PR Fuel: PR News, Views, & Stews

4 Vital Elements to Include in Your Press Release

August 28 2013

Think your press release is all sewn up and ready to go? Hold up! You may be leaving out some vital information in every one.  If you’ve ever wondered why your press releases aren’t getting picked up more often it’s possibly because they’re incomplete!  Read More

Sometimes Thinking Inside the Box Works Best

August 27 2013

Everyone’s heard the “think outside the box” saying enough over the years. It’s such a cliché that I’ve heard of some offices that have banned the phrase because everyone was too busy rolling their eyes to engage in discourse. It’s become a catch-all saying when a manager wants his or her employees to do things a little differently.  Read More

How Building Brand Advocates Can Save You During a Crisis

August 27 2013

Many crises are avoidable, should you have a system for crisis monitoring in place. The more proactive you are, the less likely you are to face one. However, that does not guarantee you’ll make it through the life of your business without an issue. No one is bulletproof. Even the most upright companies can find themselves under fire at times. Read More

Can Ignoring a Crisis Make it Disappear?

August 22 2013

When a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even if you don’t feel you’re at fault, your brand is sure to suffer. However, the way you handle your crisis response can either serve to mend relationships and cut down on long-term damage, or permanently burn bridges. That’s why having a crisis management plan is so important. Read More

Maintaining Your Reputation as a PR Pro

August 19 2013

Whether you work for a small company or a huge corporation or even work for yourself, you know how important reputation is in the PR business. Essentially it’s the word of mouth of the industry; just like the product or company you represent, if word gets out it’s no good, people won’t buy it. It doesn’t matter if the word of mouth is true or not – you’re sunk, and you have to fix it.  Read More

Rebuilding Your Brand’s Reputation after a Crisis

August 13 2013

What do you do if your brand’s reputation takes a major hit? Repairing a damaged image is essential to your survival, but it’s not going to be easy. Just ask BP, Toyota, Tiger Woods, Lance Armstrong, Carnival Cruise Lines, or any other brand that has suffered a PR disaster in recent years. Recovering from the damage can take a long time, if you’re lucky enough to recover at all. Read More

Anticipating the Worst-Case Scenario when Engaging Customers Online

August 09 2013

Thanks to social media, companies are engaging with their customers on a deeper level than ever before. From asking for their feedback to crowdsourcing their involvement in marketing campaigns, there are so many opportunities for brands to interact with their target audience. Read More

Don’t Underestimate the Power of Your Words

August 08 2013

There’s something every PR pro out there needs to hear. It’s a message that seems obvious when you hear it but many forget it in their day to day work. What all of us need to be reminded of is every word you say and write could completely change your life and your business. Read More

Can You Make “Negativity” Work For You?

August 06 2013

We’re right in the middle of the political season, and everywhere you go you see various ads for the presidential candidates. A layman might naturally assume the candidate with the more positive message will win out, as that’s what works with PR everywhere else. (Just look at the stigma always associated when a candidate “goes negative.”) Read More

Clean Up Your Act

July 31 2013

Your online presence can be just like your office. After working in it for so long, day in and day out, you don’t notice all the little messes you’ve made. But slowly those little messes turn into one big mess. Soon, your office is so cluttered the janitor won’t even go in! Read More