PR Fuel: PR News, Views, & Stews

Why It’s Harder Than Ever To Get Newspaper Coverage

April 18 2013

For those of us who have been in this industry for a while, it doesn’t seem like all that long ago that getting mainstream press coverage in newspapers was a top priority. But in this digital age, we’ve seen an evolution or rebirth of journalism, and the truth is that getting your story in a newspaper (or on a newspaper’s website) isn’t the only path to PR success. With blogs, podcasts, YouTube, social media, niche news sites, and a host of other channels available for spreading your message, getting mainstream media coverage just isn’t as important as it used to be. Read More

Does Keyword Density Matter in Your Press Releases?

April 17 2013

Once upon a time, search engine optimization used to be all about keywords. Pretty much all you had to do to get something to rank was pepper it with the right keywords, and you were all set. This applied to press releases too. You’d simply put the keywords you were targeting in the headline, body, and backlinks, and you could fairly easily grow your search engine presence. Read More

Hot Tips for Writing a Better Boilerplate

April 16 2013

Would you believe me if I said the boilerplate was one of the most important parts of your press release? Think about it – this is the chunk of text that gets used time and time again in every press release you send out. When you’re distributing press releases on a regular basis, that means your boilerplate is going out to hundreds of different places all over the internet. It’s the paragraph that concludes every press release, making a strong statement about what your company does and what makes you different. It’s also the paragraph that journalists will refer to and borrow information from when writing about your company. Read More

The “Nuclear Option” for Social Media Posts

April 15 2013

Have you heard of the “nuclear option?” It’s whatever option is available to you that you hope will blow up like crazy, but you want to save until a last resort. In other words, you have a tactic you know will work on a large scale, but may have other consequences; hence your hesitation to actually use it. Read More

Running From Success

April 10 2013

Do you ever feel like success is running away from you? I know I occasionally feel like true success is just out of reach. This is usually a result of setting my goals way too high and not knowing what I want at the time. When I re-evaluate what I’m actually reaching for suddenly I realize just how well I’m really doing. Read More

Will Newspapers Always be a Part of PR?

April 09 2013

Generally, when people think of public relations, at some point a newspaper will flash in their mind. That’s because for most people two things are true: newspapers are a thing that exists, and written press releases – designed for print media – are a big way in which companies spread news regarding their recent developments. Read More

How to Keep a Stale PR Campaign Fresh

April 08 2013

P.U.! Do you smell that? Something stinks, and it’s not the month old bread you left on top of the fridge (well, it may be that, too. Go throw it away). Your campaign has been sitting around for way too long and it’s starting to go crusty and turn funny colors. For some reason, you’re just ignoring it as it dies. Read More

So You Just Offended a Large Portion of Your Customer Base…

April 05 2013

Well, it finally happened. The dreaded day when you wake up and realize those 10,000 emails in your inbox means you’re going to have a very bad day…week…month. You or another member of your team posted something online or your company ran a commercial and now thousands of people are clamoring for your head. Or, at the very least, an explanation. Read More

Be Exciting! Be Dangerous! Just Don’t Be Boring

April 04 2013

A friend of mine is a movie aficionado, so much so that he started a movie review website. He’s one of those film buffs that can’t just tell you if a movie is “good” or “bad.” If you ask him, you better be prepared to sit down for a while and have a working idea of film theory. Read More

How to Know if Your Event Warrants a Press Release

April 02 2013

Newsflash—the internet is flooded with crappy content. Among that crappy content are thousands, if not millions, of worthless press releases. You know the kind. You’ve probably read a few of them when you first started writing press releases and you scoured the web looking for examples. You know—the releases that you finish reading and all you can say is, “Huh? What’s the news?” Read More