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PR Fuel: PR News, Views, & Stews

  1. Using Social Media at an Event: A How To

    November 28 2016

    Whether your event is large or small, a great social media campaign will take it from ho-hum to stellar in no time. Your event social media will gain you new followers, increase brand exposure, and give you new authority in your industry. Your event doesn’t even have to take place in a physical space; social media can drive an online event too….

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  2. Planning Holiday Content: 7 Ideas

    November 14 2016

    People love a holiday! Any holiday really, but most especially the ones that get them a day off work. You definitely want to cash in on those relaxed holiday vibes and you need to have a set, achievable goal in order to do so. For example, let’s say you own a photography business and you want to create a campaign around Valentine’s Day with the goal of getting people to sign up for a mini session. In addition to wishing everyone a Happy Valentine’s Day and offering a discount code, write a short post on picking clothes for family portraits. This makes the email, post, or blog article helpful to the consumer and encourages them to share it—which increases the number of people who will see your discount code for mini-sessions….

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  3. How to Promote Your Content Marketing with Press Releases

    October 31 2016

    What are the best practices for content promotion? Obviously, we include social media sharing, SEO, digital advertising, as well as cross promotion across websites, social media pages, and through email. These are all great ways to get the word out about the valuable content that you have to offer. However, there might be another way to get an edge on the competition and that’s through the use of press releases. Using a wire service helps you to reach new audiences and builds relationships with journalists or influencers in your industry….

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  4. 7 Tips and Tricks of Podcasting

    October 17 2016

    Have you been thinking about doing a podcast for your business or organization, but weren’t sure where to start or even if anyone would listen? Podcasting is a great way to reach people who might not necessarily read your blog or interact with you on social media. Getting started isn’t difficult, but there are few easy tips and tricks to follow to make sure your podcast is top notch from the beginning….

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  5. 7 Press Release Ideas for Any Industry

    October 03 2016

    Most of the time finding a topic for a press release is easy—your company has a new product coming out or is increasing the services offered. Other times finding something to write about is difficult. You want to get some press for your company, but don’t want to waste anyone’s time with fluff. So what are some good ideas for any industry? Let’s take a look:…

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  6. 5 Reasons You Should Show Personality in a Press Release

    September 19 2016

    We have talked a lot about making sure that your press release is concise and easy to read and understand. Journalists, bloggers, and other writers don’t have a lot of time to read lengthy prose on your news, however, that doesn’t mean it needs to be a “just the facts” piece with no excitement to it. There are several ways to breathe new life into your press release AND keep it short and sweet. …

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  7. 3 Ideas for Creatively Formatting Your Press Release

    September 19 2016

    The whole purpose of the press release is for a company, organization or individual to be able to share what’s happening in their world with the public. Often, the information is creative, insightful, and useful—people will really want to know what your press release has to say. Unfortunately for all you creative types out there, press releases must follow the standard AP (Associated Press) format. This format makes it easy for journalists to pick out important information, contact the writer, and publish it. This is not the time to use the Curlz font or to forget to include a quote….

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  8. Effects Poor Corporate Ethics Can Cause Your Company

    September 05 2016
    Corporate ethics puzzle

    Corporate ethics puzzle

    Ethical misconduct in any company can lead to very serious consequences which can cause the company time and money in trying to repair their business reputation and any legal issues that may arise depending on the severity of the situation. Integrity breakdown can dramatically cost a business millions of dollars and even prison time in some extremely serious cases. In order to really protect your company from an ethical misconduct scandal, you need to incorporate a management plan in order to stay on top of any unethical practices within the corporate environment. To do this you must first understand the effects that poor corporate ethics can cause to your company in order to setup barriers to help prevent something like this occurring. This expert guide will give you inside advice on the major effects that ethical misconduct can cause to your company. But first:…

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  9. Refresh Your Ideas: 7 Ideas to Update Old Content

    August 22 2016

    There are many reasons why it is a good idea to refresh or reuse your blog content from time to time. First off, updating content takes a lot less time than creating an original post from scratch. Second, if your audience as grown over the life of your blog, most people haven’t seen this earlier post so it’s brand new to them. Third, if you’ve changed your mind or new research has come out about your topic, it’s always wise to update your previous thoughts. Because of the way SEO works, people searching specifically for the topic(s) mentioned in your blog may still stumble across it even if it is years old. It’s in your best interest to make sure that the article is accurate and reflects your true feelings….

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  10. How to Get Better Media Coverage for Your Release

    August 08 2016

    Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outlet. It doesn’t mean the press release isn’t newsworthy, just that you haven’t framed it in the right way to catch the eye….

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