PR Fuel: PR News, Views, & Stews

Should You do an Interview with that Aggressive Reporter?

July 05 2013

It’d be nice if all reporters were objective, but we know that’s not the case. We’re living in the era of opinion journalism. Between blogs and cable news talk shows, the evidence is all around us. It’s getting harder and harder to find objective journalism. Everywhere you look, it seems like aggressive reporters are shouting their opinions and setting their sights on targets they want to take down. Read More

What You Need to Know About the CAN-SPAM Act Before Sending an Email Blast to Reporters

July 03 2013

In 2003, the CAN-SPAM Act was signed into law to create national standards for the sending of commercial email. The bill was designed to prohibit non-solicited marketing and to give recipients the right to have you stop emailing them. Read More

7 Ways to Become a Better PR Pro

July 02 2013

Whether you’re just getting your start in the business or you’ve been at this for years, there’s always room to improve your skills and become a better PR pro. Doing so will help you achieve better results for your clients and better results for your career. Read More

5 Ways to Interact with Reporters on Facebook

July 01 2013

Facebook is crawling with reporters, editors, bloggers, and other members of the media. These people often use Facebook as a way to find sources, generate story ideas, connect with the communities involved with stories, share their stories, and so on. In other words, Facebook is an important resource for them. Read More

What It Takes To Be A Social Media Influencer

June 28 2013

Two years ago, I wrote a post offering tips on how to become a social media influencer. Looking back, I realized that while all of the advice I offered in the post still rings true, it doesn’t tell the full story. See, following the tips I gave you in that article will certainly help you position yourself as an influencer, but it might not be enough on its own. Read More

Why Your Niche Isn’t Working

June 28 2013

You can put a ton of energy into your business venture and it never takes off. No matter what you do or say your hard work just won’t turn into success like you want. Even worse, it appears to be totally random and just bad luck as to why you’re not rolling in money; there’s nothing else you could have done.  Read More

Breaking the Ice at Networking Events

June 27 2013

Networking events can be a great place to meet people who will help you grow your business, but for many people, these events can be very intimidating. There are lots of strong personalities that go to these events, and if you’re a little more reserved, going up and talking to someone you don’t know can be pretty hard. However, if you want to build your network and gain valuable relationships, you’re going to have to learn how to break the ice when you attend these events. Read More

Changing the Way You Think about Link Building with Press Releases

June 26 2013

For years, we’ve been talking about how press releases are a great tool for link building. By including a couple of backlinks with keyword-rich anchor text in your online press releases, you could easily build a nice link portfolio which would be very helpful in boosting your search engine rankings. Read More

Think Twice Before You Try Newsjacking A Tragedy

June 25 2013

In the past several months, America has been hit with multiple tragedies—the devastating Hurricane Sandy, the senseless Newtown shoot at Sandy Hook Elementary School, the terrorism at the Boston Marathon, and the heartbreaking West, Texas fertilizer plan explosion. All of these sad events were major news stories, each earning headline coverage for days and weeks. Read More

Choose Your Goals Carefully

June 20 2013

What do you want out of your business? Do you foresee an end to your latest venture or is it something you want to do until retirement?  Read More