10 More Fitness Press Release Examples:

Fitness product new product release
https://www.prnewswire.com/news-releases/a-hot-new-product-from-master-personal-trainer-james-gullatte-301570686.html

New gym opening announcement
https://www.prnewswire.com/news-releases/retro-fitness-opens-new-state-of-the-art-fitness-clubs-across-america-301494876.html

Fitness industry trends release
https://www.prnewswire.com/news-releases/usd-7-71-bn-growth-opportunity-in-fitness-equipment-market–driven-by-increased-demand-for-home-fitness-equipment-301601556.html

Major retailer features fitness product
https://www.prnewswire.com/news-releases/big-lots-features-exclusive-mario-lopez-fitness-products-301470922.html

Fitness awards announcement
https://www.prnewswire.com/news-releases/garage-gym-reviews-launches-second-annual-fitness-most-wanted-awards-301785068.html

Fitness industry partnership announcement
https://www.prnewswire.com/news-releases/planet-fitness-and-ifit-strengthen-partnership-301285947.html

Fitness industry patent award announcement
https://www.prnewswire.com/news-releases/tut-fitness-group-wins-four-new-patents-throughout-europe-301468384.html

Fitness industry acquisition announcement
https://www.prnewswire.com/news-releases/johnson-fitness-and-wellness-acquires-gym-source-retail-stores-301414717.html

Fitness industry online product
https://www.prnewswire.com/news-releases/life-fitness-introduces-on-demand-workout-classes-across-all-premium-cardio-products-300967926.html

Fitness retailer expansion
https://www.prnewswire.com/news-releases/johnson-fitness–wellness-opens-17-new-stores-in-texas-301768527.html

How to Write and Distribute a Press Release for Fitness Marketers

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

What to Write a Fitness-oriented Press Release About

Need ideas for fitness industry topics you could write a press release about? Here are 25 ideas to get you started:

1. Announce the launch of a groundbreaking new fitness product, such as an innovative workout equipment, specialized fitness classes or programs, and personalized training plans designed to revolutionize the industry.
2. Generate buzz by collaborating with high-profile influencers or celebrities through celebrity endorsements, strategic social media partnerships, and sponsored content that appeals to a wide audience.
3. Promote health and wellness initiatives by organizing engaging community fitness events, hosting charity workout challenges, and conducting informative wellness workshops or seminars for the public.
4. Attract new members with the announcement of new fitness center locations or expansions, featuring grand opening events, exclusive facility tours, and enticing special membership offers.
5. Showcase inspiring success stories and testimonials by highlighting remarkable transformation stories, client achievements, and compelling case studies that demonstrate the effectiveness of your fitness programs.
6. Share your brand’s awards and accolades, emphasizing industry recognition, best gym or fitness class awards, and the accomplishments of your dedicated staff.
7. Boost brand visibility by hosting or sponsoring high-profile fitness events such as fitness expos, local races or marathons, and immersive wellness retreats.
8. Stand out from the competition by introducing unique features or technology in your offerings, like virtual reality workouts, wearable fitness devices, and gamification elements that make exercising more enjoyable.
9. Demonstrate your commitment to the environment by promoting sustainable and eco-friendly practices, including green initiatives, eco-friendly products or equipment, and forging community partnerships that focus on conservation.
10. Position your brand as a thought leader by sharing expert advice and insights on topics such as professional fitness tips, nutrition guidance, and mental health and wellbeing support for clients.
11. Announce partnerships with leading fitness or health-related brands, highlighting co-branded products, shared events, and joint promotional campaigns that cater to the fitness enthusiast.
12. Offer exclusive limited-time promotions and deals, featuring seasonal discounts, referral rewards, and bundle packages that provide value for both new and existing members.
13. Celebrate milestones and anniversaries, such as the number of members served, years in business, or significant company achievements, to demonstrate your brand’s growth and success.
14. Introduce a new fitness app or digital platform, focusing on its features like personalized workout plans, progress tracking, and access to a community of like-minded individuals for motivation and support.
15. Emphasize diversity and inclusion initiatives by offering specialized classes and programs for various age groups, fitness levels, and backgrounds, as well as accessibility features for individuals with disabilities.
16. Launch a corporate wellness program designed to improve employee health and productivity, showcasing tailored fitness solutions, wellness workshops, and on-site facilities for businesses.
17. Share research or studies conducted by your brand or in collaboration with universities or research institutions, highlighting the effectiveness and benefits of your fitness programs or methodologies.
18. Offer free resources and educational content, such as e-books, webinars, and blog posts, covering various aspects of fitness, nutrition, and mental health, to build trust and authority within the industry.
19. Announce a scholarship or grant program for aspiring fitness professionals or students, emphasizing your brand’s commitment to education and support for the next generation of industry leaders.
20. Host a social media contest or giveaway, offering exciting prizes like free memberships, fitness gear, or personal training sessions, to engage and grow your online audience.
21. Partner with local schools or youth organizations to promote physical activity and healthy habits among younger generations, through educational programs, fitness classes, or equipment donations.
22. Offer a loyalty program or membership perks, showcasing benefits such as exclusive discounts, early access to events, and personalized training plans that encourage long-term commitment to your brand.
23. Share tips for home workouts and remote fitness options, emphasizing the adaptability of your services or products for those who prefer or need to exercise outside of a traditional gym environment.
24. Emphasize mental health and wellness support by offering resources, workshops, or classes that focus on the connection between physical and mental health, such as mindfulness, meditation, or stress management techniques.
25. Introduce a line of branded merchandise, including workout apparel, accessories, or fitness equipment, showcasing high-quality and stylish products that promote brand loyalty and help members showcase their pride in your fitness community.

How to Write a Fitness Industry Press Release

1. Begin By Downloading This Free Press Release Template

We’re making it easy for you to get the format right with a free press release template for Microsoft Word format, and here it is formatted for Google Docs

2. Follow our simple press release creation process, walking you through each step in the process: 

• How to structure your press release.

• How to format your press release properly.

• How to write an effective press release headline.

• How to create your lead and write your press release in inverted-pyramid style.

• How to include effective quotes in your press release.

• How to close your press release effectively.

• How to optimize your press release for the search engines.

• How to improve your press release to get even better results.

3. Special bonus: how to write commonly-written press release types:

• New product press releases
• Event announcement press releases
• New hire press releases
• Book press releases

4. Overwhelmed? Let us write your press release for you.

Uncomfortable writing your own press release? We totally understand. That’s why we offer professional press release writing services for as little as $300. Learn more about our affordable press release writing services here.

How to Distribute Your Press Release to Increase Your Reach

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

Want more example press releases? I’m happy to help…