PR Fuel: PR News, Views, & Stews

Hopping on Trends: Good or Bad in the Long Run?

September 19 2014

Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you know what ideas are out there. You wouldn’t want to inadvertently copy another company’s idea, after all.  Read More

Going with Your Gut Feeling in PR

September 18 2014

They say that, in love, to go with your gut. The more you act on your inside feelings rather than your head, the better off you’ll be. Supposedly going with your gut means you’ll make better decisions over the long term – some may be bad decisions, but overall you’ll be in the clear.  Read More

Don’t Let Your Press Release Die in Obscurity Online

September 12 2014

Having trouble getting your press release in the newspapers and magazines? Then your next inclination might be to take it online. You know there exists the possibility of thousands, even millions of eyeballs will see your press release there. It’s just whether or not you can get these eyeballs to click on your story.  Read More

4 Reasons Why Reporters Aren’t Taking Your Press Release Seriously

September 11 2014

You can feel it through the computer. You get an email back from the reporter you sent your latest press release to and you can just hear them laughing as they respond. There’s a feeling they just aren’t taking your press release seriously despite the subject matter obviously not being a joke.  Read More

Should You Fake Your PR Personality?

September 10 2014

Every PR pro knows the feeling: you got to post something on social media or write up a press release and you have a moment where you wonder about the tone you’re using. You start to wonder if it’s the right one for the business or if you should change it up. After all, just because YOU use that tone regularly, it doesn’t mean your business should.  Read More

Public Relations Tactics to Use in a Pinch

September 09 2014

So you can feel success right around the corner. You need something quick to capitalize on the momentum you can feel vibrating in the air. However, you don’t exactly have something planned, or what you do have planned you just realized won’t work for your needs.  Read More

Press Release Headline Makeovers

September 08 2014

After writing headlines for press releases for quite some time it can be difficult to come up with brand new ones. You increasingly need new ways to hook readers in, especially in this hyper-fast digital world. If your headline doesn’t hook the reader immediately it’s likely it will get lost in the shuffle of everyday life.  Read More

Ideas for a Video Series to Suit Every Industry

September 05 2014

Looking to start a video series? It’s a great idea – the longer the world is on the web, the more they gravitate towards easy to digest material like quick videos. They’re also a way to be as interesting as you can which is important if you want the attention you deserve. Read More

Coming Up with an Amazing Press Release Headline

September 04 2014

Think your press release isn’t getting noticed because reporters and editors just don’t care about the story? You may be right – but you also might be mistaken. Your poor title could be all that’s standing in the way of your success. The wrong title could not only confuse the readers but also give them the wrong impression about your business as a whole. Read More

3 Ways You Can Improve Your Press Release Closing Sentences

September 03 2014

Stories are only as good as their endings. If you have an amazing story but goof up the very last part it leaves a bad taste in readers’ mouths. Even though they enjoyed the story up until that point, it will be the main thing they remember, guaranteed.  Read More