Cosmetics & Toy Mashup Press Release Example

Official Marvel Colognes and Perfume to Launch at TIA Toy Fair in New York

JADS International, LLC introduces line of men’s and women’s fragrances inspired by this summer’s blockbuster movie, Marvel’s The Avengers

NEW YORK, Feb. 10 /PRNewswire/ — Marvel’s The Avengers may not hit theaters until May 4, but thanks to JADS International, LLC (JADS), fans can get an exclusive “whiff” of the much anticipated film. JADS, a company producing fine fragrances worldwide, is debuting their line of Marvel prestige colognes and perfumes at the Toy Industry Association’s (TIA) Toy Fair this weekend in New York City. The Avengers Cologne Set, Black Widow Perfume, Infinity Formula for Men, and Mischief Cologne will be available to the public in April in the U.S. and Canada.

“Everyone has a favorite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way,” said Andrew Levine, Chief Executive Officer of JADS. “We created a line of colognes and perfume inspired by Marvel’s The Avengers after we identified a demand in the marketplace.” John McGonigle, President of JADS, has inspired the company with his creative design and unique fan-centric product development that fit hand in hand with Marvel’s The Avengers storyline. “The scents are bold without being intrusive, distinctive and empowering. We are proud to bring these unique products to market and believe there is no better way to build fan affinity than through the use of personal fragrances.”

JADS Spring Line for Marvel’s The Avengers Include:

The Avengers Cologne Set features four heroic fragrances: Patriot Cologne: Your Attack Plan, Mark VII Cologne: Armor Up, Worthy: Posses the Power, and Smash!: Be Angry.

– Patriot Cologne, inspired by Captain America, pays homage to the confident, stand-up-to-bullies, hard-working average Joe in everyman. The cologne features hints of green lime and white pepper with finishes of dry oak wood, sandalwood and tequila.
– Mark VII Cologne, inspired by Iron Man, combines mandarin and jasmine with light patchouli to create a contemporary expression of “I don’t play well with others” confidence, leaving you ready for whatever a genius, billionaire, playboy-philanthropist might encounter throughout their day.
– Worthy Cologne, inspired by Thor, is a woody citrus cologne with a combination of bergamot, frozen ginger and wheatgrass blended with a hint of fresh natural grapefruit and layered with cypress, creating a deep dry masculine almost “God-like” musk.
– SMASH!, inspired by Hulk, is a clean scent with clear top notes of water lily and nutmeg, which carries on an intense woody dry down, enriched with Indian sandalwood, dry musk and warm cedar. Complementary to full range emotions, it wears well at work, in the lab, or an evening out on the town.

Three other scents are available outside of the Avenger Cologne Pack: Black Widow Perfume, Infinity Formula Cologne and Mischief Cologne.

– Black Widow Perfume – Russian spy, trained assassin, world-class ballerina, girl from legal department. This perfume has a clear shot of citrus slowly giving way to sensual caramel and honey. The scent dries down with a blend of bitter chocolate, clear patchouli and praline.
– Infinity Formula Cologne – Inspired by Nick Fury, CIC of S.H.I.E.L.D., this cologne is a seductive fragrance for not just any man, but only for those who will risk everything to keep the dream of freedom alive. And sure, you could describe it as a citron cocktail smoothed over with a couple of stiff shots of tonka bean and guaiac wood, or you could just put it on and know it makes you smell good.
– Mischief Cologne – Inspired by Thor’s bad brother, Loki, this unisex fragrance combines a base of green tea and amber with bergamot and cardamom in a dangerous-sexy, yet playful way that wears well on anyone, day or night.

More information including where these fragrances can be pre-ordered is available via . Retailers are still being determined and are welcome to visit JADS, who will be sampling the colognes and perfume at booth #4712 at the International Toy Fair. Images of the products and packages are available upon request.

About Marvel’s The Avengers

Marvel Studios presents “Marvel’s The Avengers” – the Super Hero team-up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and written and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over 70 years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://www.marvel.com. Super Hero(es) is a co-owned registered trademark.

About JADS International, LLC.

JADS is a worldwide fragrance company built on the principles of developing and marketing niche high-quality products and providing exceptional service at a fair price. Our diversified product range continues to grow by setting trends, improving our standard products, and most importantly, listening to the customer to exceed their expectations. Well-known JADS fragrance collections include Star Trek (Tiberius Cologne for Men, Pon Farr Perfume for Her, Red Shirt Cologne, Shirtless Kirk Cologne and Sulu Pour Homme), Star Wars (Slave Leia Perfume, Eau Lando Cologne), and Marvel (The Avengers, Spiderman Cologne and Deadpool Cologne).

Media Contact:

John McGonigle
(443) 527-0367

Andrew Levine
(443) 838-8499

SOURCE: JADS International

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