PR Fuel: PR News, Views, & Stews

5 Ways to Actively Participate in Your Professional Organization

February 23 2013

You want to help your colleagues and friends promote and improve the general well-being of your industry, but you’re not sure how. It can be a little daunting when others are throwing out ideas and organizing get-togethers. Here are a few things you can do in your professional organization to help out more. Read More

Deny, Deny, Deny: How to Embrace Denial in Your PR Campaigns

February 22 2013

“Denial” isn’t a word you hear around the PR community too much considering it’s the opposite reaction you want from your customers. The last thing you want is to see people, upon experiencing your new campaign, covering their ears and shouting, “No, no, no!” Read More

Finding Your Niche When There Appears to Be None

February 18 2013

So you want to set yourself up as a PR agency specializing in small business PR. Oops, looks like you have about a thousand competitors… in your state. Want to open a thrift store? Good luck setting yourself apart from the dozen other thrift stores in your town. What I’m saying is that while intentions are often great, it can be difficult for businesses to break out from the pack and stand out. That’s where finding your niche comes in. Read More

Press Release of Tomorrow

February 15 2013

It should be evident by now that the press release isn’t going anywhere. For a while there with the advent of new media and widespread use of the Internet some were saying the press release was on its way out. However, it’s since proven to still be a vital way to get the message of your company out to the world. Read More

Is Your Press Release Full of Fragments or Run-on Sentences?

February 15 2013

As the internet continues to be flooded with gobs and gobs of press releases, the overall quality seems to be getting watered down. As I have highlighted in a number of posts, it’s not just the actual content (although that is an issue, as people put up release after release for links with no real newsworthy content). But another issue is how these releases are put together. The problem? Sloppy mechanics. Read More

The Marriage of Social Media and Offline PR

February 14 2013

Most of the talk in public relations revolves around online something or other – which, of course, makes sense. Social media is still the talk of the town as it’s the hot new ticket to reach zillions of new folks practically instantly. Although it’s getting on in years now, social media still feels “new.” Read More

When to Retract a Press Release

February 13 2013

As a PR guy, there may not be a word I hate hearing more than “retraction.” Any time a client approaches me with the request to retract a press release, I instantly cringe. Retractions suck. Not just because they’re a good amount of work, but because they can lead to a lot of negative fallout. A press release retraction can get you unwanted scrutiny, making reporters think something bad is happening. So, often times, when you request a press release retraction, the reporters are like sharks sensing blood in the water, and they’re ready to attack and find out the real story. Read More

Mastering the Fine Art of Writing with Brevity

February 12 2013

English poet Robert Southey once said, “It is with words as with sunbeams — the more they are condensed, the deeper they burn.”

Thomas Jefferson showed a similar love for brevity when he quipped, “The most valuable of all talents is that of never using two words when one will do.”

Nietzsche also had something interesting to say about the subject of brevity… Read More

Spinning a Narrative

February 08 2013

In the world PR, the term “spin” has a fairly negative connotation. We think of mega corporations trying to get out of getting into trouble for something naughty they did or a TV station leaving out information because their owners have an interest in the story being squashed. Read More

How to Make a Long Press Release Easier to Read

February 04 2013

In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release. Read More