A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs. Read More
Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. They’re an... Read More
Over 50% of all website traffic starts with an organic search. With search engine optimization (SEO), you can ensure your press releases reach prospective clients. Then, you can generate more brand awareness and site traffic than ever before.
Otherwise, you might miss Read More
The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than Read More
According to research, 63% of global respondents claim press releases are the preferred method of new conveyance. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are Read More
Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. Read More
Major press release distribution sites release nearly 1,000 press releases a day. During busy news cycles, this number can skyrocket even more. Because there are so many press releases knocking on journalists’ doors every day it’s important that you make your press release stand out and be impactful. Read More
As an industry tycoon, business owner, or member of the media it’s important to know a way to get a journalist’s attention and get your brand recognized. Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. This means that when your releases Read More
Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Read More
If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. Read More