PR Fuel: PR News, Views, & Stews

Closing Out Your Press Release with a Bang

November 11 2014

Many words have been typed about the beginning of a press release. And it’s true; making a first impression is vital to making it into a newspaper or magazine or anywhere else. If you don’t knock their socks off right away they’ll simply move on to the next press release.  Read More

Tips for Shy PR Pros on Talking to People in Real Life

November 11 2014

The prevalence of social media in PR is a dream come true for introverts. They can type away with a level of separation from other people that’s not found in many other industries. There’s not even a real need to talk to people on the phone on a regular basis. Read More

5 Stupid Press Release Blunders Smart Companies Make

November 11 2014

Newbie or old pro – nobody is safe from making the occasional blunder. And this happens all the time on press releases. There are so many elements and so many things could go wrong that even the best in the business slip up and make goofy errors.  Read More

Why You Should Always Respond on Facebook

November 10 2014

Bing! The little notification comes up that you have a comment on your page. Ok, it doesn’t actually make a bing noise, but it probably does in your head. In any case, you head on over to see what your happy little customer/fan said.  Read More

Why PR Will Never Be the Same (Offline)

November 07 2014

If you’ve been in the PR business for a while, you may remember what it was like before computers were such a big part of the industry. Never mind smartphones and tablets; desktop computers and the web in general had an immediate, huge impact on public relations. Read More

When Twitter Posts Go Rogue

November 07 2014

You can plan for the future all you want, but sometimes there’s no telling what’s going to happen. It’s amazing how different the reactions will be to the exact same Twitter post – one group could love it, another group could be totally indifferent and ignore it, and yet another group could be wildly offended. Read More

What to Do with a Failed Press Release

November 06 2014

 Well, you gave it your best shot. You wrote a fantastic press release, making sure to write in the inverted pyramid format and get in some great quotes and other relevant stuff. You literally couldn’t have done a better job… but it still failed miserably.  Read More

SEO is Dead, Long Live SEO

November 06 2014

For so many years Search Engine Optimization has been the bread of butter of PR pros everywhere. You wanted to get attention to your website or store so you would spice up your blogs and other content with keywords and links. Google would take notice and bump up your website to the front page, allowing searchers to stumble across it easier.  Read More

Press Releases You Should Focus on for the Holidays & 2015

November 05 2014

Getting your press releases noticed can be tough. There are a lot of things working against you, one of them being the sheer amount of “noise” out there. Even if your press release is flat out amazing the newspapers and magazines might ignore it because of other press release vying for attention.  Read More

Press Release Framework Tips

November 05 2014

You’ve been tasked to write up your first press release. You’ve seen plenty of them over the years and even done some in school but this is your first time writing a press release as a professional. As a result, you want to make sure you do it right the first time and knock it out of the park.  Read More