The Banking and Investment Marketer’s Guide to Writing and Distributing Press Releases
Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.
What to Write a Press Release About – Banking and Investment Industry
Need ideas for topics a banking and investment company could write a press release about? Here are 50 ideas to get you started:
Company News:
Launching a New Product/Service: Introducing a new financial product, service, or feature to the market.
Partnership Announcements: Publicizing a new partnership or collaboration with another company or organization.
Acquisitions and Mergers: Announcing company acquisitions, mergers, or strategic alliances.
Opening New Branches/Offices: Sharing news about the opening of new bank branches or offices.
Company Rebranding: Publicizing a rebranding or change in corporate identity.
Executive Appointments: Announcing the hiring or promotion of key executives or staff.
Stock Listings: Informing the public about an Initial Public Offering (IPO) or new stock listings.
Dividend Announcements: Sharing information about dividends or changes to dividend policies.
Financial Results: Reporting quarterly, biannual, or annual financial results and performance.
Debt Issuance: Announcing the issuance of bonds or other debt instruments.
Credit Ratings: Publicizing changes in the company’s credit ratings.
Achieving Milestones: Highlighting significant achievements or milestones reached by the company.
Implementing New Technologies: Announcing the adoption of new technologies or systems to improve services.
Educational Content:
Financial Literacy Initiatives: Promoting programs or initiatives aimed at improving financial literacy.
Market Analysis: Providing expert analysis on market trends and forecasts.
Investment Advice: Sharing insights and advice on investment strategies.
Fraud Prevention Tips: Offering advice on how to avoid common financial scams and frauds.
Tax Season Guidance: Providing helpful information and tips for tax season.
Community and Social Responsibility:
Charitable Initiatives: Announcing charitable donations or community outreach programs.
Sustainability Efforts: Sharing steps taken by the company to promote sustainability and social responsibility.
Diversity and Inclusion Programs: Highlighting initiatives to promote diversity and inclusion within the company.
Educational Sponsorships: Announcing sponsorships or support for educational programs and institutions.
Regulatory and Legal Updates:
Compliance Achievements: Announcing successful compliance with new or existing regulations.
Legal Developments: Sharing updates on significant legal matters or court rulings.
Regulatory Changes: Informing stakeholders about changes in regulations that may affect them.
Customer Service and Experience:
Service Enhancements: Announcing improvements or enhancements to customer service.
Customer Appreciation Events: Promoting events or initiatives designed to thank and engage customers.
Mobile App Updates: Highlighting new features or updates to the company’s mobile banking app.
Feedback and Surveys: Encouraging customer feedback and participation in surveys.
Customer Success Stories: Sharing stories of how the company has positively impacted customers.
Crisis Management and Response:
Addressing Security Incidents: Providing updates and responses to security breaches or incidents.
Managing Reputation: Responding to negative news or press to manage the company’s reputation.
Public Safety Announcements: Sharing information critical to public safety, especially if related to financial matters.
Awards and Recognitions:
Industry Awards: Announcing awards or recognitions received from industry groups or publications.
Employee Achievements: Highlighting significant achievements of employees.
Innovation Recognition: Sharing recognition received for innovative products, services, or practices.
Event Promotion:
Conferences and Seminars: Promoting industry conferences, seminars, or webinars that the company is hosting or participating in.
Networking Events: Highlighting networking events or industry gatherings.
Product Demonstrations: Announcing live demonstrations or showcases of new products or services.
Training and Workshops: Promoting educational workshops or training sessions offered by the company.
Data and Research:
Research Reports: Sharing findings from research conducted by the company.
Don’t Forget That You Need to Distribute Your Press Release to the Right People
Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.
What Are You Announcing? Examples and Templates by Type of Press Release
