Lindstrom Livingston represents a wide range of corporate and professional entities in complex commercial litigation and personal injury cases. Based in Texas, the firm handles nationwide cases with a commitment to providing skillful representation, zealous advocacy, and comprehensive solutions tailored to each client’s needs. For more information, visit

Barry Pound
[email protected]

Key points for your company profile press release template:

  • Find an angle to make your story newsworthy
  • Introduce your company and what makes you unique
  • Provide a general overview of your products or services

Press Release Template 8: Tips & Tricks

People love tips and tricks to make their life easier. Here’s an example of a Tips & Tricks press release template:

Tips and Tricks Press Release Template

  1. Headline: Engaging and informative, clearly indicating the subject of the tips.
    • Example: “[Company Name]’s Top 10 Tips for Effective [Industry/Field] Strategies in 2024”
  2. Subheadline (Optional): Provides additional detail or highlights a key point.
    • Example: “Expert Insights to Revolutionize Your [Area of Focus]”
  3. Dateline: The city from where the release is being issued and the date.
    • Example: “DALLAS, TX – [Date]”
  4. Introduction:
    • Summarize the key information: What tips are being provided, who they are for, and why they are useful.
    • Example: “Dallas, TX – [Date] – [Company Name], a renowned leader in [Industry/Field], today released its top 10 tips for [Subject]. Aimed at helping [Target Audience], these tips draw from years of industry expertise and successful strategies.”
  5. Body:
    • List of Tips: Present the tips in a clear, concise manner. Each tip should be actionable and specific.
    • Additional Details for Each Tip: Optionally, provide a brief explanation or rationale for each tip, helping readers understand its importance or how to implement it.
    • Quotes: Include a statement from a company expert or executive explaining the value of these tips and how they reflect the company’s expertise and commitment to the industry.
    • Example: “Our experience in [Field] has shown us that [Tip 1] can significantly impact [Result],” says [Expert’s Name], [Title] at [Company Name]. “These tips are part of our commitment to supporting [Target Audience].”
  6. About the Company:
    • A brief paragraph about the company, its mission, history, and primary offerings.
    • This section helps to establish the company’s authority and credibility on the subject.
  7. Boilerplate: Standard information about the company, often reused in multiple press releases.
  8. Contact Information:
    • The name and contact details for media inquiries.
    • Example: “For more information, contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  9. End Mark: ### (center aligned,) to signify the end of the press release.

Here is an example of a tips and tricks press release:

7 Tips for Staying Safe During Extreme Cold Weather

ERIE, Pa., Jan. 18, 2022 /PRNewswire/ –Whether it’s an incoming polar vortex, or just an extended cold snap, extreme cold temperatures can chill you to the bone. As the thermometer outside continues to drop, it’s not just important to stay warm – you need to stay safe, too.

Protect you and your family this winter by following with these seven tips from Erie Insurance:

  1. Only travel if you have to. In extreme cold, you shouldn’t travel unless it’s absolutely necessary. Staying inside will reduce your chance of getting frostbite or risk traveling through uncertain road conditions. If you do need to leave the house, be sure to brush up on best practices for winter driving safety. Taking public transportation? Keep moving around to stay warm at the stop while you wait.
  2. Dress warm. If you must leave the house, wear several layers of loose-fitting clothes. The air trapped between each sweater or coat can retain your body heat and help keep you warm. It also helps to wear clothing that’s made of wool, which can hold in more heat than an item made from cotton. A synthetic fabric like polypropylene can also wick moisture away and hold heat.
  3. Protect your extremities. Keep your earlobes, fingers, toes and the tip of your nose covered when you go outside. These areas have the highest risk for frostbite if they are not properly protected. To keep your fingers warmer, opt for mittens instead of gloves.
  4. Don’t push yourself too hard. There may be a lot of snow to move outside, but only shovel if you have to. Vigorous exercise in cold weather can put extra strain on your heart. Make sure you follow your doctor’s advice on working outdoors, especially if you have high blood pressure or heart disease.
  5. Take it easy on the ice. If you venture outside, watch out for ice – which can cause you (or others) to slip and fall. Rock salt loses its effectiveness below 10 degrees Fahrenheit, so use ice melt on surfaces like sidewalks, stairs and driveways. You can also spread sand on your walkways to provide a little more traction. If you’re on the move, go slow and take short steps or shuffle for stability. You can also try a slip-on winter traction device over your shoes.
  6. Know the signs of frozen pipes (and how to stop them). Your pipes are more susceptible to freezing and bursting in extreme cold. This can cause messy (and expensive) water damage to your home. To reduce the chance of damage, let cold water drip from your faucets and open the cabinets below your sinks. Add some extra protection by covering your pipes with insulation. Get more tips in this related story on preventing frozen pipes.
  7. Watch over babies, pets and the elderly. Babies have a harder time maintaining their body temperature than adults, so it’s best to keep them bundled up and away from extreme cold. It’s more difficult for the elderly to regulate their temperature, too. So check in with your older neighbors and family members to make sure they’re staying warm. Don’t let your pets stay outside any longer then necessary to avoid frostbite and other winter weather dangers.

Knowing what to do when below-zero temperatures hit can give you piece of mind. So can having the right home and auto insurance. Talk with a local ERIE agent to ensure you have the right coverage to help protect you and your family this winter season.

About Erie Insurance
According to A.M. Best Company, Erie Insurance Group, based in Erie, Pennsylvania, is the 12th largest homeowners insurer, 13th largest automobile insurer and 13th largest commercial lines insurer in the United States based on direct premiums written. Founded in 1925, Erie Insurance is a Fortune 500 company and the 16th largest property/casualty insurer in the United States based on total lines net premium written. Rated A+ (Superior) by A.M. Best, ERIE has more than 6 million policies in force and operates in 12 states and the District of Columbia. News releases and more information are available on ERIE’s website at

Key points for your tips and tricks press release template:

  • Introduce your topic; provide relevant information in a helpful format
  • List your contact info and website where readers can learn more
  • End with a call-to-action (CTA) for media

Press Release Template 9: How To’s

This is just like a Tips & Tricks press release, but with more in-depth information and step-by-step instructions that can help customers or clients learn how to do something.  Here’s an example how-to press release template:

How-to Press Release Template

  1. Headline: Make it clear and engaging, indicating the nature of the advice or guidance.
    • Example: “How to Maximize Efficiency with [Company Name]’s Latest [Product/Service]”
  2. Subheadline (Optional): Provides additional context or emphasizes a key aspect of the how-to guide.
    • Example: “Step-by-Step Guide to Streamlining Your [Relevant Process or Activity]”
  3. Dateline: The city where the release is being issued from and the date.
    • Example: “AUSTIN, TX – [Date]”
  4. Introduction:
    • Summarize the key information: What will be explained, the purpose of the guide, and its relevance to the target audience.
    • Example: “Austin, TX – [Date] – Today, [Company Name], a leader in [Industry/Field], released a comprehensive guide on how to effectively utilize their [Product/Service] for maximizing [Desired Outcome]. Aimed at [Target Audience], this guide provides practical, easy-to-follow steps for [Purpose of the Guide].”
  5. Body:
    • Step-by-Step Instructions: Clearly outline the steps in a logical, easy-to-follow manner. Each step should be concise and actionable.
    • Supporting Information: For each step, provide context, examples, or tips that help the reader understand and apply the advice.
    • Quotes: Include a statement from a company expert or spokesperson explaining the importance of the guide and how it aligns with the company’s expertise and goals.
    • Example: “Our [Product/Service] has the potential to [Benefit], and with these steps, users can fully leverage its capabilities,” says [Expert’s Name], [Title] at [Company Name]. “This guide is part of our commitment to enhancing user experience and delivering value.”
  6. Additional Resources:
    • If applicable, provide links to further resources, such as detailed guides, tutorials, or videos hosted on your website.
    • Mention any related products, services, or upcoming workshops or webinars.
  7. About the Company:
    • A brief paragraph about the company, its mission, history, and primary offerings.
    • This section helps to establish the company’s authority and credibility on the subject.
  8. Boilerplate: Standard information about the company, often reused in multiple press releases.
  9. Contact Information:
    • The name and contact details for media inquiries.
    • Example: “For more information, contact: [Contact Person], [Title], [Phone Number], [Email Address].”
  10. End Mark: ### (center aligned,) to signify the end of the press release.

Customize this template to fit the specific how-to advice your company is providing. This type of press release is not only helpful for promoting your products or services but also adds value to your audience, enhancing your brand’s reputation as a helpful and knowledgeable industry leader.

Here is a sample how-to press release:

How to Start Planning Now for Your Own Business in 2024

Expert business mentors provide free help to entrepreneurs who are just starting out.

WASHINGTON, Dec. 13, 2023 /PRNewswire/ — Half of new businesses fail within the first five years, and poor business planning is a contributing factor, according to the U.S. Chamber of Commerce. Those first few years are crucial, which is why SCORE – mentors to America’s small businesses – recommends entrepreneurs build their business on the foundation of a strong business plan.

“Creating a business plan is essential for small business owners as it helps outline and set clear goals and objectives for the business,” explains SCORE mentor LaRita South. “It enables owners to anticipate potential challenges and develop strategies to overcome them. Additionally, a well-crafted business plan can attract investors, secure funding, and provide a roadmap for long-term success.”

A business plan typically has four sections: the executive summary, business details, financial forecasts and supporting data.

The Executive Summary
The summary does just what the name implies: sums up all the information in the business plan. It works as a short sales pitch for your business. If you need funding, this is often the most important (or only) section potential lenders will read, so include all major information here. You might want to write this last after you’ve finished the other sections.

Business Details
In this section, explain your business model, what your business does and how you will make money.

Description: What are you offering and why? Be specific.

  • Need: Explain why the world needs your product or service. What’s special about it?
  • Marketing: Who is your target customer, and how will you market to them? Where do you plan on finding them?
  • Sales: How do you plan on selling your product or service?
  • Competition: Who are your competitors, and what sets you apart? How can you compete and win?
  • Experience: List your experience and background and that of any co-founders.
  • The Financial Forecast

Another necessary section in your business plan is the financial forecast. Here you’ll detail how much it will cost to start the business, where the money will come from and how you will spend it. You’ll also include financial projections for growth.

  • Equipment: What do you need to buy to start?
  • Startup money: Where will the money come from? Personal savings? Friends or family?
  • Other funding options: Do you have other ideas of where you can get financing if needed? Perhaps outside investors?
  • Projections: Forecast your income and expenses for your first year. Estimate how long it will take to break even.

Supporting Data
This critical part of the business plan provides backup evidence for everything you added so far. For example, the supporting data might include the size of the market for your product or service.

Ask for Feedback
Creating a solid business plan will help you focus on what’s necessary to succeed, but you don’t have to go on this journey alone. Connect with an expert business mentor at SCORE for free guidance and support.

“SCORE helped me identify the steps that I needed to take on to get this business to transition from an idea to inventory,” said SCORE client Don Tobul, owner and operator of OD Greens in Eastlake, OH. “Working with SCORE helped me create the business. If it wasn’t for SCORE, I wouldn’t have a business – I firmly believe that.”

Ready to seek valuable feedback on your plan? Connect with a SCORE mentor today and get started.

About SCORE:
Since 1964, SCORE has helped more than 11 million entrepreneurs start, grow or successfully exit a business. SCORE’s 10,000 volunteers provide free, expert mentoring, resources and education in all 50 U.S. states and territories. Visit SCORE at

Funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration.

[email protected]

Visit SCORE’s media resources to be connected with expert small business interview sources and news updates.

Key points for your how-to press release template:

  • Introduce your topic
  • Provide relevant information in a helpful format
  • List your contact info and website where readers can learn more
  • End with a call-to-action (CTA) for media, such as an invitation to interview the company spokesperson

Examples of Other Types of Press Releases

Is the type of press release you need to write not shown above? Here are more press release templates and examples.

How to Format a Press Release

The following is a more complete example press release template that shows the standard press release format you should follow:


Press Release Headline Here in Title Casemore info at Headline Primer
Optional press release subhead is placed here, usually written in sentence format.

Press Release Dateline: CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in this press release template in which you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the news release. Then compare this new opening paragraph with your initial first paragraph, combining elements to form a strong anchor. You need to inform the reader what he or she will ultimately learn by reading the rest of the media release.

A press release should consist of four to eight paragraphs where you provide all the relevant facts and information a journalist or reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph (also known as the Inverted Pyramid). Each paragraph should consist of three to six sentences written in the third person. You should maintain an unbiased tone and avoid hype. The average press release consists of 500 words or less. Another very important key to writing a successful press release is to not be too sales-y, presenting in an objective-sounding tone and style.

“A great press release should include a strong quote from a company executive or industry expert,” says eReleases President Mickie Kennedy. “An important thing to know about quotes is that the media generally won’t use them unless they are evocative, fresh or state something in a way that would be very difficult to paraphrase. To ensure your quote finds a home in a story based on your announcement, avoid cliches or generalizations.” More info at “You Can Quote Me On That!”

Be sure to spell check your news release and fact check the statements and/or statistics in your press release. You should check your grammar as well. A tip: read your media release aloud to ensure there aren’t any obvious errors. Lastly, it’s a good idea to have a trusted friend and/or colleague read your press release. Ideally, have both types of people read your release as sometimes co-workers or people in your industry might not notice knowledge gaps as they know the company or industry very well.

A press release can be used to announce a new or updated product or service. Other news release topics can include a partnership with a company or organization, as well as being issued an industry award. For additional press release topics, visit: As you just saw, you may include a url in your media release. If you have a website, be sure to use it and link directly to any fact sheets, product descriptions, or overviews that might be useful for more information.

What to do with your press release? At the very least, you should post it to your website, ideally a section dedicated to news or announcements about your company, which is also a great place to post articles and links to media coverage. You can also send it to customers, suppliers, journalists at trade publications you may know, and others who may be interested in what you have to say. You will get the biggest bang for your buck if you send your media release over a newswire, like PR Newswire, which eReleases includes with all of its distributions. You can learn more about our service and take advantage of a new customer discount here:

Optional Press Release Boilerplate: About eReleases

A boilerplate is a short paragraph that explains the identity of a company and what it does. While a boilerplate is optional, it doesn’t hurt to have one to help identify your business and to quickly summarize what you do and the industry you serve. Think of it as a thumbnail sketch of your company that provides a little background information to the press. Once you’ve written a boilerplate, you can use it in all of your press releases, serving as a staple for your very own press release template.


Name of Media Contact

Title of Media Contact

Company Name

Contact Phone Number

Contact E-mail

Website URL

# # #


Press Release Format

  • For printed press releases, use 8 1/2-inch x 11-inch paper.
  • Press release font size: use a readable 12-point font, like Times New Roman or Arial
  • Use a minimum of one-inch margins on each side of the page.
  • Use a bold typeface for the headlines to draw attention.
  • Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions such as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
  • Complete the paragraph on one page instead of carrying it over onto the next page.
  • Use only one side of each sheet of paper.
  • Use the word “more” between two dashes and center it at the bottom of the page to let reporters know that another page follows: – more –
  • End your press release with either three hash symbols (# # #) or -30- typed across the center of the page a couple lines below the end of your text.
  • Include a city and state of origin in the dateline of the press release. Nothing screams amateur more than a press release that simply reads USA or nothing at all.

Press Release Examples Across Several Industries

And, just because I know you’ll appreciate them, here are another 15+ great press release examples for situations you may encounter.

Sending Press Releases Yourself

Additional Press Release Examples

Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

Get real ROI on your press release, plus save 30% on your first order.

Frequently Asked Questions

Where can I download a free press release template?

You can download a free press release template in Word format here.
And a free press release template for Google Docs here.

How do I write a great press release that will get me media coverage?

You can find instructions on how to write a press release here.
And 35+ press release examples here.

What are the main elements that should be included in every press release?

There are 10 key elements that should be included in every press release:

  1. A release date, showing when this information can be released to the public (it can be “For Immediate Release”)
  2. A headline
  3. A dateline, showing where and when the story was sourced
  4. An introductory paragraph containing a hook to attract the interest of the reporter and then summarizing the content of the press release
  5. A body consisting of 4-5 paragraphs containing the essence of the story
  6. A quotation with the source (oftentimes an officer in the company), succinctly stating a key element of the story
  7. A boilerplate section providing core information about the company, what it does, and for whom
  8. Call to action – how the customer can engage with you
  9. Media contact information – the contact information for the person the reporter should contact for more information about the story
  10. An indication that the release is finished, usually shown as 3 hashtags centered at the bottom of the release (# # #)