There are many different types of press releases you can write. So, to make your life easier, here are 9 different basic press release templates you can use, each focusing on a different press release type:
Sample Press Release Template #1: New Product or Service Launch
If you have a new product or service that you’re launching, the first thing you’ll want to do is publish a press release. This could include announcing a new product you’ve created, a new service you’re offering, even a new product or service you are offering through your company that someone else created (like a hospital announcing the acquisition of a new type of scanner they have purchased and are now making available to their patients). Here’s an example of a press release template announcing a new product:
Product Launch Press Release Template
Headline: This should be attention-grabbing and clearly state what the product is.
Example: “Introducing [Product Name]: The Revolutionary New [Product Type] from [Company Name]”
Subheadline (Optional): Provides additional detail or a compelling feature of the product.
Example: “[Product Name] Sets a New Standard in [Industry/Category] with Innovative Features”
Dateline: The city where the release is being issued from and the date.
Example: “NEW YORK, NY – [Date]”
Introduction: Summarize the most critical information: What the product is, its unique selling points, and its availability.
Example: “New York, NY – [Date] – [Company Name], a leader in [Industry/Category], today announced the launch of [Product Name], a groundbreaking solution designed to [Key Benefits or Problems it Solves]. Available [Launch Date], [Product Name] is set to transform [Industry/Market].”
Body:
First Paragraph: Detailed information about the product, including its features, functionalities, and how it differs from existing products on the market.
Second and Third Paragraphs: Discuss the development process, the target audience, pricing, availability, and any special offers or promotions at launch.
Quotes: Include a quote from a high-ranking company official, such as the CEO or Product Manager, discussing the vision behind the product and its expected impact.
Example: “[Product Name] represents our commitment to innovation and quality,” says [CEO/Product Manager Name]. “[Quote elaborating on the product’s unique features or benefits].”
Additional Information:
If applicable, discuss any partnerships, patents, or research that went into the product.
Highlight any upcoming events, such as a launch event or trade show appearance, where the product will be featured.
Boilerplate: Brief information about the company, including its mission, history, and other products.
Contact Information:
Contact details for media inquiries.
Example: “For more information, press only: [PR Contact Name], [Phone Number], [Email Address]. For more information on [Product Name]: [Website/URL].”
End Mark: ### (center aligned,) to signify the end of the press release.
The following is an example product launch press release that shows the standard press release format you should follow:
Press Release Template #2: Announcement of an Event
Grand openings, groundbreakings, customer appreciation days, press conferences and events, premiers – companies frequently hold events that should be promoted through an event press release. Here’s an example press release template:
Event Press Release Template
Headline: Craft a compelling and clear headline that highlights the event.
Example: “Annual [Event Name]: Bringing Together [Key Feature of the Event] on [Date]”
Subheadline (Optional): Provides additional context or a compelling highlight.
Example: “Featuring [Key Speakers/Performers/Attractions], [Event Name] Promises an Unforgettable Experience”
Dateline: The city where the release is being issued from and the date.
Example: “NEW YORK, NY – [Date]”
Introduction:
Start with the most important details: What, When, Where, and Why.
Example: “New York, NY – On [Date], the much-anticipated [Event Name] returns to [Venue] in New York City. This year’s event will feature [Key Highlights], aiming to [Purpose/Objective of the Event].”
Body:
First Paragraph: Elaborate on the details of the event — the schedule, list of speakers/performers, activities, and any special guests.
Additional Paragraphs: Include information about ticketing, how to register or attend, any charitable causes associated with the event, and what attendees can expect.
Quotes: From organizers, key participants, or past attendees, highlighting the importance or unique aspects of the event.
Example: “This year’s [Event Name] is set to be the most impactful yet,” says [Organizer’s Name], [Title]. “[Quote about what makes the event special].”
Additional Information:
If relevant, provide background information about the event’s history, its success in previous years, or any significant changes or additions to this year’s event.
Mention any sponsors, partners, or endorsers of the event.
Boilerplate: A brief about the organizing company or organization, including its mission and history.
Contact Information:
The name and contact details of the person handling media inquiries.
Example: “For more information, press only: [PR Contact Name], [Phone Number], [Email Address]. For more information on [Event Name]: [Website/Event Page].”
End Mark: ### (center aligned,) to signify the end of the press release.
Remember to tailor this template to fit the specific details of your event. Highlight what makes your event unique and why it’s newsworthy to attract the right audience and media attention.
Press Release Template #3: Press Release for a Book
Book authors and publishers are constantly seeking new ways to get attention to their books. Press releases are an important tool in that process. Here’s a sample press release template you can use to promote your book:
New Book Release Press Release Template
Headline: Make it engaging and clear, focusing on the book title and author.
Example: “Bestselling Author [Author Name] Releases New Book: [Book Title]”
Subheadline (Optional): Adds additional intrigue or key details.
Example: “[Book Title]: A Journey of [Brief Description of Theme/Plot]”
Dateline: The city from where the release is issued and the date.
Example: “NEW YORK, NY – [Date]”
Introduction:
Start with the essential details: who, what, when, and where.
Example: “New York, NY – [Date] – Celebrated author [Author Name] unveils their latest work, [Book Title], set to hit the bookstores on [Release Date]. This [Genre] novel promises to take readers on a [Description of the Journey/Theme].”
Body:
First Paragraph: More details about the book, including its plot, setting, and main characters.
Second Paragraph: Information about the inspiration behind the book, any unique aspects of its creation or theme, and what makes it stand out in its genre.
Quotes: A statement from the author discussing the book, their inspiration, and what they hope readers will gain from it. Optionally, include endorsements from notable figures if available.
Example: “With [Book Title], I wanted to explore [Theme/Message of the Book],” says [Author Name]. “[Quote about the book’s impact or uniqueness].”
Author Bio:
A brief paragraph about the author’s background, previous works, awards, and accolades.
Example: “[Author Name] is the author of [Previous Works] and has been recognized with [Awards/Accolades]. Known for [Unique Aspect of Writing Style or Themes], [He/She/They] continue[s] to captivate readers worldwide.”
Additional Information:
Information on book availability (formats, where to buy), book signing events, readings, or upcoming author appearances.
Mention the publisher, and if the book is part of a series or a standalone.
Boilerplate: Brief information about the publisher, if applicable.
Contact Information:
The name and contact details for media inquiries, typically the publicist or marketing contact.
End Mark: ### (center aligned,) to signify the end of the press release.
Remember to tailor this template to the specific details of the book and author. A well-crafted press release for a book launch should create interest and intrigue while providing all the necessary information for media coverage
Sample Press Release Template #4: New Hire Announcement
Hiring the right senior employee for your company can literally change its future and should be promoted through a press release. Here’s a sample new hire press release template:
New Hire Press Release Template
Headline: Clear and engaging, emphasizing the new hire.
Example: “[Company Name] Welcomes [New Hire’s Name] as [New Position]”
Subheadline (Optional): Adds more context or highlights the new hire’s expertise.
Example: “[New Hire’s Name] Brings [Number] Years of [Industry/Field] Experience to [Company Name]”
Dateline: The city where the release is being issued from and the date.
Example: “SAN FRANCISCO, CA – [Date]”
Introduction:
Provide the most important details: who, what, when, and why.
Example: “San Francisco, CA – [Date] – [Company Name], a leading provider in [Industry/Field], is excited to announce the appointment of [New Hire’s Name] as its new [Position]. [He/She/They] bring[s] a wealth of experience in [Relevant Field], making [him/her/them] uniquely qualified for this role.”
Body:
First Paragraph: Further details about the new hire’s background, qualifications, and what led them to this position.
Second Paragraph: Explain the new hire’s expected contributions to the company, specific responsibilities, and how they will integrate with the existing team.
Quotes: Include a quote from the new hire expressing enthusiasm about joining the company, and a quote from a high-level company representative (like a CEO or department head) welcoming the new hire.
Example: “[New Hire’s Name] has a proven track record in [Field/Industry],” says [CEO/Executive Name], [Title] of [Company Name]. “[Quote about how the new hire will contribute to the company].”
About the Company: A short paragraph about the company’s mission, history, and what it offers. This helps to provide context about why this new hire is significant.
Boilerplate: Standard paragraph about the company, including a brief description and its main accomplishments.
Contact Information: Contact details for further information.
End Mark: ### (center aligned,) to signify the end of the press release.
Customize this template with the specific details of the new hire and your company. This type of press release can be a valuable tool in both internal and external communications, showcasing your company’s growth and attracting attention in your industry.
Press Release Template #5: Press Release for Musicians
Musicians have many reasons to issue a press release: new song/album releases, concert and tour analyses, award announcements, new members joining the band, opening act announcements, etc. Here’s a press release template to help you write a press release for musicians:
Music Press Release Template
Headline: This should be compelling, clearly stating the musician’s action or achievement.
Example: “[Musician’s Name] Releases Much-Anticipated Album [Album Title]”
Subheadline (Optional): Adds more detail or emphasizes a unique point.
Example: “[Album Title]: A Fusion of [Genres] Featuring Collaborations with [Artists]”
Dateline: The city where the release is being issued from and the date.
Example: “LOS ANGELES, CA – [Date]”
Introduction:
Summarize the most critical information: who, what, when, where, and why.
Example: “Los Angeles, CA – [Date] – Renowned musician [Musician’s Name] announces the release of their new album, [Album Title], scheduled to drop on [Release Date]. Known for [Brief Description of Musician’s Style or Previous Achievements], [Musician’s Name] ventures into [Describe the Theme or Style of the New Album].”
Body:
First Paragraph: More details about the album, single, or tour, including its theme, inspiration, and any special features or collaborations.
Second Paragraph: Information about the creative process, recording locations, and any notable producers or collaborators involved.
Quotes: Include a quote from the musician, offering insight into their creative process, intentions, or feelings about the release.
Upcoming Events: Mention any upcoming concerts, tours, or appearances related to the release.
Example: “This album is a reflection of my journey over the past year,” says [Musician’s Name]. “[Include a compelling quote about the music or the process].”
About the Musician:
A brief biography of the musician, highlighting past achievements, style, and any awards or recognitions.
Example: “[Musician’s Name] first gained attention with [Previous Work] and has since become known for [Unique Selling Points].”
Additional Information:
Mention the availability of the album or single (formats, where to buy, streaming platforms), and details about ticket sales for tours or events.
If relevant, include information about the label or management company.
Boilerplate: A standard paragraph about the musician’s label or management, if applicable.
End Mark: ### (center aligned,) to signify the end of the press release.
This template is a starting point and should be tailored to the specifics of the musician’s release and career. Make sure to highlight what makes the musician and their latest work unique and newsworthy.
Press Release Template #6: Achievement of a Company Milestone
Do your company’s current quarter sales figures glisten brighter than the stars? Is your organization celebrating its 20th anniversary? Have you just opened a new office in Utah? Don’t let these milestones go to waste! Here’s an example press release template:
Company Achievement Press Release Template
Headline: Clearly and engagingly state the achievement.
Example: “[Company Name] Celebrates 20 Years of Innovation and Excellence”
Subheadline (Optional): Adds additional detail or context.
Example: “Marking Two Decades of Industry Leadership and Customer Satisfaction”
Dateline: The city where the release is being issued from and the date.
Example: “CHICAGO, IL – [Date]”
Introduction: Summarize the most important information (who, what, when, where, and why).
Example: “Chicago, IL – [Date] – [Company Name], a leader in [Industry/Field], today celebrates a significant milestone of 20 years in business, a journey marked by innovation, growth, and a steadfast commitment to customer satisfaction.”
Body:
First Paragraph: Detail the achievement, including any relevant numbers, statistics, or historical context. Explain why this achievement is significant in the company’s history or industry.
Second Paragraph and Beyond: Discuss the journey to this achievement, including challenges overcome, growth strategies, and key milestones along the way.
Quotes: Include statements from the CEO, founder, or relevant company executive reflecting on the achievement and its importance. Optionally, include quotes from employees, customers, or industry experts.
Example: “[This achievement] is a testament to our team’s hard work and dedication,” says [Executive Name], [Position] of [Company Name]. “[Quote elaborating on the journey and significance of the achievement].”
Company Background:
A brief overview of the company, including its founding, mission, primary products or services, and key markets or demographics.
Example: “Founded in [Year], [Company Name] started as [Brief History] and has grown to become [Current Status].”
Boilerplate: Standard information about the company, often reused in multiple press releases.
Contact Information:
Provide the contact details for media inquiries, typically the PR or communications manager.
End Mark: ### (center aligned,) to signify the end of the press release.
This template should be customized with the specific details of your company’s achievement and history. A well-crafted press release can help highlight your company’s success, reinforce its reputation, and generate positive media coverage.
You’re not just a cog in the wheel of capitalism – you’ve got your own story to tell! Here’s an example template for a press release:
Company Profile Press Release Template
Headline: Captivating and clear, it should introduce the company effectively.
Example: “[Company Name]: Pioneering Innovation in [Industry/Field]”
Subheadline (Optional): Provides more detail or highlights a key aspect of the company.
Example: “A Decade of Excellence in [Service/Product] and a Vision for the Future”
Dateline: The city from where the release is being issued and the date.
Example: “SAN FRANCISCO, CA – [Date]”
Introduction:
Summarize the most critical details about the company. Who are they, what do they offer, and why are they newsworthy?
Example: “San Francisco, CA – [Date] – [Company Name], a leader in [Industry/Field], has been revolutionizing [Industry/Field] with its innovative [Products/Services]. With a focus on [Core Values or Objectives], [Company Name] is committed to [Mission or Goals].”
Body:
First Paragraph: Expand on the company’s history, mission, and vision. Include milestones and achievements.
Second Paragraph: Detail the company’s core products or services, target markets, and any unique selling points or proprietary technology.
Third Paragraph and Beyond: Discuss future plans, upcoming products or services, expansion plans, or upcoming events.
Quotes: Include statements from key executives or founders that reflect the company’s ethos and vision.
Example: “Since our founding in [Year], we have been dedicated to [Mission/Goal],” says [Executive Name], [Title] of [Company Name]. “[Quote about company’s vision, achievements, or future plans].”
Additional Information:
If applicable, mention partnerships, certifications, awards, or accolades that further establish the company’s reputation.
Discuss the company culture, social responsibility initiatives, or any community involvement.
Boilerplate: A standard paragraph about the company, including a brief description, founding date, and key facts.
Contact Information:
Provide the name and contact details for media inquiries.
End Mark: ### (center aligned,) to signify the end of the press release.
This template should be customized to fit the specific details and highlights of your company. It’s a great tool to communicate your company’s story, values, and unique offerings to the public and the media.
Key points for your company profile press release template:
Find an angle to make your story newsworthy
Introduce your company and what makes you unique
Provide a general overview of your products or services
Sample Press Release Template 8: Tips & Tricks
People love tips and tricks to make their life easier. Here’s an example of a Tips & Tricks press release template:
Tips and Tricks Press Release Template
Headline: Engaging and informative, clearly indicating the subject of the tips.
Example: “[Company Name]’s Top 10 Tips for Effective [Industry/Field] Strategies in 2024”
Subheadline (Optional): Provides additional detail or highlights a key point.
Example: “Expert Insights to Revolutionize Your [Area of Focus]”
Dateline: The city from where the release is being issued and the date.
Example: “DALLAS, TX – [Date]”
Introduction:
Summarize the key information: What tips are being provided, who they are for, and why they are useful.
Example: “Dallas, TX – [Date] – [Company Name], a renowned leader in [Industry/Field], today released its top 10 tips for [Subject]. Aimed at helping [Target Audience], these tips draw from years of industry expertise and successful strategies.”
Body:
List of Tips: Present the tips in a clear, concise manner. Each tip should be actionable and specific.
Additional Details for Each Tip: Optionally, provide a brief explanation or rationale for each tip, helping readers understand its importance or how to implement it.
Quotes: Include a statement from a company expert or executive explaining the value of these tips and how they reflect the company’s expertise and commitment to the industry.
Example: “Our experience in [Field] has shown us that [Tip 1] can significantly impact [Result],” says [Expert’s Name], [Title] at [Company Name]. “These tips are part of our commitment to supporting [Target Audience].”
About the Company:
A brief paragraph about the company, its mission, history, and primary offerings.
This section helps to establish the company’s authority and credibility on the subject.
Boilerplate: Standard information about the company, often reused in multiple press releases.
Key points for your tips and tricks press release template:
Introduce your topic; provide relevant information in a helpful format
List your contact info and website where readers can learn more
End with a call-to-action (CTA) for media
Press Release Template #9: How-To’s
This is just like a Tips & Tricks press release, but with more in-depth information and step-by-step instructions that can help customers or clients learn how to do something. Here’s an example how-to press release template:
How-to Press Release Template
Headline: Make it clear and engaging, indicating the nature of the advice or guidance.
Example: “How to Maximize Efficiency with [Company Name]’s Latest [Product/Service]”
Subheadline (Optional): Provides additional context or emphasizes a key aspect of the how-to guide.
Example: “Step-by-Step Guide to Streamlining Your [Relevant Process or Activity]”
Dateline: The city where the release is being issued from and the date.
Example: “AUSTIN, TX – [Date]”
Introduction:
Summarize the key information: What will be explained, the purpose of the guide, and its relevance to the target audience.
Example: “Austin, TX – [Date] – Today, [Company Name], a leader in [Industry/Field], released a comprehensive guide on how to effectively utilize their [Product/Service] for maximizing [Desired Outcome]. Aimed at [Target Audience], this guide provides practical, easy-to-follow steps for [Purpose of the Guide].”
Body:
Step-by-Step Instructions: Clearly outline the steps in a logical, easy-to-follow manner. Each step should be concise and actionable.
Supporting Information: For each step, provide context, examples, or tips that help the reader understand and apply the advice.
Quotes: Include a statement from a company expert or spokesperson explaining the importance of the guide and how it aligns with the company’s expertise and goals.
Example: “Our [Product/Service] has the potential to [Benefit], and with these steps, users can fully leverage its capabilities,” says [Expert’s Name], [Title] at [Company Name]. “This guide is part of our commitment to enhancing user experience and delivering value.”
Additional Resources:
If applicable, provide links to further resources, such as detailed guides, tutorials, or videos hosted on your website.
Mention any related products, services, or upcoming workshops or webinars.
About the Company:
A brief paragraph about the company, its mission, history, and primary offerings.
This section helps to establish the company’s authority and credibility on the subject.
Boilerplate: Standard information about the company, often reused in multiple press releases.
End Mark: ### (center aligned,) to signify the end of the press release.
Customize this template to fit the specific how-to advice your company is providing. This type of press release is not only helpful for promoting your products or services but also adds value to your audience, enhancing your brand’s reputation as a helpful and knowledgeable industry leader.
Frequently Asked Questions About Press Release Templates
What is a press release template?
A press release template is a pre-formatted document that provides the standard structure for writing a professional press release. It includes all essential elements—headline, dateline, lead paragraph, body, boilerplate, and contact information—so you can simply fill in your specific news without worrying about formatting.
How do I use a press release template?
Download the template in Word or Google Docs format, then replace the placeholder text with your announcement details. Start with a compelling headline, answer the 5 Ws (who, what, when, where, why) in your opening paragraph, add supporting details and quotes in the body, and include your company boilerplate at the end.
What is the correct press release format?
The standard press release format includes: “FOR IMMEDIATE RELEASE” at the top, a dateline with city and date, a headline (under 80 characters), a lead paragraph answering the 5 Ws, 2-3 body paragraphs with quotes and details, a boilerplate (company description), and contact information. Keep the total length to 300-500 words.
Can I use a press release template in Word or Google Docs?
Yes, press release templates work in both Microsoft Word and Google Docs. Most free templates are available in both formats for easy downloading and editing. Google Docs templates are particularly useful for team collaboration since multiple people can edit simultaneously. Download a free press release template in Microsoft Word format here Download a free Google Docs press release template here
How long should a press release be?
A press release should be 300-500 words or roughly one page. Journalists prefer concise releases that get to the point quickly. If you can’t fit your announcement in 500 words, consider whether all the information is truly newsworthy or if you’re including unnecessary background details.
How do I write a press release for an event?
An event press release should clearly state what the event is, when and where it’s happening, who should attend, and why it matters. Include registration details, ticket prices (if applicable), and any notable speakers or activities. Send the release 2-4 weeks before the event for optimal media coverage.
What’s the difference between a press release template and a sample press release?
A template is a blank framework you fill in with your own information, while a sample press release is a complete example showing how a finished release should look. Samples are useful for understanding tone and structure, but templates are what you actually use to create your own release.
Do I need a different template for different types of announcements?
While the basic press release format remains the same, the emphasis changes based on your announcement type. Product launches focus on features and benefits, event releases prioritize logistics and registration, and new hire announcements highlight the person’s qualifications and role. The core structure stays consistent. That’s why this article contains nine different press release templates.
What are the most common press release mistakes?
The biggest mistakes include: writing overly promotional copy instead of newsworthy content, burying the main announcement in the second or third paragraph, exceeding 500 words, omitting quotes from key stakeholders, forgetting contact information, and sending releases about non-newsworthy topics.
Should I include images in my press release?
Yes, press releases with images receive significantly more engagement than text-only releases. Include high-resolution photos (at least 300 DPI), infographics, or product shots. Make sure you own the rights to any images used and include descriptive captions with proper attribution.
When should I send out a press release?
Send press releases Tuesday through Thursday between 10 AM and 2 PM in your target media market’s time zone. Avoid Mondays (journalists are catching up), Fridays (preparing for the weekend), and holidays. For time-sensitive news, mark your release “FOR IMMEDIATE RELEASE” to indicate urgency.
