What are the best practices for content promotion? Obviously, we include social media sharing, SEO, digital advertising, as well as cross promotion across websites, social media pages, and through email. These are all great ways to get the word out about the valuable content that you have to offer. However, there might be another way to get an edge on the competition and that’s through the use of press releases. Using a wire service helps you to reach new audiences and builds relationships with journalists or influencers in your industry.
First you need to decide on your goals for the press release. Do you want more traffic going to your blog or are you hoping to increase sales? Be sure to set a measurable goal.
Then decide on your press release format, which may be a little different for content marketing promotion. Here are a few examples:
Remember that all press releases should include the following:
When you have written your press release, determine where you want it distributed. This is where using a service can come in handy. The last step is measuring your results. Take a look back at the goals you had set for the press release and notice what you achieved and where you fell short. Use this information to tweak your next campaign.
Have you used press releases to promote your content? Tell us what worked for you (and what didn’t) in the comments.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html