Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.” No matter how great your products or services are, you need a way to inform consumers about them. That’s where a press release comes into the equation. Press releases are worth the time and effort no matter what industry you’re operating in. Still not sure? Keep on reading to see 11 benefits of publishing a press release.
1. Publishing a Press Release Brings Exposure
Writing a press release and distributing it through appropriate channels will gain you valuable exposure. It’s been said that if you build it, they will come. But “they” — namely, customers — need to know about your offerings.
With the press release, you can convey what your value proposition is, why people should care, how they can get in touch when they can get your products or services, where they can find you, and much more.
If you retain the services of a business that produces and distributes press releases, you can get your message out in a cost-effective way. You’ll reach a critical mass of people and ensure your message gets seen and heard.
2. Sales Prospects
When a press release writer produces winning copy that includes a call to action, the result could be higher sales. The press release will highlight and underscore the key benefits of your products or services for customers.
You’ll want a press release with a clear, concise, and effective call to action that prompts a positive response from your target market. By employing the right press release strategies, you can boost the corporate bottom line.
3. Thought Leader Status
Another benefit of pursuing a press release strategy is that it’ll give you the opportunity to establish yourself as a thought leader in your industry.
You can use your press release to establish a reputation as an expert in your field. As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services.
Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. By writing a press release and submitting it to the right places, you can build such a reputation.
4. Multi-Channel Distribution
Press release submission also offers the chance to distribute your message — and reach your desired demographic — via multiple channels. You can also tweak the press release to better suit the various channels you’re targeting.
You don’t want to be stuck with trying to reach consumers via one distribution channel. It’s important to leverage as many channels as you can to reach a critical mass of consumers who fit your target market.
Your message can be communicated via newspaper articles, the radio, social media networks, and more. Tapping multiple channels can really make your marketing strategy more effective and help you build your brand.
Of course, you’ll want to ensure your press release has the right information, is written effectively, and is distributed to the right channels. Here’s a look at a press release sample if you need a bit of inspiration to get the ball rolling.
5. Build List of Media Contacts
Getting a skilled press release writer to head your marketing strategy will also allow you to build a list of media contacts. Journalists are always looking for interesting developments to communicate to their readers.
As you become known as someone whose press releases offer value, you’ll have the chance to build up a contact list. Journalists will also pick your brain should they be working on stories where your expertise would be a good fit.
6. Cost-Effective Marketing Strategy
It can be cost-effective to hire a press release submission company to produce and distribute a press release on behalf of your business. The service provider will get the necessary information from you and then work its magic.
Going this route will enable you to focus on running your company. Also, consider that a press release writing and distribution company will work alongside your marketing department. So it’s worth considering.
Remember that many types of paid advertising can be pricey — particularly if your small business doesn’t have a huge marketing budget. It can be much more affordable to outsource this important task to a third-party company.
7. Greater Website Traffic
The right press release strategies will also help you generate more traffic to your website. This can, in turn, increase sales and profits for your company.
When distributing press releases online, you can include links that take consumers back to your website. So if you have a landing page on your site where you want people to visit, you can link to it in your press releases.
Outsourcing the writing and distribution of your press releases to a skilled provider of such services will help you generate greater website traffic.
The service provider will understand exactly how to attract eyeballs and increase the odds of people visiting your website. And the more people who go to pages featuring your offerings, the more sales you can generate.
It’s also important to note that the service provider you work with will understand how to increase your website’s SEO profile. It will also incorporate meta tags, relevant keywords, and more to generate the most interest.
So you’ll get plenty of bang for your hard-earned buck when you retain the services of a professional press release writer.
8. Social Sharing Possibilities
When it comes to press release submission, there are social sharing possibilities. What this means is that people who get the press release and who find it useful and relevant are more likely to send it to people they know.
And these recipients may also choose to share the content with friends, family, and acquaintances who they believe can benefit from it.
This won’t only potentially increase the number of people who get to see your press release and possibly generate even more traffic to your website. There’s no telling how much extra exposure your press release can get.
The great thing is that you won’t be out any extra money from social sharing. Social sharing will be icing on the proverbial cake. So it’s worth incorporating press releases in any marketing campaigns your company is planning.
9. Inform Audience of Developments
Because press releases are a cost-effective form of paid advertising, you can use them to inform your target demographic of any developments at your company.
Whether there are new products or services, special discounts or promotions, or anything else you want people to know about, press releases can help. You can ensure that customers and prospective clients are kept up to date.
10. Stay Top of Mind
With so many companies out there competing for the same customers, you can use press releases to promote your unique value proposition to consumers. So they will know where to turn if they need the types of offerings you sell.
This can help you differentiate your company from rivals that might not be as proactive about using press releases in their marketing strategies. What you want is to stay top of mind with your target market. Press releases can help.
A well-crafted press release strategy will create an indelible impression on your desired demographic.
11. Control the Narrative
Do you want to let others tell your story, or do you want to control the narrative? Chances are that you’ll prefer the latter — and for good reason.
Marketing provides a way for your company to communicate a consistent message to the marketplace. And press releases can be a part of this objective.
When you use press releases to communicate developments, you’ll have control over the narrative. You’ll be able to craft a message that builds your brand, explains your products or services, and appeals to consumers’ needs.
Can Press Releases Help? You Bet They Can!
Are you still wondering about whether or not to incorporate press releases into your company’s marketing strategy? If so, you owe it to yourself to consider it seriously. There are many benefits to having an effective press release plan.
When it comes to publishing a press release and getting it seen and distributed, your best bet is to retain the services of press release service company.
We assist small businesses in obtaining more website traffic and customers fitting their desired demographic via media coverage. So you can come to us for help in writing and distributing press releases.
Do you want to learn more about how we can help you grow your business, meet the needs of your customers and prospective customers, and more? Get in touch to see what we have in store for you.