The whole purpose of the press release is for a company, organization or individual to be able to share what’s happening in their world with the public. Often, the information is creative, insightful, and useful—people will really want to know what your press release has to say. Unfortunately for all you creative types out there, press releases must follow the standard AP (Associated Press) format. This format makes it easy for journalists to pick out important information, contact the writer, and publish it. This is not the time to use the Curlz font or to forget to include a quote.
However, this doesn’t mean that your press release has to be staid or boring. Here are a few simple ways to give your press release a little punch.
As we said above, press releases follow a standard format, which means that certain information should always be included, like the dateline, the contact information, and the boiler plate statement about your company. You can, however, incorporate your company’s letterhead or branding into your press release. This will help set your press release apart.
In addition, you can also incorporate infographics, photographs, and other media as attachments. They might not get used, but some recipients may appreciate the extra detail.
For more information on how to write a great press release, check out our handy guide. If you still have questions, be sure to pick up a copy of the AP Style Guide or just chat with us in the comments. We would love to hear from you!
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: http://www.ereleases.com/offer/beginnersguide.html