Press Releases for Real Estate

Real Estate Press Releases

In the dynamic world of real estate, where market trends can shift as quickly as the landscape itself, the power of communication and promotion cannot be overstated.

Press releases serve as a critical tool for real estate professionals, developers, and agencies to broadcast achievements, announce new projects, and shape public perception.

As a player in this industry, you can use press releases to share your successes, announce new projects, and influence how people see your business. Press releases can help you stand out, shape market trends, get your news out to millions, and attract new clients.

This article will show you how to create press releases that grab attention and deliver your message clearly. You’ll get instructions, templates, and tips to teach you how to make your news more impactful using simple strategies and digital tools, and see ten examples of how good communication has helped others in real estate succeed.

Table of Contents
The Beginner’s Guide to Writing a Real Estate Press Release
Real Estate Press Release Templates
50 Reasons to Write a Press Release for Your Real Estate Project/Company
Real Estate Press Release Examples
Tips to Create a Successful Real Estate Press Release
Distributing Your Press Release
Press Release Examples Across Several Industries

The Beginner’s Guide to Writing a Real Estate Press Release

Writing a press release is different than any other document you write. Recipients of a press release expect them to be written in a specific way and for them to be formatted properly, allowing them to quickly make decisions about whether they wish to further pursue that news for their audience.

Here’s a brief summary of the key elements in a press release:

1. Headline: Start with a strong, catchy headline that grabs attention. Make it clear and directly related to your news. Your headline should be compelling enough to make someone want to read further. For example, “Local Real Estate Firm Announces Launch of Revolutionary Eco-Friendly Housing Development.”
2. Subheadline (optional): This is a secondary, more detailed line that can add more context to your headline. It’s useful for adding a critical detail that might not fit in the main headline but is important to draw in the reader. For instance, “New Development Promises Sustainable Living in the Heart of the City.”
3. Date and Location: Right at the beginning, include the city and the date. This helps to localize your news and gives it a timely context. Mentioning the location also targets the news to an audience familiar with the area, which can be particularly effective for regional publications or community interest.
4. Introduction: In the first paragraph, answer the who, what, when, where, and why. This is crucial as it summarizes the most important details of your news. It’s like the elevator pitch of your press release; if someone only reads this part, they should still understand the essence of your announcement.
5. Body Paragraphs: Here, you can expand on the details. Describe the project or achievement more fully, include quotes from key people involved, and explain how this news affects your clients or the real estate market. You might also include statistics or data to support your claims, such as market trends or previous successes.
6. Boilerplate: At the end, include a short paragraph about your company. This should give background information that helps the reader understand who you are and what your business does. Describe your mission, the areas you serve, and any notable accomplishments or recognition you’ve earned.
7. Contact Information: Finally, provide the name, phone number, and email address of the person who can be contacted for more information. This is usually you or your PR representative. Make sure this information is accurate and that whoever is listed is readily available to respond to inquiries following the release.

By ensuring each of these elements is well-crafted and informative, you can create a press release that effectively communicates your news and enhances your visibility in the real estate market.

Real Estate Press Release Templates

It’s always easier to write when you have a template into which you can insert your information. Since we’re all about making your life easier and more successful, here are a number of press release templates you can use:

Template #1: New Property Listing Announcement

Template #2. Real Estate Market Report Release

Template #3. Real Estate Investment Opportunity

Template #4. Completion of Real Estate Development Project

Template #5. Renovation Completion Announcement

Template #6. Award or Recognition Announcement

Template #7. Strategic Partnership or Collaboration Announcement

Template #8. Community Event or Sponsorship Announcement

50 Reasons to Write a Press Release for Your Real Estate Project/Company

I suspect that you’re thinking “this is a great idea, we should be writing more press releases! But, other than the obvious, I have no idea what to write them about.”

I’ve got your back. Here are 50 reasons to write a press release for your project or company:

• 1. Announcing a New Property Listing: Use a press release to introduce a new property to the market, highlighting its unique features and selling points.
• 2. Revealing a Significant Property Sale: Share details of a major sale, emphasizing the demand in the area and your role in facilitating the transaction.
• 3. Introducing a New Real Estate Development: Announce a new development project, outlining its scope, potential impact, and timeline.
• 4. Reporting Annual Sales or a Milestone Achievement: Celebrate significant milestones, such as reaching a sales target or company anniversary.
• 5. Announcing Expansion into New Markets: Inform the public about your agency’s growth and explain how you plan to serve new communities.
• 6. Launching a New Division or Service: Introduce a new segment of your business, explaining its benefits for your clients.
• 7. Sharing Major Market Analysis or Research Study Results: Release findings from a market analysis or research study that offers valuable insights into the real estate market.
• 8. Highlighting Participation in a Community Event: Detail your involvement in local events, demonstrating your commitment to the community.
• 9. Announcing a Partnership with Another Company: Describe a new partnership, focusing on how it will enhance your services or client experiences.
• 10. Reporting on Economic Changes Affecting Real Estate: Discuss how recent economic shifts impact the real estate market and what that means for buyers and sellers.
• 11. Celebrating an Award or Recognition: Share news of an award or recognition you’ve received to build credibility and trust.
• 12. Announcing Sponsorship of a Local Event: Explain your sponsorship of a local event, highlighting your investment in local community welfare.
• 13. Launching a New Technology or Tool for Buyers and Sellers: Introduce innovative technologies or tools that will improve the buying or selling experience for your clients.
• 14. Reporting on Trends Affecting Property Prices: Provide insights on local property price trends and what factors are influencing changes.
• 15. Celebrating the Anniversary of Your Business: Mark the anniversary of your business with reflections on past successes and future goals.
• 16. Announcing a Seminar or Webinar You Are Hosting: Promote educational events you’re hosting, emphasizing the benefits and knowledge attendees will gain.
• 17. Introducing a New Team Member or Executive: Welcome new key personnel, detailing their background and what they bring to the team.
• 18. Highlighting Significant Renovations or Restorations: Share updates on major property renovations or restorations, underlining their enhanced value.
• 19. Announcing a New Client Service Initiative: Introduce new services designed to improve client satisfaction and detail how they benefit your clients.
• 20. Detailing a Successful Case Study or Client Story: Share a success story that illustrates your expertise and the positive outcomes you deliver.
• 21. Highlighting Your Involvement in a Major Transaction: Discuss your role in significant real estate transactions, demonstrating your industry leadership.
• 22. Discussing Changes in Real Estate Regulations and Their Implications: Explain recent regulatory changes and how they affect the real estate market and your clients.
• 23. Announcing Participation in a Trade Show or Conference: Share details of your involvement in industry events, highlighting your active role in the real estate community.
• 24. Sharing Insights from a Speaking Engagement: Highlight key messages and insights from presentations you’ve given at industry events.
• 25. Reporting on Community or Economic Development Initiatives: Discuss your involvement in initiatives that aim to improve economic or community development.
• 26. Offering Expert Commentary on Real Estate Market Conditions: Provide your expert opinions on current market conditions, establishing yourself as a thought leader.
• 27. Revealing a New Real Estate Investment Opportunity: Announce investment opportunities, detailing the potential benefits and returns for investors.
• 28. Announcing a New Client Referral Program: Introduce a new referral program, explaining how it rewards clients for their loyalty and referrals.
• 29. Reporting on Seasonal Impacts on the Real Estate Market: Discuss how seasonal trends affect the real estate market and what that means for buying or selling.
• 30. Celebrating a Successful Community Outreach or Charity Drive: Share the outcomes of charity drives or community outreach efforts, highlighting your company’s social responsibility.
• 31. Announcing Receipt of a New Certification or Professional Designation: Share news of new certifications or designations that enhance your professional credibility.
• 32. Introducing a New Marketing Campaign: Launch a new marketing initiative, explaining its goals and expected impact on your business.
• 33. Highlighting a Special Promotion or Discount on Services: Promote special offers, emphasizing the savings and benefits to potential clients.
• 34. Announcing Your Company’s Role in a Major Urban Development Project: Detail your involvement in significant urban development projects, underscoring your capability in handling large-scale endeavors.
• 35. Reporting on the Completion of a Significant Project: Announce the completion of major projects, showcasing your ability to deliver results on time and within budget.
• 36. Detailing the Impact of Technological Advancements on Your Business: Discuss how new technologies are transforming your business operations and client interactions.
• 37. Sharing Your Forecast on the Future of the Real Estate Market: Offer predictions about the real estate market’s direction, providing valuable foresight to clients and peers.
• 38. Announcing the Adoption of New Sustainable Practices: Highlight new sustainable practices your business is adopting, underlining your commitment to environmental responsibility.
• 39. Reporting on a Panel or Forum You Participated In: Detail your contributions to discussions on panels or forums, highlighting your thought leadership.
• 40. Announcing Free Consultations for First-Time Home Buyers: Promote special offers for first-time buyers, such as free consultations, to attract new clients.
• 41. Highlighting Your Company’s Response to a Crisis or Emergency: Detail your proactive measures and community support in response to local or national emergencies.
• 42. Announcing a Change in Company Leadership or Ownership: Inform the public about key changes in leadership or ownership, discussing the future direction of the business.
• 43. Detailing a New Customer Loyalty or Reward Program: Introduce a loyalty program, emphasizing how it benefits long-standing clients.
• 44. Announcing a New Funding Round or Financial Milestone: Share news of financial milestones or new funding, highlighting your company’s growth and stability.
• 45. Discussing the Impact of a New Government Policy on Real Estate: Analyze new government policies affecting real estate, providing expert insights into their long-term implications.
• 46. Highlighting Your Efforts in Historic Preservation: Share your initiatives in preserving historic properties, showcasing your commitment to maintaining cultural heritage.
• 47. Announcing Your Response to a Significant Industry Challenge: Discuss how your company is addressing major industry challenges, emphasizing your innovative approaches.
• 48. Detailing the Benefits of a Recent Merger or Acquisition: Explain how a recent merger or acquisition will benefit your clients and enhance your service offerings.
• 49. Announcing a Campaign to Address Housing Affordability: Launch a campaign aimed at improving housing affordability, detailing how you plan to make a difference.
• 50. Celebrating a Record-Breaking Month or Quarter in Sales: Highlight record-breaking sales achievements, underscoring your company’s success and momentum in the market.

Each of these topics not only serves as a good reason for a press release but also helps maintain a strong presence in your industry and community.

Real Estate Press Release Examples

Are you looking for examples of successful press releases? Here are 10 actual press releases that you can use as examples as you write your own:

Example #1: Real estate company announces property available for sale

Example #2: Real estate company reports successes

Example #3: Real estate new hire announcement press release

Example #4: Real estate team joins larger network

https://www.prnewswire.com/news-releases/premiere-plus-realty-joins-united-real-estates-national-network-302080590.html

Example #5: New title company launch announcement

https://www.prnewswire.com/news-releases/clever-real-estate-launches-clever-title-and-promotes-executive-to-lead-new-division-302063763.html

Example #6: Real estate company announces receipt of award

https://www.prnewswire.com/news-releases/alexandria-real-estate-equities-inc-named-one-of-the-most-trustworthy-companies-in-america-by-newsweek-for-second-consecutive-year-302104874.html

Example #7: Announcement of completion of sale

https://www.prnewswire.com/news-releases/nexpoint-residential-trust-inc-completes-the-sale-of-radbourne-lake-apartment-homes-302134257.html

Example #8: Firm provides drone overview of their investment property

https://www.prnewswire.com/news-releases/drone-video-footage-cove-capital-investments-founding-partners-provide-an-in-depth-look-at-the-firms-eastwood-village-opportunity-71-dst-in-birmingham-al-302131030.html

Example #9: Real estate acquisition announcement

https://www.prnewswire.com/news-releases/william-raveis-real-estate-mortgage–insurance-announces-strategic-acquisition-of-carson-realty-302134800.html

Example #10: Company announces pre-leasing for new property

https://www.prnewswire.com/news-releases/mill-creek-announces-start-of-preleasing-at-modera-golden-triangle-302134049.html

Tips to Create a Successful Real Estate Press Release

Now that we’ve covered the basics, here are 12 tips to help you craft an even more amazing press release:

1. Focus on a Strong Headline: Make sure your headline is compelling and clearly communicates the essence of your news. It’s the first thing people see, so it needs to grab attention and encourage further reading.
2. Be Concise and Clear: Keep your language straightforward and to the point. Avoid jargon and overly complex sentences that might confuse your readers.
3. Include High-Quality Images: Use professional photos of the properties or events you are discussing. Visuals can significantly enhance the appeal and engagement of your press release.
4. Provide Valuable Information: Ensure the content is not just promotional but offers real value to your audience. This could include market insights, expert advice, or detailed property descriptions.
5. Use Quotes Effectively: Incorporate quotes from key people in your organization or industry to provide credibility and a personal touch. Make sure the quotes add value and aren’t just filler.
6. Optimize for SEO: Include relevant keywords naturally throughout the release to improve its visibility in online searches. However, avoid over-stuffing keywords which can make the text read unnaturally.
7. Include a Clear Call to Action: Direct your readers clearly on what to do next, whether it’s attending an open house, visiting a website, or contacting a real estate agent.
8. Keep It Timely: Link your news to current events or trends if possible. This makes your release more relevant and increases the likelihood of it being picked up by media outlets.
9. Proofread Thoroughly: Errors can undermine the professionalism of your press release. Make sure to proofread your text multiple times or have it reviewed by someone else.
10. Distribute Effectively: Use the right channels to distribute your press release. Identify which platforms (online press release sites, local media, industry publications) are most likely to reach your target audience.
11. Follow Up: After sending out your press release, follow up with key contacts to ensure they received it and to answer any questions they might have. This can help improve your relationships with journalists and editors.
12. Measure Your Results: Track how well your press release performs in terms of reach, engagement, and the ultimate goals you set (e.g., calls received, website visits). Use this data to refine future releases.

Implementing these tips will help you craft more effective and impactful real estate press releases that not only reach but resonate with your target audience.

Distributing Your Press Release

Using a press release distribution service like eReleases.com can significantly enhance the effectiveness and reach of your real estate press releases. Here’s why you should consider leveraging such a service:

• 1. Broader Distribution: eReleases.com has extensive networks that include thousands of journalists, media outlets, and online platforms. By using this service, your press release can reach a much wider audience than you might achieve on your own. This is especially valuable in real estate, where exposure can directly influence buyer interest and market dynamics.
• 2. Targeted Reach: With eReleases.com, you can target specific geographic locations, industries, and even individual media outlets. This ensures that your press release reaches the most relevant audience, including potential buyers, real estate journalists, and industry professionals who are most likely to be interested in your news.
• 3. Professional Formatting and Compliance: eReleases.com ensures that your press release meets the professional standards required by news outlets. This includes proper formatting, adherence to journalistic styles, and compliance with legal requirements, which can be particularly intricate in real estate communications.
• 4. SEO Benefits: eReleases.com optimizes your press release for search engines, increasing the likelihood that your target audience will find it through online searches. This includes careful keyword integration and creating links back to your website, which not only drive traffic but also improve your site’s search engine ranking.
• 5. Tracking and Analytics: After distribution, eReleases.com provides detailed reports on the reach and impact of your press release. This includes how many people viewed it, which media outlets picked it up, and what kind of engagement it received. This data is invaluable for understanding the effectiveness of your press release and planning future communications strategies.
• 6. Credibility Boost: Using a respected distribution service like eReleases.com lends credibility to your press release. Media outlets are more likely to consider your content worthy of publication if it comes through a recognized channel, which can be crucial for building your brand in the competitive real estate market.

Utilizing a service like eReleases.com not only amplifies the reach of your press release but also enhances its professionalism and effectiveness. For real estate professionals looking to make a significant impact, investing in such a distribution service can yield substantial returns in terms of market exposure and business growth.

Writing and Distributing Your Real Estate Press Release

Effectively using press releases can significantly boost your visibility, credibility, and reach in the real estate market.

By crafting clear, engaging, and informative releases and using a reliable distribution service like eReleases.com, you ensure that your news not only reaches but also resonates with the right audience.

Remember, your goal with each press release is not just to inform but also to captivate and motivate your audience to take action. With strategic planning and execution, your press releases can successfully highlight your achievements, showcase your expertise, and establish you as a leader in the dynamic world of real estate.

Whether announcing a new listing, celebrating a business milestone, or sharing valuable market insights, a well-crafted press release is a powerful tool in your marketing arsenal, ready to help you achieve your business goals.

Press Release Examples Across Several Industries

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Finally, here are some tips and training to help you write an amazing press release:

Additional Press Release Resources

• Directory of Examples & Templates

• What is a Press Release?

• Click for Press Release Template & Format (including a blank press release example)

• Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)

• Click to Learn How to Write a Press Release

• Click to Learn How to Submit a Press Release

• To Write a Press Release Yourself or Not?

• 80+ Example Press Releases

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