PR Fuel: PR News, Views, & Stews

How Should You Conclude Your Press Release?

April 02 2013

In life there are two kinds of people: those who start things only to walk away, and those who finish what they began. And when it comes to writing a press release (or any form of copy, for that matter), it’s easy to get lumped in that first group. Why? Because when you sit down to write a press release, you have a good idea of what it’s going to be about, so getting started is easy. However, once you’re a paragraph or two in, it’s also easy to hit that wall and wonder how in the world you’re going to finish things up.
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Your Competitors Know What You’re Up to Online

March 26 2013

Hey, guess what? Everyone in your community is watching you, including all the people who want you to fail so they can capitalize on your demise. Your competitors are watching you like a hawk – especially what you’re doing online! Read More

Why You Should Always, Always Be Nice

March 25 2013

It’s always upsetting when you contact someone from your favorite company or brand only to find out they’re extremely rude or uncaring. You like to think just because their product is awesome that they must be cool as well, but that’s not always the case. Whether it’s hubris or ignorance, some company reps just don’t get why they should be nice when they’re already making money. Read More

Are You Getting the Maximum Mileage from Your Press Releases?

March 11 2013

You spend a lot of time, energy, and maybe even money writing and distributing your press releases. It seems like kind of a shame (and a waste) to spend so many resources writing a press release only for you to send it out and forget all about it. Surely, you should be getting more from all your hard work, right? Read More

Leveraging Your Case Studies for PR Gain

March 07 2013

Case studies are an incredibly powerful marketing and PR tool. In fact, in the 2012 B2B Content Marketing Benchmarks, Budgets, and Trends Report from the Content Marketing Institute, 70 percent of B2B marketers said that they believe case studies are an effective marketing tool. It was one of the highest rated content marketing tactics in the survey. Read More

How Press Release Writing Has Made Me A Better Writer

March 06 2013

Make no mistake—press release writing is a specialized skill. However, that doesn’t mean that the skills I’ve acquired from years of writing press release don’t carry over to other forms of writing that I do. Writing press releases has absolutely made me a better all-around writer. How? Read More

Don’t Let Customers Dictate the Conversation

March 01 2013

When communicating with your customer base, you may make the mistake of thinking they run the show. After all, they have all the money, which you desperately want and need. They have the desire to buy from you so you naturally feel like you have to cater to their every whim. Read More

Open Your Social Media Door to Possibilities

February 28 2013

I’m often amazed at how quickly humans adapt to new technology or new ways of life. One minute we’re in awe trying to figure out how to work the new amazing iPhone, then the next we’re complaining that our new Android doesn’t instantly download the Angry Birds sequel. Read More

5 Ways to Actively Participate in Your Professional Organization

February 23 2013

You want to help your colleagues and friends promote and improve the general well-being of your industry, but you’re not sure how. It can be a little daunting when others are throwing out ideas and organizing get-togethers. Here are a few things you can do in your professional organization to help out more. Read More

Deny, Deny, Deny: How to Embrace Denial in Your PR Campaigns

February 22 2013

“Denial” isn’t a word you hear around the PR community too much considering it’s the opposite reaction you want from your customers. The last thing you want is to see people, upon experiencing your new campaign, covering their ears and shouting, “No, no, no!” Read More