PR Fuel: PR News, Views, & Stews

Customer Loyalty Programs: PR for Your Most Faithful

July 30 2013

You’ve already reeled ‘em in for good, so you don’t have to do anything else, right? I mean, your most loyal customers aren’t going anywhere; they return again and again to spend a lot of money with you, so why worry? Read More

Finding the Good News In a Bad Situation

July 29 2013

I’m of the opinion there’s always a silver lining in any situation you find yourself in with your business. No matter how dire things get or badly you may have messed things up, there’s always a way to make things work out the way you need them to. Notice I say “need” and not “want,” as those are two entirely different things. Read More

How Can You Hop on the Social Media Bandwagon in 30 Minutes a Day?

July 26 2013

Small business owners face a pretty tough conundrum. They need to get the word out about their little company to anyone and everyone who will listen. The problem with this is they’re usually so focused on making product and selling it that there’s no time to worry about finding new customers. Read More

How to Mine Your Networking Using LinkedIn’s New “Skills”

July 24 2013

Have you filled out your LinkedIn Skill set yet? Of course you added your excellent typing skills and WordPress expertise, but what about all the other stuff? Did you throw in those two years of tap dance? How about your extended knowledge in astronomy? Read More

Over 20,000 Visits to Single Press Release (and 50,000 Visits to Website)

July 23 2013

UPDATE: On July 9, 2013, Genesis One, Inc. issued a second press release and as of this update (3 weeks later) that press release had received over 13,000 views. This shows that the approach that Genesis One used can produce repeatable results. In other words, the huge amount of traffic that their press releases are receiving is not a fluke, but a result of the supporting actions of Genesis One. Anyone who is truly interested in increasing visibility and recognition for their company should pay very close attention to the methods described below.

On June 4, 2013, Genesis One, Inc. issued a press release via eReleases / PR Newswire to announce a new product, the T-SQL Source Code Unscrambler.

Wait – what on earth does a “T-SQL blah blah blah” have to do with me?
If that product sounds difficult to understand to you, I agree!

But this story is not about the product. Instead, it’s about what happened with this one press release. And it can apply to anybody. Read More

How to Run a Social Media Campaign Into the Ground

July 22 2013

Feel like you’re doing a little too well? Want to take some steam out of your social media campaign? Well you’re in luck, as there are several ways to ruin your campaign and run it straight into the ground. People do it every day, so you have plenty of resources to pull from! Read More

Saving Face: A True Story

July 17 2013

Many companies and PR pros go through it – suddenly you find yourself on the bad end of a negative campaign. Instead of making big bucks and becoming famous, you or your client is forced to quickly save face. Worse, it sort of feels like you’re in it by yourself. Read More

In a Media Campaign, Don’t Forget the Little Guys

July 12 2013

When we’re spreading the word of our latest business ventures or innovations we naturally want the whole world to hear about it at once. So when sending out press releases and the like, you immediately jump to the big newspapers like the New York Times and TV stations like CNN. Read More

Pluses and Minuses of Using Reddit for Your Business

July 11 2013

There’s a lot more to social media than posting on Facebook occasionally. Internet users are all over the place and you often have to go chase them down on websites they frequent. Read More

Using CRM Tools for Media Relations

July 09 2013

Managing relationships with the media is a big part of PR. You have to know which members of the media cover which topics, how you can contact various media members, when the last time you spoke to each person was, what you discussed during your last conversation, what kind of results you’ve gotten from your relationships… and so on and so on. Read More