School/University Press Release Examples

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Are you responsible for getting publicity for a university, school, community college, trade school or college and want to create a press release to do it? You’re in the right place!

School/University Press Release Info Center

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The School/University’s Guide to Writing and Distributing Press Releases

Resources to help you write an amazing press release and distribute it to the right people to get publicity for your company, cause, or announcement.

How to Write School & University Press Releases – A Step-by-step Guide

Step 1: Identify Your News

Determine what makes this announcement newsworthy. Is it timely, significant, unique, or does it have human interest? If you can’t explain why someone should care about your news right now, reframe your angle or reconsider the announcement.

Step 2: Gather Your Information

Collect all essential details: names and titles of key people, specific dates and locations, relevant statistics, approved quotes from administrators or stakeholders, and background context about your institution or program.

Step 3: Write Your Headline

Create a headline under 10-12 words that clearly states the news. Use active voice, include your institution name, and be specific. Example: “State University Launches First Undergraduate AI Ethics Program in Region.”

Step 4: Craft Your Opening Paragraph

Answer who, what, when, where, and why in 2-3 sentences maximum. This is what journalists call your lede or lead paragraph. Put the most important information first. Keep it under 50 words and make it quotable—journalists often use this paragraph verbatim.

Step 5: Build the Press Release’s Body

Use the inverted pyramid structure with the most important details first:

Paragraph 2: Provide specific details about the announcement—program specifics, relevant data, timeline, or implementation details.

Paragraph 3: Include a quote from a key administrator that provides context or vision. Keep your quotes conversational and authentic, not generic.

Paragraph 4: Add context and significance. Explain how this fits institutional goals, compare to peers, or describe expected impact.

Paragraph 5 (optional): Add a second quote from a different perspective or additional supporting details if necessary.

Keep paragraphs short (2-4 sentences each) and avoid jargon.

Step 6: Add Your Boilerplate

End with a 1-2 paragraph “About” section describing your institution. Include enrollment, founding year, location, key distinctions, rankings, and accreditations. Use the same boilerplate across all releases.

Step 7: Include Contact Information

List a specific media contact person with name, title, phone, and email. Make yourself available for follow-up questions and interviews.

Step 8: Format Properly

Use “FOR IMMEDIATE RELEASE” at the top with the date. Left-align all text, use standard fonts (11-12pt), and keep total length to 300-500 words (one page). End with “###” to signal completion.

Step 9: Edit Ruthlessly

Check that your news is clear in the first paragraph, all information is accurate, quotes are approved, and you’ve removed jargon. Read it aloud to catch awkward phrasing. Have someone unfamiliar with the topic review it for clarity.

Step 10: Get Approvals

Obtain sign-off from your supervisor, the communications office, quoted individuals, and any partner organizations mentioned. You’ll likely find you need 3-5 business days for this process.

Step 11: Distribute Strategically

Send to targeted education reporters via email, post on your website’s newsroom, share on social media, and consider quality press release distribution services to substantially increase your reach and impact for major announcements of national interest.

Step 12: Follow Up

Wait 2-3 days, then follow up with key reporters. Offer additional information or interview opportunities. Track which outlets cover your story and thank journalists who feature your announcement.

What to Write a Press Release About – Universities, Schools, and Colleges

Need ideas for topics a university, school, or college could write a press release about? Here are 50 ideas to get you started:

  1. New Program Launch: Introduction of a new academic or extracurricular program.
  2. Accreditation: Achieving a new academic accreditation or renewal.
  3. Research Breakthrough: Announcing significant findings or innovations from university research.
  4. Faculty Achievements: Professors receiving awards, appointments, or distinctions.
  5. Student Achievements: Students winning national or international competitions, fellowships, or scholarships.
  6. New Construction: Groundbreaking or completion of new facilities or infrastructure.
  7. Distinguished Guests: Hosting renowned speakers, guests, or visiting professors.
  8. Major Grants: Receiving significant research grants or endowments.
  9. Athletic Achievements: Wins in major sports events or championships.
  10. Art Exhibitions: Hosting or curating significant art or historical exhibitions.
  11. Partnerships: Announcing collaborations with other institutions, corporations, or organizations.
  12. Rankings: Climbing or maintaining a high position in national or international rankings.
  13. Alumni Achievements: Celebrating successful alumni or their significant donations.
  14. Enrollment Milestones: Reaching a record number of applications or enrollments.
  15. Campus Events: Organizing events open to the public, such as festivals or fairs.
  16. Online Offerings: Launching new online courses, degrees, or digital platforms.
  17. Diversity Initiatives: Announcing new diversity, equity, and inclusion initiatives or milestones.
  18. Financial Developments: Introduction of new scholarships, financial aid programs, or budget updates.
  19. Crisis Management: Addressing incidents or crises impacting the campus or its community.
  20. Study Abroad Programs: Announcing new international exchange or study opportunities.
  21. Environmental Initiatives: Achieving sustainability goals, green initiatives, or environmental recognitions.
  22. Library Collections: Acquiring significant collections, books, or digital resources.
  23. Conferences Hosted: Hosting significant academic or industry conferences.
  24. Technological Advancements: Introducing new tech facilities, labs, or initiatives.
  25. University Anniversaries: Celebrating significant anniversaries or historical moments.
  26. New Leadership: Appointing new deans, presidents, or other key administrators.
  27. Community Engagement: Announcing community outreach or service programs.
  28. Publications: Releasing significant university or faculty publications.
  29. Campus Expansions: Opening of satellite campuses or expansions.
  30. Global Initiatives: Establishing new international partnerships or campuses.
  31. Health Initiatives: Announcing new health or wellness programs for students.
  32. Staff Achievements: Recognizing staff members for their achievements or years of service.
  33. Honorary Degrees: Bestowing honorary degrees upon notable individuals.
  34. Innovation Hubs: Launching new innovation or entrepreneurial centers.
  35. Start-ups: Announcing successful student or faculty-led startups.
  36. Arts and Culture: Debuts of theatrical or musical productions.
  37. Scientific Expeditions: Launch or findings of significant scientific expeditions led by the institution.
  38. Legal Matters: Addressing significant legal matters, lawsuits, or regulatory changes.
  39. Fundraising Campaigns: Initiating or successfully concluding fundraising drives.
  40. Philanthropic Gifts: Receiving major philanthropic gifts or donations.
  41. Safety Measures: Implementing new safety or security measures on campus.
  42. Veteran Initiatives: Announcing programs or services dedicated to military veterans.
  43. Continuing Education: Launching new courses or programs for adult or lifelong learners.
  44. STEM Initiatives: Introducing new initiatives to promote STEM education.
  45. Faculty Books: Highlighting books or major works published by faculty.
  46. Student Government: Recognizing major achievements or changes initiated by student government.
  47. Historical Discoveries: Announcing findings related to the institution’s history or past.
  48. New Courses: Introducing unique or timely new courses.
  49. Sports Facilities: Opening or renovating sports or athletic facilities.
  50. Humanitarian Efforts: Announcing significant student or faculty-led humanitarian projects.

Press Release Templates for Schools, Colleges, or Universities

1. New Scholarship Announcement

FOR IMMEDIATE RELEASE

Headline: [School/University Name] Unveils New [Name of Scholarship]

[City, Date] – [School/University Name] is proud to announce the establishment of the [Scholarship Name] Scholarship, designed to support [Description of Recipients, e.g., outstanding undergraduates in STEM, talented students facing financial hardships, etc.]. Starting from [Academic Year/Season], this scholarship aims to [Purpose of the Scholarship, e.g., provide financial aid, encourage academic excellence, support research initiatives, etc.].

Thanks to the generous support of [Donor Name/Entity], who has contributed [Donation Amount] towards the fund, the [Scholarship Name] Scholarship will be awarded annually to [Number of Recipients] students, covering [Details of the Scholarship Benefits, e.g., tuition fees, living expenses, research grants, etc.].

[Quote from the donor/school official about the motivation behind the scholarship and its expected impact on the recipients and the academic community.]

Eligibility criteria and application details are available at [School/University Financial Aid Website]. We encourage eligible students to apply by [Application Deadline].

This new scholarship reinforces [School/University Name]’s commitment to making higher education accessible to all and supporting our students’ academic and professional aspirations.

For more information about the [Scholarship Name] Scholarship and other financial aid opportunities, please contact [Contact Information].

About [School/University Name]

[Short paragraph about the school/university, including founding year, mission, number of students, and notable achievements or programs.]

Contact:

[Name of Contact Person]

[Title]

[Email]

[Phone Number]

2. School Receives Academic Achievement or Award

FOR IMMEDIATE RELEASE

Headline: [School/University Name] Receives [Name of Award/Achievement]

[City, Date] – [School/University Name] is proud to announce that [Student/Department/Team Name] has received [Name of Award/Achievement], recognizing their outstanding achievements in [Field/Subject]. This prestigious award, presented on [Date of Award], at [Location/Award Ceremony], highlights the exceptional work and dedication of our [students/faculty/staff] in advancing [specific aspect related to the award].

[Provide a quote from a key figure, e.g., the President, Dean, or recipient, expressing gratitude, the significance of the award, and its impact on the institution.]

This achievement reflects [School/University Name]’s commitment to excellence in [Academic Field/Research/Community Service] and underscores our role as a leader in [specific area or field]. We are dedicated to fostering an environment where our [students/faculty/staff] can achieve their full potential and make significant contributions to [society/the academic community/the world].

For more information about [Award/Achievement] and [School/University Name]’s programs, please contact [Contact Information].

About [School/University Name]

[Short paragraph about the school/university, including founding year, mission, number of students, and notable achievements or programs.]

Contact:

[Name of Contact Person]

[Title]

[Email]

[Phone Number]

3. New Program or Department Launch

FOR IMMEDIATE RELEASE

Headline: [School/University Name] Announces Launch of New [Program/Department Name]

[City, Date] – [School/University Name], a leader in [Educational Field/Research], is excited to announce the launch of its new [Program/Department Name], starting [Semester/Year]. The [Program/Department] will offer [Type of Degrees/Courses] in [Field/Subject], designed to equip students with [skills, knowledge, benefits of the program].

[Include a statement from a key figure about the importance and expected impact of the new program or department.]

The [Program/Department Name] is developed in response to the growing demand for [reason for the program, e.g., emerging industry needs, technological advancements, etc.] and aims to prepare students for successful careers in [Field/Industry]. With a curriculum that combines theoretical knowledge and practical experience, students will benefit from [unique program features, e.g., internships, research opportunities, industry partnerships].

For more information about the [Program/Department Name] and admission requirements, please contact [Contact Information].

About [School/University Name]

[Short paragraph about the school/university, including founding year, mission, number of students, and notable achievements or programs.]

Contact:

[Name of Contact Person]

[Title]

[Email]

[Phone Number]

4. Major Event or Conference Announcement

FOR IMMEDIATE RELEASE

Headline: [School/University Name] to Host [Name of Event/Conference]

[City, Date] – [School/University Name] is proud to host the [Name of Event/Conference], scheduled for [Date(s)] at [Location]. This event will bring together [Description of Attendees, e.g., leading academics, industry professionals, students] to discuss [Main Themes/Topics], addressing key challenges and opportunities in [Field/Industry].

[Provide details about the event, including keynote speakers, workshops, panel discussions, and any other relevant information.]

[Include a quote from the event organizer or a key figure highlighting the significance of the event and what participants can expect to gain.]

The [Name of Event/Conference] is an excellent opportunity for [participants’ benefits, e.g., networking, learning, collaboration] in the field of [Field/Industry]. We invite [Target Audience] to join us for what promises to be an enlightening and engaging event.

For registration details and the full event schedule, please visit [Website] or contact [Contact Information].

About [School/University Name]

[Short paragraph about the school/university, including founding year, mission, number of students, and notable achievements or programs.]

Contact:

[Name of Contact Person]

[Title]

[Email]

[Phone Number]

5. Strategic Partnership Announcement

FOR IMMEDIATE RELEASE

Headline: [School/University Name] Announces Strategic Partnership with [Partner Organization/Company Name]

[City, Date] – [School/University Name] is thrilled to announce a strategic partnership with [Partner Organization/Company Name], a leading [Industry/Field] organization. This collaboration is set to enhance [educational opportunities, research, community engagement, etc.] for our students and faculty, starting [Effective Date/Season/Year].

This partnership will enable [Description of what the partnership involves, such as joint research projects, internships for students, guest lectures, etc.], aligning with our mission to provide real-world experiences and foster innovation in [Field/Subject].

[Quote from a high-ranking official from the school/university expressing the importance of the partnership and expected outcomes.]

[Partner Organization/Company Name]’s commitment to [Related Field/Industry/Community Service] and its reputation for excellence make it an ideal partner for [School/University Name]. Together, we are poised to make significant contributions to [specific goals or areas, such as advancing technology, improving community health, etc.].

For more information about this partnership and its implications for [School/University Name], please contact [Contact Information].

About [School/University Name]

[Short paragraph about the school/university, including founding year, mission, number of students, and notable achievements or programs.]

Contact:

[Name of Contact Person]

[Title]

[Email]

[Phone Number]

These templates are designed to convey key information in a clear and engaging manner, tailored to highlight the significance of achievements and the introduction of new opportunities at educational institutions.

Frequently Asked Questions About School/University Press Releases

How long should a school press release be?

Aim for 300-500 words, which fit on one page. The maximum should be 800 words. Journalists are busy—shorter releases that get to the point quickly are more likely to be read and used.

What makes a good university press release?

Lead with research impact or innovation, include relevant data and statistics, quote key administrators or researchers, connect to broader trends or national conversations, and emphasize what’s first, largest, or unique. Keep the tone objective rather than promotional.

How do I write a school program press release?

Start with a clear announcement of the program launch or change. Include when it starts, who it serves, what makes it unique, and expected benefits. Add a quote from the program director or principal explaining the vision. Provide enrollment or participation details and application information if relevant.

What should a sports press release template include?

Include the team, game, or achievement details (teams, scores, dates, location), standout player statistics, coach quotes about the performance, season record or rankings, and what’s next for the team. For championships, emphasize the historical significance and preparation that led to success.

How do you write a partnership announcement for schools?

Lead with the partnership details: who you’re partnering with, what the collaboration will accomplish, and when it begins. Explain the benefits for students or the community. Include quotes from both partners. Describe what each organization brings to the partnership and expected outcomes.

What are good press release examples for students?

Effective student press releases focus on specific achievements, such as winning competitions, earning scholarships, publishing research, setting athletic records, receiving community service recognition, or achieving artistic accomplishments. Include the student’s full name (with permission), grade level, hometown, specific award details, and a quote from the student or advisor.

Do I need quotes in a school press release?

Yes, include at least one quote from a relevant administrator, principal, dean, or coach. Quotes add credibility and a human voice. Make them conversational and meaningful—explain significance or share vision rather than generic statements like “We’re proud of this achievement.”

When should I send a press release for a school event?

For future events (conferences, performances, open houses), send 1-2 weeks before. For past events or achievements (awards won, competitions, fundraiser results), send within 24-48 hours while it’s still news. Best timing is Tuesday-Thursday, 10 AM-2 PM, avoiding Fridays and Mondays.

Finally, You Need to Distribute Your Press Release to the Right People

Even the best press release is useless unless the right people receive it! That’s our specialty – custom distributing press releases to the reporters, editors, bloggers, and influencers most likely to pick up and publish your press release, or even better, to write their own story about you. Learn more about our press release distribution services here.

What Are You Announcing? Examples and Templates by Type of Press Release

  1. Launching a New Product
  2. Launching a Product Improvement
  3. An Event
  4. A Grand Opening
  5. Achievement of a Major Milestone
  6. Receipt of an Award or Recognition
  7. A New Hire or Promotion
  8. Dealing With a Crisis
  9. A Partnership With Another Organization
  10. An Acquisition or Merger
  11. Social Cause Activities
  12. Release of a New Book
  13. Political Campaign Activities
  14. Music-Related Announcement
  15. School/University Announcements
  16. Media, Network, and Local Station Announcements
  17. Announce an Art Exhibition
  18. Press Release for a Movie
  19. Press Releases for Tech Firms
  20. How to Distribute Law Firm Press Releases
  21. Press Release for Fashion Distribution Services
  22. 16 Press Release Examples For Unions to Use [+ 3 Templates]
  23. App Press Release Examples and Templates
  24. Magazine Press Release Examples and Templates

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