Think a new hire announcement is just a routine update? It might be your brand’s most overlooked marketing tool.
A well-crafted announcement can do more than introduce a new team member; it can boost credibility, strengthen company culture, and leave a lasting impression on staff and clients alike.
In this article, you’ll discover precisely what to include in a professional, attention-grabbing press release. Let’s break down how to do it right.
Why a New Hire Announcement Matters
Announcing a new team member does more than inform; it signals growth and direction. Whether you’re welcoming a new executive or an entry-level employee, a press release allows your company to share its direction and priorities with the public. It’s also a valuable opportunity to:
- Support recruitment efforts
- Boost brand visibility
- Show appreciation for team growth
Essential Elements of a New Hire Press Release
Writing a clear and compelling new hire announcement involves more than stating the obvious. Here’s what your press release should include for maximum impact.
A Strong Headline
Start with a concise and informative headline. Include the new hire’s name, title, and company name. Avoid vague phrases; clarity encourages clicks.
For example, Jane Smith joins ABC Corp as Vice President of Marketing. This lets readers know exactly what the news is about from the start.
A Brief Introduction
The first paragraph must answer the basic questions: who, what, when, and where. Highlight the individual’s full name, new role, and when they began or will begin their position.
Keep it factual but engaging. You’re laying the groundwork for the rest of the release.
Background and Experience
Give a brief overview of the new employee’s professional history. This section supports their qualifications and shows why they’re the right fit for the job. Include:
- Previous job titles and companies
- Notable achievements
- Industry experience relevant to the new role
This part answers the question, “Why should we care about this hire?”
Their Role at Your Company
Now focus on the future. Explain what the new hire will be doing at your organization. Mention their department, goals, or major responsibilities.
This helps readers understand how they will contribute to daily operations and support business objectives.
A Quote From Leadership
Include a quote from a company executive, such as a CEO or department head. This adds a personal touch and communicates excitement.
Take a look at this example: “We’re thrilled to welcome Jane to the team. Her track record in driving brand growth aligns perfectly with our goals,” said CEO Mark Lewis. This type of quote frames the hire as a strategic decision.
A Quote From the New Hire
When appropriate, include a brief quote from the employee being introduced. Let them express their feelings about joining the team or share a goal they hope to achieve. This adds a human element and allows the new employee to connect with readers.
Optional but Impactful Additions
While the core content is critical, adding one or two of these elements can elevate your media writing even further. Take a look.
Keep SEO in Mind
Use keywords relevant to the role and industry to improve your press release’s searchability online. This will help your announcement appear in relevant searches and attract a broader audience.
Include a Photo
A professional headshot puts a face to the name. It also enhances the visual appeal of your announcement, especially on your website or social media.
Add Links
Including links makes it easier for readers to learn more and stay engaged. Consider linking to:
- The employee’s LinkedIn profile
- Your website’s team or department page
- The full press release on your company’s newsroom page
Time Your Release Strategically
According to the experts at eReleases, there’s no perfect day or time to send a press release. What matters is having a story worth sharing.
Focus on making your announcement clear and newsworthy. When your message connects, people will pay attention, no matter when you send it.
Mention Company Growth
Show how this hire supports a bigger company initiative or trend. For example, Jane’s arrival is part of a broader expansion of ABC Corp’s marketing team, which has grown 40% over the past year.
Tips for Press Release Writing
If you want your announcement to resonate, follow these best practices to compose a press release. Take a look:
- Keep it concise: Aim for 300-500 words and avoid repeating points
- Use clear language: Skip industry jargon unless your audience demands it
- Write in third person: Maintain a professional tone and voice
- Include contact info: Add a media contact at the bottom for any follow-up questions
- Proofread carefully: Even minor grammar and spelling mistakes can distract from your message
Mastering these techniques ensures your message is both professional and approachable.
How to Announce a New Hire Internally
Before sending out the press release to media contacts or posting it online, make sure to share the news internally. Here’s how:
- Send a company-wide email
- Introduce the new hire at team meetings
- Post a welcome message on your intranet or Slack channel
Doing this helps current employees feel included and welcome the new hire.
Publishing and Promoting the Release
Once your new employee introduction is written, it’s time to publish and distribute it. Consider these options:
- Company website: Add it to your press or news section
- Social media: Share it on LinkedIn, Facebook, or Twitter to increase visibility
- Industry media: Submit it to relevant trade publications or press distribution services
Make sure your release is formatted correctly for both email and online publishing.
Why Every New Hire Announcement Matters
A well-crafted new hire announcement builds trust, informs your network, and strengthens your brand. Use this guide whenever you welcome someone new to your team. Done right, your announcement will leave a lasting impression.
Want your announcement to get real attention, not just go live and vanish? eReleases is the only nationwide partner of Cision PR Newswire for small businesses, giving you access to the most extensive press release distribution network and targeted outreach to over 1.7 million media contacts. We review and optimize your release for better results.
Contact us today and get started.