PR Fuel: PR News, Views, & Stews

How to Write Blogs in the Face of Panda 4.0

November 04 2014

By now you’ve heard how Panda 4.0, Google’s new search algorithm, has totally changed the face of PR forever. Many PR pros are saying it’s basically the end of SEO as we know it considering it takes great content into consideration rather than keywords and links.  Read More

How to Pull a Spiraling Campaign Out of Disaster

November 04 2014

You’ve poured everything you have into your latest campaign. You just KNEW it was going to be the biggest thing your company has ever seen. It was going to bring in tons of new fans and skyrocket your business into the stratosphere.  Read More

Growing Your PR Campaign is Like Growing a Garden

November 03 2014

A public relations campaign is only as good as its growth. If the campaign is moving up and becoming more successful, no matter how slowly, it’s not a great campaign. You have to do what you can to get more and more eyeballs on your company or change what you’re doing.  Read More

Email Marketing Tips to Learn From the Pros

November 03 2014

Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it. Read More

What to Learn From Your Competitors’ Press Releases

October 31 2014

 Ugh, your competitor got yet another press release printed in your local newspaper. You’ve been trying to get one in for months to no avail. Even worse, you’re pretty sure you put out a press release much like the one that just got printed. What’s the deal?  Read More

The Essence of Public Relations in a Digital World

October 31 2014

It’s safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don’t translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some things like press releases are in danger of eventually falling away, the industry as a whole is fine.  Read More

Public Relations Strategies for the Nichiest of Niches

October 30 2014

 Your product has, quite possibly, one of the smallest possible customer bases. You love every single one of your customers and wouldn’t trade them for the world, but your product isn’t going to take the world by storm anytime soon. You accept this and are totally fine living in this smaller world.  Read More

How to Think 3 Steps Ahead in PR

October 30 2014

Public relations is all about timing. Post something online at the right time and you’re golden – post at the wrong time and you’re out of luck. Release your press release right as the holiday shopping period begins and you’re rich – release it too late and you missed the window. With careful planning comes great reward.  Read More

Choosing a Winning Subject for Your Next Press Release

October 29 2014

If you’ve had trouble recently getting the attention of even the most faithful of your editor and journalist friends, then you may need to take a look at the type of material you’re sending. You could be getting a little too “familiar” and started figuring that everything is ok to send or even write about.  Read More

PR Problems You Never Expected

October 29 2014

Most PR pros have a grandiose idea of what public relations is before they go into the field. They see representation of it on TV or a movie and believe that the job is all glamour and hobnobbing with celebrities all the time. However, after a few years actually doing PR work, they quickly discover it’s not all glitz and fun.  Read More