PR Fuel: PR News, Views, & Stews

Differences Between Writing a Press Release and a Blog

October 28 2014

Writing is writing, right? You sit down, bang your head on the desk for a while, and eventually you come away with something that resembles properly formed sentences. While there is some truth to this (especially the head banging part), it would be unwise to pretend that the process of writing a press release and a blog is the same.  Read More

How to Find a “Home” for Your Press Release

October 28 2014

You may remember the scene from Adam Sandler’s “Happy Gilmore” where he misses a putt by a few inches. He gets down on the ball’s level and starts yelling at it – “Why won’t you just go home? Are you too good for your home?” Does this scene remind you of anything?  Read More

Keyword Research Has Value in Press Release Writing

October 27 2014

So the days of writing a press release for the sole purpose of SEO have come and gone. Easy come, easy go, as the saying goes. No longer is it advisable to craft a press release for the simple hopes of getting a little link juice out of it. For shame. Read More

What You Should be Learning from Rejected Pitches

October 27 2014

Rejection is an unavoidable part of the PR game. If you’re pitching the media, you’d better have thick skin because you’re probably going to get rejected on a daily basis. Sometimes, that rejection will come in the form of simply being ignored. Other times, a reporter will tell you in the most polite way “Hell no, I’m not interested.” Read More

Why Your Press Release Might Seem Longer Than It Really Is

October 24 2014

A good press release is tight, to the point, and doesn’t waste any words. If your press releases don’t meet this criteria, there’s a better than average chance that reporters will take one quick look at them and move on to the next one. Why? Because reporters are busier than ever before. Every day, even reporters working for the smallest publications get bombarded with press releases, and there’s simply not enough time to read them all. So, if your press release is too long, you’re out of luck. Even worse, if it just looks long, despite having an average word count, you’ll lose the reporter’s interest immediately. Read More

Media Coverage: Winner Even When You Don’t Get A Link

October 24 2014

SEO has ruined the way many businesses approach PR. The constant chase for higher search engine rankings has caused some to focus all of their PR efforts on attaining more backlinks to boost their search engine placement. The obsession with SEO and link building has gotten to the point that some PR folks view media coverage that doesn’t include a link back to the company’s website as useless and a waste of time. Read More

The Value of Adding an Info Box to Your Press Release

October 23 2014

While the main goal when sending a press release is to have your story ultimately get picked up by the reporter, the first and most important thing you’re trying to do is to get your press release read. And with reporters receiving dozens—even hundreds—of press releases day in and day out, this is often a more difficult feat than it might seem. That’s why it’s so important that your press release stand out from all the others and make it quick and easy for the reporter to glean the key information from your story. One of the best tactics for achieving both of these things is to add an info box to your press release. Read More

Don’t Tell Reporters How To Do Their Job

October 23 2014

Want to build quality relationships with reporters that helps you continually get press? Here’s one thing you absolutely can’t do – tell a reporter how to do her job. There are few other things that will kill a blossoming relationship with a reporter faster than you breathing down her neck trying to tell her how to write an article, what angle she should take, and so on. Know your role, and shut your mouth! Read More

Controversy Isn’t Something to Avoid Like the Plague

October 22 2014

Eminem, Kanye West, Donald Trump, Michael Moore, Rush Limbaugh, and Mark Zuckerberg; GoDaddy, Carl’s Jr., Rolling Stone, and Dove. What do all of these people and companies have in common? They’ve all used controversy to generate attention and bolster their brands to a new level. You could even argues that, without controversy, many of the names on that list would be unknown. Read More

Are You Pulling The Great Disappearing Act?

October 22 2014

A lot of times, executives can be shortsighted about their PR goals. For some people, the main objective is to land that story in a certain publication. That’s the finish line. Beyond that, they have no idea what to do next. So, when they finally do strike goal and earn the coverage they’ve been working so hard to get, they pull what I like to call The Great Disappearing Act. Read More