PR Fuel: PR News, Views, & Stews

Public Relations Tips for Small Town Folks

November 26 2014

When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a tablet/phablet in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phablet and latte?), it’s not the case for a large portion of the PR world.  Read More

Writer’s Block, Your Press Release, and You

November 24 2014

Does writer’s block really exist? Personally I’ve never experienced it. While this sounds like bragging it could be dumb luck – after all, most writers who talk about writer’s block have been around for some time and experienced it, so it’s not like I’m special. However, even when I’ve been faced with the real prospect of having a huge brain meltdown I’ve managed to push through and finish it.  Read More

Winning Wallets Versus Winning Hearts

November 21 2014

When it comes to bringing in new customers, you can think of it in two ways. You can either treat everyone as a walking wallet where you come up with campaigns that try to grab as much money from them as you can. Or you can view them as human beings, with their own loves, likes, fears, and hopes.  Read More

Why Your Last Crowdfunding Campaign Failed

November 20 2014

All the elements were there. You had a great concept, a fun video, an intelligent and well written description…your crowdfunding campaign should’ve just been off-the-charts successful. Unfortunately, it didn’t quite make the money you wanted it to, and now you’re stuck trying to figure out what went wrong.  Read More

Press Releases You Just Don’t See Anymore (But Should)

November 19 2014

The press release has had a storied and somewhat controversial career in the world of public relations. The first press release was basically an attempt by Ivy Lee to control the conversation around a train disaster. He wanted to get the word out before anybody else did.  Read More

How to Deal with Unexpectedly Ornery Fans

November 18 2014

Seemingly out of the blue, your fans are all over your case. You thought you were doing everything right, but for whatever reason they’ve gotten something under their skin and are looking to complain. You get the feeling if you weren’t around they would’ve convened on someone else, but there you are, trying to figure out what the problem is. Read More

New Patent Reveals Google Loves This Type of Publicity

November 17 2014

According to the web, Panda 4.0 is the end of all things when it comes to PR. The press release is dead, SEO is dead, everything is dead. We’ll have to relearn everything we’ve ever learned and go back to the drawing board.  Read More

PR Problems Social Media Experts Have That Newbies Don’t

November 14 2014

Think things get easier as you go along when it comes to PR and social media? That’s not necessarily true, unfortunately. In fact, some things get tougher as you go along, even though your knowledge and skills increase. But these factors inevitably will lead to challenges you never expected when you started out.  Read More

How Podcasting Rounds Out Your PR Efforts

November 13 2014

You’ve been blogging for a while, your Facebook and Twitter efforts are going well, you’ve held several offline events that went swimmingly…yet something seems missing. There are parts of your PR that don’t quite feel “filled up” yet. You’ve got so much to share yet no means of sharing it. Read More

Micro vs. Macro Blogging – Which is Better?

November 12 2014

You know what blogging is, but do you know the difference between macro and micro blogging? While it seems like it’s just about the size of the message, there’s much more to it than that. The types of messages and what they convey about your business can vary quite a bit depending on the medium used.  Read More