PR Fuel: PR News, Views, & Stews

Subject Line Mistakes to Avoid when Sending Emails

January 18 2013

Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects. Read More

How to Punctuate Quotes Correctly in Your Press Releases

January 17 2013

Let me begin by saying that I’m no grammar Nazi. However, the fact is that for many people, grammar and mechanics will make or break whether they put any stock into your writing. So if you want them to take you seriously, which you obviously do, you should take care to punctuate things correctly. Read More

What You Need to Understand When Emailing a Reporter

January 16 2013

Emailing reporters is a big part of building relationships and pitching. A lot of people don’t really give it a second thought when they fire an email off to a reporter, but it’s important that you understand the realities of the situation you’re facing before you click ‘Send.’ Read More

Why You’re Suffering from Writer’s Block

January 15 2013

Bukowski once said, “Writing about a writer’s block is better than not writing at all,” so here I am today writing a post about writer’s block. Hey, if it’s good enough for Bukowski, it’s good enough for me. Read More

How to Identify Influential Bloggers

January 14 2013

Before you can start pitching bloggers, you need to figure out which bloggers are worth pitching to. Just because someone has a blog in the niche you’re targeting doesn’t necessarily mean you should spend your time building a relationship with them and pitching them.  Yes, smaller blogs can still offer good PR opportunities, but there are also a lot of blogs out there that just have no audience and carry no influence. Read More

Do Exclamation Points Have a Place in Press Releases?

January 11 2013

Let’s cut to the chase here: NO. The answer is a resounding, 100%, no-BS NO. My reasoning here is simple: press releases are not advertisements. If your press release reads like an advertisement, it will go no place fast. Press releases are bits of news that others will hopefully use to create a compelling story. It’s factual information only. Read More

5 Tactics for Dealing with Tough Questions from the Media

January 10 2013

In most cases, you’ll probably find media interviews to be a pleasant experience. The average business doesn’t find itself plagued with controversy, so the chances of you being blindsided by a reporter probably aren’t all that great. Read More

The 3 Goals of Every Email You Send to a Reporter

January 09 2013

Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be. Read More

5 Things You Can Do To Improve Communication With Your Employees

January 08 2013

Communicating effectively with your employees is essential to creating a happy, productive workplace. When you communicate well with your employees, you can build good relationships with them, and when you do that, you can: Read More

The 5 Reasons Reporters Aren’t Using You As a Source

January 04 2013

Aren’t you tired of seeing your competitors getting all the ink? Doesn’t it get old seeing someone else in your industry giving an expert quote when you’re just as qualified (or maybe even more qualified) to give a quote? Do you feel like you’re banging your head against a wall trying to get the media to notice you? Read More