PR Fuel: PR News, Views, & Stews

Spinning a Narrative

February 08 2013

In the world PR, the term “spin” has a fairly negative connotation. We think of mega corporations trying to get out of getting into trouble for something naughty they did or a TV station leaving out information because their owners have an interest in the story being squashed. Read More

How to Make a Long Press Release Easier to Read

February 04 2013

In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release. Read More

Should You Use Google’s New Tool to Disavow Links to Old Press Releases?

January 30 2013

Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this: Read More

Are You Sending Everyone the Same Press Release?

January 29 2013

Tell me if this sounds familiar: You have a great story, so you write a press release. You then send that one press release out to everyone on your media list — local newspaper reporters, editors at national publications, bloggers, TV/radio people, etc. Read More

Why Do People Share Content Online?

January 28 2013

Whoever told you social media marketing would be easy, they were a liar. The fact is that there is no specific formula to market yourself online. It takes more than creating a Facebook, Twitter, and LinkedIn profile. And God knows it takes more than begging people to like or Retweet your mundane blog posts. It takes more than jumping on the YouTube and Pinterest bandwagons and posting multimedia. Read More

The Dos and Don’ts of Linking in Press Releases

January 25 2013

As you undoubtedly know, one of the major SEO benefits of online press release distribution is that you can build links back to your website. By thoughtfully embedding links in your press releases, you can drive traffic back to your website and help bolster your search engine rankings (note: while the old press release directories might not carry as much link juice as they used to, your press release links can still increase your search rankings if you publish them on quality sites and especially if your stories get picked up and spread). Read More

Are You Leaving Blog Comments That Make You Look Dumb?

January 24 2013

It wasn’t all that long ago that blog commenting was seen by some as a decent tactic for building links and driving website traffic. Personally, I never bought into that strategy, but some did and it may have worked for a while. But the days of getting any link juice from blog comments are long gone, and now, many people have written off blog commenting for marketing and PR purposes altogether. Read More

8 Grammar Mistakes to Avoid in Press Release Writing

January 23 2013

If you look closely, you’ll see grammar mistakes everywhere. From Facebook to advertisements, it seems no place is safe from the torturing of the English language. And yes, it happens with press releases too, especially as we see more and more small businesses turning to releases as ways to market online and build links. Read More

4 Ways You Can Be More Efficient At Social Networking

January 21 2013

Let’s face it – social networks can be a time suck. In fact, social media now accounts for 18% of all time spent online. With the average Facebook user spending about 7 hours each month on the site, the average tumblr and Pinterest users spending 1.5 hours each month on those sites respectively, the average Twitter user spending 21 minutes each month Tweeting, and the average LinkedIn user spending 17 minutes a month on the site, it’s clear that people devote a lot of time to social networking. Read More

Subject Line Mistakes to Avoid when Sending Emails

January 18 2013

Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects. Read More